Usaha Indonesian ICT Partnership Association (ICT Watch) Mewujudkan Program Internet Sehat.
ABSTRAK
Christyo Damarjati Suharno, 210110110138, mahasiswa Program Studi
Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Padjadjaran.
Penelitian ini berjudul “Usaha ICT Watch Membangun Brand Image Internet
Sehat” dengan Dr. Hj. Susanne Dida, M.M, sebagai pembimbing utama dan Dr.
Yanti Setianti, M.Si, sebagai dosen pembimbing.
Penelitian ini bertujuan untuk mengetahui bagaimana usaha ICT Watch
dalam mewujudkan brand image Internet Sehat sebagi program perlindungan
anak di internet. Penelitian ini menggunakan paradigma positivisme dengan
metode penelitian deskriptif. Teknik pengumpulan data yang digunakan antara
lain wawancara mendalam, observasi partisipan, dan dokumentasi dan studi
kepustakaan, dengan teknik pengumpulan key informan dengan cara purposive
sampling. Sedangkan teknik analisis data menggunakan tiga tahap, yaitu reduksi,
penyajian, serta penarikan kesimpulan. Teknik validitas data menggunakan
triangulasi sumber data.
Hasil penelitian ini menunjukan bahwa usaha membangun brand image
ICT Watch sebagai program perlindungan anak di internet baru memasuki tahap
awal namun sudah mencapai progress yang baik.
Kesimpulan penelitian ini adalah Upaya ICT Watch dalam bentuk
mendaftarkan hak paten atas brand Internet Sehat, memperkuat positioning
Internet Sehat dengan tiga program kerja (internet safety, internet rights, internet
governance), partnership. Program-program yang dilaksanakan ICT Watch terdiri
dari Internet Safety, Internet Rights, dan Internet Governance dengan
menonjolkan ID-COP sebagai program unggulan dalam membentuk brand image
perlindungan anak. Media yang digunakan adalah media sosial, media internal,
advertising, dan media massa.
Saran yang diberikan kepada ICT Watch adalah mempunyai lebih banyak
variasi kegiatan, program-program yang dilaksanakan ICT Watch harus
dilaksanakan secara selaras dan terintegrasi sehingga membentuk presepsi yang
sama di benak masyarakat, media yang digunakan sebagai bentuk promosi
Internet Sehat harus konsisten dengan program-program Internet Sehat dan
memperhatikan pengunaan media massa.
Kata Kunci: Brand Image, Brand Awareness, deskriptif
ABSTRACT
Christyo Damarjati Shuarno, 210110110138, student of Public Relations
studies, Faculty of Communication Science, Padjadjaran University. The title of
this research is “ICT Watch Effort on Creating a Brand Image for Internet Sehat”
with Dr. Hj. Susanne Dida, M.M, as primary counselor and Dr. Yanti Setianti,
M.Si, as secondary counselor.
This research aims to determine on how ICT Watch creates a brand image
for Internet Sehat as an online child protection program. This research uses a
positivism paradigm and desripcitive method on presenting the data. To gather
the necessary data the researcher use a range of data collection techniques such
as in-depth interviews, participant observation, and study of literature and
documentation, with purposive sampling as a technique to determinte key
informanth. To analyze the data this research uses the three steps technique wich
are reduction, presentation, and drawing conculions. To validate the data this
research use data source triangulation.
The result of this study indicates that although the process of building
Internet Sehat brand image is still at an early stage the progress is quite
promising.
The conculsion of this study is that ICT Watch effort on creating a brand
image consists of legaly registering their brand, strengthen their brand positiong
trough three main programs, and building partnership with various institution.
Internet Safety, Internet Rights, and Internet Governance are the three main
programs used to strengthen their brand image with ID-COP as their frontrunner
for child protection program in the internet. ICT Watch uses a variety range of
media such as social media, internal media, advertising, and mass media.
The advice given to ICT Watch is that they need to add new variety of
activites, synchronize all their programs so the public will have the same
perception of the brand, and to consider the uses of mass media and to keeping
their media in-line with their program to boost promotion.
Christyo Damarjati Suharno, 210110110138, mahasiswa Program Studi
Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Padjadjaran.
Penelitian ini berjudul “Usaha ICT Watch Membangun Brand Image Internet
Sehat” dengan Dr. Hj. Susanne Dida, M.M, sebagai pembimbing utama dan Dr.
Yanti Setianti, M.Si, sebagai dosen pembimbing.
Penelitian ini bertujuan untuk mengetahui bagaimana usaha ICT Watch
dalam mewujudkan brand image Internet Sehat sebagi program perlindungan
anak di internet. Penelitian ini menggunakan paradigma positivisme dengan
metode penelitian deskriptif. Teknik pengumpulan data yang digunakan antara
lain wawancara mendalam, observasi partisipan, dan dokumentasi dan studi
kepustakaan, dengan teknik pengumpulan key informan dengan cara purposive
sampling. Sedangkan teknik analisis data menggunakan tiga tahap, yaitu reduksi,
penyajian, serta penarikan kesimpulan. Teknik validitas data menggunakan
triangulasi sumber data.
Hasil penelitian ini menunjukan bahwa usaha membangun brand image
ICT Watch sebagai program perlindungan anak di internet baru memasuki tahap
awal namun sudah mencapai progress yang baik.
Kesimpulan penelitian ini adalah Upaya ICT Watch dalam bentuk
mendaftarkan hak paten atas brand Internet Sehat, memperkuat positioning
Internet Sehat dengan tiga program kerja (internet safety, internet rights, internet
governance), partnership. Program-program yang dilaksanakan ICT Watch terdiri
dari Internet Safety, Internet Rights, dan Internet Governance dengan
menonjolkan ID-COP sebagai program unggulan dalam membentuk brand image
perlindungan anak. Media yang digunakan adalah media sosial, media internal,
advertising, dan media massa.
Saran yang diberikan kepada ICT Watch adalah mempunyai lebih banyak
variasi kegiatan, program-program yang dilaksanakan ICT Watch harus
dilaksanakan secara selaras dan terintegrasi sehingga membentuk presepsi yang
sama di benak masyarakat, media yang digunakan sebagai bentuk promosi
Internet Sehat harus konsisten dengan program-program Internet Sehat dan
memperhatikan pengunaan media massa.
Kata Kunci: Brand Image, Brand Awareness, deskriptif
ABSTRACT
Christyo Damarjati Shuarno, 210110110138, student of Public Relations
studies, Faculty of Communication Science, Padjadjaran University. The title of
this research is “ICT Watch Effort on Creating a Brand Image for Internet Sehat”
with Dr. Hj. Susanne Dida, M.M, as primary counselor and Dr. Yanti Setianti,
M.Si, as secondary counselor.
This research aims to determine on how ICT Watch creates a brand image
for Internet Sehat as an online child protection program. This research uses a
positivism paradigm and desripcitive method on presenting the data. To gather
the necessary data the researcher use a range of data collection techniques such
as in-depth interviews, participant observation, and study of literature and
documentation, with purposive sampling as a technique to determinte key
informanth. To analyze the data this research uses the three steps technique wich
are reduction, presentation, and drawing conculions. To validate the data this
research use data source triangulation.
The result of this study indicates that although the process of building
Internet Sehat brand image is still at an early stage the progress is quite
promising.
The conculsion of this study is that ICT Watch effort on creating a brand
image consists of legaly registering their brand, strengthen their brand positiong
trough three main programs, and building partnership with various institution.
Internet Safety, Internet Rights, and Internet Governance are the three main
programs used to strengthen their brand image with ID-COP as their frontrunner
for child protection program in the internet. ICT Watch uses a variety range of
media such as social media, internal media, advertising, and mass media.
The advice given to ICT Watch is that they need to add new variety of
activites, synchronize all their programs so the public will have the same
perception of the brand, and to consider the uses of mass media and to keeping
their media in-line with their program to boost promotion.