THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN ATTRACTING TOURISTS TO VISIT SOLO CITY
THE EFFORTS OF AND THE PROBLEMS FACED BY
DINAS KEBUDAYAAN DAN PARIWISATA
(DISBUDPAR) SURAKARTA
IN ATTRACTING TOURISTS TO VISIT
SOLO CITY
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English Diploma
Program, Faculty of Letters and Fine Arts, Sebelas Maret University
By:
Fina Rantika Sari
C.9306049
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2009
APPROVAL OF CONSULTANT
Approved to be examined before the Board of Examiners, English Diploma Program, Faculty of Letters
and Fine Arts, Sebelas Maret University
Title
Name
NIMC
:
The efforts of dinas kebudayaan dan pariwisata (disbudpar) surakarta in attracting
tourists to visit Solo city
:
Fina Rantika Sari
:
C9306049
Supervisor
Fitria Akhmerti Primasita, SS, MA
NIP. 19691216 199802 2 001
APPROVAL OF BOARD OF EXAMINERS
Accepted and Approved by the Board of Examiners,
English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
Report Title
Student’s Name
NIM
:
The Efforts of Dinas Kebudayaan dan Pariwisata
(DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City
:
Fina Rantika Sari
:
C9306049
The Board of Examiners
Drs. Bathoro MS, MA
Chairperson
(……………………………)
NIP. 130529731
M. Taufiq Al Makmun, SS
Secretary
(…………………………...)
NIP. 1980627 200501 1 003
Fitria Akhmerti Primasita, SS, MA
Main Examiner
(…………………………...)
NIP. 19691216 199802 2 001
Faculty of Letters and Fine Arts,
Sebelas Maret University
Dean,
Drs. Sudarno, M.A.
NIP. 19530314 198506 1 001
MOTTO
Never give up until you get your desire
Where there is a will, there is a way
DEDICATION
The writer dedicates this final project report to:
Her Beloved Parents
Her Beloved Sister
Her Boyfriend
Her Lecturers
All of my best friends who have supported her
ACKNOWLEDGMENT
Alhamdulillahirobbil’alamin. Finally, the writer has finished this final project report. First of all,
she would like to express her highest gratitude to Allah SWT for the blessing so that she can finish this
final project report. During the process of finishing this final project report, she gets supports and
suggestions from many sides. Therefore, she would like to give her deepest thanks to:
1. Drs. Sudarno, M.A., as the Dean of Faculty of Letters and Fine Arts, Sebelas Maret University.
2. Yusuf Kurniawan, SS, MA, as the Head of English Diploma Program, Faculty of Letters and Fine
Arts, Sebelas Maret University.
3. Fitria Akhmerti Primasita, SS, MA, as her supervisor for her kindness, patience, advice, and
guidance, thanks a lot ma’am…
4. Drs. S. Budi Waskito, MPd, as her academic consultant for the advice and guidance.
5. All of her lecturers in English Diploma Program, for their guidance and knowledge that have been
given to her.
6. Drs. Purnomo Subagyo, as the Head of DISBUDPAR Surakarta for giving her a chance to take job
training in DISBUDPAR Surakarta.
7. All of staffs in DISBUDPAR Surakarta, especially Mr. Sentanu (Mr. Kelik), Mr. Mufti, Mr. Budi,
Mr. Hendik, Mrs. Ina, Mrs. Wiwik, and all that can not be mentioned one by one, thank you so
much for all assistances, supports, and guidance.
8. Her beloved parents, “Ibu” and “Alm.Bapak”, “Ibu”…thanks a lot for the support, advice, pray, and
all of that has been given to me, “Bapak”… thanks a lot for all that has been given to me, I hope I
can make you proud although you are not in here with us.
9. Her beloved sister “Dek Ayu”. Thanks a lot for your supports. Love you…
10. Bagus Irawan thanks a lot for your patience, supports, and advice.
11. Her beloved friends, ASA and DYAS. Thanks a lot for always accompany me in happiness and
sadness. Miss you guys…
12. “Mbak Rita” and “Mbak Devi” thank you for correcting my final project report.
13. All of her friends in English Diploma Program, especially class “A”; Galuh, Rara, Mbak Dewi, and
all that can not be mentioned one by one.
14. All of her friends during the job training in DISBUDPAR Surakarta.
The writer realizes that there are great deals of lacking in this final project report, for that
reason criticism and suggestion are what the writer hopes. The writer hopes this final project report will
be useful for the readers in general and the writer in particular.
Karanganyar, July 2, 2009
Fina Rantika Sari
ABSTRACT
Fina Rantika Sari. 2009. The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in
Attracting Tourists to Visit Solo City. English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University.
This final project report was written based on the job training which had done in Dinas Pariwisata dan
Kebudayaan (DISBUDPAR) Surakarta within a month, started from February 16, 2009 and ended on
March 13, 2009.
This final project report discusses the efforts of and the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city. The result shows that the efforts of DISBUDPAR Surakarta in
attracting tourists to visit Solo city are opening Tourist Information Centre (TIC), holding festival,
holding event, and making cooperation with mass media. The problems faced by DISBUDPAR
Surakarta in attracting tourists to visit Solo city are budget and human resources. The limited budget is
solved by being selective in participating in international exhibitions. While, the problem about human
resources still has not been overcome because there is no policy from Badan Kepegawaian Daerah
(BKD) Surakarta to hold technical training program for staffs of DISBUDPAR Surakarta. Therefore,
the writer gives suggestions to DISBUDPAR Surakarta, staffs of DISBUDPAR Surakarta, Badan
Kepegawaian Daerah (BKD) Surakarta, and Surakarta Government.
TABLE OF CONTENTS
TITLE……………………………………………………………………………. i
APPROVAL OF CONSULTANT……………………………………………..... ii
APPROVAL OF BOARD EXAMINERS………………………………………. iii
MOTTO………………………………………………………………………..... iv
DEDICATION……………………………………………………………........... v
PREFACE……………………………………………………………………...…vi
ABSTRACT……………………………………………………………………... ix
TABLE OF CONTENTS……………………………………………………….... x
CHAPTER
I: INTRODUCTION
A. Background………………………………………………..... 1
B. Objectives…………………………………………………....2
C. Benefits……………………………………………………... 3
CHAPTER II: LITERATURE REVIEW
A. Promotion
1. Definition of Promotion…………………………..… 4
2. Promotion Instruments…………………………...…. 4
B. Tourism
1. Definition of Tourism………………………………..7
2. Kinds of Tourism…………………………………….8
3. Definition of Tourist……………………………......10
CHAPTER III: DISCUSSION
A. General Description of DISBUDPAR Surakarta……….…..11
1. History………………………………………………11
2. Vision and Mission…………………………….........11
3. Location …………………………….………...….....12
4. Organizational Structure…………………………….12
5. Organizational Chart…………………………...…...15
B. Description of Tourist Information Centre (TIC)… …….....16
C. The Writer’s Activities during the Job Training……………17
D. Result of the Writer’s Activities during the Job Training…..17
E. The Efforts of DISBUDPAR Surakarta in Attracting Tourists to Visit Solo
City…………………………………………....18
CHAPTER IV: CONCLUSION
A. Conclusion…………………………………………………..23
B. Suggestion……………………………………………..........24
BIBLIOGRAPHY
APPENDICES
CHAPTER I
INTRODUCTION
A. Background
Surakarta is well-known as Solo city. It is the heart of Javanese culture.
Palace as a symbol of Javanese culture still sturdy exists. Solo tourism is
connected with history, culture, and palace ritual. Beside cultural tourism, there
are some interesting places and events in Solo. Shopping tourism and culinary
tourism are also provided in Solo.
Solo tourism is supported by tourist objects in the surrounding area. There
are historical inheritances which are spread in Sangiran archaeological site, Sukuh
temple and Cetho temple in Karanganyar. Solo tourism is also supported by
adequate accommodation facilities, such as hotels and restaurants.
Although Solo is not a province capital city, Solo is stated as a big city. Solo
is one of the important cities in Indonesia. The vision of Solo city is making the
city becomes a cultural city. One of the ways to reach the vision is increasing Solo
tourism. Solo tourism is supported not only by adequate accommodation facilities,
but also by the beauty of the city, the hospitality of the society and the valuable
culture and arts. The cooperation of all aspects can be the power to make Solo a
cultural city and the main tourist attraction in Central Java.
Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta is the local
government institution that handles tourism in Solo. It is responsible for attracting
1
tourists to visit Solo. DISBUDPAR Surakarta promotes Solo tourism in many
ways. One of the ways is opening Tourist Information Center (TIC) which gives
information about Solo tourism, accommodation facilities, and everything about
Solo.
DISBUDPAR Surakarta is a very important institution in connection with
promoting Solo tourism. For the reason, DISBUDPAR Surakarta has make efforts
to attract tourists in order to increase the number of tourists who visit Solo. In
making the efforts, DISBUDPAR Surakarta faces problems that can affect the
goals.
Based on the background, the topic of this final project is about the efforts of
DISBUDPAR Surakarta in attracting tourists and this final project is entitled
“THE
EFFORTS
OF
AND
THE
PROBLEMS
FACED
BY
DINAS
KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN
ATTRACTING TOURISTS TO VISIT SOLO CITY”.
B. Objectives
The objectives are as follows:
1. To describe the efforts of DISBUDPAR Surakarta in attracting tourists to
visit Solo city.
2. To describe problems faced by DISBUDPAR Surakarta in attracting tourists
to visit Solo city and their solutions.
2
C. Benefit
Hopefully this report beneficial for:
1. The writer
a. The writer can know the efforts of DISBUDPAR Surakarta in attracting
tourists to visit Solo city.
b. The writer can know the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city and their solutions.
2. English Diploma students
a. They will know more about DISBUDPAR Surakarta.
b. They will know the efforts of and the problems faced by DISBUDPAR
Surakarta in attracting tourists to visit Solo city.
3. DISBUDPAR
This report is expected to give an input to DISBUDPAR Surakarta to
improve its efforts of DISBUDPAR Surakarta to attract tourists to visit
Solo city.
3
CHAPTER II
LITERATURE REVIEW
A. Promotion
1. Definition of Promotion
Promotion is one of the marketing activities which is very important in
every company. There are definitions of promotion in several sources. The first
is from Stephen F. Witt and Luiz Moutinho (1995: 376) in their book Tourism
Marketing and Management Handbook who define promotion as follows:
“Promotion is the mix of communication activities designed by tourist
organizations to influence those target audiences upon whom their sales
depend both directly and indirectly, in both the short and long term”.
Then The Oxford English Dictionary (1968: 1597) provides distinct
meaning of promotion: to put forth into notice, to publish; to assert; to inform.
2. Promotion Instruments
Promotion instruments are important media that are used for promotion
activities. According to Barbara Mueller in his book International Advertising,
the promotion instruments consist of:
a. Advertising
b. Publicity
c. Sales Promotion
4
d. Personal Selling
e. Direct Marketing
f. Event and Exhibition
g. Public Relations
(Mueller, 1996: 55-56)
The definitions of each the kinds of promotion instruments are as
follows:
a.
Advertising
According to Kotler, “Advertising is any paid form of non personal
presentation and promotion of ideas, goods, or services by an identified
sponsor. Advertising can be cost effective way to disseminate messages,
whether to build a brand preference or to educate people” (Kotler, 2009:
538).
b.
Publicity
According to Mueller, “Publicity is part of the broader function of
public
relation,
involves
seeking
favorable
comments
on
the
product/service and/or firm itself via news stories, editorials, or
announcements in the mass media” (Mueller, 1996: 61).
c.
Sales Promotion
According to Kotler, “Sales promotion is a key ingredient in
marketing campaign consists of collection of incentive tools, mostly short
term, designed to stimulate quicker or greater purchase of particular
5
products or services by consumers of the trade, and seems most effective if
sales promotion is used together with advertising” (Kotler, 2009: 554).
d.
Personal Selling
According to Mueller, “Personal selling involves individual,
personal contact with the customer, with the intent of either making an
immediate sale or developing a long-term relationship that will eventually
result in a sale” (Mueller, 1996: 57).
e.
Direct Marketing
According to Mueller, “Direct marketing refers to a way of doing
business-one in which the marketer attempts to sell goods directly to the
consumer without the aid of a wholesaler of retailer” (Mueller, 1996: 59).
f.
Event and Exhibition
According to Kotler, “It is the company or institution sponsored
activities and programs designed to create daily or special brand-relate
interactions. By becoming part of special and more personally relevant
moment in consumer’s lives, involvement with the events can broaden and
deepen the relationship of the company with the target market” (Kotler,
2009: 560).
g.
Public Relations
According to Mueller, “Public Relations involves a variety of
efforts to create and maintain a positive image of an organization with its
various publics. Organizations may wish to communicate with customers,
6
employees, stockholders, suppliers/distributors, governmental agencies,
labor unions, the media, and various activist groups, as well as with the
public at large” (Mueller, 1996: 61).
B. Tourism
1. Definition of Tourism
There are many definitions of tourism in several sources.
According to Dr. Salah Wahab:
“Tourism is one of new industrial types that has capability to create
rapid economic growth in providing employment opportunities,
earnings improvement, standard of living, and other stimulation of
productivity sectors. Thus, as a complicated sector, it consists of
classical industries as well as in handicraft souvenir industries.
Economically, transportation and lodging are considered as
industrial products” (Wahab, 1975: 9).
According to Hermann V. Schulalard, “Tourism is the sum of
operations, mainly of an economic nature, which is directly related to the
entry, stay, and movement of foreigners inside certain country, city, or
region” (in Yoeti, 1996: 114).
According to Smith, “Tourism is the aggregate of all businesses
that directly provide goods or services to facilitate business, pleasure, and
leisure activities away from the home environment” (Smith, 1988: 183).
Based on the explanation above, the writer concluded that the
meaning of tourism is the temporary movement of people for pleasure
outside residence or environment where they live.
7
2. Kinds of Tourism
According to Nyoman S.Pendit in his book Ilmu Pariwisata, the kinds
of tourism are as follows:
a. Cultural tourism
Cultural tourism is a trip to another place or abroad to study citizenry
condition, customs and traditions, live style, and culture and art.
b. Health tourism
Health tourism is a trip to change situation and environment where they live
for the sake of their health.
c. Sport tourism
Sport tourism is a trip to engage in sports or to take part in sport party in a
certain place or a certain country.
d. Commercial tourism
Commercial tourism is a trip to visit commercial exhibitions.
e. Industrial tourism
Industrial tourism is a trip done by student groups or society to an industrial
complex for observation or research.
f. Political tourism
Political tourism is a trip to take part in an event of politics.
g. Convention tourism
Convention tourism is a trip to a certain place which is usually used for
8
conference, meeting, and convention for the sake of politics.
h. Social tourism
Social tourism is a cheap and simple trip to give opportunity to low class
society to make a trip.
i. Agricultural tourism
Agricultural tourism is a trip to agriculture, plantation, and cultivation of
seedlings.
j. Maritime tourism
Maritime tourism is a trip to engage sport in waters or waters recreation in
maritime country.
k. Nature preservation tourism
Nature preservation tourism is a trip to nature preservation, game
preservation, and protected forest.
l. Hunting tourism
Hunting tourism is a trip to countries which have legal hunting area.
m. Pilgrim tourism
Pilgrim tourism is a trip to holy places, resting places of dignitary persons
or glorifies leaders, and sacred mountains or hills to get blessing, spiritual
force, unassailability of his faith, and riches.
n. Honeymoon tourism
Honeymoon tourism is a trip done for one month after wedding party for a
9
newlywed couple to have honeymoon to romantic places with special
facilities for the sake of enjoyment of the trip and their visit.
(Pendit, 1999: 42-48)
3. Definition of Tourist
J. Christopher Holloway in his book The Business of Tourism states
that tourist is someone who arranges a trip or a journey to see something
different then might be disappointed if she/he paid something
unsatisfying” (in Pendit, 1994: 35).
According to G.A.Schmoll:
“Tourist is individuals or group of individuals who, considering
purchasing power available for vacation and recreational travel, interest in
and motivation for travel in general, past travel behavior, existing
knowledge, interest in and awareness concerning the services or
destinations concerned, are likely prospects for a future visit” (in Yoeti,
1996: 139).
Based on explanation above, the writer concluded that tourist can
be divided into two kinds:
a.
Domestic tourist
Domestic tourist is the person who comes from inside of country.
b.
Foreign tourist
Foreign tourist is the person who comes from outside of country
(other countries).
10
CHAPTER III
DISCUSSION
A. General Description of DISBUDPAR Surakarta
1. History
The Surakarta government has several institutions in many different
sectors. One of the institutions is Dinas Pariwisata Surakarta. It is the local
government institution that handles tourism sector in Solo. Dinas Pariwisata
Surakarta was established in 1985. It was established after the Mayor of
Surakarta issued the decree No. 29/HK/05/PHG 79 to develop tourism in
Solo. Based on the decree No. 84/2000 about the regional administration
staff rules, the Mayor of Surakarta changed the name Dinas Pariwisata
(DIPARTA)
Surakarta
into
Dinas
Pariwisata
Seni
dan
Budaya
(DIPARSENIBUD) Surakarta. Then, based on decree No. 16/2008, the
Mayor of Surakarta changed the name Dinas Pariwisata (DIPARSENIBUD)
11
Surakarta into Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta.
2. Vision and Mission
The vision and mission of DISBUDPAR Surakarta are as follows:
a.
Vision
Creating Solo city as a tourist destination city based on culture.
“TERWUJUDNYA KOTA SOLO SEBAGAI KOTA TUJUAN
WISATA BERBASIS BUDAYA.”
b. Mission
• Encouraging preservation and development of object and the best
tourist attraction.
“Mendorong pelestarian dan pengembangan obyek dan daya tarik
wisata unggulan”.
• Increasing the quality of human resources in tourism and cultural
sector and employing society and business exertion having global
competitive ability.
“Meningkatkan kualitas Sumber Daya Manusia bidang pariwisata dan
budaya serta memberdayakan masyarakat dan dunia usaha yang
berdaya saing global”.
• Providing accurate and complete database in tourism and cultural
sector based on information technology.
“Menyediakan database yang lengkap dan akurat di bidang pariwisata
12
dan kebudayaan yang berbasis teknologi informasi”.
• Increasing interregional cooperation and tourists in managing object,
tourist attraction, and promotion.
“Meningkatkan kerjasama/kemitraan antardaerah dan antarpelaku
wisata dalam pengelolaan obyek dan daya tarik wisata serta promosi
pariwisata”.
3. Location
DISBUDPAR Surakarta is located on Jl. Brigjen Slamet Riyadi 275; it
is between Graha Wisata Niaga Hall and Radya Pustaka Museum.
4. Organization Structure
DISBUDPAR Surakarta has five departments to support the duties, they
are Official Head; Administration Department; Tour Means Department;
Artistic, Cultural, Historical, and Archaeological Department; and Tour
Department.
a. Official Head
The main duty of the Official Head is to carry out the
governmental affairs in tourism, art, and culture sectors. Generally, an
Official Head has several important duties, such as arranging the strategic
planning, formulating the technical policies, and analyzing the problem
faced by this office.
13
b. Administration Department
The main duty of this department is handling problems regarding
with
planning,
evaluating,
and
reporting,
finance,
and
general
administration and staffs affairs.
This department consists of three sub-divisions: Planning,
Evaluating, and Reporting Sub-division; Finance Sub-division; and
General Administration and Staffs Affairs Sub-division.
c. Tour Means Department
The main duty of this department is handling problems regarding
with accommodation for tourists and also the recreation and public
entertainment.
This department consists of two sections: Tourism Accommodation
Section and Recreation and Public Entertainment Section.
d. Artistic, Cultural, Historical, and Archaeological Department
The main duty of this department is handling problems regarding
with Art, Culture, History, and Archaeology.
This department consists of two sections: Artistic and Cultural
Section and Historical and Archaeological Section.
e. Tour Department
The main duty of this department is handling problems regarding
14
with preservation and development assets, promotion and information, and
cooperation.
This department consists of three sections: Preservation and
Development Assets Section, Promotion and Information Section, and
Cooperation Section.
H E A D O F D IS B U D PA R
SU RA K A RTA
5. Organization Chart
A d m in is tra tio n
D e p a rtm e n t
F U N C T IO N A L
P O S IT IO N G R O U P
P la n n in g ,E v a lu a tin g
a n d R e p o rtin g S u b d iv is io n
Tour M eans
D e p a rtm e n t
T o u r A c c o m o d a tio n
S e c tio n
R e c re a tio n a n d
P u b lic E n te rta in m e n t
S e c tio n
F in a n c e S u b -d iv is io n
T o u r D e p a rtm e n t
A rtis tic ,C u ltu ra l,H is to ric a
l,a n d A rc h a e o lo g ic a l
D e p a rtm e n t
P re s e rv a tio n a n d
d e v e lo p m e n t a s s e ts
s e c tio n
A rtis tic a n d C u ltu ra l
S e c tio n
P ro m o tio n a n d
In fo rm a tio n s e c tio n
H is to ric a l a n d
A rc h a e o lo g ic a l
S e c tio n
C o o rp e ra tio n s e c tio n
U PTD
15
G e n e ra l
a d m in is tra tio n a ffa irs
a n d s ta ffs a ffa irs s u b d iv is io n
B. Description of Tourist Information Centre (TIC)
Tourist Information Centre (TIC) is part of Tour Department; it
belongs to the Promotion and Information Section. TIC has responsibility to
give information service, especially the information about Solo tourism to the
public.
TIC opens everyday. The working hours of TIC are:
• Monday-Friday
: 07.00 a.m. - 04.00 p.m.
• Saturday-Sunday: 10.00 a.m. – 02.00 p.m.
TIC still opens on Saturday and Sunday when the other divisions are closed
because there are many tourists, especially foreign tourists, who come to TIC
on the weekend.
TIC has two locations, they are situated at:
• TIC at the front office of DISBUDPAR Surakarta
16
• TIC at Balapan Railway Station
TIC provides leaflets, brochures, map of Solo, and calendar of
events to inform tourists about attractions (events) and tourist objects in Solo.
TIC also provides forms for foreign tourists; the forms include name, age,
nationality, purpose of visits, long of stay and suggestion.
The foreign tourists must fill the forms which are provided by TIC
officers. The forms are useful to arrange the statistic data of this office.
C. The Writer’s Activities during the Job Training
The writer started the job training in DISBUDPAR Surakarta from
February 16, 2009 and ended on March 13, 2009. The working hour started
from 07.30 a.m. until 04.00 p.m. When implementing the job training, the
writer worked as a receptionist in Tourist Information Centre (TIC). The
writer’s activities during the job training are:
1.
Welcoming guests who visit DISBUDPAR Surakarta.
2.
Giving information about Solo tourism to tourists, both foreign and local
tourists. The information includes tourist objects and interesting places in
Solo and the surrounding areas.
3.
Listing foreign tourists who visit TIC.
4.
Receiving mails, invitations, and brochures from other institutions or
17
companies.
D. Result of the Writer’s Activities during the Job Training
After doing the job training in DISBUDPAR Surakarta, the results of
the writer’s activities are:
1.
The writer can learn and practice how to welcome guests.
2.
The writer can improve the knowledge how to communicate well with
public.
3.
The writer can practice English to communicate with foreign tourists.
E. Discussion The Efforts of and the Problems Faced by DISBUDPAR Surakarta
in Attracting Tourists to Visit Solo City
1.
The efforts of and the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city
Surakarta is well-known as Solo city. It is also well-known as a
cultural city. Therefore, Solo is certainly rich with kinds of tourism, such
as historical tourism, cultural tourism, religious tourism, shopping tourism,
and special interest tourism and with kinds of cultural events, such as
Sekaten, Solo Batik Carnival, Keraton Festival, and Kirab Pusaka. Solo
tourism is also supported by adequate accommodation facilities, such as
hotels and restaurants. All of the kinds of tourism and the kinds of cultural
18
tourism can be visited by tourists, both domestic and foreign tourists. As
the local government institution that handles tourism sector in Solo,
DISBUDPAR Surakarta has efforts to attract tourists to visit Solo.
DISBUDPAR Surakarta also faces problems that can affect the goals to
increase the number of tourists who visit Solo. There are some efforts of
DISBUDPAR Surakarta in attracting tourists to visit Solo city. They are:
a. Opening Tourist Information Centre (TIC)
Tourist Information Centre (TIC) is one of the efforts of
DISBUDPAR Surakarta in attracting tourists to visit Solo city. TIC
belongs to the Promotion and Information Section of Tour Department.
The duty of TIC is giving information about tourism which is needed by
domestic and foreign tourists. When the tourists come to TIC and ask
about tourist objects, accommodations, restaurants, money changer, and
all about Solo tourism, TIC officer will give them information they need.
TIC provides calendar of events, leaflets, map of Solo, and brochures for
the tourists. TIC also provides “TOUCH SCREEN” for the tourists. It is
like electronic brochures which can be used by visitors themselves by
touching the screen if they want to know about Solo and its surrounding
areas. Beside “TOUCH SCREEN”, TIC has website (www.visitsolo.com). It is presented to people who want to know about Solo
tourism without coming to TIC.
b. Promoting Tourist Objects
19
• Participating in Exhibitions
DISBUDPAR tries to introduce Surakarta tourist objects by
taking part in art and cultural exhibitions to show the characteristics
of Solo, such as batik, leather puppet, and traditional food.
DISBUDPAR takes part not only in national exhibitions, but also in
international exhibitions.
• Holding Festivals
Solo as a cultural city has many culture and arts which can
attract tourists to visit Solo. For that reason, DISBUDPAR Surakarta
holds many local festivals to show the identity of Solo culture. The
local festival in Solo is usually related to celebrating the religious
traditions or Javanese traditions, such as Sekaten festival, Keraton
festival, and Malem Selikuran festival.
Sekaten festival is a ceremony that aims to commemorate the
Prophet Muhammad SAW’s birthday which is enlivened by many
performances and traditional fair that offers souvenirs and crafts.
There is also an heirloom exhibition in Pagelaran of Keraton
Surakarta. Sekaten is closed by the procession of Gunungan that starts
from Keraton Surakarta to Masjid Agung. This year, it is held on 1 st8th March.
Keraton festival is an exhibition of Keraton Surakarta cultural
heritage which are tangible (traditional weapons, artifacts, etc.) and
20
intangible (traditional ceremony, traditional music and dances, etc.).
This year, it is held on 18th-20th July.
Malem Selikuran festival is a traditional ceremony held by
Keraton Surakarta Hadiningrat and Solo citizens to commemorate the
Nuzulul Quran which is always celebrated on 21st Ramadhan. The
ceremony is started by the procession of 1.000 tumpeng (rice which is
arranged in a huge pile) from Pagelaran Keraton to Sriwedari. Going
along the procession are the soldiers of Keraton Surakarta and the
march of 21 lamp posts symbolizing “Malem Selikuran”. This year, it
is held on September 10th-11th.
• Holding Events
DISBUDPAR Surakarta also holds many events to promote
Solo tourism, such as “Putra-Putri Solo” event, Solo Batik Carnival
(SBC) 2, and Solo International Performing Art.
“Putra-Putri Solo” event is held every year by DISBUDPAR.
The duty of “Putra-Putri Solo” is promoting Solo tourism; kinds of
tourism and culture and arts in Solo to citizens both in and out of Solo
city, moreover to the world by joining national and international
events.
Solo Batik Carnival (SBC) 2 is a carnival employing batik as
its theme, thus either the participants or the guests in the carnival
wear batik as their costumes. The SBC is held to raise the image of
21
batik and Solo as a Batik town. The carnival was successful in getting
the attention of more than 200.000 audiences in 2008. This year, it is
held on 26th-28th June.
Solo International Performing Art is an event to present the
international intangible heritages which are gathered not only from
Solo, but also from other places in Indonesia and even from abroad.
This year, it is held on 7th-10th August.
• Making Cooperation with Mass Media
DISBUDPAR Surakarta makes cooperation with mass media
both electronic media and printed media to advertise Solo tourism to
the public. DISBUDPAR makes cooperation not only with local mass
media, but also with national mass media.
2. The problems faced by DISBUDPAR Surakarta in attracting tourists to
visit Solo city
In doing the duty to attract tourists to visit Solo, DISBUDPAR
Surakarta faces some problems that can affect the goals to increase the
number of tourists who visit Solo. The problems are as follows:
a. Budget
Budget is all of planning activities which are asserted in unit of
22
money for a certain period in one year. Budget has an important role in
promotion activities. To make the promotion activities well performed,
large budget is needed. One of the promotions which needs large budget is
participating in international exhibitions. It needs a lot of money, but
DISBUDPAR Surakarta does not have large budget to participate in every
international exhibitions. That is why the limited budget becomes a
problem that is faced by DISBUDPAR Surakarta.
b. Human Resources
Human resources are the people employed by an organization.
Improving knowledge, competencies, skills, and attitudes are necessary to
improve the overall efficiency and effectiveness of the organization.
The second problem that is faced by DISBUDPAR Surakarta is
about human resources. The ability of human resources in using modern
technology like computer and internet and the lack of human resources
who master modern technology become problems that can affect
DISBUDPAR Surakarta in its promotion activities.
After knowing the problems, DISBUDPAR Surakarta tries to solve
the problem about the limited budget in promotion activities by being
selective in participating in international exhibitions. DISBUDPAR
Surakarta does not participate in all international exhibitions, but only
participates in some international exhibitions. While, the problem about
human resources still has not been overcome because there is no policy
23
from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical
training programs for staffs of DISBUDPAR Surakarta.
CHAPTER IV
CONCLUSIONS
A. CONCLUSIONS
Based on the discussion, the writer concludes that Dinas Kebudayaan
24
dan Pariwisata (DISBUDPAR) Surakarta as the local government institution
has an important role in developing Solo tourism. Therefore, DISBUDPAR
Surakarta has some efforts in attracting tourists to visit Solo city. They are
opening Tourist Information Centre (TIC), holding festival, holding event, and
making cooperation with mass media.
In implementing the efforts, DISBUDPAR Surakarta faces two
problems. They are budget and human resources. The limited budget becomes
a problem that is faced by DISBUDPAR Surakarta in promotion activities. To
make the promotion well performed, large budget is needed but DISBUDPAR
Surakarta does not have large budget. This problem is solved by being
selective in participating in international exhibitions. The second problem that
can affect DISBUDPAR Surakarta in its promotion is the ability of human
resources in using modern technology and the lack of human resources who
master modern technology. This problem still has not been overcome because
there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold
technical training programs for staffs of DISBUDPAR Surakarta.
B. SUGGESTION
Based on the problems that have been discussed above, the writer has
suggestions for DISBUDPAR Surakarta and the related partners. The
suggestions are as follows:
25
1.
DISBUDPAR Surakarta
• DISBUDPAR Surakarta should suggest the Surakarta Government to
allocate more funds in APBD (Local Government Budget) for tourism
sector, considering that the activities to promote Surakarta tourist
objects need large budget.
• DISBUDPAR Surakarta should add staffs who can master modern
technology.
2.
Staffs of DISBUDPAR Surakarta
Staffs of DIDBUDPAR Surakarta should learn about modern technology
by themself if there is no technical training from Badan Kepegawaian
Daerah (BKD) Surakarta.
3.
Badan Kepegawaian Daerah (BKD) Surakarta
BKD Surakarta should give technical trainings for staffs of DISBUDPAR
Surakarta.
4.
Surakarta Government
Surakarta Government should allocate more funds in APBD (Local
Government Institution) for tourism sector.
26
BIBLIOGRAFY
Barbara, Mueller. 1996. International Advertising. London: Lois. Inc.
Kotler, P. H. 2009. Marketing Management. New Jersey: Pearson Education Inc.
Pendit, Nyoman S. 1999. Ilmu Pariwisata. Jakarta: PT Pradnya Paramita.
Seaton, A.V and Bennett, M. 1995. Marketing Tourism Product. London:
Prentice-Hall.
Witt, Stephen F and Moutinho, Luiz. 1995. Tourism Marketing and Management
Handbook. London: Prentice-Hall.
Yoeti, Oka A. 1996. Pengantar Ilmu Pariwisata. Bandung: Angkasa.
.
QUESTIONS
1. What are the efforts of DISBUDPAR Surakarta in attracting tourists to
visit Solo city?
2. What are the problems that are faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city?
3. How does DISBUDPAR Surakarta solve the problems?
DINAS KEBUDAYAAN DAN PARIWISATA
(DISBUDPAR) SURAKARTA
IN ATTRACTING TOURISTS TO VISIT
SOLO CITY
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English Diploma
Program, Faculty of Letters and Fine Arts, Sebelas Maret University
By:
Fina Rantika Sari
C.9306049
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2009
APPROVAL OF CONSULTANT
Approved to be examined before the Board of Examiners, English Diploma Program, Faculty of Letters
and Fine Arts, Sebelas Maret University
Title
Name
NIMC
:
The efforts of dinas kebudayaan dan pariwisata (disbudpar) surakarta in attracting
tourists to visit Solo city
:
Fina Rantika Sari
:
C9306049
Supervisor
Fitria Akhmerti Primasita, SS, MA
NIP. 19691216 199802 2 001
APPROVAL OF BOARD OF EXAMINERS
Accepted and Approved by the Board of Examiners,
English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
Report Title
Student’s Name
NIM
:
The Efforts of Dinas Kebudayaan dan Pariwisata
(DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City
:
Fina Rantika Sari
:
C9306049
The Board of Examiners
Drs. Bathoro MS, MA
Chairperson
(……………………………)
NIP. 130529731
M. Taufiq Al Makmun, SS
Secretary
(…………………………...)
NIP. 1980627 200501 1 003
Fitria Akhmerti Primasita, SS, MA
Main Examiner
(…………………………...)
NIP. 19691216 199802 2 001
Faculty of Letters and Fine Arts,
Sebelas Maret University
Dean,
Drs. Sudarno, M.A.
NIP. 19530314 198506 1 001
MOTTO
Never give up until you get your desire
Where there is a will, there is a way
DEDICATION
The writer dedicates this final project report to:
Her Beloved Parents
Her Beloved Sister
Her Boyfriend
Her Lecturers
All of my best friends who have supported her
ACKNOWLEDGMENT
Alhamdulillahirobbil’alamin. Finally, the writer has finished this final project report. First of all,
she would like to express her highest gratitude to Allah SWT for the blessing so that she can finish this
final project report. During the process of finishing this final project report, she gets supports and
suggestions from many sides. Therefore, she would like to give her deepest thanks to:
1. Drs. Sudarno, M.A., as the Dean of Faculty of Letters and Fine Arts, Sebelas Maret University.
2. Yusuf Kurniawan, SS, MA, as the Head of English Diploma Program, Faculty of Letters and Fine
Arts, Sebelas Maret University.
3. Fitria Akhmerti Primasita, SS, MA, as her supervisor for her kindness, patience, advice, and
guidance, thanks a lot ma’am…
4. Drs. S. Budi Waskito, MPd, as her academic consultant for the advice and guidance.
5. All of her lecturers in English Diploma Program, for their guidance and knowledge that have been
given to her.
6. Drs. Purnomo Subagyo, as the Head of DISBUDPAR Surakarta for giving her a chance to take job
training in DISBUDPAR Surakarta.
7. All of staffs in DISBUDPAR Surakarta, especially Mr. Sentanu (Mr. Kelik), Mr. Mufti, Mr. Budi,
Mr. Hendik, Mrs. Ina, Mrs. Wiwik, and all that can not be mentioned one by one, thank you so
much for all assistances, supports, and guidance.
8. Her beloved parents, “Ibu” and “Alm.Bapak”, “Ibu”…thanks a lot for the support, advice, pray, and
all of that has been given to me, “Bapak”… thanks a lot for all that has been given to me, I hope I
can make you proud although you are not in here with us.
9. Her beloved sister “Dek Ayu”. Thanks a lot for your supports. Love you…
10. Bagus Irawan thanks a lot for your patience, supports, and advice.
11. Her beloved friends, ASA and DYAS. Thanks a lot for always accompany me in happiness and
sadness. Miss you guys…
12. “Mbak Rita” and “Mbak Devi” thank you for correcting my final project report.
13. All of her friends in English Diploma Program, especially class “A”; Galuh, Rara, Mbak Dewi, and
all that can not be mentioned one by one.
14. All of her friends during the job training in DISBUDPAR Surakarta.
The writer realizes that there are great deals of lacking in this final project report, for that
reason criticism and suggestion are what the writer hopes. The writer hopes this final project report will
be useful for the readers in general and the writer in particular.
Karanganyar, July 2, 2009
Fina Rantika Sari
ABSTRACT
Fina Rantika Sari. 2009. The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in
Attracting Tourists to Visit Solo City. English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University.
This final project report was written based on the job training which had done in Dinas Pariwisata dan
Kebudayaan (DISBUDPAR) Surakarta within a month, started from February 16, 2009 and ended on
March 13, 2009.
This final project report discusses the efforts of and the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city. The result shows that the efforts of DISBUDPAR Surakarta in
attracting tourists to visit Solo city are opening Tourist Information Centre (TIC), holding festival,
holding event, and making cooperation with mass media. The problems faced by DISBUDPAR
Surakarta in attracting tourists to visit Solo city are budget and human resources. The limited budget is
solved by being selective in participating in international exhibitions. While, the problem about human
resources still has not been overcome because there is no policy from Badan Kepegawaian Daerah
(BKD) Surakarta to hold technical training program for staffs of DISBUDPAR Surakarta. Therefore,
the writer gives suggestions to DISBUDPAR Surakarta, staffs of DISBUDPAR Surakarta, Badan
Kepegawaian Daerah (BKD) Surakarta, and Surakarta Government.
TABLE OF CONTENTS
TITLE……………………………………………………………………………. i
APPROVAL OF CONSULTANT……………………………………………..... ii
APPROVAL OF BOARD EXAMINERS………………………………………. iii
MOTTO………………………………………………………………………..... iv
DEDICATION……………………………………………………………........... v
PREFACE……………………………………………………………………...…vi
ABSTRACT……………………………………………………………………... ix
TABLE OF CONTENTS……………………………………………………….... x
CHAPTER
I: INTRODUCTION
A. Background………………………………………………..... 1
B. Objectives…………………………………………………....2
C. Benefits……………………………………………………... 3
CHAPTER II: LITERATURE REVIEW
A. Promotion
1. Definition of Promotion…………………………..… 4
2. Promotion Instruments…………………………...…. 4
B. Tourism
1. Definition of Tourism………………………………..7
2. Kinds of Tourism…………………………………….8
3. Definition of Tourist……………………………......10
CHAPTER III: DISCUSSION
A. General Description of DISBUDPAR Surakarta……….…..11
1. History………………………………………………11
2. Vision and Mission…………………………….........11
3. Location …………………………….………...….....12
4. Organizational Structure…………………………….12
5. Organizational Chart…………………………...…...15
B. Description of Tourist Information Centre (TIC)… …….....16
C. The Writer’s Activities during the Job Training……………17
D. Result of the Writer’s Activities during the Job Training…..17
E. The Efforts of DISBUDPAR Surakarta in Attracting Tourists to Visit Solo
City…………………………………………....18
CHAPTER IV: CONCLUSION
A. Conclusion…………………………………………………..23
B. Suggestion……………………………………………..........24
BIBLIOGRAPHY
APPENDICES
CHAPTER I
INTRODUCTION
A. Background
Surakarta is well-known as Solo city. It is the heart of Javanese culture.
Palace as a symbol of Javanese culture still sturdy exists. Solo tourism is
connected with history, culture, and palace ritual. Beside cultural tourism, there
are some interesting places and events in Solo. Shopping tourism and culinary
tourism are also provided in Solo.
Solo tourism is supported by tourist objects in the surrounding area. There
are historical inheritances which are spread in Sangiran archaeological site, Sukuh
temple and Cetho temple in Karanganyar. Solo tourism is also supported by
adequate accommodation facilities, such as hotels and restaurants.
Although Solo is not a province capital city, Solo is stated as a big city. Solo
is one of the important cities in Indonesia. The vision of Solo city is making the
city becomes a cultural city. One of the ways to reach the vision is increasing Solo
tourism. Solo tourism is supported not only by adequate accommodation facilities,
but also by the beauty of the city, the hospitality of the society and the valuable
culture and arts. The cooperation of all aspects can be the power to make Solo a
cultural city and the main tourist attraction in Central Java.
Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta is the local
government institution that handles tourism in Solo. It is responsible for attracting
1
tourists to visit Solo. DISBUDPAR Surakarta promotes Solo tourism in many
ways. One of the ways is opening Tourist Information Center (TIC) which gives
information about Solo tourism, accommodation facilities, and everything about
Solo.
DISBUDPAR Surakarta is a very important institution in connection with
promoting Solo tourism. For the reason, DISBUDPAR Surakarta has make efforts
to attract tourists in order to increase the number of tourists who visit Solo. In
making the efforts, DISBUDPAR Surakarta faces problems that can affect the
goals.
Based on the background, the topic of this final project is about the efforts of
DISBUDPAR Surakarta in attracting tourists and this final project is entitled
“THE
EFFORTS
OF
AND
THE
PROBLEMS
FACED
BY
DINAS
KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN
ATTRACTING TOURISTS TO VISIT SOLO CITY”.
B. Objectives
The objectives are as follows:
1. To describe the efforts of DISBUDPAR Surakarta in attracting tourists to
visit Solo city.
2. To describe problems faced by DISBUDPAR Surakarta in attracting tourists
to visit Solo city and their solutions.
2
C. Benefit
Hopefully this report beneficial for:
1. The writer
a. The writer can know the efforts of DISBUDPAR Surakarta in attracting
tourists to visit Solo city.
b. The writer can know the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city and their solutions.
2. English Diploma students
a. They will know more about DISBUDPAR Surakarta.
b. They will know the efforts of and the problems faced by DISBUDPAR
Surakarta in attracting tourists to visit Solo city.
3. DISBUDPAR
This report is expected to give an input to DISBUDPAR Surakarta to
improve its efforts of DISBUDPAR Surakarta to attract tourists to visit
Solo city.
3
CHAPTER II
LITERATURE REVIEW
A. Promotion
1. Definition of Promotion
Promotion is one of the marketing activities which is very important in
every company. There are definitions of promotion in several sources. The first
is from Stephen F. Witt and Luiz Moutinho (1995: 376) in their book Tourism
Marketing and Management Handbook who define promotion as follows:
“Promotion is the mix of communication activities designed by tourist
organizations to influence those target audiences upon whom their sales
depend both directly and indirectly, in both the short and long term”.
Then The Oxford English Dictionary (1968: 1597) provides distinct
meaning of promotion: to put forth into notice, to publish; to assert; to inform.
2. Promotion Instruments
Promotion instruments are important media that are used for promotion
activities. According to Barbara Mueller in his book International Advertising,
the promotion instruments consist of:
a. Advertising
b. Publicity
c. Sales Promotion
4
d. Personal Selling
e. Direct Marketing
f. Event and Exhibition
g. Public Relations
(Mueller, 1996: 55-56)
The definitions of each the kinds of promotion instruments are as
follows:
a.
Advertising
According to Kotler, “Advertising is any paid form of non personal
presentation and promotion of ideas, goods, or services by an identified
sponsor. Advertising can be cost effective way to disseminate messages,
whether to build a brand preference or to educate people” (Kotler, 2009:
538).
b.
Publicity
According to Mueller, “Publicity is part of the broader function of
public
relation,
involves
seeking
favorable
comments
on
the
product/service and/or firm itself via news stories, editorials, or
announcements in the mass media” (Mueller, 1996: 61).
c.
Sales Promotion
According to Kotler, “Sales promotion is a key ingredient in
marketing campaign consists of collection of incentive tools, mostly short
term, designed to stimulate quicker or greater purchase of particular
5
products or services by consumers of the trade, and seems most effective if
sales promotion is used together with advertising” (Kotler, 2009: 554).
d.
Personal Selling
According to Mueller, “Personal selling involves individual,
personal contact with the customer, with the intent of either making an
immediate sale or developing a long-term relationship that will eventually
result in a sale” (Mueller, 1996: 57).
e.
Direct Marketing
According to Mueller, “Direct marketing refers to a way of doing
business-one in which the marketer attempts to sell goods directly to the
consumer without the aid of a wholesaler of retailer” (Mueller, 1996: 59).
f.
Event and Exhibition
According to Kotler, “It is the company or institution sponsored
activities and programs designed to create daily or special brand-relate
interactions. By becoming part of special and more personally relevant
moment in consumer’s lives, involvement with the events can broaden and
deepen the relationship of the company with the target market” (Kotler,
2009: 560).
g.
Public Relations
According to Mueller, “Public Relations involves a variety of
efforts to create and maintain a positive image of an organization with its
various publics. Organizations may wish to communicate with customers,
6
employees, stockholders, suppliers/distributors, governmental agencies,
labor unions, the media, and various activist groups, as well as with the
public at large” (Mueller, 1996: 61).
B. Tourism
1. Definition of Tourism
There are many definitions of tourism in several sources.
According to Dr. Salah Wahab:
“Tourism is one of new industrial types that has capability to create
rapid economic growth in providing employment opportunities,
earnings improvement, standard of living, and other stimulation of
productivity sectors. Thus, as a complicated sector, it consists of
classical industries as well as in handicraft souvenir industries.
Economically, transportation and lodging are considered as
industrial products” (Wahab, 1975: 9).
According to Hermann V. Schulalard, “Tourism is the sum of
operations, mainly of an economic nature, which is directly related to the
entry, stay, and movement of foreigners inside certain country, city, or
region” (in Yoeti, 1996: 114).
According to Smith, “Tourism is the aggregate of all businesses
that directly provide goods or services to facilitate business, pleasure, and
leisure activities away from the home environment” (Smith, 1988: 183).
Based on the explanation above, the writer concluded that the
meaning of tourism is the temporary movement of people for pleasure
outside residence or environment where they live.
7
2. Kinds of Tourism
According to Nyoman S.Pendit in his book Ilmu Pariwisata, the kinds
of tourism are as follows:
a. Cultural tourism
Cultural tourism is a trip to another place or abroad to study citizenry
condition, customs and traditions, live style, and culture and art.
b. Health tourism
Health tourism is a trip to change situation and environment where they live
for the sake of their health.
c. Sport tourism
Sport tourism is a trip to engage in sports or to take part in sport party in a
certain place or a certain country.
d. Commercial tourism
Commercial tourism is a trip to visit commercial exhibitions.
e. Industrial tourism
Industrial tourism is a trip done by student groups or society to an industrial
complex for observation or research.
f. Political tourism
Political tourism is a trip to take part in an event of politics.
g. Convention tourism
Convention tourism is a trip to a certain place which is usually used for
8
conference, meeting, and convention for the sake of politics.
h. Social tourism
Social tourism is a cheap and simple trip to give opportunity to low class
society to make a trip.
i. Agricultural tourism
Agricultural tourism is a trip to agriculture, plantation, and cultivation of
seedlings.
j. Maritime tourism
Maritime tourism is a trip to engage sport in waters or waters recreation in
maritime country.
k. Nature preservation tourism
Nature preservation tourism is a trip to nature preservation, game
preservation, and protected forest.
l. Hunting tourism
Hunting tourism is a trip to countries which have legal hunting area.
m. Pilgrim tourism
Pilgrim tourism is a trip to holy places, resting places of dignitary persons
or glorifies leaders, and sacred mountains or hills to get blessing, spiritual
force, unassailability of his faith, and riches.
n. Honeymoon tourism
Honeymoon tourism is a trip done for one month after wedding party for a
9
newlywed couple to have honeymoon to romantic places with special
facilities for the sake of enjoyment of the trip and their visit.
(Pendit, 1999: 42-48)
3. Definition of Tourist
J. Christopher Holloway in his book The Business of Tourism states
that tourist is someone who arranges a trip or a journey to see something
different then might be disappointed if she/he paid something
unsatisfying” (in Pendit, 1994: 35).
According to G.A.Schmoll:
“Tourist is individuals or group of individuals who, considering
purchasing power available for vacation and recreational travel, interest in
and motivation for travel in general, past travel behavior, existing
knowledge, interest in and awareness concerning the services or
destinations concerned, are likely prospects for a future visit” (in Yoeti,
1996: 139).
Based on explanation above, the writer concluded that tourist can
be divided into two kinds:
a.
Domestic tourist
Domestic tourist is the person who comes from inside of country.
b.
Foreign tourist
Foreign tourist is the person who comes from outside of country
(other countries).
10
CHAPTER III
DISCUSSION
A. General Description of DISBUDPAR Surakarta
1. History
The Surakarta government has several institutions in many different
sectors. One of the institutions is Dinas Pariwisata Surakarta. It is the local
government institution that handles tourism sector in Solo. Dinas Pariwisata
Surakarta was established in 1985. It was established after the Mayor of
Surakarta issued the decree No. 29/HK/05/PHG 79 to develop tourism in
Solo. Based on the decree No. 84/2000 about the regional administration
staff rules, the Mayor of Surakarta changed the name Dinas Pariwisata
(DIPARTA)
Surakarta
into
Dinas
Pariwisata
Seni
dan
Budaya
(DIPARSENIBUD) Surakarta. Then, based on decree No. 16/2008, the
Mayor of Surakarta changed the name Dinas Pariwisata (DIPARSENIBUD)
11
Surakarta into Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta.
2. Vision and Mission
The vision and mission of DISBUDPAR Surakarta are as follows:
a.
Vision
Creating Solo city as a tourist destination city based on culture.
“TERWUJUDNYA KOTA SOLO SEBAGAI KOTA TUJUAN
WISATA BERBASIS BUDAYA.”
b. Mission
• Encouraging preservation and development of object and the best
tourist attraction.
“Mendorong pelestarian dan pengembangan obyek dan daya tarik
wisata unggulan”.
• Increasing the quality of human resources in tourism and cultural
sector and employing society and business exertion having global
competitive ability.
“Meningkatkan kualitas Sumber Daya Manusia bidang pariwisata dan
budaya serta memberdayakan masyarakat dan dunia usaha yang
berdaya saing global”.
• Providing accurate and complete database in tourism and cultural
sector based on information technology.
“Menyediakan database yang lengkap dan akurat di bidang pariwisata
12
dan kebudayaan yang berbasis teknologi informasi”.
• Increasing interregional cooperation and tourists in managing object,
tourist attraction, and promotion.
“Meningkatkan kerjasama/kemitraan antardaerah dan antarpelaku
wisata dalam pengelolaan obyek dan daya tarik wisata serta promosi
pariwisata”.
3. Location
DISBUDPAR Surakarta is located on Jl. Brigjen Slamet Riyadi 275; it
is between Graha Wisata Niaga Hall and Radya Pustaka Museum.
4. Organization Structure
DISBUDPAR Surakarta has five departments to support the duties, they
are Official Head; Administration Department; Tour Means Department;
Artistic, Cultural, Historical, and Archaeological Department; and Tour
Department.
a. Official Head
The main duty of the Official Head is to carry out the
governmental affairs in tourism, art, and culture sectors. Generally, an
Official Head has several important duties, such as arranging the strategic
planning, formulating the technical policies, and analyzing the problem
faced by this office.
13
b. Administration Department
The main duty of this department is handling problems regarding
with
planning,
evaluating,
and
reporting,
finance,
and
general
administration and staffs affairs.
This department consists of three sub-divisions: Planning,
Evaluating, and Reporting Sub-division; Finance Sub-division; and
General Administration and Staffs Affairs Sub-division.
c. Tour Means Department
The main duty of this department is handling problems regarding
with accommodation for tourists and also the recreation and public
entertainment.
This department consists of two sections: Tourism Accommodation
Section and Recreation and Public Entertainment Section.
d. Artistic, Cultural, Historical, and Archaeological Department
The main duty of this department is handling problems regarding
with Art, Culture, History, and Archaeology.
This department consists of two sections: Artistic and Cultural
Section and Historical and Archaeological Section.
e. Tour Department
The main duty of this department is handling problems regarding
14
with preservation and development assets, promotion and information, and
cooperation.
This department consists of three sections: Preservation and
Development Assets Section, Promotion and Information Section, and
Cooperation Section.
H E A D O F D IS B U D PA R
SU RA K A RTA
5. Organization Chart
A d m in is tra tio n
D e p a rtm e n t
F U N C T IO N A L
P O S IT IO N G R O U P
P la n n in g ,E v a lu a tin g
a n d R e p o rtin g S u b d iv is io n
Tour M eans
D e p a rtm e n t
T o u r A c c o m o d a tio n
S e c tio n
R e c re a tio n a n d
P u b lic E n te rta in m e n t
S e c tio n
F in a n c e S u b -d iv is io n
T o u r D e p a rtm e n t
A rtis tic ,C u ltu ra l,H is to ric a
l,a n d A rc h a e o lo g ic a l
D e p a rtm e n t
P re s e rv a tio n a n d
d e v e lo p m e n t a s s e ts
s e c tio n
A rtis tic a n d C u ltu ra l
S e c tio n
P ro m o tio n a n d
In fo rm a tio n s e c tio n
H is to ric a l a n d
A rc h a e o lo g ic a l
S e c tio n
C o o rp e ra tio n s e c tio n
U PTD
15
G e n e ra l
a d m in is tra tio n a ffa irs
a n d s ta ffs a ffa irs s u b d iv is io n
B. Description of Tourist Information Centre (TIC)
Tourist Information Centre (TIC) is part of Tour Department; it
belongs to the Promotion and Information Section. TIC has responsibility to
give information service, especially the information about Solo tourism to the
public.
TIC opens everyday. The working hours of TIC are:
• Monday-Friday
: 07.00 a.m. - 04.00 p.m.
• Saturday-Sunday: 10.00 a.m. – 02.00 p.m.
TIC still opens on Saturday and Sunday when the other divisions are closed
because there are many tourists, especially foreign tourists, who come to TIC
on the weekend.
TIC has two locations, they are situated at:
• TIC at the front office of DISBUDPAR Surakarta
16
• TIC at Balapan Railway Station
TIC provides leaflets, brochures, map of Solo, and calendar of
events to inform tourists about attractions (events) and tourist objects in Solo.
TIC also provides forms for foreign tourists; the forms include name, age,
nationality, purpose of visits, long of stay and suggestion.
The foreign tourists must fill the forms which are provided by TIC
officers. The forms are useful to arrange the statistic data of this office.
C. The Writer’s Activities during the Job Training
The writer started the job training in DISBUDPAR Surakarta from
February 16, 2009 and ended on March 13, 2009. The working hour started
from 07.30 a.m. until 04.00 p.m. When implementing the job training, the
writer worked as a receptionist in Tourist Information Centre (TIC). The
writer’s activities during the job training are:
1.
Welcoming guests who visit DISBUDPAR Surakarta.
2.
Giving information about Solo tourism to tourists, both foreign and local
tourists. The information includes tourist objects and interesting places in
Solo and the surrounding areas.
3.
Listing foreign tourists who visit TIC.
4.
Receiving mails, invitations, and brochures from other institutions or
17
companies.
D. Result of the Writer’s Activities during the Job Training
After doing the job training in DISBUDPAR Surakarta, the results of
the writer’s activities are:
1.
The writer can learn and practice how to welcome guests.
2.
The writer can improve the knowledge how to communicate well with
public.
3.
The writer can practice English to communicate with foreign tourists.
E. Discussion The Efforts of and the Problems Faced by DISBUDPAR Surakarta
in Attracting Tourists to Visit Solo City
1.
The efforts of and the problems faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city
Surakarta is well-known as Solo city. It is also well-known as a
cultural city. Therefore, Solo is certainly rich with kinds of tourism, such
as historical tourism, cultural tourism, religious tourism, shopping tourism,
and special interest tourism and with kinds of cultural events, such as
Sekaten, Solo Batik Carnival, Keraton Festival, and Kirab Pusaka. Solo
tourism is also supported by adequate accommodation facilities, such as
hotels and restaurants. All of the kinds of tourism and the kinds of cultural
18
tourism can be visited by tourists, both domestic and foreign tourists. As
the local government institution that handles tourism sector in Solo,
DISBUDPAR Surakarta has efforts to attract tourists to visit Solo.
DISBUDPAR Surakarta also faces problems that can affect the goals to
increase the number of tourists who visit Solo. There are some efforts of
DISBUDPAR Surakarta in attracting tourists to visit Solo city. They are:
a. Opening Tourist Information Centre (TIC)
Tourist Information Centre (TIC) is one of the efforts of
DISBUDPAR Surakarta in attracting tourists to visit Solo city. TIC
belongs to the Promotion and Information Section of Tour Department.
The duty of TIC is giving information about tourism which is needed by
domestic and foreign tourists. When the tourists come to TIC and ask
about tourist objects, accommodations, restaurants, money changer, and
all about Solo tourism, TIC officer will give them information they need.
TIC provides calendar of events, leaflets, map of Solo, and brochures for
the tourists. TIC also provides “TOUCH SCREEN” for the tourists. It is
like electronic brochures which can be used by visitors themselves by
touching the screen if they want to know about Solo and its surrounding
areas. Beside “TOUCH SCREEN”, TIC has website (www.visitsolo.com). It is presented to people who want to know about Solo
tourism without coming to TIC.
b. Promoting Tourist Objects
19
• Participating in Exhibitions
DISBUDPAR tries to introduce Surakarta tourist objects by
taking part in art and cultural exhibitions to show the characteristics
of Solo, such as batik, leather puppet, and traditional food.
DISBUDPAR takes part not only in national exhibitions, but also in
international exhibitions.
• Holding Festivals
Solo as a cultural city has many culture and arts which can
attract tourists to visit Solo. For that reason, DISBUDPAR Surakarta
holds many local festivals to show the identity of Solo culture. The
local festival in Solo is usually related to celebrating the religious
traditions or Javanese traditions, such as Sekaten festival, Keraton
festival, and Malem Selikuran festival.
Sekaten festival is a ceremony that aims to commemorate the
Prophet Muhammad SAW’s birthday which is enlivened by many
performances and traditional fair that offers souvenirs and crafts.
There is also an heirloom exhibition in Pagelaran of Keraton
Surakarta. Sekaten is closed by the procession of Gunungan that starts
from Keraton Surakarta to Masjid Agung. This year, it is held on 1 st8th March.
Keraton festival is an exhibition of Keraton Surakarta cultural
heritage which are tangible (traditional weapons, artifacts, etc.) and
20
intangible (traditional ceremony, traditional music and dances, etc.).
This year, it is held on 18th-20th July.
Malem Selikuran festival is a traditional ceremony held by
Keraton Surakarta Hadiningrat and Solo citizens to commemorate the
Nuzulul Quran which is always celebrated on 21st Ramadhan. The
ceremony is started by the procession of 1.000 tumpeng (rice which is
arranged in a huge pile) from Pagelaran Keraton to Sriwedari. Going
along the procession are the soldiers of Keraton Surakarta and the
march of 21 lamp posts symbolizing “Malem Selikuran”. This year, it
is held on September 10th-11th.
• Holding Events
DISBUDPAR Surakarta also holds many events to promote
Solo tourism, such as “Putra-Putri Solo” event, Solo Batik Carnival
(SBC) 2, and Solo International Performing Art.
“Putra-Putri Solo” event is held every year by DISBUDPAR.
The duty of “Putra-Putri Solo” is promoting Solo tourism; kinds of
tourism and culture and arts in Solo to citizens both in and out of Solo
city, moreover to the world by joining national and international
events.
Solo Batik Carnival (SBC) 2 is a carnival employing batik as
its theme, thus either the participants or the guests in the carnival
wear batik as their costumes. The SBC is held to raise the image of
21
batik and Solo as a Batik town. The carnival was successful in getting
the attention of more than 200.000 audiences in 2008. This year, it is
held on 26th-28th June.
Solo International Performing Art is an event to present the
international intangible heritages which are gathered not only from
Solo, but also from other places in Indonesia and even from abroad.
This year, it is held on 7th-10th August.
• Making Cooperation with Mass Media
DISBUDPAR Surakarta makes cooperation with mass media
both electronic media and printed media to advertise Solo tourism to
the public. DISBUDPAR makes cooperation not only with local mass
media, but also with national mass media.
2. The problems faced by DISBUDPAR Surakarta in attracting tourists to
visit Solo city
In doing the duty to attract tourists to visit Solo, DISBUDPAR
Surakarta faces some problems that can affect the goals to increase the
number of tourists who visit Solo. The problems are as follows:
a. Budget
Budget is all of planning activities which are asserted in unit of
22
money for a certain period in one year. Budget has an important role in
promotion activities. To make the promotion activities well performed,
large budget is needed. One of the promotions which needs large budget is
participating in international exhibitions. It needs a lot of money, but
DISBUDPAR Surakarta does not have large budget to participate in every
international exhibitions. That is why the limited budget becomes a
problem that is faced by DISBUDPAR Surakarta.
b. Human Resources
Human resources are the people employed by an organization.
Improving knowledge, competencies, skills, and attitudes are necessary to
improve the overall efficiency and effectiveness of the organization.
The second problem that is faced by DISBUDPAR Surakarta is
about human resources. The ability of human resources in using modern
technology like computer and internet and the lack of human resources
who master modern technology become problems that can affect
DISBUDPAR Surakarta in its promotion activities.
After knowing the problems, DISBUDPAR Surakarta tries to solve
the problem about the limited budget in promotion activities by being
selective in participating in international exhibitions. DISBUDPAR
Surakarta does not participate in all international exhibitions, but only
participates in some international exhibitions. While, the problem about
human resources still has not been overcome because there is no policy
23
from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical
training programs for staffs of DISBUDPAR Surakarta.
CHAPTER IV
CONCLUSIONS
A. CONCLUSIONS
Based on the discussion, the writer concludes that Dinas Kebudayaan
24
dan Pariwisata (DISBUDPAR) Surakarta as the local government institution
has an important role in developing Solo tourism. Therefore, DISBUDPAR
Surakarta has some efforts in attracting tourists to visit Solo city. They are
opening Tourist Information Centre (TIC), holding festival, holding event, and
making cooperation with mass media.
In implementing the efforts, DISBUDPAR Surakarta faces two
problems. They are budget and human resources. The limited budget becomes
a problem that is faced by DISBUDPAR Surakarta in promotion activities. To
make the promotion well performed, large budget is needed but DISBUDPAR
Surakarta does not have large budget. This problem is solved by being
selective in participating in international exhibitions. The second problem that
can affect DISBUDPAR Surakarta in its promotion is the ability of human
resources in using modern technology and the lack of human resources who
master modern technology. This problem still has not been overcome because
there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold
technical training programs for staffs of DISBUDPAR Surakarta.
B. SUGGESTION
Based on the problems that have been discussed above, the writer has
suggestions for DISBUDPAR Surakarta and the related partners. The
suggestions are as follows:
25
1.
DISBUDPAR Surakarta
• DISBUDPAR Surakarta should suggest the Surakarta Government to
allocate more funds in APBD (Local Government Budget) for tourism
sector, considering that the activities to promote Surakarta tourist
objects need large budget.
• DISBUDPAR Surakarta should add staffs who can master modern
technology.
2.
Staffs of DISBUDPAR Surakarta
Staffs of DIDBUDPAR Surakarta should learn about modern technology
by themself if there is no technical training from Badan Kepegawaian
Daerah (BKD) Surakarta.
3.
Badan Kepegawaian Daerah (BKD) Surakarta
BKD Surakarta should give technical trainings for staffs of DISBUDPAR
Surakarta.
4.
Surakarta Government
Surakarta Government should allocate more funds in APBD (Local
Government Institution) for tourism sector.
26
BIBLIOGRAFY
Barbara, Mueller. 1996. International Advertising. London: Lois. Inc.
Kotler, P. H. 2009. Marketing Management. New Jersey: Pearson Education Inc.
Pendit, Nyoman S. 1999. Ilmu Pariwisata. Jakarta: PT Pradnya Paramita.
Seaton, A.V and Bennett, M. 1995. Marketing Tourism Product. London:
Prentice-Hall.
Witt, Stephen F and Moutinho, Luiz. 1995. Tourism Marketing and Management
Handbook. London: Prentice-Hall.
Yoeti, Oka A. 1996. Pengantar Ilmu Pariwisata. Bandung: Angkasa.
.
QUESTIONS
1. What are the efforts of DISBUDPAR Surakarta in attracting tourists to
visit Solo city?
2. What are the problems that are faced by DISBUDPAR Surakarta in
attracting tourists to visit Solo city?
3. How does DISBUDPAR Surakarta solve the problems?