An Analysis Of Language Power In Garuda Airline Advertisements Chapter III V
CHAPTER III
METHODOLOGY
3. 1 Research Method
Nawawi (1994:1) says that, “Penelitian merupakan pekerjaan ilmiah yang
harus dilakukan secara sistematis, teratur dan tertib, baik mengenai prosedurnya
maupun dalam proses berpikir tentang materinya.” (Research is a scientific work
which should be done sistematically, regularly and orderly, either its procedure or in
thinking process about its material).
As a research is a systematic work, so it must be done by following a method
as Nawawi said (1994:1), “Penelitian yang harus dilaksanakan secara sistematis,
teratur dan tertib, berarti prosesnya harus mengikuti prosedur/metode dan teknik
yang paling sesuai dengan masalahnya.” (A research that must be done
sistematically,
regularly
and
orderly,
means
its
process,
must
follow
procedure/method and technic which is suitable with the problems).
In analyzing this thesis, the writer applied descriptive qualitative method.
According to Nawawi (1994:174), “Penelitian kualitatif adalah penelitian yang
bersifat atau memiliki karakteristik, bahwa datanya dinyatakan dalam keadaan
sewajarnya atau sebagaimana adanya (natural setting), dengan tidak dirubah dalam
bentuk simbol-simbol atau bilangan”. (Qualitative method is a research which has
charateristic, the data is stated deservedly or with natural setting, without changing
into symbols or numbers).
Further, Nawawi (1994:73) says that, “Metode deskriptif dapat diartikan
sebagai
procedure
pemecahan
masalah
yang
diselidiki,
dengan
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menggambarkan/melukiskan
keadaan
objek penelitian
pada
saat
sekarang
berdasarkan fakta-fakta yang tampak atau sebagaimana adanya. (Descriptive
qualitative can be defined as problem-solving procedure investigated by
portraying/describing the objectof study based on facts which are exist as they are).
3.2 Data and Data Source
In doing this thesis, the writer took the data from advertisement in Garuda
Airline advertisements. The data are words, phrases and sentences used in 28 Garuda
Airline advertisement published in 2014 to 2015. There are 13 advertisements in
2014 and 15 advertisements in 2015.
3.3 Data Collecting Method
Collecting data is an important thing in a certain analysis. In this thesis, the
writer collected the data by using observation method. Nawawi & Martini (1991)
said, “observasi adalah pengamatan dan pencatatan secara sistimatik terhadap
unsur-unsur yang tampak dalam suatu gejala atau gejala-gejala dalam objek
penelitia ”. (Observation is used by having an observation to obtain systematically
the elements of certain phenomenon in objects of research).
3.4 Data Analysis Method
The method of analysis used in analyzing the data is content analysis. Walter
(2012) said, “Analisis isi adalah penelitian yang bersifat pembahasan mendalam
terhadap isi suatu informasi tertulis atau tercetak dalam media massa”. (Content
analysis is a research that widely examine a content of written or printed information
in mass media.)
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In accomplishing the thesis, the writer did several steps :
1. Formulating research problems and determining its purpose.
2. Collecting the data by collecting advertisements in Garuda Airline during
2014 until 2015.
3. Reading each advertisement comprehensively.
4. Finding out language features used in each advertisement.
5. Analyzing how the language features influence the readers.
6. Finding out the most dominant language feature.
7. Concluding the analysis.
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CHAPTER IV
ANALYSIS AND FINDING
The writer analyzed about language features found in Garuda Airline and
explained how they influence the readers. The writer analyzed the data by using
Frank Jefkins‟ theory. The data are words, phrases, and sentences used in Garuda
Airline advertisement published in 2014 to 2015. To analyze the data, the writer gave
different labels to the advertisement in 2014 and 2015. The advertisements published
in 2014 are labelled as R. There are 13 advertisements in 2014 and they were
labelled R1 – R13. Other advertisements published in 2015 are labelled as Q. There
are 15 advertisements in 2015 and they labelled Q1 - Q15. In this analysis of the
study, the three problems were analyzed as the following.
4. 1 Language Features
As it has been mentioned in the previous chapter, based on Frank Jefkins,
there are ten language features used in advertisement. After analyzing the data the
writer found language features which are used in the data, they are :
1. short sentence
2. short phrase
3. long sentence
4. long phrase
5. simple sentence
6. complex sentence
7. cliches (buzz words)
8. favorable words
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9. imperative sentences.
10. interrogative sentences.
11. punctuation
12. abbreviation
Language features found in the data are shown as the following.
4.1.1 Short Sentences
1. Welcome to the wonderful
communication. (R13)
world
of
flight
transformation
and
4.1.2 Short Phrases
1. The world‟s most improved airline (R1, R2, R11, Q14)
2. GarudaIndonesia
The airline of Indonesia (R1, Q1, Q2, Q3, Q5)
3. Travel Period Now – 30 September 2014.(R3)
4. Garuda Indonesia special discount up to 75 % (R3)
5. First class service at every step of your journey. (R4)
6. Welcome to the world‟s 5 star Airline (R5)
7. Ensuring the convenience of passengers (R7)
8. More spaces. Less worry (R8)
9. Extra baggage(R8)
10. Starts on 6 February 2015.(R10)
11. 5 star-Airline (Q1)
12. World‟s best cabin crew (Q2, Q3)
13. World‟s 5-Star Airline (Q3)
14. Proud to take Indonesia to the world stage (Q5)
15. World‟s Best Cabin Crew 2014 (Q5)
16. Official Global Airline Partner of Liverpool Football Club (Q6)
17. Combining our loyalty programs. (Q9)
4.1.3 Long Sentences
1. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia, North
Asia, The Middle East and Europe. (R2)
2. With more direct services to Indonesia than any other carries operating from
invite your passengers to experience authentic Indonesian Hospitality, which
combined with our revitalised fleet creates the Garuda Indonesia.(R2)
3. Garuda Indonesia is in the mids of an aggresive expansion programme code
named „Quantum Leap‟ that has already resulted in a complete top-to-toe
relaunch, a massive investment in new Aircraft, and accreditation with 4-star
rating for the quality of its services.(Q7)
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4. Now the Garuda Indonesia Experience is even better at Singapore Changi
Airport Terminal, T3 Check-In at Row 1Premium Check –In Area. (Q14)
5. From Tuesday 22 February all Garuda passengers in Singapore will depart
and arrive from Singapore Changi Airport Terminal 3. (Q14)
6. The state –of-the-art facility is recognized as one of the best airport terminals
in the world. (Q14)
4. 1. 4 Long Phrases
1. Garuda Indonesia 20 % off from Melbourne, Sidney, and Perth to most
destinations in Indonesia! (R10)
2. Garuda Indonesia Travel Experience Grand Opening Lombok Epicentrum
Mall, 17-18 0ctober 2015
3. Above fanes include Singapore Airport Tax & Fuel Sunchange Fares exclude
service fee when booked online or with selected againts and subject to change
due to currency fluctuation. (R3)
4. Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall,
the world‟s first Butterfly Garden, and 6-meter grotto-waterfall. (Q14)
4. 1. 5 Simple Sentences
1.
2.
3.
4.
5.
6.
7.
8.
Blackout Dates apply.(R3)
Other terms and condition apply.(R3)
Sabang – Medan starts from IDR 625,000 (R10)
Sabang – Jakarta starts from IDR 1,692,000 (R10)
Our transformation has made us fly ever higher. (R12)
Terms and condition apply. (Q4)
A 5-star rating is sure to follow. (Q7)
Travel will keep you going (Q12)
4.1.6 Complex Sentences
1. Passengers number are set to reach 24 million in 2013 as the airline continues
to increase traffic by 30% a year (Q7)
2. As Garuda reaches a fleet strength of 116 aircrafts over the next two years the
number of flight will grow to over 400 a day serving a total of 62 domestic
and international destination (Q7)
4.1.7 Cliches (buzz words)
1. Garuda Indonesia special discount up to 75 % (R7)
2. GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to most
destinations in Indonesia! (R9)
3. Voucher Lotte Mart setiap pembelian tiket ke Jakarta (Q1)
4. Voucher Trans Studio setiap pembelian tiket ke Makassar. (Q1)
5. Diskon up to 30 % untuk pemegang BPTV untuk merchant Garuda Indonesia
di Lombok (Q1)
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4.1.8 Favorable Words
The winning solution for your company‟s needs and staff priveleges. (R1)
First class step at every step of your journey. (R4)
Welcome to The World‟s 5-star Airline (R5, R8)
The world‟s most improved Airline. (R2, R11, Q14)
Enjoy the best service with our Garuda experience. (R11)
Our Transformation Has Made Us Fly Ever Higher (R12)
Welcome to the wonderful world of flight transformation and
communication(R14)
8. Paket Amazing Holiday Moment (Q1)
9. Merhandise menarik setiap transaksi IDR 2.500.000 (Q1)
10. World‟s best cabin crew (Q2, Q3)
11. Don‟t miss this one time special offer! (Q3)
12. Step on our new CRJ1000 NextGen (Q4)
13. World‟s Best Cabin Crew 2014 (Q5)
14. Combining our loyalty programs. (Q9)
15. Make every journey rewarding. (Q10)
16. Enjoy your flight, with our best facilities, with our best service, with our best
luxury with us. (Q11)
17. New route from Brisbane. (Q13)
18. Experience the most spacious seat the world have ever seeen (Q15)
1.
2.
3.
4.
5.
6.
7.
4.1.9 Imperative Sentences
1. Fly high with our corporate partnership (R1)
2. Enjoy the Garuda Indonesia experience to 51 cities throughout Indonesia and
beyond.(R2)
3. Contact your preffered AFTA Travel Agent or call Garuda Indonesia on 1300
365 330. (R2)
4. Book your flight to 12 selected Indonesiana & 14 International destinations
via www.garudaindonesia.com.sg or selected travel agencies from now till 09
March 2014. (R3)
5. Enjoy 5 – star inflight shopping experience. (R6)
6. Book now (R6, R7)
7. Fly from Westermost Indonesia to every world destination. (R10)
8. Get our special price for Sabang – Medan – Jakarta. (R10)
9. Visit our sales office (R10)
10. Enjoy the best service with our Garuda experience. (R11)
11. Enjoy the comfort of our Boeing 737-800 Next Generation aircraft with
Audio and Video Demand (AVOO) in all classes. (R11)
12. Phone our Garuda Call Centre, Garuda Indonesian Sales office or your travel
agent or click www.garuda-Indonesia.com (R11)
13. Bring your flight and it is a pleasant one. (R13)
14. Experience the most spacious seat the world have ever seeen. (Q1)
15. Kunjungi stand kami dan dapatkan : (Q1)
16. Ikuti juga Photo Competition bersama Garuda Indonesia Lombok akan
dipilih 1 pemenang untuk mendapatkan merchandise menarik. (Q1)
17. Enjoy Passenger Service Assistance. (Q2)
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18. Don‟t miss this one time special offer! (Q3)
19. See the many wonders of Indonesia. (Q4)
20. Step on our new CRJ1000 NextGen (Q4)
21. Take a quantum leap with Garuda.(Q7)
22. Celebrate your Ramadhan with your family. (Q8)
23. MAKE EVERY JOURNEY REWARDING (Q10)
24. Enjoy your flight, with our best facilities, with our best service, with our best
luxury with us. (Q11)
25. Keep flying. (Q12)
26. Take of with our latest round trip flights from Brisbane to Denpasar or Jakarta
(Q13)
27. Fly comfortably above the rest with Garuda Indonesia. (Q13)
28. Enjoy unsurpassed shopping at Terminal 3 and tempeing wide range of food
and beverage outlets. (Q14)
29. Experience the real Indonesia where our signature inflight service combines
with our revitalised fleet to create the Garuda Indonesia Experience (Q14)
30. Experience the most spacious seat the world have ever seeen (Q15)
31. Contact : 021-6678121 (Q15)
4. 1. 10 Interrogative Sentence
1. Ready for a new gateway?
4. 1. 11 Punctuation
1. Don‟t miss this one time special offer!
4. 1. 12 Abbreviation
1. Don‟t miss this one time special offer!
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4. 2 The Influence of Language Features
The influence of language features found was analyzed as the following.
1. R1
Data No.
No.
1.
2.
R1
3.
4.
Data
Fly high with our corporate partnership
The winning solution for your company‟s needs and staff
priveleges
The world‟s most improved airline
Garuda Indonesia
The airline of Indonesia
1. Imperative sentence
a. Fly high with our corporate partnership
The use of imperative word “fly” has a power in persuading the readers to use
Garuda Airline. The use of “fly” triggers the readers to buy or use Garuda
Airline. By reading the word “fly”, the readers are persuaded to use Garuda
Airline.
2. Favorable word
a. The winning solution for your company‟s needs and staff priveleges
The use of favorable word “winning solution” influences the readers by
giving happy outcome to the reader. When the readers read “winning
solution”, the readers feels happy as if Garuda Airline has given a solution to
their problems. The word “winning solution” does not give a detailed
explanation, because we do not know what solution is given to the readers.
But the use “winning solution” gives a positive image to Garuda.
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3. Short phrase
a. The world‟s most improved airline
The phrase only contains 5 words, so it belongs to short phrase. The use of
short phrase “the most improved Airline in the world” influences the readers
by giving briskness that carry the readers along. Actually, the phrase “the
most improved airline in the world” means that Garuda is the most improved
airline in the world. But, the producer avoids using subject to make the
advertisements become simple and easy to understand.
b. Garuda Indonesia
The airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The producer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline belonging to Indonesia, it can influence the
readers specially Indonesian people to use Garuda Indonesia
2. R2
Data
No.
No.
Data
1.
Enjoy the Garuda Indonesia experience to 51 cities throughout
Indonesia and beyond.
2.
Contact your preferred AFTA Travel Agent or call Garuda
Indonesia on 1300 365 330.
We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia,
North Asia, The Middle East and Europe.
With more direct services to Indonesia than any other carries
operating from Australia, we invite your passengers to experience
authentic Indonesian Hospitality, which combined with our
revitalised fleet creates the Garuda Indonesia.
3.
R2
4.
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5.
The world‟s most improved Airline
Garuda Indonesia
1. Imperative Sentence
a. Enjoy the Garuda Indonesia experience to 51 cities throughout
Indonesia and beyond.
The use of imperative word “enjoy” persuades the readers to use Garuda
Airline. The existence of word “enjoy” influences the reader to take an action
to use Garuda. The word “enjoy” undirectly asks the readers to take an action.
b. C ontact your preferred AFTA Travel Agent or call Garuda Indonesia
on 1300 365 330.
The use imperative word “contact” influences the reader to get action that is
contact travel agent or Garuda in which the writer influence the readers to
book the ticket of Garuda.
2. Favorable words
a. The world‟s most improved Airline
Garuda Indonesia
The use of word “most improved” infuences the readers by giving positive
image of Garuda without having a detailed explanation. Exactly, there is no
detailed explanation that Garuda is the most improved Airline in the world,
but by reading the favorable words itself the readers are influenced without
any proof.
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3. Short Phrase
a. The world‟s most improve Airline.
The phrase belongs to short sentence as it contains 7 words. The use of short
sentence “the most improved Airline in the world” influences the readers by
reducing the difficulties of the text. Actually, the pharase “the most improved
airline in the world” means that Garuda is the most improved airline in the
world. But, the producer avoids using subject to make the advertisement
become simple.
4. Long sentence
a. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia,
North Asia, The Middle East and Europe.
The sentence contains 28 words. The existence of long sentence in this
advertisement gives explanation about Garuda experience to 51 trip.
b. With more direct services to Indonesia than any other carries
operating from invite your passengers to experience authentic
Indonesian Hospitality, which combined with our revitalised fleet
creates the Garuda Indonesia.
The sentence belongs to long sentence as it contains 30 words. The use of
long sentence gives a detail explanation about services given by Garuda
Airline.
3. R3
Data
No.
No.
Data
1.
Garuda Indonesia special discount up to 75 %
2.
Book your flight to 12 selected Indonesiana & 14 International
destinations via www.garudaindonesia.com.sg or selected travel
agencies from now till 09 March 2014.
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R3
3.
4.
5.
Blackout Dates apply.
Above fanes include Singapore Airport Tax & Fuel Sunchange
Fares exclude service fee when booked online or with selected
againts and subject to change due to currency fluctuation.
Other terms and condition apply.
1. Cliches (buzz word)
a. Garuda Indonesia special discount up to 75 %
The buzz word used here is “discount”. The use word “discount” has a big
power in influencing the readers.
2. Simple Sentence
a. Blackout Dates apply.
Blackout Dates is subject, Apply is verb.
A simple sentence has the most basic elements, Subject, Verb, Complement.
The existence of simple sentence influence the reader as it gives effective
words. The sentence is to the point, so the readers do not get confused. The
readers can understand the sentence easily that blackout dates apply for
discount applied.
b. Other terms and condition apply.
Other terms and condition is subject, apply is Verb.
There is one subject and one verb. The simple sentence used influences the
readers by giving a clear point to the readers. The reader easily understand
that there are another terms and condition which is applied.
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3. Short Phrase
a. Travel Period Now – 30 September 2014.
The phrase contains 5 words. It belongs to short phrase. The use of short
phrase influences the readers by giving a point that is easy to remember. As it
is short, the readers will not forget the main point of the text. The readers
remember the point directly that travel period given is started from the day
advertisement published to 30 September 2014.
b. Garuda Indonesia special discount up to 75 %
The producer prefers using phrase to sentenece in this advertisement. It
makes the advertisement powerful and more emphatic. As a result, the reader
will have more willing to read the advertisement as the phrase has ability to
carry the readers along. Actually Garuda Indonesia special discount up to 75
% stands for Garuda Indonesia gives special discount up to 75 %, but the
producer does not use give to make the advertisement interesting.
4. Imperative sentence
a. Book your flight to 12 selected Indonesiana & 14 International
destinations via www.garudaindonesia.com.sg or selected travel
agencies from now till 09 March 2014.
The exitence of “book” help the advertisement to talk much to the readers.
The use of “book” asks the reader to get an action. By reading the word
“book”, the readers are asked to choose Garuda and used special discount to
influence the reader.
5. Long phrase
a. Above fanes include Singapore Airport Tax & Fuel Sunchange Fares
exclude service fee when booked online or with selected againts and
subject to change due to currency fluctuation.
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The phrase consists of 28 words. The use of long sentence gives a detailed
explanation giving clear point about discount offered.
4. R4
Data
No.
R4
No.
1.
Data
First class step at every step of your journey.
1. Favorable word
a. First class service at every step of your journey.
The use “first” as favorable word here influences the reader by giving happy
outcome to the readers that Garuda has the best service as Garuda has the first
class service. The word „first‟ here means that it is the highest position that
nothing compares. It will influence the readers as the have a belief that when
they use Garuda, they will be given the first class service. It means that the
customer will have a satisfying service.
2. Short phrase
b. First class service at every step of your journey.
The phrase consists of 9 words. The use of short sentence gives a clear point
to the readers. The phrase becomes emphatic. It influences the reader by
giving a clear point that is easy to remember.
5. R5
Data
No.
R5
No.
1.
Data
Welcome to The World‟s 5-star Airline
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1. Favorable words
a. Welcome to the world’s 5 star Airline
The use of the word “world” here gives an influence to the readers as they are
given happy outcome by the existence favorable word “world‟s 5 star Airline.
The existence of these words makes the readers believe as if Garuda is the
best Airline as they are offered with an achievement WORLD‟S 5 STAR
AIRLINE.
2. Short phrase
a. Welcome to the world’s 5 star Airline
The phrase consist of 7 words. The phrase influences the readers by giving a
clear point to the readers that Garuda has been admitted as world‟s 5 star
airline.
6. R6
Data
No.
R6
No.
1.
2.
Data
Enjoy 5 – star inflight shopping experience.
Book now
1. Imperative Sentence
a. Enjoy 5 – star inflight shopping experience.
Shopping is hardly separated from women. In this advertisement, the
producer uses shopping to get customer‟s attention especialy the women. The
first time, the producer asks the reader to enjoy inflight shooping experience.
It is an offering to influence the reader by the existence of inflight shopping.
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b. Book now
As the final aim, it is followed by the use another imperative book now. After
being offered by an inflight shopping experience, the writer finally come the
main aim that is ask the readers to use Garuda. The word “book” influence
the readers to get an action to use Garuda Airline.
7. R7
Data
No.
R7
No.
1.
2.
Data
Ensuring the convenience of passengers
Book now
1. Short phrase
a. Ensuring the convenience of passengers
The phrase consists of 5 words. It belongs to short phrase. The use of short
phrase influences the readers as it gives a clear point that is able to catch
people‟s attention. So, when the advertisement has been able to catch
people‟s attention, it will influence the readers to use the product advertised
as Garuda ensures the convenience of passengers.
2. Imperative sentence
a. Book now
Before asking the reader by using imperative word “book” the readers are
offered with Ensuring the convenience of the passenger. The readers are
given an offer that makes them sure to book the ticket. After having promised
to have a convenience of the passenger, the writer asked the reader to do an
action that is to use Garuda Airline.
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8. R8
Data
No.
R8
No.
1.
2.
Data
More spaces. Less worry
Extra baggage
1. Short phrase
a. More spaces. Less worry
The phrase consists of 4 words. The use of short phrase influences the readers
by catching people‟s attention due to its briskness in conveying the idea.
When a text is easy to understand, the readers will not be confused. The
phrase More spaces, less worry is so simple but is able to speak much.
Actually the phrase means that Garuda has more spaces, so the passengers
will not be worry. But the writer used short phrase to make it simple and
avoided complicated meaning.
b. Extra baggage
The phrase only consists of 2 words, but the phrase influences the readers by
giving a point that is easy to understand. So that the readers understand the
phrase easily that Garuda gives extra baggage to the passengers.
2. Favorable word
a. extra baggage
Baggage is one of some important things in a flight. Passengers sometimes
should bring many things with them. In this case, baggage becomes one of
considerations in chosing a flight. By offering extra baggage, it will influence
the readers. The use of favorable word “extra” gives a happy outcome to the
readers.
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9. R9
Data
No.
R9
No.
Data
1.
GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
1. Cliches (buzz word)
a. GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
The use of 20 % here stands for discount. The word „discount‟ is one of
cliches that works so well in influencing the readers to buy a product
advertised. In this advertisement, the writer only used 20 %, but the readers
will easily understand as it is so familiar in our life. The use of discount here
has a power in catching people‟s attention.
2. Long phrase
a. Garuda Indonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
The phrase consists of 15 words. The phrase gives detailed explanation about
discount offered. It explains that the discount applies for flights from
Melbourne, Sidney, and Perth to most destinations in Indonesia.
10. R10
Data
No.
No.
Data
1.
Fly from Westernmost Indonesia to every world destination.
2.
Starts on 6 February 2015.
3.
R10
Get our special price for Sabang- Medan- Jakarta
4.
Sabang – Medan starts from IDR 625,000
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5.
6.
Sabang – Medan starts from IDR 625,000
Visit our sales office
Jl. By Pass Yos Sudarso Km. 6 Maimun Saleh Airport Sabang
Jl. Tgk. Imum Luaeng Bata No.78 Telp.0657 – 33665 Banda Aceh
1. Imperative sentences
a. Fly from Westernmost Indonesia to every world destination.
The use imperative word here directly influnces the readers to get an action
that is to use Garuda. The writer use “fly” to make the imperative sentence
works well. The word „fly‟ offers a happy flight to the readers because the
word „fly‟ gives an interesting thing to the readers, as if they will fly even if
they only sit.
b. Get our special price for Sabang – Medan – Jakarta
The existence get has a same aim to fly. The two imperative sentences ask the
readers to get an action after reading the advertisement. When the said „get‟,
it means that the readers are being asked to use Garuda Airline.
c. Visit our sales office
The imperative sentence influences the readers to take an action. The
sentence asks the readers to visit Garuda‟s sales office. It means that the
readers are asked to buy or book the ticket from Garuda Airline.
2. Simple Sentence
Simple sentence consist the basic element of a sentence, subject, verb, and
complement.
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a. Sabang – Medan starts from IDR 625,000
“Sabang –Medan” is subject, “starts” is verb, “from IDR 625. 000” is
complement.
The simple sentence influences the readers by reducing the difficulties of the
text. When the text is easy to understand, there will be less willing to ignore
the advertisement. In this sentence, the point is easy to understand that for a
flight Sabang –Medan is paid IDR 625.000.
b. Sabang – Jakarta starts from IDR 1,692,000
“Sabang – Jakarta” is subject, “starts” is verb, “from IDR 1.692.000” is
complement.
In this case the simple sentence clearly conveys the idea that the passengers
must pay IDR 1.692.000 for flight Sabang – Jakarta.
3. Short Phrase
a. Starts on 6 February 2015.
The phrase consists of 5 words. The short phrase influences the readers by
giving directness. The short phrase conveys the idea that the special price
start on 6 February 2015. The use of short phrase avoided a complicated
meaning that is hard to undertand.
11. R11
Data
No.
R11
No.
Data
1.
Enjoy the best service with our Garuda experience BOEING
737-800 NEXT GENERATION
The World‟s Most Improved Airline
2.
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3.
4.
Enjoy the comfort of our Boeing 737-800 Next Generation
aircraft with Audio and Video Demand (AVOO) in all classes.
Phone our Garuda Call Centre, Garuda Indonesian Sales office
or your travel agent or click www.garuda-Indonesia.com
1. Short phrase
a. The world‟s most improved Airline.
The phrase consists of 5 words. The producer prefers using phrase to sentence
in order to make the advertisement easy to understand. Actually, the message
that the producer wants to convey is that Garuda Airline is the world‟s most
improved airline, but the producer uses phrase to make the advertisement
simple. The use of short phrase influences the readers by giving a clear point
that is easy to remember. It also has a power to make the language used
become interesting. As the result, the readers are interested in reading the
advertisement itself.
2. Favorable words
a. The world‟s most improved Airline.
The use of favorable word “most improved” imfluence the readers by giving
happy outcome that Garuda is a better Airline. The readers are influenced
without any significant proof. But by reading the word “most improved” the
readers as if believe that Garuda is the best airline.
b. Enjoy the best service with our Garuda experience.
The existence of “best” gives a positive image to the service offered. The
favorable word “best” influence the readers that makes the readers feel that
Garuda will give a good service to the passengers. Finally it will influence the
readers to get an action as the final aim of an advertisement.
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3. Imperative Sentence
a. Enjoy the best service with our Garuda experience.
The word “enjoy” gives an image that there is a good experience in every trip
in Garuda Airline. The existence imperative word „enjoy‟ encourages the
readers that the readers will have an enjoyable trip. The main aim of the
imperative word here is to influence the readers to take an action or finally
choose Garuda as their flight.
b. Enjoy the comfort of our Boeing 737-800 Next Generation aircraft
with Audio and Video Demand (AVOO) in all classes.
The use of imperative word “enjoy” influences the readers to take an action.
The imperative sentence asks the reader to enjoy the comfort of flight offered.
When the advertisement asks the readers to enjoy, it means asking the readers
to used Garuda itself as their airline.
c. Phone our Garuda Call Centre, Garuda Indonesian Sales office or
your travel agent or click www.garuda-Indonesia.com
The use of imperative word “phone” influences the readers to call Garuda. It
means the imperative word “phone” asks the readers to use Garuda.
12. R12
Data
No.
R12
No.
1.
Data
Our Transformation Has Made Us Fly Ever Higher
1. Simple Sentence
a. Our transformation has made us fly ever higher.
“Our transformation” as subject, “has made” as verb, “us” as object.
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The use of simple sentences reduces the difficulties of the text. In this case,
the simple sentence „Our transformation has ma de us fly ever higher‟,
convey the idea directly. The use of simple sentence infuences the readers by
giving a simple point that is easy to understand so the readers are not
confused.
2. Favorable word
a. Our transformation has made us fly ever higher.
The use word fly is still chosen to give a positive image to the advertisement.
In this advertisement, the writer gives favorable word “higher” to complete
the word fly. The existence “higher” give positive image to the Airline that
influences the readers to have an interest in using Garuda.
13. R13
Data
No.
R13
No.
Data
1.
Welcome to the wonderful world of flight transformation and
communication.
Hoping that we keep your comfort.
Bring your flight and it is a pleasant one.
2.
3.
1. Imperative sentence
a. Bring your flight and it is a pleasant one.
The use imperative word “bring” influences the reader to take an action that
is bringing their flight as a pleasant one. It means that the imperative sentence
asks the reader to use Garuda.
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2. Favorable Word
a. Welcome to the wonderful world of flight transformation and
communication
The existence of favorable word “wonderful” influences the readers by giving
happy outcome to the readers. The favorable word “wonderful” gives positive
image to the world that can be seen by flying with Garuda. The use of
favorable word itself makes the readers interested in using Garuda Airline as
they are promised a wonderful world.
3. Short sentence
a. Welcome to the wonderful world of flight transformation and
communication.
The sentence consists of 10 words. The short sentence influences the readers
in its way catching people‟s attention due to its briskness. The short sentence
is easy to understand. The readers will easlily understand that Garuda offers a
wonderful flight to each passenger.
b. Hoping that we keep your comfort.
The sentence consists of 6 words. The use of short sentence here influences
the readers by giving an idea that is easy to understand. Reading the text in a
moment, the readers will easily get the point that the comfort of the
passengers is the priority of Garuda Airline.
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2015
1. Q1
Data
No.
No.
Data
1.
Garuda Indonesia Travel Experience Grand Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015
Look forward
Garuda Indonesia
The Airline of Indonesia
Kunjungi stand kami dan dapatkan :
Paket Amazing Holiday Moment
Voucher Lotte Mart setiap pembelian tiket ke Jakarta
Voucher Trans Studio setiap pembelian tiket ke
Makassar
Merhandise menarik setiap transaksi IDR 2.500.000
Diskon up to 30 % untuk pemegang BPTV untuk
merchant Garuda Indonesia di Lombok
Ikuti juga Photo Competition bersama Garuda Indonesia
Lombok akan dipilih 1 pemenang untuk mendapatkan
merchandise menarik.
5 star-Airline
2.
3.
4.
Q1
5.
6.
1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
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2. Long phrase
a. Garuda Indonesia Travel Experience Grand Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015
The phrase consists of 13 words. The phrase gives an explanation about
Grand Opening. It gives information about place and time the Grand Opening
will be held.
3. Imperative sentence
a. Look forward
The use of imperative here influences the readers to look forward to using
Garuda Airline. As a result, the writer expects the interest of the reader in
using Garuda that finally comes to an action.
b. Kunjungi stand kami dan dapatkan :
The use of imperative word “kunjungi” influences the readers to take an
action. In this case the imperative word “kunjungi” asks the readers to visit
the stand given.
c. Ikuti juga Photo Competition bersama Garuda Indonesia Lombok
akan dipilih 1 pemenang untuk mendapatkan merchandise menarik.
The use of impertive word “ikuti” influences the readers to take an action. In
this case, the word “ikuti” asks the readers to join the photo competition.
4. Favorable word
a. Paket Amazing Holiday Moment
The favorable word used is amazing. It influences the readers to be interested
in holiday moment offered. The word “amazing” gives a positive image to the
holiday moment that makes the holiday moment itself become interesting.
When the readers read the word amazing, there will be a different image in
their mind that makes them interested in having the holiday moment.
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b. Merhandise menarik setiap transaksi IDR 2.500.000
The favorable word used is menarik. The use of favorable word “menarik”
influences the readers by giving a positive image to the merchandise offered.
The readers will feel happy that the merchandise given is different due to the
use of favorable word “menarik”.
5. Cliches (buzz word)
a. Voucher Lotte Mart setiap pembelian tiket ke Jakarta
The word “voucher” is a kind cliches. The use of voucher will attract
people‟s attention because the word “voucher” gives an interesting offer to
the reader. It also happens in Voucher Trans Studio setiap pembelian tiket ke
Makassar.
b. Diskon up to 30 % untuk pemegang BPTV untuk merchant Garuda
Indonesia di Lombok
The use of cliche “discount” is really famous in advertisement. When a
consumer reads the word “discount”, it will attract the consumers to buy the
thing given discount.
6. Short Phrase
a. 5 star-Airline
The phrase only consists of 3 words. It is short but it is able to influence the
reader as the phrase is simple and easy to undertsand. The readers do not need
much time, but they get the point by the time they read it.
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2. Q2
Data
No.
R13
No.
1.
2.
3.
Data
Enjoy Passenger Service Assistance
World‟s Best Cabin Crew 2014
Garuda Indonesia
The Airline of Indonesia
1. Imperative sentences
a. Enjoy Passenger Service Assistance
The imperative word “enjoy” gives an offer to the readers that they will have
an enjoyable trip. But behind the word, the aim of the word is to ask the
reader to take an action that is to use Garuda as their airline.
2. Favorable words
a. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew. There is no real proof that prove the quality of cabin
crew itself, but the word “best” influences the readers to believe that Garuda
is a choice due to its cabin crew. So, the favorable word here influences the
readers by giving happy outcome to the readers that make the readers
interested in using Garuda.
3. Short phrase
a. World‟s bestcabin crew
The phrase consists of 4 words. Actually the phrase stands for Garuda has
world‟s best cabin crew. But by giving a short phrase, it can speak much and
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give the point directly. The readers are influenced as they are given a phrase
which is simple and interesting.
b. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The producer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
4. Favorable word
a. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no real proof that prove the quality
of cabin crew itself, but the word “best” influences the readers to believe that
Garuda is a choice due to its cabin crew. So, the favorable here influences the
readers by giving happy outcome to the readers that make the readers
interested in using Garuda.
3.Q3
Data
No.
Q3
No.
Data
1.
2.
World‟s 5-Star Airline
To celebrate Our Greatest Achievement in Becoming a 5-Star
Airline, Garuda is offering returns Economy Class tickets to Bali
for HKD500 AS a special thank you for your continuous
support.
Don‟t miss this one time special offer!
3.
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4.
5.
World‟s best cabin crew
Garuda Indonesia
The Airline of Indonesia
1. Short phrase
a. World‟s 5-Star Airline
The phrase consists of 4 words. The use of short phrase influences the readers
by giving directness and brevity of the text. The short phrase given is easy to
understand, the readers do not get confused of the idea given.
b. World‟s best cabin crew
The phrase consists of 4 words. actually stands for Garuda has world‟s best
cabin crew. But by giving a short phrase, it can speak much and give the point
directly. The readers are influenced as they are given a phrase which is simple
and interesting.
c. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
2. Imperative sentence
b. Don’t miss this one time specialoffer!
The writer asks the readers not to miss the one special time. The aim of this
imperative is to remind the readers to take the special offer given.
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3. Favorable word
a. Don‟t miss this one time special offer!
The favorable used influences the reader by giving a positive image to the
offer given. The word “special” makes the offer given becomes different to
another offers. The favorable word used makes the advertisement interesting
as it creates a happy outcome to the readers.
b. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no a real proof that prove the
quality of cabin crew itself, but the word “best” influences the readers to
believe that Garuda is a choice due to its cabin crew‟s quality. So, the
favorable here influences the readers by giving happy outcome to the readers
that make the readers interested in using Garuda.
4. Long sentence
a. To celebrate Our Greatest Achievement in Becoming a 5-Star Airline,
Garuda is offering returns Economy Class tickes to Bali for HKD500
AS a special thank you for your continuous support.
The sentence consists of 31 words. The sentence give an explanation about
offering given. After thanking for getting achievement 5 – star airline, the
readers are offered a special offer to the readers.
5. Punctuation
a. Don‟t miss this one time special offer!
The use of punctuation „exclamation mark‟ (!) influences the readers by
giving exclamation to the sentence given. The sentence becomes more
powerful.
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4. Q4
Data
No.
No.
Q4
1.
2.
3.
Data
See the many wonders of Indonesia.
Step on our new CRJ1000 NextGen
Terms and condition apply.
1. Favorable word
a. Step on our new CRJ1000 NextGen
The word „new‟ here gives a positive image to the CRJ100 NextGen. We
know that the word „new‟ gives an interesting value that something new will
be different as it has a better quality than the old one. In this case, the
favorable word “new” influences the readers by creating happy outcome to
the readers.
2. Imperative sentences
a. See the many wonders of Indonesia.
The use of imperative “see” influences the readers to take an action. The
word “see” offers an opportunity to enjoy the beauty of Indonesia by flying
with Garuda. Beside the readers can go anywhere, they also enjoy the
wonders of certain place.
b. Step on our new CRJ1000 NextGen
The use of imperative “step” influences the readers to use Garuda. The word
“step” influences the reader to step on by using Garuda Airline.
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3. Simple sentence
a. Terms and condition apply.
The sentence contains the basic element of a sentence, subject, verb and
complement. In this case the sentence consists of subject (terms and
condition) and verb (apply). The simple sentence influences the readers by
reducing the difficulties of the text. So, the readers can understand the text
easily.
5. Q5
Data
No.
No.
1.
Q5
2.
3.
Data
Garuda Indonesia
The Airline of Indonesia
Proud to take Indonesia to the world stage
World‟s Best Cabin Crew 2014
1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only use phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
b. Proud to take Indonesia to the world stage
The phrase consists of 8 words. The phrase “Proud to take Indonesia to the
world‟s stage” stands for a sentence that means Garuda is proud to take
Indonesia to the world‟s stage, but the writer avoids using subject to make the
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advertisement simple and interesting. The use of short phrase influences the
reader by giving a directness of the text in which the text can be easy to
understand.
c. World‟s Best Cabin Crew 2014
The phrase consists of 4 words. actually stands for Garuda has world‟s best
cabin crew. But by giving a short phrase, it can speak much and give the
point directly. The readers are influenced as they are given a phrase which is
simple and interesting.
2. Favorable word
a. World‟s Best Cabin Crew 2014
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no real proof that proves the quality
of cabin crew itself, but the word “best” influences the readers to believe that
Garuda is a choice due to its cabin crew. So, the favorable word here
influences the readers by giving happy outcome to the readers that make the
readers interested in using Garuda.
6. Q6
Data
No.
No.
1.
Q6
2.
Data
Garuda Indonesia
The Airline of Indonesia
Official Global Airline Partner of Liverpool Football Club
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1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only use phrase, but it can influence and persuade the
readers that Garuda is an airline belonging to Indonesia, it can influence the
readers especially Indonesian people to use Garuda Indonesia.
b. Official Global Airline Partner of Liverpool Football Club
The phrase consists of eight words. The use of short phrase influences the
readers by giving point that is easy to undestand. The short phrase catchs the
reader‟s attention as it gives a simple point, so the reader will not forget the
end of the text by the end time the readers have reached the final words. In
this case, the writer also use Liverpool Football Club to catch the reader‟s
attention. As we know that Liverpool is one of famous football clubs.
7. Q7
Data
No.
Q7
No.
Data
1.
2.
Take a quantum leap with Garuda
Garuda Indonesia is in the mids of an aggresive expansion
programme code named „Quantum Leap‟ that has already
resulted in a complete top-to-toe relaunch, a massive investment
in new Aircraft, and accreditation with 4-star rating for the
quality of its services.
A 5-star rating is sure to follow.
Passengers number are set to reach 24 million in 2013 as the
airline continues to increase traffic by 30% a year.
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1. Imperative sentence
a. Take a quantum leap with Garuda.
The advertisement speaks to the readers by asking the readers to take a leap
with Garuda. The advertisement influences the readers to take an action that
is choosing Garuda as their airline wherever they want to go.
2. Simple Sentence
a. A 5-star rating is sure to follow.
A 5 – star rating is subject, is is auxiliary verb, sure to follow is complement.
The use of simple sentence here influences the readers by reducing the
difficulties of the text. The sentence contains the basic element of a sentence,
subject, verb, and complement. By using the simple sentence, the sentence
becomes easy to understand. The readers will not get confused about the idea
of the text as it is so simple.
3. Long sentence
a. Garuda Indonesia is in the mids of an aggresive expansion
programme code named „Quantum Leap‟ that has already resulted in
a complete top-to-toe relaunch, a massive investment in new Aircraft,
and accreditation with 4-star rating for the quality of its services.
The sentence consists of 44 words. The use long sentence here gives
explanation about „Quantum Leap‟ that is mentioned before. When the
readers read the previous sentence, they will ask what Quantum Leap is. So,
the sentence is followed by the long sentence to give a detailed explanation.
4. Complex sentence
Complex sentence is a sentence made up of an independent clause and one or
more dependent clause connected to it.
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a. Passengers number are set to reach 24 million in 2013 as the airline
continues to increase traffic by 30% a year
The sentence consists of two clauses, „Passengers number are set to reach 24
million in 2013‟ is the first clause, as the airline continues to increase traffic
by 30% a year is the second clause.
The use of complex sentence here gives an explanation about information that
is important to know.
b. As Garuda reaches a fleet strength of 116 aircrafts over the next two
years the number of f
METHODOLOGY
3. 1 Research Method
Nawawi (1994:1) says that, “Penelitian merupakan pekerjaan ilmiah yang
harus dilakukan secara sistematis, teratur dan tertib, baik mengenai prosedurnya
maupun dalam proses berpikir tentang materinya.” (Research is a scientific work
which should be done sistematically, regularly and orderly, either its procedure or in
thinking process about its material).
As a research is a systematic work, so it must be done by following a method
as Nawawi said (1994:1), “Penelitian yang harus dilaksanakan secara sistematis,
teratur dan tertib, berarti prosesnya harus mengikuti prosedur/metode dan teknik
yang paling sesuai dengan masalahnya.” (A research that must be done
sistematically,
regularly
and
orderly,
means
its
process,
must
follow
procedure/method and technic which is suitable with the problems).
In analyzing this thesis, the writer applied descriptive qualitative method.
According to Nawawi (1994:174), “Penelitian kualitatif adalah penelitian yang
bersifat atau memiliki karakteristik, bahwa datanya dinyatakan dalam keadaan
sewajarnya atau sebagaimana adanya (natural setting), dengan tidak dirubah dalam
bentuk simbol-simbol atau bilangan”. (Qualitative method is a research which has
charateristic, the data is stated deservedly or with natural setting, without changing
into symbols or numbers).
Further, Nawawi (1994:73) says that, “Metode deskriptif dapat diartikan
sebagai
procedure
pemecahan
masalah
yang
diselidiki,
dengan
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menggambarkan/melukiskan
keadaan
objek penelitian
pada
saat
sekarang
berdasarkan fakta-fakta yang tampak atau sebagaimana adanya. (Descriptive
qualitative can be defined as problem-solving procedure investigated by
portraying/describing the objectof study based on facts which are exist as they are).
3.2 Data and Data Source
In doing this thesis, the writer took the data from advertisement in Garuda
Airline advertisements. The data are words, phrases and sentences used in 28 Garuda
Airline advertisement published in 2014 to 2015. There are 13 advertisements in
2014 and 15 advertisements in 2015.
3.3 Data Collecting Method
Collecting data is an important thing in a certain analysis. In this thesis, the
writer collected the data by using observation method. Nawawi & Martini (1991)
said, “observasi adalah pengamatan dan pencatatan secara sistimatik terhadap
unsur-unsur yang tampak dalam suatu gejala atau gejala-gejala dalam objek
penelitia ”. (Observation is used by having an observation to obtain systematically
the elements of certain phenomenon in objects of research).
3.4 Data Analysis Method
The method of analysis used in analyzing the data is content analysis. Walter
(2012) said, “Analisis isi adalah penelitian yang bersifat pembahasan mendalam
terhadap isi suatu informasi tertulis atau tercetak dalam media massa”. (Content
analysis is a research that widely examine a content of written or printed information
in mass media.)
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In accomplishing the thesis, the writer did several steps :
1. Formulating research problems and determining its purpose.
2. Collecting the data by collecting advertisements in Garuda Airline during
2014 until 2015.
3. Reading each advertisement comprehensively.
4. Finding out language features used in each advertisement.
5. Analyzing how the language features influence the readers.
6. Finding out the most dominant language feature.
7. Concluding the analysis.
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CHAPTER IV
ANALYSIS AND FINDING
The writer analyzed about language features found in Garuda Airline and
explained how they influence the readers. The writer analyzed the data by using
Frank Jefkins‟ theory. The data are words, phrases, and sentences used in Garuda
Airline advertisement published in 2014 to 2015. To analyze the data, the writer gave
different labels to the advertisement in 2014 and 2015. The advertisements published
in 2014 are labelled as R. There are 13 advertisements in 2014 and they were
labelled R1 – R13. Other advertisements published in 2015 are labelled as Q. There
are 15 advertisements in 2015 and they labelled Q1 - Q15. In this analysis of the
study, the three problems were analyzed as the following.
4. 1 Language Features
As it has been mentioned in the previous chapter, based on Frank Jefkins,
there are ten language features used in advertisement. After analyzing the data the
writer found language features which are used in the data, they are :
1. short sentence
2. short phrase
3. long sentence
4. long phrase
5. simple sentence
6. complex sentence
7. cliches (buzz words)
8. favorable words
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9. imperative sentences.
10. interrogative sentences.
11. punctuation
12. abbreviation
Language features found in the data are shown as the following.
4.1.1 Short Sentences
1. Welcome to the wonderful
communication. (R13)
world
of
flight
transformation
and
4.1.2 Short Phrases
1. The world‟s most improved airline (R1, R2, R11, Q14)
2. GarudaIndonesia
The airline of Indonesia (R1, Q1, Q2, Q3, Q5)
3. Travel Period Now – 30 September 2014.(R3)
4. Garuda Indonesia special discount up to 75 % (R3)
5. First class service at every step of your journey. (R4)
6. Welcome to the world‟s 5 star Airline (R5)
7. Ensuring the convenience of passengers (R7)
8. More spaces. Less worry (R8)
9. Extra baggage(R8)
10. Starts on 6 February 2015.(R10)
11. 5 star-Airline (Q1)
12. World‟s best cabin crew (Q2, Q3)
13. World‟s 5-Star Airline (Q3)
14. Proud to take Indonesia to the world stage (Q5)
15. World‟s Best Cabin Crew 2014 (Q5)
16. Official Global Airline Partner of Liverpool Football Club (Q6)
17. Combining our loyalty programs. (Q9)
4.1.3 Long Sentences
1. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia, North
Asia, The Middle East and Europe. (R2)
2. With more direct services to Indonesia than any other carries operating from
invite your passengers to experience authentic Indonesian Hospitality, which
combined with our revitalised fleet creates the Garuda Indonesia.(R2)
3. Garuda Indonesia is in the mids of an aggresive expansion programme code
named „Quantum Leap‟ that has already resulted in a complete top-to-toe
relaunch, a massive investment in new Aircraft, and accreditation with 4-star
rating for the quality of its services.(Q7)
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4. Now the Garuda Indonesia Experience is even better at Singapore Changi
Airport Terminal, T3 Check-In at Row 1Premium Check –In Area. (Q14)
5. From Tuesday 22 February all Garuda passengers in Singapore will depart
and arrive from Singapore Changi Airport Terminal 3. (Q14)
6. The state –of-the-art facility is recognized as one of the best airport terminals
in the world. (Q14)
4. 1. 4 Long Phrases
1. Garuda Indonesia 20 % off from Melbourne, Sidney, and Perth to most
destinations in Indonesia! (R10)
2. Garuda Indonesia Travel Experience Grand Opening Lombok Epicentrum
Mall, 17-18 0ctober 2015
3. Above fanes include Singapore Airport Tax & Fuel Sunchange Fares exclude
service fee when booked online or with selected againts and subject to change
due to currency fluctuation. (R3)
4. Renowned for its tropical rainforest decer : featuring a 5 – story Garden Wall,
the world‟s first Butterfly Garden, and 6-meter grotto-waterfall. (Q14)
4. 1. 5 Simple Sentences
1.
2.
3.
4.
5.
6.
7.
8.
Blackout Dates apply.(R3)
Other terms and condition apply.(R3)
Sabang – Medan starts from IDR 625,000 (R10)
Sabang – Jakarta starts from IDR 1,692,000 (R10)
Our transformation has made us fly ever higher. (R12)
Terms and condition apply. (Q4)
A 5-star rating is sure to follow. (Q7)
Travel will keep you going (Q12)
4.1.6 Complex Sentences
1. Passengers number are set to reach 24 million in 2013 as the airline continues
to increase traffic by 30% a year (Q7)
2. As Garuda reaches a fleet strength of 116 aircrafts over the next two years the
number of flight will grow to over 400 a day serving a total of 62 domestic
and international destination (Q7)
4.1.7 Cliches (buzz words)
1. Garuda Indonesia special discount up to 75 % (R7)
2. GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to most
destinations in Indonesia! (R9)
3. Voucher Lotte Mart setiap pembelian tiket ke Jakarta (Q1)
4. Voucher Trans Studio setiap pembelian tiket ke Makassar. (Q1)
5. Diskon up to 30 % untuk pemegang BPTV untuk merchant Garuda Indonesia
di Lombok (Q1)
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4.1.8 Favorable Words
The winning solution for your company‟s needs and staff priveleges. (R1)
First class step at every step of your journey. (R4)
Welcome to The World‟s 5-star Airline (R5, R8)
The world‟s most improved Airline. (R2, R11, Q14)
Enjoy the best service with our Garuda experience. (R11)
Our Transformation Has Made Us Fly Ever Higher (R12)
Welcome to the wonderful world of flight transformation and
communication(R14)
8. Paket Amazing Holiday Moment (Q1)
9. Merhandise menarik setiap transaksi IDR 2.500.000 (Q1)
10. World‟s best cabin crew (Q2, Q3)
11. Don‟t miss this one time special offer! (Q3)
12. Step on our new CRJ1000 NextGen (Q4)
13. World‟s Best Cabin Crew 2014 (Q5)
14. Combining our loyalty programs. (Q9)
15. Make every journey rewarding. (Q10)
16. Enjoy your flight, with our best facilities, with our best service, with our best
luxury with us. (Q11)
17. New route from Brisbane. (Q13)
18. Experience the most spacious seat the world have ever seeen (Q15)
1.
2.
3.
4.
5.
6.
7.
4.1.9 Imperative Sentences
1. Fly high with our corporate partnership (R1)
2. Enjoy the Garuda Indonesia experience to 51 cities throughout Indonesia and
beyond.(R2)
3. Contact your preffered AFTA Travel Agent or call Garuda Indonesia on 1300
365 330. (R2)
4. Book your flight to 12 selected Indonesiana & 14 International destinations
via www.garudaindonesia.com.sg or selected travel agencies from now till 09
March 2014. (R3)
5. Enjoy 5 – star inflight shopping experience. (R6)
6. Book now (R6, R7)
7. Fly from Westermost Indonesia to every world destination. (R10)
8. Get our special price for Sabang – Medan – Jakarta. (R10)
9. Visit our sales office (R10)
10. Enjoy the best service with our Garuda experience. (R11)
11. Enjoy the comfort of our Boeing 737-800 Next Generation aircraft with
Audio and Video Demand (AVOO) in all classes. (R11)
12. Phone our Garuda Call Centre, Garuda Indonesian Sales office or your travel
agent or click www.garuda-Indonesia.com (R11)
13. Bring your flight and it is a pleasant one. (R13)
14. Experience the most spacious seat the world have ever seeen. (Q1)
15. Kunjungi stand kami dan dapatkan : (Q1)
16. Ikuti juga Photo Competition bersama Garuda Indonesia Lombok akan
dipilih 1 pemenang untuk mendapatkan merchandise menarik. (Q1)
17. Enjoy Passenger Service Assistance. (Q2)
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18. Don‟t miss this one time special offer! (Q3)
19. See the many wonders of Indonesia. (Q4)
20. Step on our new CRJ1000 NextGen (Q4)
21. Take a quantum leap with Garuda.(Q7)
22. Celebrate your Ramadhan with your family. (Q8)
23. MAKE EVERY JOURNEY REWARDING (Q10)
24. Enjoy your flight, with our best facilities, with our best service, with our best
luxury with us. (Q11)
25. Keep flying. (Q12)
26. Take of with our latest round trip flights from Brisbane to Denpasar or Jakarta
(Q13)
27. Fly comfortably above the rest with Garuda Indonesia. (Q13)
28. Enjoy unsurpassed shopping at Terminal 3 and tempeing wide range of food
and beverage outlets. (Q14)
29. Experience the real Indonesia where our signature inflight service combines
with our revitalised fleet to create the Garuda Indonesia Experience (Q14)
30. Experience the most spacious seat the world have ever seeen (Q15)
31. Contact : 021-6678121 (Q15)
4. 1. 10 Interrogative Sentence
1. Ready for a new gateway?
4. 1. 11 Punctuation
1. Don‟t miss this one time special offer!
4. 1. 12 Abbreviation
1. Don‟t miss this one time special offer!
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4. 2 The Influence of Language Features
The influence of language features found was analyzed as the following.
1. R1
Data No.
No.
1.
2.
R1
3.
4.
Data
Fly high with our corporate partnership
The winning solution for your company‟s needs and staff
priveleges
The world‟s most improved airline
Garuda Indonesia
The airline of Indonesia
1. Imperative sentence
a. Fly high with our corporate partnership
The use of imperative word “fly” has a power in persuading the readers to use
Garuda Airline. The use of “fly” triggers the readers to buy or use Garuda
Airline. By reading the word “fly”, the readers are persuaded to use Garuda
Airline.
2. Favorable word
a. The winning solution for your company‟s needs and staff priveleges
The use of favorable word “winning solution” influences the readers by
giving happy outcome to the reader. When the readers read “winning
solution”, the readers feels happy as if Garuda Airline has given a solution to
their problems. The word “winning solution” does not give a detailed
explanation, because we do not know what solution is given to the readers.
But the use “winning solution” gives a positive image to Garuda.
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3. Short phrase
a. The world‟s most improved airline
The phrase only contains 5 words, so it belongs to short phrase. The use of
short phrase “the most improved Airline in the world” influences the readers
by giving briskness that carry the readers along. Actually, the phrase “the
most improved airline in the world” means that Garuda is the most improved
airline in the world. But, the producer avoids using subject to make the
advertisements become simple and easy to understand.
b. Garuda Indonesia
The airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The producer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline belonging to Indonesia, it can influence the
readers specially Indonesian people to use Garuda Indonesia
2. R2
Data
No.
No.
Data
1.
Enjoy the Garuda Indonesia experience to 51 cities throughout
Indonesia and beyond.
2.
Contact your preferred AFTA Travel Agent or call Garuda
Indonesia on 1300 365 330.
We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia,
North Asia, The Middle East and Europe.
With more direct services to Indonesia than any other carries
operating from Australia, we invite your passengers to experience
authentic Indonesian Hospitality, which combined with our
revitalised fleet creates the Garuda Indonesia.
3.
R2
4.
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5.
The world‟s most improved Airline
Garuda Indonesia
1. Imperative Sentence
a. Enjoy the Garuda Indonesia experience to 51 cities throughout
Indonesia and beyond.
The use of imperative word “enjoy” persuades the readers to use Garuda
Airline. The existence of word “enjoy” influences the reader to take an action
to use Garuda. The word “enjoy” undirectly asks the readers to take an action.
b. C ontact your preferred AFTA Travel Agent or call Garuda Indonesia
on 1300 365 330.
The use imperative word “contact” influences the reader to get action that is
contact travel agent or Garuda in which the writer influence the readers to
book the ticket of Garuda.
2. Favorable words
a. The world‟s most improved Airline
Garuda Indonesia
The use of word “most improved” infuences the readers by giving positive
image of Garuda without having a detailed explanation. Exactly, there is no
detailed explanation that Garuda is the most improved Airline in the world,
but by reading the favorable words itself the readers are influenced without
any proof.
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3. Short Phrase
a. The world‟s most improve Airline.
The phrase belongs to short sentence as it contains 7 words. The use of short
sentence “the most improved Airline in the world” influences the readers by
reducing the difficulties of the text. Actually, the pharase “the most improved
airline in the world” means that Garuda is the most improved airline in the
world. But, the producer avoids using subject to make the advertisement
become simple.
4. Long sentence
a. We currently operate a total of 44 flights per week from Australia to
Indonesia with convenient onward connections to South East Asia,
North Asia, The Middle East and Europe.
The sentence contains 28 words. The existence of long sentence in this
advertisement gives explanation about Garuda experience to 51 trip.
b. With more direct services to Indonesia than any other carries
operating from invite your passengers to experience authentic
Indonesian Hospitality, which combined with our revitalised fleet
creates the Garuda Indonesia.
The sentence belongs to long sentence as it contains 30 words. The use of
long sentence gives a detail explanation about services given by Garuda
Airline.
3. R3
Data
No.
No.
Data
1.
Garuda Indonesia special discount up to 75 %
2.
Book your flight to 12 selected Indonesiana & 14 International
destinations via www.garudaindonesia.com.sg or selected travel
agencies from now till 09 March 2014.
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R3
3.
4.
5.
Blackout Dates apply.
Above fanes include Singapore Airport Tax & Fuel Sunchange
Fares exclude service fee when booked online or with selected
againts and subject to change due to currency fluctuation.
Other terms and condition apply.
1. Cliches (buzz word)
a. Garuda Indonesia special discount up to 75 %
The buzz word used here is “discount”. The use word “discount” has a big
power in influencing the readers.
2. Simple Sentence
a. Blackout Dates apply.
Blackout Dates is subject, Apply is verb.
A simple sentence has the most basic elements, Subject, Verb, Complement.
The existence of simple sentence influence the reader as it gives effective
words. The sentence is to the point, so the readers do not get confused. The
readers can understand the sentence easily that blackout dates apply for
discount applied.
b. Other terms and condition apply.
Other terms and condition is subject, apply is Verb.
There is one subject and one verb. The simple sentence used influences the
readers by giving a clear point to the readers. The reader easily understand
that there are another terms and condition which is applied.
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3. Short Phrase
a. Travel Period Now – 30 September 2014.
The phrase contains 5 words. It belongs to short phrase. The use of short
phrase influences the readers by giving a point that is easy to remember. As it
is short, the readers will not forget the main point of the text. The readers
remember the point directly that travel period given is started from the day
advertisement published to 30 September 2014.
b. Garuda Indonesia special discount up to 75 %
The producer prefers using phrase to sentenece in this advertisement. It
makes the advertisement powerful and more emphatic. As a result, the reader
will have more willing to read the advertisement as the phrase has ability to
carry the readers along. Actually Garuda Indonesia special discount up to 75
% stands for Garuda Indonesia gives special discount up to 75 %, but the
producer does not use give to make the advertisement interesting.
4. Imperative sentence
a. Book your flight to 12 selected Indonesiana & 14 International
destinations via www.garudaindonesia.com.sg or selected travel
agencies from now till 09 March 2014.
The exitence of “book” help the advertisement to talk much to the readers.
The use of “book” asks the reader to get an action. By reading the word
“book”, the readers are asked to choose Garuda and used special discount to
influence the reader.
5. Long phrase
a. Above fanes include Singapore Airport Tax & Fuel Sunchange Fares
exclude service fee when booked online or with selected againts and
subject to change due to currency fluctuation.
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The phrase consists of 28 words. The use of long sentence gives a detailed
explanation giving clear point about discount offered.
4. R4
Data
No.
R4
No.
1.
Data
First class step at every step of your journey.
1. Favorable word
a. First class service at every step of your journey.
The use “first” as favorable word here influences the reader by giving happy
outcome to the readers that Garuda has the best service as Garuda has the first
class service. The word „first‟ here means that it is the highest position that
nothing compares. It will influence the readers as the have a belief that when
they use Garuda, they will be given the first class service. It means that the
customer will have a satisfying service.
2. Short phrase
b. First class service at every step of your journey.
The phrase consists of 9 words. The use of short sentence gives a clear point
to the readers. The phrase becomes emphatic. It influences the reader by
giving a clear point that is easy to remember.
5. R5
Data
No.
R5
No.
1.
Data
Welcome to The World‟s 5-star Airline
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1. Favorable words
a. Welcome to the world’s 5 star Airline
The use of the word “world” here gives an influence to the readers as they are
given happy outcome by the existence favorable word “world‟s 5 star Airline.
The existence of these words makes the readers believe as if Garuda is the
best Airline as they are offered with an achievement WORLD‟S 5 STAR
AIRLINE.
2. Short phrase
a. Welcome to the world’s 5 star Airline
The phrase consist of 7 words. The phrase influences the readers by giving a
clear point to the readers that Garuda has been admitted as world‟s 5 star
airline.
6. R6
Data
No.
R6
No.
1.
2.
Data
Enjoy 5 – star inflight shopping experience.
Book now
1. Imperative Sentence
a. Enjoy 5 – star inflight shopping experience.
Shopping is hardly separated from women. In this advertisement, the
producer uses shopping to get customer‟s attention especialy the women. The
first time, the producer asks the reader to enjoy inflight shooping experience.
It is an offering to influence the reader by the existence of inflight shopping.
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b. Book now
As the final aim, it is followed by the use another imperative book now. After
being offered by an inflight shopping experience, the writer finally come the
main aim that is ask the readers to use Garuda. The word “book” influence
the readers to get an action to use Garuda Airline.
7. R7
Data
No.
R7
No.
1.
2.
Data
Ensuring the convenience of passengers
Book now
1. Short phrase
a. Ensuring the convenience of passengers
The phrase consists of 5 words. It belongs to short phrase. The use of short
phrase influences the readers as it gives a clear point that is able to catch
people‟s attention. So, when the advertisement has been able to catch
people‟s attention, it will influence the readers to use the product advertised
as Garuda ensures the convenience of passengers.
2. Imperative sentence
a. Book now
Before asking the reader by using imperative word “book” the readers are
offered with Ensuring the convenience of the passenger. The readers are
given an offer that makes them sure to book the ticket. After having promised
to have a convenience of the passenger, the writer asked the reader to do an
action that is to use Garuda Airline.
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8. R8
Data
No.
R8
No.
1.
2.
Data
More spaces. Less worry
Extra baggage
1. Short phrase
a. More spaces. Less worry
The phrase consists of 4 words. The use of short phrase influences the readers
by catching people‟s attention due to its briskness in conveying the idea.
When a text is easy to understand, the readers will not be confused. The
phrase More spaces, less worry is so simple but is able to speak much.
Actually the phrase means that Garuda has more spaces, so the passengers
will not be worry. But the writer used short phrase to make it simple and
avoided complicated meaning.
b. Extra baggage
The phrase only consists of 2 words, but the phrase influences the readers by
giving a point that is easy to understand. So that the readers understand the
phrase easily that Garuda gives extra baggage to the passengers.
2. Favorable word
a. extra baggage
Baggage is one of some important things in a flight. Passengers sometimes
should bring many things with them. In this case, baggage becomes one of
considerations in chosing a flight. By offering extra baggage, it will influence
the readers. The use of favorable word “extra” gives a happy outcome to the
readers.
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9. R9
Data
No.
R9
No.
Data
1.
GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
1. Cliches (buzz word)
a. GarudaIndonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
The use of 20 % here stands for discount. The word „discount‟ is one of
cliches that works so well in influencing the readers to buy a product
advertised. In this advertisement, the writer only used 20 %, but the readers
will easily understand as it is so familiar in our life. The use of discount here
has a power in catching people‟s attention.
2. Long phrase
a. Garuda Indonesia 20 % off from Melbourne, Sidney, and Perth to
most destinations in Indonesia!
The phrase consists of 15 words. The phrase gives detailed explanation about
discount offered. It explains that the discount applies for flights from
Melbourne, Sidney, and Perth to most destinations in Indonesia.
10. R10
Data
No.
No.
Data
1.
Fly from Westernmost Indonesia to every world destination.
2.
Starts on 6 February 2015.
3.
R10
Get our special price for Sabang- Medan- Jakarta
4.
Sabang – Medan starts from IDR 625,000
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5.
6.
Sabang – Medan starts from IDR 625,000
Visit our sales office
Jl. By Pass Yos Sudarso Km. 6 Maimun Saleh Airport Sabang
Jl. Tgk. Imum Luaeng Bata No.78 Telp.0657 – 33665 Banda Aceh
1. Imperative sentences
a. Fly from Westernmost Indonesia to every world destination.
The use imperative word here directly influnces the readers to get an action
that is to use Garuda. The writer use “fly” to make the imperative sentence
works well. The word „fly‟ offers a happy flight to the readers because the
word „fly‟ gives an interesting thing to the readers, as if they will fly even if
they only sit.
b. Get our special price for Sabang – Medan – Jakarta
The existence get has a same aim to fly. The two imperative sentences ask the
readers to get an action after reading the advertisement. When the said „get‟,
it means that the readers are being asked to use Garuda Airline.
c. Visit our sales office
The imperative sentence influences the readers to take an action. The
sentence asks the readers to visit Garuda‟s sales office. It means that the
readers are asked to buy or book the ticket from Garuda Airline.
2. Simple Sentence
Simple sentence consist the basic element of a sentence, subject, verb, and
complement.
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a. Sabang – Medan starts from IDR 625,000
“Sabang –Medan” is subject, “starts” is verb, “from IDR 625. 000” is
complement.
The simple sentence influences the readers by reducing the difficulties of the
text. When the text is easy to understand, there will be less willing to ignore
the advertisement. In this sentence, the point is easy to understand that for a
flight Sabang –Medan is paid IDR 625.000.
b. Sabang – Jakarta starts from IDR 1,692,000
“Sabang – Jakarta” is subject, “starts” is verb, “from IDR 1.692.000” is
complement.
In this case the simple sentence clearly conveys the idea that the passengers
must pay IDR 1.692.000 for flight Sabang – Jakarta.
3. Short Phrase
a. Starts on 6 February 2015.
The phrase consists of 5 words. The short phrase influences the readers by
giving directness. The short phrase conveys the idea that the special price
start on 6 February 2015. The use of short phrase avoided a complicated
meaning that is hard to undertand.
11. R11
Data
No.
R11
No.
Data
1.
Enjoy the best service with our Garuda experience BOEING
737-800 NEXT GENERATION
The World‟s Most Improved Airline
2.
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3.
4.
Enjoy the comfort of our Boeing 737-800 Next Generation
aircraft with Audio and Video Demand (AVOO) in all classes.
Phone our Garuda Call Centre, Garuda Indonesian Sales office
or your travel agent or click www.garuda-Indonesia.com
1. Short phrase
a. The world‟s most improved Airline.
The phrase consists of 5 words. The producer prefers using phrase to sentence
in order to make the advertisement easy to understand. Actually, the message
that the producer wants to convey is that Garuda Airline is the world‟s most
improved airline, but the producer uses phrase to make the advertisement
simple. The use of short phrase influences the readers by giving a clear point
that is easy to remember. It also has a power to make the language used
become interesting. As the result, the readers are interested in reading the
advertisement itself.
2. Favorable words
a. The world‟s most improved Airline.
The use of favorable word “most improved” imfluence the readers by giving
happy outcome that Garuda is a better Airline. The readers are influenced
without any significant proof. But by reading the word “most improved” the
readers as if believe that Garuda is the best airline.
b. Enjoy the best service with our Garuda experience.
The existence of “best” gives a positive image to the service offered. The
favorable word “best” influence the readers that makes the readers feel that
Garuda will give a good service to the passengers. Finally it will influence the
readers to get an action as the final aim of an advertisement.
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3. Imperative Sentence
a. Enjoy the best service with our Garuda experience.
The word “enjoy” gives an image that there is a good experience in every trip
in Garuda Airline. The existence imperative word „enjoy‟ encourages the
readers that the readers will have an enjoyable trip. The main aim of the
imperative word here is to influence the readers to take an action or finally
choose Garuda as their flight.
b. Enjoy the comfort of our Boeing 737-800 Next Generation aircraft
with Audio and Video Demand (AVOO) in all classes.
The use of imperative word “enjoy” influences the readers to take an action.
The imperative sentence asks the reader to enjoy the comfort of flight offered.
When the advertisement asks the readers to enjoy, it means asking the readers
to used Garuda itself as their airline.
c. Phone our Garuda Call Centre, Garuda Indonesian Sales office or
your travel agent or click www.garuda-Indonesia.com
The use of imperative word “phone” influences the readers to call Garuda. It
means the imperative word “phone” asks the readers to use Garuda.
12. R12
Data
No.
R12
No.
1.
Data
Our Transformation Has Made Us Fly Ever Higher
1. Simple Sentence
a. Our transformation has made us fly ever higher.
“Our transformation” as subject, “has made” as verb, “us” as object.
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The use of simple sentences reduces the difficulties of the text. In this case,
the simple sentence „Our transformation has ma de us fly ever higher‟,
convey the idea directly. The use of simple sentence infuences the readers by
giving a simple point that is easy to understand so the readers are not
confused.
2. Favorable word
a. Our transformation has made us fly ever higher.
The use word fly is still chosen to give a positive image to the advertisement.
In this advertisement, the writer gives favorable word “higher” to complete
the word fly. The existence “higher” give positive image to the Airline that
influences the readers to have an interest in using Garuda.
13. R13
Data
No.
R13
No.
Data
1.
Welcome to the wonderful world of flight transformation and
communication.
Hoping that we keep your comfort.
Bring your flight and it is a pleasant one.
2.
3.
1. Imperative sentence
a. Bring your flight and it is a pleasant one.
The use imperative word “bring” influences the reader to take an action that
is bringing their flight as a pleasant one. It means that the imperative sentence
asks the reader to use Garuda.
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2. Favorable Word
a. Welcome to the wonderful world of flight transformation and
communication
The existence of favorable word “wonderful” influences the readers by giving
happy outcome to the readers. The favorable word “wonderful” gives positive
image to the world that can be seen by flying with Garuda. The use of
favorable word itself makes the readers interested in using Garuda Airline as
they are promised a wonderful world.
3. Short sentence
a. Welcome to the wonderful world of flight transformation and
communication.
The sentence consists of 10 words. The short sentence influences the readers
in its way catching people‟s attention due to its briskness. The short sentence
is easy to understand. The readers will easlily understand that Garuda offers a
wonderful flight to each passenger.
b. Hoping that we keep your comfort.
The sentence consists of 6 words. The use of short sentence here influences
the readers by giving an idea that is easy to understand. Reading the text in a
moment, the readers will easily get the point that the comfort of the
passengers is the priority of Garuda Airline.
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2015
1. Q1
Data
No.
No.
Data
1.
Garuda Indonesia Travel Experience Grand Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015
Look forward
Garuda Indonesia
The Airline of Indonesia
Kunjungi stand kami dan dapatkan :
Paket Amazing Holiday Moment
Voucher Lotte Mart setiap pembelian tiket ke Jakarta
Voucher Trans Studio setiap pembelian tiket ke
Makassar
Merhandise menarik setiap transaksi IDR 2.500.000
Diskon up to 30 % untuk pemegang BPTV untuk
merchant Garuda Indonesia di Lombok
Ikuti juga Photo Competition bersama Garuda Indonesia
Lombok akan dipilih 1 pemenang untuk mendapatkan
merchandise menarik.
5 star-Airline
2.
3.
4.
Q1
5.
6.
1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
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2. Long phrase
a. Garuda Indonesia Travel Experience Grand Opening Lombok
Epicentrum Mall, 17-18 0ctober 2015
The phrase consists of 13 words. The phrase gives an explanation about
Grand Opening. It gives information about place and time the Grand Opening
will be held.
3. Imperative sentence
a. Look forward
The use of imperative here influences the readers to look forward to using
Garuda Airline. As a result, the writer expects the interest of the reader in
using Garuda that finally comes to an action.
b. Kunjungi stand kami dan dapatkan :
The use of imperative word “kunjungi” influences the readers to take an
action. In this case the imperative word “kunjungi” asks the readers to visit
the stand given.
c. Ikuti juga Photo Competition bersama Garuda Indonesia Lombok
akan dipilih 1 pemenang untuk mendapatkan merchandise menarik.
The use of impertive word “ikuti” influences the readers to take an action. In
this case, the word “ikuti” asks the readers to join the photo competition.
4. Favorable word
a. Paket Amazing Holiday Moment
The favorable word used is amazing. It influences the readers to be interested
in holiday moment offered. The word “amazing” gives a positive image to the
holiday moment that makes the holiday moment itself become interesting.
When the readers read the word amazing, there will be a different image in
their mind that makes them interested in having the holiday moment.
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b. Merhandise menarik setiap transaksi IDR 2.500.000
The favorable word used is menarik. The use of favorable word “menarik”
influences the readers by giving a positive image to the merchandise offered.
The readers will feel happy that the merchandise given is different due to the
use of favorable word “menarik”.
5. Cliches (buzz word)
a. Voucher Lotte Mart setiap pembelian tiket ke Jakarta
The word “voucher” is a kind cliches. The use of voucher will attract
people‟s attention because the word “voucher” gives an interesting offer to
the reader. It also happens in Voucher Trans Studio setiap pembelian tiket ke
Makassar.
b. Diskon up to 30 % untuk pemegang BPTV untuk merchant Garuda
Indonesia di Lombok
The use of cliche “discount” is really famous in advertisement. When a
consumer reads the word “discount”, it will attract the consumers to buy the
thing given discount.
6. Short Phrase
a. 5 star-Airline
The phrase only consists of 3 words. It is short but it is able to influence the
reader as the phrase is simple and easy to undertsand. The readers do not need
much time, but they get the point by the time they read it.
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2. Q2
Data
No.
R13
No.
1.
2.
3.
Data
Enjoy Passenger Service Assistance
World‟s Best Cabin Crew 2014
Garuda Indonesia
The Airline of Indonesia
1. Imperative sentences
a. Enjoy Passenger Service Assistance
The imperative word “enjoy” gives an offer to the readers that they will have
an enjoyable trip. But behind the word, the aim of the word is to ask the
reader to take an action that is to use Garuda as their airline.
2. Favorable words
a. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew. There is no real proof that prove the quality of cabin
crew itself, but the word “best” influences the readers to believe that Garuda
is a choice due to its cabin crew. So, the favorable word here influences the
readers by giving happy outcome to the readers that make the readers
interested in using Garuda.
3. Short phrase
a. World‟s bestcabin crew
The phrase consists of 4 words. Actually the phrase stands for Garuda has
world‟s best cabin crew. But by giving a short phrase, it can speak much and
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give the point directly. The readers are influenced as they are given a phrase
which is simple and interesting.
b. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The producer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
4. Favorable word
a. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no real proof that prove the quality
of cabin crew itself, but the word “best” influences the readers to believe that
Garuda is a choice due to its cabin crew. So, the favorable here influences the
readers by giving happy outcome to the readers that make the readers
interested in using Garuda.
3.Q3
Data
No.
Q3
No.
Data
1.
2.
World‟s 5-Star Airline
To celebrate Our Greatest Achievement in Becoming a 5-Star
Airline, Garuda is offering returns Economy Class tickets to Bali
for HKD500 AS a special thank you for your continuous
support.
Don‟t miss this one time special offer!
3.
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4.
5.
World‟s best cabin crew
Garuda Indonesia
The Airline of Indonesia
1. Short phrase
a. World‟s 5-Star Airline
The phrase consists of 4 words. The use of short phrase influences the readers
by giving directness and brevity of the text. The short phrase given is easy to
understand, the readers do not get confused of the idea given.
b. World‟s best cabin crew
The phrase consists of 4 words. actually stands for Garuda has world‟s best
cabin crew. But by giving a short phrase, it can speak much and give the point
directly. The readers are influenced as they are given a phrase which is simple
and interesting.
c. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only uses phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
2. Imperative sentence
b. Don’t miss this one time specialoffer!
The writer asks the readers not to miss the one special time. The aim of this
imperative is to remind the readers to take the special offer given.
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3. Favorable word
a. Don‟t miss this one time special offer!
The favorable used influences the reader by giving a positive image to the
offer given. The word “special” makes the offer given becomes different to
another offers. The favorable word used makes the advertisement interesting
as it creates a happy outcome to the readers.
b. World‟s best cabin crew
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no a real proof that prove the
quality of cabin crew itself, but the word “best” influences the readers to
believe that Garuda is a choice due to its cabin crew‟s quality. So, the
favorable here influences the readers by giving happy outcome to the readers
that make the readers interested in using Garuda.
4. Long sentence
a. To celebrate Our Greatest Achievement in Becoming a 5-Star Airline,
Garuda is offering returns Economy Class tickes to Bali for HKD500
AS a special thank you for your continuous support.
The sentence consists of 31 words. The sentence give an explanation about
offering given. After thanking for getting achievement 5 – star airline, the
readers are offered a special offer to the readers.
5. Punctuation
a. Don‟t miss this one time special offer!
The use of punctuation „exclamation mark‟ (!) influences the readers by
giving exclamation to the sentence given. The sentence becomes more
powerful.
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4. Q4
Data
No.
No.
Q4
1.
2.
3.
Data
See the many wonders of Indonesia.
Step on our new CRJ1000 NextGen
Terms and condition apply.
1. Favorable word
a. Step on our new CRJ1000 NextGen
The word „new‟ here gives a positive image to the CRJ100 NextGen. We
know that the word „new‟ gives an interesting value that something new will
be different as it has a better quality than the old one. In this case, the
favorable word “new” influences the readers by creating happy outcome to
the readers.
2. Imperative sentences
a. See the many wonders of Indonesia.
The use of imperative “see” influences the readers to take an action. The
word “see” offers an opportunity to enjoy the beauty of Indonesia by flying
with Garuda. Beside the readers can go anywhere, they also enjoy the
wonders of certain place.
b. Step on our new CRJ1000 NextGen
The use of imperative “step” influences the readers to use Garuda. The word
“step” influences the reader to step on by using Garuda Airline.
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3. Simple sentence
a. Terms and condition apply.
The sentence contains the basic element of a sentence, subject, verb and
complement. In this case the sentence consists of subject (terms and
condition) and verb (apply). The simple sentence influences the readers by
reducing the difficulties of the text. So, the readers can understand the text
easily.
5. Q5
Data
No.
No.
1.
Q5
2.
3.
Data
Garuda Indonesia
The Airline of Indonesia
Proud to take Indonesia to the world stage
World‟s Best Cabin Crew 2014
1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only use phrase, but it can influence and persuade the
readers that Garuda is an airline of Indonesia, it can influence the readers
especially Indonesian people to use Garuda Indonesia.
b. Proud to take Indonesia to the world stage
The phrase consists of 8 words. The phrase “Proud to take Indonesia to the
world‟s stage” stands for a sentence that means Garuda is proud to take
Indonesia to the world‟s stage, but the writer avoids using subject to make the
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advertisement simple and interesting. The use of short phrase influences the
reader by giving a directness of the text in which the text can be easy to
understand.
c. World‟s Best Cabin Crew 2014
The phrase consists of 4 words. actually stands for Garuda has world‟s best
cabin crew. But by giving a short phrase, it can speak much and give the
point directly. The readers are influenced as they are given a phrase which is
simple and interesting.
2. Favorable word
a. World‟s Best Cabin Crew 2014
The value of the cabin crew is more interesting by the existence of favorable
word “best”. When the cabin crew is completed by “best”, it gives a positive
image to the cabin crew offered. There is no real proof that proves the quality
of cabin crew itself, but the word “best” influences the readers to believe that
Garuda is a choice due to its cabin crew. So, the favorable word here
influences the readers by giving happy outcome to the readers that make the
readers interested in using Garuda.
6. Q6
Data
No.
No.
1.
Q6
2.
Data
Garuda Indonesia
The Airline of Indonesia
Official Global Airline Partner of Liverpool Football Club
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1. Short phrase
a. Garuda Indonesia
The Airline of Indonesia
The phrase contains six words. The use of short phrase Garuda Indonesia,
The Airline of Indonesia influences the readers by giving briskness to the
readers. The writer only use phrase, but it can influence and persuade the
readers that Garuda is an airline belonging to Indonesia, it can influence the
readers especially Indonesian people to use Garuda Indonesia.
b. Official Global Airline Partner of Liverpool Football Club
The phrase consists of eight words. The use of short phrase influences the
readers by giving point that is easy to undestand. The short phrase catchs the
reader‟s attention as it gives a simple point, so the reader will not forget the
end of the text by the end time the readers have reached the final words. In
this case, the writer also use Liverpool Football Club to catch the reader‟s
attention. As we know that Liverpool is one of famous football clubs.
7. Q7
Data
No.
Q7
No.
Data
1.
2.
Take a quantum leap with Garuda
Garuda Indonesia is in the mids of an aggresive expansion
programme code named „Quantum Leap‟ that has already
resulted in a complete top-to-toe relaunch, a massive investment
in new Aircraft, and accreditation with 4-star rating for the
quality of its services.
A 5-star rating is sure to follow.
Passengers number are set to reach 24 million in 2013 as the
airline continues to increase traffic by 30% a year.
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1. Imperative sentence
a. Take a quantum leap with Garuda.
The advertisement speaks to the readers by asking the readers to take a leap
with Garuda. The advertisement influences the readers to take an action that
is choosing Garuda as their airline wherever they want to go.
2. Simple Sentence
a. A 5-star rating is sure to follow.
A 5 – star rating is subject, is is auxiliary verb, sure to follow is complement.
The use of simple sentence here influences the readers by reducing the
difficulties of the text. The sentence contains the basic element of a sentence,
subject, verb, and complement. By using the simple sentence, the sentence
becomes easy to understand. The readers will not get confused about the idea
of the text as it is so simple.
3. Long sentence
a. Garuda Indonesia is in the mids of an aggresive expansion
programme code named „Quantum Leap‟ that has already resulted in
a complete top-to-toe relaunch, a massive investment in new Aircraft,
and accreditation with 4-star rating for the quality of its services.
The sentence consists of 44 words. The use long sentence here gives
explanation about „Quantum Leap‟ that is mentioned before. When the
readers read the previous sentence, they will ask what Quantum Leap is. So,
the sentence is followed by the long sentence to give a detailed explanation.
4. Complex sentence
Complex sentence is a sentence made up of an independent clause and one or
more dependent clause connected to it.
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a. Passengers number are set to reach 24 million in 2013 as the airline
continues to increase traffic by 30% a year
The sentence consists of two clauses, „Passengers number are set to reach 24
million in 2013‟ is the first clause, as the airline continues to increase traffic
by 30% a year is the second clause.
The use of complex sentence here gives an explanation about information that
is important to know.
b. As Garuda reaches a fleet strength of 116 aircrafts over the next two
years the number of f