Strategi dan Kiat Menjadi e Entrepreneur

Special Presentation on

Strategi dan Kiat menjadi

e-Entrepreneur

yang Tangguh

presented by
Dr. Ir.

Richardus Eko Indrajit MSc. MBA

Chairman of Renaissance Research Center Indonesia

SEMINAR – WORKSHOP – JOB FAIR
“Strategi Sukses memasuki Dunia Kerja di Tengah Krisis Ekonomi“
Manggala Wanabhakti
Jakarta, Indonesia
Thursday, September 20th 2001

©  Richardus Eko Indrajit, 2001

What is Entrepreneur ?
 

Entre” means ENTER
  “Pre” means BEFORE
  “Neur” means NERVE CENTER
 

Entrepreneur means “someone who enters a business
– any business – in time to form a change substantially
that business’s nerve center”
(it does not matter whether people start new business, buy
them, inherit them, or even own them)

©  Richardus Eko Indrajit, 2001

US
Silent Revolution””
 

In 1993, one in seven is self-employed
  In 2000, 12 million new business introduced
  1999-now, about 3.5 million new business per year
  The driver:
“Because of the GLOBAL MARKETPLACE and the INTERNET,
business and the REQUIREMENTS for SUCCESS are
RAPIDLY CHANGING”

Entrepreneurship is EXPLODING WORLD-WIDE…
©  Richardus Eko Indrajit, 2001

What is e-Entrepreneurship Strategy ?
 
 
 

How to become an entrepreneur in the virtual world
How to develop a new business in the internet
How to create a new job opportunity in the

cyberspace

Simple definition:
HOW TO BECOME A RICH, FAMOUS, AND SUCCESS
PERSON IN THE WORLD by TAKING ADVANTAGES
FROM INTERNET CAPABILITIES

©  Richardus Eko Indrajit, 2001

PRESENTATION AGENDA

Part One
Creating Vision of Life

Part Two
Preparing Journey to the New World

Part Three
Finding New Business Opportunities

Part Four
Learning from Success and Failure Stories

©  Richardus Eko Indrajit, 2001

Part One
Creating Vision of Life

©  Richardus Eko Indrajit, 2001

No Dream, No Way !
 
 
 
 
 

Entrepreneurship starts with a dream
A dream is not limited or constrained by anything (sometimes a
fantasy is needed as well)

Create a vision based on BE WHAT YOU WANT TO BE”
principle
Do not be afraid to the BLUE SKY and trapped on the
PRAGMATIC WAY
Every person is born differently, yet each individual is unique
(no identical copy of knowledge, skills, and competencies)

©  Richardus Eko Indrajit, 2001

What is Considered Entrepreneurship
 

It is the way of life, not the type of job
  It is embedded in person’s mind
  It is enjoyable, bring the excitement and the satisfaction
  It can be learnt and motivated
  It is a process, not a goal

It requires a PERSONAL STRATEGIC PLAN !
©  Richardus Eko Indrajit, 2001

The Rain Makers””
 

Entrepreneurs create value where there was none !
  Entrepreneurship is about setting out to achieve or
discover something and SURPASS YOURSELF
  It is PERSONAL QUEST and ADVENTURE on which
your business is a worldly opportunity to LIVE OUT
YOUR STORY WITHIN
  So, being an entrepreneur is about truly LIVING
THROUGH YOUR BUSINESS and being DRIVEN
forward by what you are SEARCHING for
©  Richardus Eko Indrajit, 2001

Part Two
Preparing Journey to the New World

©  Richardus Eko Indrajit, 2001

The Transformation

Internet + Information Technology

OLD
ECONOMY

NEW
ECONOMY

©  Richardus Eko Indrajit, 2001

The Impacts
Education
Ideology

Politics
Social

Religion

Behavior

INTERNET
ECONOMY

Business

National Defense
Culture
OLD
ECONOMY
©  Richardus Eko Indrajit, 2001

Still Rely on Fundamental Economy Principle
Penghasilan

Sebesar-besarnya
dengan
Pengorbanan

Sekecil-kecilnya””
The Principle of

WEALTH MAXIMIZATION

G  It requires strategy because
of the scarce resources
G  Resource = consist of atoms
which are limited by time and space
©  Richardus Eko Indrajit, 2001

Digital Transformation

10010001
atom

bits
real things

abstract things

text image audio voice video
Bits characteristics:
- easy to duplicate
- cheap to produce
- fast to restructure
- good to represent

data information knowledge process

unlimited resources

digital economy

©  Richardus Eko Indrajit, 2001

The New Economy Paradigm
1

Knowledge

Convergence

7

2

Digitization

Innovation

8

3

Virtualization

Prosumption

9

4

Molecularization

Immediacy

10

5

Integration/Internetworking

Globalization

11

6

Disintermediation

Discordance

12

©  Richardus Eko Indrajit, 2001

The New Economy Paradigm cont.
THEME

ECONOMY

ORGANISATION

Knowledge

Knowledge becomes an important
element of products

Knowledge work becomes the basis of
value, revenue, and profit

Digitization

Products and services’’ forms are
transformed into ones and zeros format

Internal communication shifts from
analog to digital

Virtualization

Physical things (institution and
relationship) can become virtual

The business transformation into virtual
corporations type company

Molecularization

Replacement of the mass media into
molecular media

End of command-and-control hierarchy,
shifting to team-based, molecular
structures

Internetworking

Networked economy with deep and
reach interconnections of economic
entities

Integration of modular, independent,
organizational components for network
of services

Disintermediation

Elimination of intermediaries and any
stand between producers and
consumers

Elimination of middle managers, internal
agents, etc. who boost the
communication signals

©  Richardus Eko Indrajit, 2001

The New Economy Paradigm cont.
THEME

ECONOMY

ORGANISATION

Convergence

Convergence of computing,
communications, and content

Convergence of organizational
structures responsible

Innovation

Innovation becomes the key driver of
business success

The only sustainable advantage is
organizational learning

Prosumption

Gap between consumers and producers
blurs in a number of ways

Consumers of information and
technology become producers

Immediacy

It is a real-time economy that occurs at
the speed of light

Required a new real-time enterprise that
can adjust to changing business
conditions

Globalization

Knowledge knows no boundaries, there
is only a world of economy

The new enterprise enables time and
space independence

Discordance

Massive social contradictions are
arising

Profound organizational contradictions
are arising

©  Richardus Eko Indrajit, 2001

The Birth of e-Entrepreneurship
New Economy + Internet Development =

INTERNET
ECONOMY
drives

enables

e-Entrepreneurship

©  Richardus Eko Indrajit, 2001

New World, New Game…
Global Sales Channel
Reduced Cost of
Power shift to
customer
Logistics and Physical
Distribution

Selling and Buying
Converging Touch
Points
Always Open for

Cybermediation

Business

Power Shift to
Communities of

Reduced Time-toMarket

Interest
Demographics of the

Enriched Buying
Experience
Customization

Internet User
Reduced Barriers of

Self Service
Market Entry
Stock Market Behavior

Actions Everywhere

Branding Acceptance
Hyper Efficiency

©  Richardus Eko Indrajit, 2001

About the e-Entrepreneurship
1. 
2. 
3. 

4. 
5. 
6. 
7. 
8. 
9. 
10. 

Do not have to BE BIG to BECOME BIG
Low PHYSICAL CAPITAL, high INTELLECTUAL CAPITAL
The winner is neither THE BIGGEST nor THE SMARTEST, but
the MOST DYNAMIC ONE
THINK GLOBALLY, ACT GLOBALLY
NETWORK is the key, PARTNERSHIP is a must
TRUST is everything, PROFESSIONAL is the key
VISION is the MEANS, not an END
It is a 24/7 BUSINESS in a virtually FREE MARKET
Focus always on the CUSTOMERS, not the other things
Day to day activity = always find a CHEAPER, BETTER, and
FASTER way
©  Richardus Eko Indrajit, 2001

Part Three
Finding New Business Opportunities

©  Richardus Eko Indrajit, 2001

The Rule of Thumb
 

Find the problems faced by the people
  Transfer the problem into a new business
  Determine the business model and system
  Define the resources required and procure them
  Develop partnerships
  Simulate the strategy
  Kick-off the business

©  Richardus Eko Indrajit, 2001

Virtual and Physical Community
Population
Internet Users

Internet
Business

B2C

C2C
B2B

1

2
3

©  Richardus Eko Indrajit, 2001

The Indrajit Model
Know the
Paradigm

Impact on
Existing
Business

Reactive
Action

Highly Possible
Output

Yes

Yes

Yes

Survive

Yes

Yes

No

Business Threat

Yes

No

Yes

Opportunities Taken

Yes

No

No

Adding Knowledge

No

Yes

Yes

Boomerang

No

Yes

No

Dangerous

No

No

Yes

Gambling Adventure

No

No

No

Nice Watcher
©  Richardus Eko Indrajit, 2001

Key Success Factors

1. 
2. 
3. 
4. 

Flow of Physical/Digital Products
Flow of Money/Financial Data
Flow of Documents/Information
Flow of Services and Other Resources

©  Richardus Eko Indrajit, 2001

The Value Matrix

Opportunity in the eBusiness
©  Richardus Eko Indrajit, 2001

Step-by-Step Approach
Level 9: Living Online
Level 8: Large-Scale Collaboration
Level 7: Group Collaboration
Level 6: E-Culture
Level 5: E-Business
Level 4: E-Commerce
Level 3: Surfing
Level 2: Email
Level 1: Setup

EXPERTS

INTERMEDIATES

BEGINNERS

©  Richardus Eko Indrajit, 2001

Seven Success Steps
1. 
2. 
3. 
4. 
5. 
6. 
7. 

Getting Started
Creating the Website
Selecting Business Model
Supporting Customers Online
Constructing Search Engine
Promoting Your Site
Building Your e-Brand

©  Richardus Eko Indrajit, 2001

1. Getting Started
 
 
 
 
 
 
 
 
 
 

What you will need
Choosing an ISP
An e-mail account
Your own domain name
Selecting a domain name
A domain souffix
Seeking investment
Play your objectives
Market researdch
Identifying your audience
©  Richardus Eko Indrajit, 2001

2. Creating the Website
 

Using an agency
  Working with HTML code
  Web design software
  Setting up shop online
  Secure server software
  Web design sites

 
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 

The 10 commandements of
website design:
Navigation is everything
Planning offline
Be familiar
Less is more
Consider different language
Get to the point
Avoid to many colours
Consider download times
Keep it simple
Avoid brochurware”
©  Richardus Eko Indrajit, 2001

3. Selecting Business Model
 

Selling your own products online
  Selling services online
  Becoming an online merchant
  Selling advertising space on your site
  Affiliate programmes

©  Richardus Eko Indrajit, 2001

4. Supporting Customers Online
 

Fulfilment
  Getting people to buy online
  Customer research online
  Building trust
  Using email wisely

©  Richardus Eko Indrajit, 2001

5. Constructing Search Engine
 
 
 
 
 
 
 
 
 
 

Keywords
Finding the right keywords
META tags
Adding keywords to the main text
Submitting your site
Submitting keywords and descirptions
Keyword help
Beyond keywords
Evaluate your success
Be patient
©  Richardus Eko Indrajit, 2001

6. Promoting Your Site
 

Seek reciprocal links
  Contact the online media
  Contribute to newsgroup
  Adversitising
  Web rings
  Promoting at your site
  Promoting your site in the real world

©  Richardus Eko Indrajit, 2001

7. Building Your e-Brand
 

Brand power
  Information and interactivity
  Personalisation
  Learning from successful e-brands

©  Richardus Eko Indrajit, 2001

Part Four
Learning from Success and Failure Stories

©  Richardus Eko Indrajit, 2001

The Winners
1.  New Business (products/services)
2.  New Market (customers)
3.  New Revenue (business model)
4.  New Company (business transformation)
5.  New Image (business community)
6.  New Wealth (paradigm shift)
Etc.
Key Points:
@ 
From nothing” to “existing”
From “existing” to “creating”
@ 
@ 
From “creating” to “improving”
@ 
From “improving” to “growing”
@ 
From “growing” to “performing”



©  Richardus Eko Indrajit, 2001

The Losers

1.  Loss market share (products and services)
2.  Loss revenue (customers)
3.  Loss competitive advantage (business model)
4.  Loss trust (business community)
5.  Loss resources (competition)
6.  Loss opportunity (cost)
Etc.
Key Points:
@ 
From performing” to “stopping”
From “stopping” to “decreasing”
@ 
@ 
From “decreasing” to “surviving”
@ 
From “surviving” to “eliminating”



©  Richardus Eko Indrajit, 2001

The Challenges

1. Difficult to maintain competitive
advantage
2. Compete with a great number of players
3. Operate within a free market
environment
4. Work with other business partners
5. Require good competencies and skills

©  Richardus Eko Indrajit, 2001

Common Mistakes
1. 

Field of Dreams”” Syndrome

2.  Inadequate architecture
3.  Putting lipstick on a bulldog
4.  Islands of webification
5.  “Me too”” strategies
6.  One-time-effort mentality
7.  Thinking too small

©  Richardus Eko Indrajit, 2001

Key Success Factors
1. Understand the principles of
new economy
2. Have a good vision
3. Excellence in working
stamina
4. Able to cope with change
5. Can manage people
6. Collaborate to compete
7. Combine professional with
entrepreneur

©  Richardus Eko Indrajit, 2001

Demand Site of Technology
C

STOMER LAYER

PERSONAL COMP TER

AT WORK

U

Chatting

IP LAYER
Online Support
Retailer Transaction

PROD CTS
AND SER ICES

Browser/ ser Interface
Search Engine

Electronic Publishing

Connectivity

Messaging & Mail

Content Aggregation

Collaboration

Document Management

KIOSK

FAX

TE L E P H O N E

V

TELE ISION

IN P BLIC
CONS MERS

Calling/Conferencing

AT HOME

INTEGRATION MANAGEMENT LAYER

INSTIT TIONS

APPLIANCES LAYER
PERSONAL DIGITAL ASSISTANT

B SINESS

LOCATION LAYER

INTELLIGENT MONITOR

IN EHICLE
FAMILIES

COMM NITIES
©  Richardus Eko Indrajit, 2001

SOL TIONS
CONS LTING
SER ICES





Consulting



Training

Legacy Integration

Service Customization



oo


Transaction Processing Commerce Fulfillment Webcasting
Collaboration T

va Plugins Inventory Management Document Archive MM Archive

Audio/Video Streams URL Controls Call Centre Services MM Players Workflow Tools
New Feeds Authentication Encryption IP Voice Realtime Audio/Video Page Generation

Connectivity

PHASE ONE

Directory

Firewall & Installation

Basic Web Hosting, Cache, Staging
Remote Firewall Management

Site Security & Maintenance
Customer Service
Sprint Link IP Backbone
T1

Frame

Usenet



Search Engnie

DNS Services

FTP

Email

Database Service Storage Management / Capacity Planning
Account Administration

Billing

Sprint Private Intranet Backbone
ATM

DSLs

ISDN

Reporting

Dial Up Access
Clearline

GATEWAY SER ICES

Enhanced Directory Publishing Fax InfoXchange Paging Chat BBS/Forums Agents

Browser

APPLICATION INTEGRATION SER ICES

System Integration



MANAGED NETWORK SER ICES

Real-Time
Communication

PHASE TWO

Custom Programming

DESIGN
SER ICES

Context

Mass Market

Content
Aggregation

Consumer Verticals

Content
Provider

SOHO Verticals

Public Sector Verticals

Affinity Groups

Business Verticals

Community

PHASE THREE

Supply Site of eTechnology

Dedicated Access
Wireless

©  Richardus Eko Indrajit, 2001

Thank You
Richardus Eko Indrajit
eko@indrajit.org
indrajit@post.harvard.edu
http://www.indrajit.org

Q&A
©  Richardus Eko Indrajit, 2001