ANALISA PENENTUAN STRATEGI PEMASARAN SEPEDA MOTOR HONDA DENGAN PENDEKATAN BOSTON CONSULTING GROUP PADA UD. GARUDA MOTOR DI BANYUWANGI

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http STRATEGI PEMASARAN

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ANALISA
PENENTUAN
SEPEDA MOTOR

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HONDA DENGAN PENDEKATAN BOSTON CONSULTING GROUP
PADA UD. GARUDA MOTOR DI BANYUWANGI

SKRIPSI
Diajukan Guna Memenuhi Salah Satu Syarat Untuk
Memperoleh Gelar Sarjana Ekonomi
Fakultas Ekonomi Universitas Jember

Oleh :

WENDRA JATMIKA

030810291086

FAKULTAS EKONOMI
UNIVERSITAS JEMBER
2008
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vii

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c.id id
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viii

j. ac
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Halaman Sampul ...................................................................................................... i
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Halaman Persetujuan...............................................................................................iv
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ABSTRAKSI .......................................................................................................
viii
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Daftar isi

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Daftar Lampiran ................................................................................................... xiv
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Bab 1 PENDAHULUAN
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1.2 Rumusan Masalah .................................................................................... 3
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2.1.4 Dasar Teori Siklus Hidup Industri ............................................ 8

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2.3 Kerangka Konseptual ............................................................................. 26

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3.2 Jenis dan Sumber Data ............................................................................28

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4.1.5c.Hari
.................................................42
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4.3 Pembahasan.............................................................................................52
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4.2 Hasil Penelitian .......................................................................................43

4.2.3 Analisis Posisi Perusahaan Dalam persaingan.........................47

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5.1 Simpulan ................................................................................................ 54
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DAFTAR PUSTAKA...........................................................................................56
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Data Volume Penjualan Sepeda Motor Yamaha pada Lima

Yamaha Vega Lima Tahun Terakhir................................................ 45

Tabel 4.7

Data Permintaan Industri Sepeda Motor Honda Tiger dengan

.......................................................................................................... 51
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