Research Method Source of the Data Collecting of the Data

38

CHAPTER III RESEARCH METHODOLOGY

3.1 Research Method

There are two ways of making a scientific study: Library research and field research. The former means that one collects the data from book, journal, magazine or other written sources from libraries. While the latter is done by asking such designed- question to a certain group of people in collecting the data with a questionnaire, doing one or more experiments, or taking direct observation to the object being analyzed. In this analysis, the writer will use the descriptive analysis, in which it used to identify and classify the elements or characteristics of the object, as it is considered the most applicable one for this kind of research. In addition to this, the writer will use textual approach, by which is meant that the writer will first read the text and the references which support the thesis and then makes the study from her understanding of those readings. Besides, the writer will also prefer the qualitative and quantitative approach. Quantitative approach is techniques are most often used to collect, analyze, summarize and also percentage of the data. Universitas Sumatera Utara 39

3.2 Source of the Data

The data is about non-literal meaning. The non-literal meanings were taken from the texts of advertisement in the Reader Digest magazines published on July-August 2012, October 2012 and February 2013. The unorganized mass of linguistic data that were collected by the writer from the text of advertisement in Reader Digest magazine are the Non-literal meaning used in it. The writer considered the availability of the sentences where all the data involve in.

3.3 Collecting of the Data

The very important thing to do in every study including linguistic study is collecting the data that can be found and related to the object of the study. Seeing from the topic which concerns with the use of non-literal meaning in Reader’s Digest magazine advertisements, the data are the whole non-literal meaning collected directly from the text in the Reader’s Digest magazine advertisements as stated previously. The writer applied the linguistic study with the purpose to get the data. The technique that was taken by the writer to be used was collecting texts method. In order to get the data, the writer first read the Reader’s Digest magazine advertisements. Each sentence in Reader’s Digest magazine advertisements was examined. The sentences containing non-literal meaning were collected and identified as data. Universitas Sumatera Utara 40

3.4 Analysis of Data