301ba0996b3c1758601528164cea061b

INVESTOR

BRIEF

[for the years ended December 31, 2014]

Security code: TCID

BUSINESS RESULT
Statements of Income

FY2014

Rp Billion

FY2013

Balance

%Growth


Net Sales

2,308,204

2,027,899

280,305

13.8%

COGs

1,411,935

1,250,786

161,149

12.9%


Gross Profit

896,269

777,114

119,155

15.3%

Operating Expenses

641,772

551,225

90,547

16.4%


Operating Income

254,496

225,889

28,607

12.7%

Net Income

174,314

160,148

14,166

8.8%


Comprehensive Income

174,908

160,564

14,344

8.9%

867

796

71

8.9%

Dec 31, 2014


Dec 31, 2013

Balance

%Growth

874,017

726,505

147,512

20.3%

Basic Earnings per Share (in Rp)

Statements of Financial Position
Rp Billion

Current Assets

Non-Current Assets
Total Assets
Current Liabilities

979,218

739,447

239,771

32.4%

1,853,235

1,465,952

387,283

26.4%


486,054

203,320

282,734

139.1%

Non-Current Liability

83,677

79,641

4,036

5.1%

Equity


1,283,504

1,182,991

100,513

8.5%

Total Liabilities & Equity

1,853,235

1,465,952

387,283

26.4%

387,963


523,185

-135,222

-25.8%

201,066,667

201,066,667

201,066,667

FY2014

FY2013

Balance

%Growth


306,227

315,010

8,783

-2.8%

Net Working Capital
Issued Shares (in number of shares)

Statements of Cash Flows
Rp Billion

Capital Expenditure

Shareholders Composition
Mandom Corp.: 60.84%
Other founder : 1.62%
Public


: 37.54%

Brief Analysis
The Company managed to achieve its annual target by recording sales at Rp 2.31 trillion
or grew by 13.8% compared to FY13.
Both domestic & export sales recorded double digit growth of 10.7% and 21.7% respectively.
COG increased by 12.9% or below sales growth. Several efficiency efforts conducted by the Company
was succeed to maintain the increasing COG.
Operating expenses increased by 16.4%, due to the aggressive A&P to support activities related to
introduction of new and renewal products throughout 2014.
Capex in 2014 reached Rp 306 billion. The construction of new office and factory has been completed.
Relocation process is planned to be completed in 2Q-2015.

Net Sales
Net Sales by Geographical Segment

FY2014

FY2013

Balance

%Growth

Domestic

1,606,189

1,451,013

155,176

10.7%

Export

702,014
2,308,203

576,886
2,027,899

125,128

21.7%

Rp Billion

FY2014

FY2013

Balance

%Growth

Men's

1,072,374

889,177

183,197

20.6%

Women's

1,181,615

1,061,110

120,505

11.4%

54,215

77,612

-23,397

-30.1%

FY2014

FY2013

Balance

%Growth

Skin Care & Make Up

794,479

739,342

55,137

7.5%

Hair Care

845,718

665,917

179,801

27.0%

Fragrance

627,514

570,410

57,104

10.0%

40,492

52,231

-11,739

-22.5%

Rp Billion

Net Sales by Category

Others

Net Sales By Segment
Rp Billion

Others

10.0%
627,514

570,410
30.4%

7.5%
794,479

739,342
69.6%

665,917

27.0%

845,718

FY2013
Domestic

Export

Fragrance

FY2014
Skin Care & Make Up

Hair Care

Management Plan
Fourth Stage of the 3-Year Middle Range Management Planning (MID-4)

2014 - 2016

Become The Real Global Company
Mandom Indonesia is planning to achieve sales target of Rp 3 trillion by the end of 2016 as the final year of
MID-4. The Company put efforts on strengthening the Company’s brands particularly Gatsby and Pixy,
enhancing export business, and also entering into new business categories.

Future Expansion
The construction of new office and factory had been completed on December. Relocation has been started
since February 2015 and is estimated in mid-2015, operational and production process will run thoroughly
in the new area.
Investment : Rp. 390 billion
Site area : 148,000m2
Building area : 37,692m2
New Office &
Factory in Cibitung

Sunter Factory

Cibitung Factory

Brief Analysis
Hair Care
Year on Year
comparison

Sales of Hair Care
(in Millions Rupiah)

27.0%
845,718

647,698

665,917

FY2012

FY2013

FY2014

Supported by several new & renewal
products such as GATSBY Hairstyling
Mist, GATSBY Styling Pomade and New
Gatsby Styling Wax, hair care products
managed to record a significant
performance whereby sales grew by 27.0%
compared to FY13. This performance was
also driven by Lucido-l as a new brand for
hair care products which continuously
showing a positive acceptance from the
market. First time launched in
2012, currently Lucido-l is No. 2 in hair
vitamin market.

Skin Care & Make Up
Year on Year
comparison

Skin Care & Make Up

7.5%

(in Millions Rupiah)
794,479

739,342

679,862

34,26%

FY2012

FY2013

FY2014

Amid tight competition, in 2014 skin care
& makeup products managed to achieve
. 7.5% sales growth compared to the
preceeding year. Men's skin care market
still grew faster than women's. In
2Q2014 we launched GATSBY Skin Tonic
Cooling Face Wash. Meanwhile, in facing
tough competition in ladies cosmetics
market, we launched PIXY BB Cream
Bright Fix and PIXY Compact Powder Pure
Finish.

Fragrance

Sales of Fragrance
(in Millions Rupiah)

Year on Year
comparison

10.0%
627,514

570,410
490,761

FY2012

FY2013

FY2014

Sales of fragrance products grew by
10.0% compared to preceding year.
Fragrance is a very fierce market with
low consumer loyalty. We have to
continuously provide new & renewal
products to maintain the market. In
2014, we launched Pucelle Deodorant
Perfume Spray. Currently, Gatsby &
Pucelle still the No.1 in their respective
market.

Ratios
Return On Equity

13.75%

FY2011

13.75%

13.54%

FY2012

FY2013

Return On Assets

13.58%

FY2014

12.41%

FY2011

11.95%

FY2012

EBITDA Margin

10.92%

FY2013

9.41%

FY2014

EPS
(in rupiah)

15.20%

14.62%

14.28%

13.63%
541

FY2011

FY2012

FY2013

FY2014

FY2011

BVPS

Rp5,074.2

Rp5,454.1

Rp5,882.6

796

867

FY2013

FY2014

657

FY2012

Dividen Yield*

Rp6,382.4
4.42%
3.68%

3.11%

2.11%

FY2011

FY2012

FY2013

FY2014

FY2011

FY2012

FY2013

FY2014
*stock price as of Dec 31, 2014

CORPORATE SECRETARY/
PR-INVESTOR RELATIONS
Alia Dewi/Reza Azianur
P: 62-21-6510061
F: 62-21-6510069
E-mail:
[email protected]/
[email protected]
W: www.mandom.co.id

DISCLAIMER
This report contains certain statements of future expectations and other
forward-looking statements, including those relating to our general
business plan and strategy, our future financial condition, and growth
prospect. Forward-looking statements involve risk and uncertainty
which could cause actual results and development to differ materially
from those expressed or implied in these statements. All opinions and
estimations included in this report constitute our judgement as of the
said period and are subject to change without prior notice. Mandom
Indonesia does not guarantee that any actions, which should have been
taken in reliance on this report will bring specific result as expected.

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