JOURNAL OF MARKETING SUBJECT AND AUTHOR INDEX VOLUME 79, 2015
JOURNAL OF MARKETING
SUBJECT AND AUTHOR INDEX
18. United We Stand: The Impact of Buying Groups on Retailer Productivity
14. Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
Vol. 79, No. 6, November 2015, 50–70 Fabio Caldieraro, Ling-Jing Kao, & Marcus Cunha Jr.
15. Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Vol. 79, No. 6, November 2015, 71–93 Timothy B. Heath, Subimal Chatterjee, Suman Basuroy,
Thorsten Hennig-Thurau, & Bruno Kocher
16. Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
Vol. 79, No. 2, March 2015, 40–61 Burçak Ertimur & Gokcen Coskuner-Balli
17. New Product Design: Concept, Measurement, and Consequences Vol. 79, No. 3, May 2015, 41–56
Christian Homburg, Martin Schwemmle, & Christina Kuehnl
BUSINESS-TO-BUSINESS MARKETING
Vol. 79, No. 4, July 2015, 16–33 Inge Geyskens, Katrijn Gielens, & Stefan Wuyts
13. The Handmade Effect: What’s Love Got to Do with It? Vol. 79, No. 2, March 2015, 98–110
19. Transformational Relationship Events Vol. 79, No. 5, September 2015, 39–62
Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, & Stephen A. Samaha
20. What Goes Around Comes Around: The Impact of Marketing Alli- ances on Firm Risk and the Moderating Role of Network Density Vol. 79, No. 5, September 2015, 63–79
Felipe Thomaz & Vanitha Swaminathan
CONSUMER BEHAVIOR
21. Beyond Fungible: Transforming Money into Moral and Social Resources
Vol. 79, No. 2, March 2015, 79–97 Tonya Williams Bradford
22. BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Vol. 79, No. 4, July 2015, 1–15 Uma R. Karmarkar & Bryan Bollinger
23. Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
Vol. 79, No. 2, March 2015, 1–18 Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal
Christoph Fuchs, Martin Schreier, & Stijn M.J. van Osselaer
Vol. 79, No. 1, January 2015, 83–96 Adriana V. Madzharov, Lauren G. Block, & Maureen Morrin
VOLUME 79, 2015
SUBJECT INDEX
5. Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
Item Number Authors
Item Number Authors
ADVERTISING
1. Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
Vol. 79, No. 2, March 2015, 1–18 Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal
2. How Kinetic Property Shapes Novelty Perceptions Vol. 79, No. 6, November 2015, 94–111
Junghan Kim & Arun Lakshmanan
3. A Meta-Analysis of Electronic Word-of-Mouth Elasticity Vol. 79, No. 2, March 2015, 19–39
Ya You, Gautham G. Vadakkepatt, & Amit M. Joshi
4. Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management
Vol. 79, No. 5, September 2015, 80–99 Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur
Vol. 79, No. 4, July 2015, 94–110 Maferima Tour´e-Tillery & Ann L. McGill
12. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
AWARD ANNOUNCEMENTS
6. Harold H. Maynard Award Vol. 79, No. 5, September 2015, v
7. Marketing Science Institute/H. Paul Root Award Vol. 79, No. 5, September 2015, vi
8. Outstanding Area Editors and Reviewers Vol. 79, No. 5, September 2015, iii
9. Sheth Foundation/Journal of Marketing Award Vol. 79, No. 5, September 2015, iv
BAYESIAN METHODS
10. The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Vol. 79, No. 3, May 2015, 57–73 Timothy J. Gilbride, J. Jeffrey Inman, & Karen Melville Stilley
BRAND MANAGEMENT
11. Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
Vol. 79, No. 4, July 2015, 56–76 Hyokjin Kwak, Marina Puzakova, & Joseph F. Rocereto
© 2015 American Marketing Association Journal of Marketing
24. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
43. Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
V. Kumar, Yashoda Bhagwat, & Xi (Alan) Zhang
38. Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Vol. 79, No. 3, May 2015, 74–90 Peggy J. Liu, Cait Lamberton, & Kelly L. Haws
39. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
Vol. 79, No. 1, January 2015, 83–96 Adriana V. Madzharov, Lauren G. Block, & Maureen Morrin
40. The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions Vol. 79, No. 3, May 2015, 91–109
Zachary R. Hall, Michael Ahearne, & Harish Sujan
41. Developing Donor Relationships: The Role of the Breadth of Giving Vol. 79, No. 4, July 2015, 77–93
Farnoosh Khodakarami, J. Andrew Petersen, & Rajkumar Venkatesan
42. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
Vol. 79, No. 1, January 2015, 44–63 J. Andrew Petersen, Tarun Kushwaha, & V. Kumar
Vol. 79, No. 6, November 2015, 1–16 Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes,
37. Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
& Gerald R. Ferris
44. Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
Vol. 79, No. 4, July 2015, 94–110 Maferima Tour´e-Tillery & Ann L. McGill
EDITORIAL
45. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For Vol. 79, No. 1, January 2015, 1–9
V. Kumar
46. The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services Vol. 79, No. 6, November 2015, 34–49
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, & R. Krishnan
47. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Vol. 79, No. 1, January 2015, 97–110 Andrew D. Gershoff & Judy K. Frels
48. BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Vol. 79, No. 4, July 2015, 1–15 Uma R. Karmarkar & Bryan Bollinger
Vol. 79, No. 1, January 2015, 83–96 Adriana V. Madzharov, Lauren G. Block, & Maureen Morrin
Vol. 79, No. 4, July 2015, 34–55
DECISION MAKING
DIRECT MARKETING
Vol. 79, No. 5, September 2015, 21–38 Ashwin Malshe & Manoj Agarwal
30. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Specific Knowledge
25. Engaging Customers in Coproduction Processes: How Value- Enhancing and Intensity-Reducing Communication Strategies Miti- gate the Negative Effects of Coproduction Intensity
Vol. 79, No. 6, November 2015, 17–33 Till Haumann, Pascal G¨unt¨urk¨un, Laura Marie Schons,
& Jan Wieseke
26. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Vol. 79, No. 2, March 2015, 62–78 Sascha Alavi, Torsten Bornemann, & Jan Wieseke
27. The Handmade Effect: What’s Love Got to Do with It? Vol. 79, No. 2, March 2015, 98–110
Christoph Fuchs, Martin Schreier, and Stijn M.J. van Osselaer
28. How Kinetic Property Shapes Novelty Perceptions Vol. 79, No. 6, November 2015, 94–111
Junghan Kim & Arun Lakshmanan
29. The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services Vol. 79, No. 6, November 2015, 34–49
36. From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, & R. Krishnan
Vol. 79, No. 5, September 2015, 100–114 Lan Luo & Olivier Toubia
31. Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
ELECTRONIC COMMERCE
& Jan Wieseke
Vol. 79, No. 6, November 2015, 17–33 Till Haumann, Pascal G¨unt¨urk¨un, Laura Marie Schons,
35. Engaging Customers in Coproduction Processes: How Value- Enhancing and Intensity-Reducing Communication Strategies Miti- gate the Negative Effects of Coproduction Intensity
COPRODUCTION
Vol. 79, No. 4, July 2015, 94–110 Maferima Tour´e-Tillery & Ann L. McGill
34. Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
Vol. 79, No. 3, May 2015, 74–90 Peggy J. Liu, Cait Lamberton, & Kelly L. Haws
33. Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Vol. 79, No. 3, May 2015, 57–73 Timothy J. Gilbride, J. Jeffrey Inman, & Karen Melville Stilley
32. The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Thorsten Hennig-Thurau, & Bruno Kocher
Vol. 79, No. 6, November 2015, 50–70 Timothy B. Heath, Subimal Chatterjee, Suman Basuroy,
ENVIRONMENTAL CONCERNS
CUSTOMER SATISFACTION
ETHICS AND SOCIAL RESPONSIBILITY
49. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
68. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Vol. 79, No. 2, March 2015, 1–18 Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal
63. Developing Donor Relationships: The Role of the Breadth of Giving Vol. 79, No. 4, July 2015, 77–93
Farnoosh Khodakarami, J. Andrew Petersen, & Rajkumar Venkatesan
64. From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Vol. 79, No. 5, September 2015, 21–38 Ashwin Malshe & Manoj Agarwal
65. Marketing Department Power and Firm Performance Vol. 79, No. 5, September 2015, 1–20
Hui Feng, Neil A. Morgan, & Lopo L. Rego
66. Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Vol. 79, No. 3, May 2015, 74–90 Peggy J. Liu, Cait Lamberton, & Kelly L. Haws
NONPROFIT, POLITICAL, AND SOCIAL MARKETING
67. Developing Donor Relationships: The Role of the Breadth of Giving Vol. 79, No. 4, July 2015, 77–93
Farnoosh Khodakarami, J. Andrew Petersen, & Rajkumar Venkatesan
ORGANIZATIONAL LEARNING
Vol. 79, No. 1, January 2015, 10–28 Sourindra Banerjee, Jaideep C. Prabhu, & Rajesh K. Chandy
Frank Germann, Peter Ebbes, & Rajdeep Grewal
ORGANIZATIONAL STRUCTURE
69. Marketing Department Power and Firm Performance Vol. 79, No. 5, September 2015, 1–20
Hui Feng, Neil A. Morgan, & Lopo L. Rego
PERSONAL SELLING
70. The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions Vol. 79, No. 3, May 2015, 91–109
Zachary R. Hall, Michael Ahearne, & Harish Sujan
71. Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
Vol. 79, No. 6, November 2015, 1–16 Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes,
& Gerald R. Ferris
PRICING
72. Better Not Smile at the Price: The Differential Role of Brand An- thropomorphization on Perceived Price Fairness Vol. 79, No. 4, July 2015, 56–76
Hyokjin Kwak, Marina Puzakova, & Joseph F. Rocereto
73. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
62. Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
61. The Chief Marketing Officer Matters! Vol. 79, No. 3, May 2015, 1–22
Vol. 79, No. 1, January 2015, 97–110 Andrew D. Gershoff & Judy K. Frels
55. Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
IDEA GENERATION
50. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Specific Knowledge
Vol. 79, No. 5, September 2015, 100–114 Lan Luo & Olivier Toubia
INTERNATIONAL MARKETING
51. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Vol. 79, No. 1, January 2015, 10–28 Sourindra Banerjee, Jaideep C. Prabhu, & Rajesh K. Chandy
52. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
Vol. 79, No. 1, January 2015, 44–63 J. Andrew Petersen, Tarun Kushwaha, & V. Kumar
MARKET OR INDUSTRY ANALYSIS
53. Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
Vol. 79, No. 4, July 2015, 56–76 Hyokjin Kwak, Marina Puzakova, & Joseph F. Rocereto
54. Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Vol. 79, No. 1, January 2015, 29–43 Rex Yuxing Du, Ye Hu, & Sina Damangir
Vol. 79, No. 2, March 2015, 40–61 Burçak Ertimur & Gokcen Coskuner-Balli
MARKETING IMPLEMENTATION
MARKET ORIENTATION
56. The Chief Marketing Officer Matters! Vol. 79, No. 3, May 2015, 1–22
Frank Germann, Peter Ebbes, & Rajdeep Grewal
MARKET RESPONSE MODELING
57. Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Vol. 79, No. 1, January 2015, 29–43 Rex Yuxing Du, Ye Hu, & Sina Damangir
MARKETING CHANNELS
58. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
Vol. 79, No. 1, January 2015, 29–43, 64–82 Eric (Er) Fang, Jongkuk Lee, & Zhi Yang
59. United We Stand: The Impact of Buying Groups on Retailer Productivity Vol. 79, No. 4, July 2015, 16–33
Inge Geyskens, Katrijn Gielens, & Stefan Wuyts
MARKETING–FINANCE INTERFACE
60. From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Vol. 79, No. 5, September 2015, 21–38 Ashwin Malshe & Manoj Agarwal
Vol. 79, No. 2, March 2015, 62–78 Sascha Alavi, Torsten Bornemann, & Jan Wieseke PRODUCT DEVELOPMENT
74. The Handmade Effect: What’s Love Got to Do with It? Vol. 79, No. 2, March 2015, 98–110
SERVICE MARKETING
& Gerald R. Ferris
SALES FORECASTING
89. Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Vol. 79, No. 1, January 2015, 29–43 Rex Yuxing Du, Ye Hu, & Sina Damangir
SALES PROMOTION
90. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Vol. 79, No. 2, March 2015, 62–78 Sascha Alavi, Torsten Bornemann, & Jan Wieseke
SCALE DEVELOPMENT
91. New Product Design: Concept, Measurement, and Consequences Vol. 79, No. 3, May 2015, 41–56
Christian Homburg, Martin Schwemmle, & Christina Kuehnl
SEGMENTATION
92. Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
Vol. 79, No. 6, November 2015, 50–70 Fabio Caldieraro, Ling-Jing Kao, & Marcus Cunha Jr.
93. Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
88. Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
Vol. 79, No. 4, July 2015, 34–55
V. Kumar, Yashoda Bhagwat, & Xi (Alan) Zhang
94. Transformational Relationship Events Vol. 79, No. 5, September 2015, 39–62
Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, & Stephen A. Samaha
STRATEGIC MARKETING
95. The Chief Marketing Officer Matters! Vol. 79, No. 3, May 2015, 1–22
Frank Germann, Peter Ebbes, & Rajdeep Grewal
96. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Vol. 79, No. 1, January 2015, 10–28 Sourindra Banerjee, Jaideep C. Prabhu, & Rajesh K. Chandy
97. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
Vol. 79, No. 1, January 2015, 44–63 J. Andrew Petersen, Tarun Kushwaha, & V. Kumar
98. Marketing Department Power and Firm Performance Vol. 79, No. 5, September 2015, 1–20
Hui Feng, Neil A. Morgan, & Lopo L. Rego
99. Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
Vol. 79, No. 6, November 2015, 1–16 Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes,
SALES FORCE MANAGEMENT
Christoph Fuchs, Martin Schreier, and Stijn M.J. van Osselaer
PROFIT AND COST ANALYSIS
75. Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
Vol. 79, No. 6, November 2015, 50–70 Fabio Caldieraro, Ling-Jing Kao, & Marcus Cunha Jr.
76. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Specific Knowledge
Vol. 79, No. 5, September 2015, 100–114 Lan Luo & Olivier Toubia
77. Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Vol. 79, No. 6, November 2015, 71–93 Timothy B. Heath, Subimal Chatterjee, Suman Basuroy,
Thorsten Hennig-Thurau, & Bruno Kocher
78. New Product Design: Concept, Measurement, and Consequences Vol. 79, No. 3, May 2015, 41–56
Christian Homburg, Martin Schwemmle, & Christina Kuehnl
79. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
Vol. 79, No. 1, January 2015, 29–43, 64–82 Eric (Er) Fang, Jongkuk Lee, & Zhi Yang
80. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Vol. 79, No. 1, January 2015, 97–110 Andrew D. Gershoff & Judy K. Frels
81. What Goes Around Comes Around: The Impact of Marketing Alli- ances on Firm Risk and the Moderating Role of Network Density Vol. 79, No. 5, September 2015, 63–79
Vol. 79, No. 4, July 2015, 16–33 Inge Geyskens, Katrijn Gielens, & Stefan Wuyts
Felipe Thomaz & Vanitha Swaminathan
RETAILING
82. BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
Vol. 79, No. 4, July 2015, 1–15 Uma R. Karmarkar & Bryan Bollinger
83. Engaging Customers in Coproduction Processes: How Value- Enhancing and Intensity-Reducing Communication Strategies Miti- gate the Negative Effects of Coproduction Intensity
Vol. 79, No. 6, November 2015, 17–33 Till Haumann, Pascal G¨unt¨urk¨un, Laura Marie Schons,
& Jan Wieseke
84. The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services Vol. 79, No. 6, November 2015, 34–49
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, & R. Krishnan
85. The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions Vol. 79, No. 3, May 2015, 91–109
Zachary R. Hall, Michael Ahearne, & Harish Sujan
86. The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Vol. 79, No. 3, May 2015, 57–73 Timothy J. Gilbride, J. Jeffrey Inman, & Karen Melville Stilley
87. United We Stand: The Impact of Buying Groups on Retailer Productivity
Vol. 79, No. 2, March 2015, 40–61 Burçak Ertimur & Gokcen Coskuner-Balli
100. Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
THEORY AND PHILOSOPHY OF SCIENCE (THEORY IN
104. Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research Vol. 79, No. 3, May 2015, 23–40
Junghan Kim & Arun Lakshmanan
106. How Kinetic Property Shapes Novelty Perceptions Vol. 79, No. 6, November 2015, 94–111
Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur
Crisis Management Vol. 79, No. 5, September 2015, 80–99
Martin Eisend 105. Should Ad Spending Increase or Decrease Before a Recall An- nouncement? The Marketing–Finance Interface in Product-Harm
MARKETING)
Vol. 79, No. 4, July 2015, 34–55
Vol. 79, No. 5, September 2015, 63–79 Felipe Thomaz & Vanitha Swaminathan
Mark B. Houston, Mark J. Arnold, & Stephen A. Samaha 103. What Goes Around Comes Around: The Impact of Marketing Alli- ances on Firm Risk and the Moderating Role of Network Density
Vol. 79, No. 5, September 2015, 39–62 Colleen M. Harmeling, Robert W. Palmatier,
Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur 102. Transformational Relationship Events
Crisis Management Vol. 79, No. 5, September 2015, 80–99
V. Kumar, Yashoda Bhagwat, & Xi (Alan) Zhang 101. Should Ad Spending Increase or Decrease Before a Recall An- nouncement? The Marketing–Finance Interface in Product-Harm
VISUAL COMMUNICATIONS
AUTHOR INDEX
Item Number
Item Number
Agarwal, Manoj 36, 60, 64 Ahearne, Michael 40, 70, 85 Alavi, Sascha 26, 73, 90 Arnold, Mark J. 19, 94, 102 Banerjee, Sourindra 51, 68, 96 Basuroy, Suman 15, 31, 71, 77 Bhagwat, Yashoda 37, 93, 100 Block, Lauren G. 12, 24, 39 Bolander, Willy 1, 43, 71, 88 Bollinger, Bryan 22, 48, 82 Bornemann, Torsten 26, 73, 90 Bradford, Tonya Williams
21 Caldieraro, Fabio 14, 50, 75, 92 Chandy, Rajesh K. 51, 68, 96 Chatterjee, Subimal 15, 31, 71, 77 Coskuner-Balli, Gokcen 16, 55, 99 Cunha, Marcus Jr. 14, 50, 75, 92 Damangir, Sina 54, 57, 89 Du, Rex Yuxing 54, 57, 89 Ebbes, Peter 56, 61, 95 Eisend, Martin 104 Ertimur, Burçak 16, 55, 99 Fang, Eric (Er) 58, 79 Feng, Hui 65, 69, 98 Ferris, Gerald R. 1, 43, 71, 88 Frels, Judy K. 47, 49, 80 Fuchs, Christoph 13, 27, 74 Gao, Haibing 4, 101, 105 Germann, Frank 56, 61, 95 Gershoff, Andrew D. 47, 49, 80 Geyskens, Inge 18, 59, 87 Gielens, Katrijn 18, 59, 87 Gilbride, Timothy J. 10, 32, 86 Grewal, Dhruv 1, 23, 29, 34, 46, 62,
84 Grewal, Rajdeep 56, 61, 95 G¨unt¨urk¨un, Pascal 17, 25, 35, 83 Hall, Zachary R. 40, 70, 85 Harmeling, Colleen M. 19, 94, 102 Haumann, Till 17, 25, 35, 83 Haws, Kelly L. 33, 38, 66 Heath, Timothy B. 15, 31, 71, 77 Hennig-Thurau, Thorsten 15, 31, 71, 77 Homburg, Christian 17, 78, 91 Houston, Mark B. 19, 94, 102 Hu, Ye 54, 57, 89 Hughes, Douglas E. 1, 43, 71, 88 Inman, J. Jeffrey 10, 32, 86 Joshi, Amit M.
3 Kao, Ling-Jing 14, 50, 75, 92 Karmarkar, Uma R. 22, 48, 82 Khodakarami, Farnoosh 41, 63, 67
Kim, Junghan 2, 28, 94, 106 Kocher, Bruno 15, 31, 71, 77 Krishnan, R. 29, 34, 46, 84 Kuehnl, Christina 17, 78, 91 Kumar, V. 37, 42, 45, 52, 93,
97, 100 Kushwaha, Tarun 42, 52, 97 Kwak, Hyokjin 11, 53, 72 Lakshmanan, Arun 2, 28, 94, 106 Lamberton, Cait 33, 38, 66 Lee, Jongkuk 58, 79 Liu, Peggy J. 33, 38, 66 Luo, Lan 30, 50, 76 Madzharov, Adriana V. 12, 24, 39 Malshe, Ashwin 36, 60, 64 McGill, Ann L. 5, 34, 44 Morgan, Neil A. 65, 69, 98 Morrin, Maureen 12, 24, 39 Palmatier, Robert W. 19, 94, 102 Petersen, J. Andrew 41, 42, 52, 63, 67,
97 Prabhu, Jaideep C. 51, 68, 96 Puccinelli, Nancy M. 1, 23, 62 Puzakova, Marina 11, 53, 72 Rego, Lopo L. 65, 69, 98 Rocereto, Joseph F. 11, 53, 72 Roggeveen, Anne L. 29, 34, 46, 84 Samaha, Stephen A. 19, 94, 102 Satornino, Cinthia B. 1, 43, 71, 88 Schons, Laura Marie 17, 25, 35, 83 Schreier, Martin 13, 27, 74 Schwemmle, Martin 17, 78, 91 Stilley, Karen Melville 10, 32, 86 Sujan, Harish 40, 70, 85 Swaminathan, Vanitha 20, 81, 103 Thomaz, Felipe 20, 81, 103 Toubia, Olivier 30, 50, 76 Tour´e-Tillery, Maferima 5, 34, 44 Townsend, Claudia 29, 34, 46, 84 Vadakkepatt, Gautham G.
3 Van Osselaer, Stijn M.J. 13, 27, 74 Venkatesan, Rajkumar 41, 63, 67 Wang, Qi 4, 101, 105 Wieseke, Jan 17, 26, 73, 90 Wilbur, Kenneth C. 4, 101, 105 Wilcox, Keith 1, 23, 62 Wuyts, Stefan 18, 59, 87 Xie, Jinhong 4, 101, 105 Yang, Zhi 58, 79 You, Ya
3 Zhang, Xi (Alan) 37, 93, 100