Sesi09 Strategies for Information Management

STRATEGIES FOR INFORMATION 
MANAGEMENT 
Toward Knowledge Management
(Chapter 10)

By: Zainal A. Hasibuan

The Ra0onale… 
•  Informa0on management strategy must aligned with 
applica0on porBolio management strategy 
•  Aiming at the greatest value of informa0on 
•  IS strategy based on how the organiza0on uses informa0on 
and for what purpose. 
–  Informa0on must be ensured to the right one 

•  Various nature of informa0on (text, images, pictures, graphic, 
etc.), hence need informa0on management. 
•  More business depends on informa0on management 
(ebay.com, amazon.com, etc.) 
•  Scope of informa0on: acquisi0on, protec0on, u0liza0on, 
accessibility, dissemina0on 


Problems with Informa0on 
•  Poor informa0on leads to disaster 
•  Explosion of informa0on leads to difficulty of finding 
relevant informa0on 
•  Lack of informa0on integra0on 
•  Informa0on resides in mul0ple electronic ‘libraries’ 
•  Well structured versus less structured informa0on 
•  Informa0on inconsistencies 
•  Informa0on requirement versus legacy system 
•  Complex informa0on exchanges 

Poor Quality of Informa0on 
•  IT managers simply assumed informa0on is available 
in the computer 
•  Poor informa0on leads to customer dissa0sfac0on 
•  Contribute to mistrust 
•  Turn thing into infeasible 
•  Ineffec0ve the implementa0on of business strategies  


Informa0on as an Asset 
•  Quality of informa0on: 0melines, accuracy, 
completeness, confidence in source, valid, 
reliability, and appropriateness. 
•  Determine the organiza0onal performance. 
•  Informa0on as a business asset 
•  Responsibili0es for the informa0on asset 
•  Management of informa0on 
•  Informa0on policy 

Kemajuan TI

Kon0num Pengontrolan Informasi  

Anarki
Federalisme

Monarki

Feudalisme


Semakin Tidak Terkontrol

Source Devenport , 97

Informa0on Culture 
•  What cons0tute informa0on culture? 
–  Values 
–  A]tudes 
–  Behaviors 

influence

Collect
Organize
Process
Communicate
Use

•  Types of Informa0on culture 

–  Func0onal 
–  Sharing 
–  Enquiring 
–  Discovery 

Crea0ng Informa0on Culture 
•  Behavior of employees at all level on how to collect, 
organize, process, communicate and use informa0on 
– 
– 
– 
– 

Func0onal culture: means to exercise power 
Sharing culture: means to improve performance 
Enquiring culture: means to an0cipate future 
Discovery culture: means to compete 

•  Each type of culture influences the way employees 
use informa0on 


Business‐wide Informa0on 
Management 
•  Informa0on‐based organiza0on 
•  Management of informa0on support informa0on 
independence: how it’s stored, how it’s accessed 
–  Independence of database with applica0on 

•  A framework for implemen0ng IM 
–  A set of objec0ves and policies 
–  A programs for introducing the IM to meet objec0ves 
–  The crea0on and maintenance of informa0on architecture 
–  What informa0on services should be provided 
–  What implementa0on issues exist 

Objec0ves of IM 
•  Enabling the business to make the right decisions 
•  Improving the effec0veness of processes and their 
outcomes 
•  Providing 0mely and focused performance 

informa0on 
•  The preserva0on of organiza0onal memory 
•  Improving the produc0vity 
•  Cost, quality, accessibility, safety, stability of 
informa0on 

Managing Informa0on Asset 
•  It’s components 
–  Ac0vi0es 
–  Scope 
–  Organiza0onal focus 
–  Policies 
–  Tools 

•  Another name: Informa0on resource 
management 

Obstacles in Managing Informa0on 
 Informa0on resides in mul0plaBorm 
 Available in various forms: structured and 

unstructured informa0on 
 Inconsistencies: created by different people, different 
0mes, different purposes 
 Different version: new versus legacy system 
 Complex form of informa0on: electronic, paper, 
verbal 

Competencies Associated with 
Informa0on Management 
•  IT prac0ces 
–  Able to manage IT applica0on for opera0onal support, 
business process support, innova0on support, and 
management support 

•  Informa0on Management Prac0ces 
–  Able to manage life‐cycle of informa0on (sensing, 
collec0ng, organizing, processing, maintaining) 

•  Informa0on behavior and values 
–  Able to promote values (integrity, formality, control, 

sharing, transparency, pro‐ac0veness) 

Value of Informa0on to Current 
Strategy  

Benefit of Integrated Informa0on 
 Business becer equipped 
 Direct saving 
 Improved intra and inter organiza0onal coopera0on 
 Support for managing business 

Ac0vi0es of IAM 
•  Data and informa0on administra0on tasks 
–  Informa0on planning 
–  Business informa0on requirement 
–  Se]ng informa0on standard and procedures 
–  Managing corporate informa0on model 
–  Coordina0ng, communica0ng, implemen0ng, controlling 

•  Data dic0onary administra0on tasks 

•  Database administra0on tasks 
•  Informa0on access tasks 

Policies and Implementa0on Issues 
• 
• 
• 
• 
• 

Extent of the “managed” informa0on 
Organiza0on responsibility for IAM 
Authority and responsibility for informa0on 
Informa0on security 
Implementa0on issues 

Managing Knowledge Resources 
•  Scope: acquisi0on, crea0ng, storing, and 
sharing 
•  Knowledge about: customer, compe0tors, 

pricing, new product, etc 
•  Knowledge is informa0on that has been given 
meaning 
–  Informa0on is data that has been given structure 

Managing Knowledge Resources
•  Questions related to knowledge
–  How do I do that?
–  How do I ensure that my organization exploits
its knowledge?

•  Use for winning the market competition
•  Know-how about customers’ needs,
preferences, etc

Knowledge Management:
A Context for Data Warehousing and the Future

An Environment That:
•  Supports the collection aggregation, management, distribution, and

analysis of information to positively effect the management
decision-making process. This information is derived from an
organisation's unique experience with its:
–  Customers

– Products

–  Markets

– Competitors

–  Organisation structure

– Employees

–  Business events

– Performance measures

–  External information, etc...

•  The Data Warehouse is a fundamental enabling architecture which
supports Knowledge Management
Coveney, 97

What is Knowledge Management?

Organisational Knowledge
  Results measurements
  Shared information
Management Information
  Process measurements
Atomic Data
  Integrated, high grain
Transaction Data
  Very high grain
  Perishable, unaudited

Informa0on Pyramid 

What is Knowledge Management? 
•  Defined in a variety of ways. 
•  KM in educa0on: a strategy to enable people 
to develop a set of prac0ces to create, 
capture, share & use knowledge to advance. 
•  KM focuses on: 
–  people who create and use knowledge. 
–  processes and technologies by which knowledge is 
created, maintained and accessed. 
–  ar0facts in which knowledge is stored (manuals, 
databases, intranets, books, heads). 
Sources: Petrides, L.A. & Nodine, T.R (2003). Knowledge management in education: Defining the landscape. Edvinsson, L. &
Malone, M.S. (1997). Intellectual capital: Realizing your company's true value by finding its hidden brainpower. Ford, N. (1989).
From information- to knowledge-management. Journal of Information Science Principles & Practice.

What is Knowledge Management? 
“Knowledge management is a discipline
that promotes an integrated approach
to identifying, managing and sharing all
of an enterprise’s information needs.
These information assets may include
databases, documents, policies and
procedures as well as previously
unarticulated expertise and experience
resident in individual workers.”
Source: GartnerGroup Research.

Two Types of Knowledge 
Know-how & learning embedded
within the minds people.

Documented information
that can facilitate action.

Explicit knowledge
Formal or codified
  Documents: reports, policy
manuals, white papers,
standard procedures
  Databases
  Books, magazines, journals
(library)
 

Implicit (Tacit) knowledge
 
 
 
 

Informal and uncodified
Values, perspectives & culture
Knowledge in heads
Memories of staff, suppliers
and vendors

Knowledge informs decisions and actions.
Sources: Polanyi, M. (1967). The tacit dimension. Leonard, D. & Sensiper, S. (1998). The Role of Tacit Knowledge in Group
Innovation. California Management Review.

Knowledge Management Architecture 

The DIKAR Model 

END OF CHAPTER 10