"Delicio Fried Fruits" : A Business Plan.
ABSTRACT
Proyek akhir ini membahas tentang sebuah rencana bisnis buah
goreng secara keseluruhan, mulai dari latar belakang hingga perhitungan
keuangan dan prospeknya. Bab satu membahas tentang latar belakang
dan alasan dipilihnya bisnis buah goreng tersebut.
Bab dua membahas tentang aspek pemasaran bisnis ini dan
prosesnya, mulai dari proses segmentasi hingga promosi. Bab tiga
membahas tentang segala aspek operasional bisnis ini, mulai dari proses
pembuatan buah goreng, proses pelayanannya hingga lokasi dan denah
tempat bisnis ini beroperasi. Bab empat membahas tentang aspek sumber
daya manusia bisnis ini, mulai dari struktur organisasi hingga spesifikasi
pekerjaan.
Yang terakhir, bab lima, membahas tentang aspek keuangan bisnis ini
dan segala perhitungannya hingga dapat disimpulkan bahwa bisnis buah
goreng ini berprospek dan menguntungkan.
vi
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE…………………………………………………….………………..i
DECLARATION OF ORIGINALITY……………………………………………ii
FRONT COVER OF THE BUSINESS PLAN………………………………...iii
APPROVAL PAGE……………………………………….……………………..iv
TABLE OF CONTENTS………………………………………………………...v
ABSTRACT………………………………………………………………………vi
EXECUTIVE SUMMARY………………………………………………………vii
CHAPTER I. THE BACKGROUND……………………………………...…1-8
CHAPTER II. MARKETING ASPECT………………………………..…. 9-13
CHAPTER III. OPERATIONAL ASPECT…………………………….…14-17
CHAPTER IV. HUMAN RESOURCES ASPECT……………………….18-23
CHAPTER V. FINANCIAL ASPECT………………………………….…24-34
BIBLIOGRAPHY
APPENDICES
v
Maranatha Christian University
CHAPTER I
INTRODUCTION
1.1.
Background of the Study
Culinary in Bandung is very popular. Most of Bandung citizens and
visitors from other cities are interested in its culinary. It is stated that
Bandung becomes one of the most favourite destinations for people from
Jakarta to spend their weekends hunting for its culinary, which has been
developed significantly for the last five years (“Berburu Masakan Unik:
Dari Sega Kucing, Es Pocong, hingga Sega Macan” par. 4,5). Moreover,
culinary in Bandung often gives culinary lovers different choices of
authentic culinary. Bondan Winarno, a culinary expert, states that culinary
development in Bandung is very dynamic and Bandung is placed as one
of Indonesia Archipelago’s choices for food because it has the most
restaurants and snacks in Indonesia. Therefore, Bandung has always
been a trademark and a trendsetter of its authentic culinary (“Kraft Gelar
Festival Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner” par. 5).
Thus, it is obvious that Bandung is a good market to open a culinary
business.
Not only main courses but also authentic and unique snacks have a
good business prospect in Bandung, such as surabi imut, singkong keju,
1
Maranatha Christian University
bola ubi, and so on. It is mentioned that the chance of making snack
business will never die (“Peluang Usaha Kecil Oleh-Oleh Cemilan dan
Makanan Khas” par.1). Considering this opportunity, I would like to open a
unique snack business in Bandung. The name of my business is “Delicio
Fried Fruits”, which indicates delicious variants of fried fruits. It is a
different variation of fried fruits which are served in portion so that people
can eat different variants of fried fruits and toppings in one portion. The
fried fruits are actually similar with fried banana and fried jackfruit, which
have already been sold in many places in Bandung. However, the
difference lies in the choice of fruits, such as fried apple, peach, pineapple,
and dragon fruit, furthermore; it is also served with various toppings, such
as chocolate, cheese, sugar powder, maple syrup, and fruits cocktail,
which can be selected based on the customer’s desires. In addition, fried
banana business has already had a good market in Bandung because
based on my observation, there are people selling fried banana in front of
schools, universities, on the sidewalks, and food courts in malls.
The vision of “Delicio Fried Fruits” is to be a famous fried fruits seller in
West Java while the mission is to be a famous fried fruits seller in
Bandung. The location of “Delicio Fried Fruits” is in Paskal Hyper Square
Food Market, on Jalan Pasir Kaliki. It is stated that “1100 menus from
snacks until international cuisine are choices to enjoy in this Paskal Food
Market.” (“Paskal Hyper Square” par.2). Therefore, I would like to provide
another choice of snacks for the customers in Paskal Hyper Square Food
Market. Based on the questionnaire that I have distributed to the visitors at
2
Maranatha Christian University
Paskal Hyper Square on March 30th 2010, it is shown that people who
come to Paskal Hyper Square like to eat snacks and they are interested in
trying these fried fruits.
“Delicio Fried Fruits” are suitable for people with various ages and it
can give more choices for the snack and fruit lovers to eat fried fruits in a
new variation. Bondan Winarno admits that people in Bandung are very
creative in varying food and adding new ingredients. (“Kraft Gelar Festival
Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner” par. 4). Therefore, to
compete with more than one thousand menus in Paskal Hyper Square
Food Market, I have to make a new variation and add new ingredients in
selling fried fruits. With the choices of fruits and additional toppings, the
costumers will be interested in trying the fried fruits and they will not feel
bored to eat them, which are shown from the result of the questionnaires
that I have distributed to the visitors in Paskal Hyper Square Food Market
on March 30th 2010.
1.2.
Unique Selling Preposition
There are several differences between “Delicio Fried Fruits” and other
fried fruits. Unlike the other fried fruit businesses in Bandung, such as fried
banana, I will provide a new selection of fried fruits for the customers to
enjoy, including fried apple, pineapple, peach, and dragon fruit. I choose
these fruits because all of these four fruits have sweet and juicy taste and
they also taste good when they are combined with the dough skin.
3
Maranatha Christian University
Furthermore, apple, pineapple, peach, and dragon fruit have many
advantages for human’s health.
First, there are some advantages of consuming apple. According to US
National Cancer Institute,
apple contains flavonoid, which reduces risks of lungs
cancer and prostate cancer. Fitokimia in apple has the
function of antioxidant which helps against bad cholesterol
(LDL, Low Density Lipoprotein), which can obstruct blood
vessel, and increase good cholesterol (HDL, High Density
Lipoprotein), which prevents heart disease. (“Manfaat Buah
Apel” par.4-6)
Second, peach has a similar advantage as apple, which prevents
cancer. It is stated that peach also contains antioxidant which prevents
colon cancer and its Beta Carotene can increase body immune system
(“Buah Peach Kaya Vitamin dan Cegah Kanker”, par.8). Third, dragon fruit
can also help to prevent cancer. According to nutrition & culinary expert,
Budi Sutomo, S. Pd. “dragon fruit has high fiber which works as a binder of
karsinogen essence, the cause of cancer, and helps accelerating the
digestive system” (“Manfaat Dragon Fruit” par.7). Finally, there are also a
lot of advantages of consuming pineapple. It is stated that
pineapple can help digestive system of protein and make
healing process faster. It also works as body cleaner and
balancing the acidity in human’s blood, and also the
antioxidant in pineapple can prevent nitrosamine essence,
4
Maranatha Christian University
the cause of cancer. Pineapple can also help accelerating
digestive system, reducing the amount of cholesterol in
blood, and reducing risks of diabetes and heart disease.
(“Nanas, Buah dengan Banyak Manfaat” par.3-7)
For the frying process, I choose low cholesterol coconut oil so that
people who suffer from high cholesterol can eat the fried fruits without
worries. Besides, coconut oil has many advantages for our health. It is
stated that “fatty acid inside the coconut oil has antimicrobial and antivirus
functions. Therefore, it supports body immune system, prevents virus
infections, reduces risks of cancer, and other diseases.” (“Manfaat Minyak
Kelapa Murni untuk Kesehatan” 7).
Moreover, I will provide various kinds of toppings for the costumers to
enjoy the fried fruits; among others, melted chocolate, cheese, maple
syrup, sugar flour, and fruits cocktail. It is similar to pancake, waffle, or
pofertjes, but the difference is that they can enjoy these toppings with fried
fruits.
To raise the customer’s appetite, I will put the fresh fruits, which have
already been sliced in pieces except for apple, in the display refrigerator
along with the topping selections. In this way, the customer can pick their
choice of colorful fresh fruits and toppings straight from the fridge, which is
a more interesting way than just picking from the list of the menu.
5
Maranatha Christian University
1.3.
SWOT Analysis
There are several strengths of “Delicio Fried Fruits” business. It is
stated that strength is a condition that benefits the organization, such as a
loyal manager, a lot of organization cash, etc (Faizmh par. 4). The first one
is that “Delicio Fried Fruits” is a different variation of snack. Different from
fried banana businesses, it sells fried apple, fried peach, fried pineapple,
and fried dragon fruit altogether and is served with various toppings, such
as cheese, sugar powder, maple syrup, or fruit cocktail. Moreover, based
on my observation, there is no similar business like “Delicio Fried Fruits” in
Paskal Hyper Square Food Market. Therefore, it will give another choice of
snacks for the Paskal Hyper Square Food Market’s visitors to enjoy. There
is a business that sells fried banana in Paskal Hyper Square Food Market,
“Simanalagi” and there is also a business that sells fried jackfruit and fried
pineapple in Bandung; yet, they do not serve their fried fruits with
toppings. The last strength is that all of “Delicio Fried Fruits” choices of
snacks will be cooked by a cook who is competent in their expertise of
making and serving fried fruits. As a new comer in Paskal Hyper Square
Food Market and in Bandung, I have to get the cutomers’s trust to buy my
snack among other snack businesses.
However, there is also a weakness of this fried fruit business. It is
stated that weakness is a condition that inflicts an organization, such as no
fund, inactive employees, etc (Faizmh par. 4). The weakness of this
business is that the fruit stock might be limited considering that fruits have
a short-term time expired period, so it can be rotten in two or three days,
6
Maranatha Christian University
especially for apples. Therefore, to provide hygienic and fresh fruits, the
fruits should be bought daily.
Furthermore, there are two opportunities of this fried fruit business.
According to Kotler, a marketing opportunity is “an area of buyer need or
potential interest in which a company can perform profitably” (102). The
first opportunity is that the other fried fruits businesses in Paskal Hyper
Square Food Market do not provide fried apple, peach, dragon fruit, and
pineapple, and they do not serve their fried fruits with toppings. Based on
my questionnaire’s results, 89% of Paskal Hyper Square Food Market’s
visitors are interested in trying the unique blend of fried fruits and toppings.
The second one is that Paskal Hyper Square Food Market does not
demand rent payment from their tenants; therefore, I do not need to pay
for the rent, and I just have to share 30% of my profit every month to them
as the payment for renting their stand.
Moreover, there is also a threat of this business. Kotler states that an
environmental threat is “a challenge posed by an unfavorable trend or
development that would lead, in the absence of defensive marketing
action, to deterioration in sales or profit” (104). In Paskal Hyper Square
Food Market, there is a fried banana business, “Simanalagi”. There are
three other businesses that sell fruits, such as “Pa Oyen 18”, “Pattaya”,
and “My Juice”. They sell sop buah, es campur durian, es Shanghai,
juices, etc. These competitors become a threat for my business because
the customers may prefer to choose them over my fried fruits to enjoy
more varied fruits.
7
Maranatha Christian University
In addition, based on my observation and theories that I have
discussed above, I conclude that “Delicio Fried Fruits” is really prospective
and it can be very profitable. Thus, I hope this fried fruit business can be
one of Bandung citizens’ favourite snacks.
8
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Atkinson, Anthony A. Management Accounting. 3rd ed. New Jersey: Prentice
Hall Inc, 2001.
Gitman, Lawrence J. Principles of Managerial Finance. 9th ed. San Diego:
Prentice Hall International, Inc, 2000.
Hansen, Don R., and Maryanne M. Mowen. Cost Management. 5th ed.
Mason: Thomson Higher Education, 2006.
Hilton, Ronald W., et al. Cost Management. 2nd ed. New York: The McGrawHill Companies, Inc, 2003.
Kotler, Philip. Marketing Management. 4th ed. New Jersey: Pearson
Education, Inc., 2003.
Kotler. Philip, and Gary Armstrong. Principles of Marketing. 4th ed. New
Jersey: Pearson Education, Inc., 2004.
Kotler, Philip. Prinsip-prinsip Pemasaran. 8th ed. Jakarta: Erlangga, 2001.
Noe, Raymond A, et al. Human Resource Management. 3rd ed. New York:
The McGraw-Hill Companies Inc, 2000.
Maranatha Christian University
Robbins, Stephen P. Organizational Behavior. 9th ed. San Diego: Prentice
Hall International Inc, 2001.
Electronic Sources
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Kraft Gelar Festival Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner”.
Bentarnews.com. 29 September 2009
.
“Manfaat Buah Apel”.1 September 2009. Memikatcahaya.com. 29 September
2009 .
“Nanas, Buah dengan Banyak Manfaat”. Sportindo.com. 29 September 2009
.
“Paskal Hyper Square”. Paskalhypersquare.com.29 September 2009
.
“Peluang Usaha Kecil Oleh-Oleh Cemilan dan Makanan Khas”
Maranatha Christian University
Purwanto, Didik. ”Inflasi 2010 Bisa Membengkak Hingga 6%.” 1 Oktober
2009. okezone.com. 1 Juni 2010
.
Sari, Riana Mutiara. “Studi Kelayakan Bisnis.” Metode Kelayakan Bisnis. 19
April 2008. INDOSKRIPSI. 1 Juni 2010
.
“Selamat Datang di Bank Indonesia.” Bank Indonesia. 5 Mei 2010. The Bank
of Indonesia. 1 Juni 2010 .
Suara Pembaruan. “Berburu masakan unik: Dari Sega Kucing, Es Pocong,
hingga Sega Macan”. 1 September 2008. kulinerkita.multiply.com. 8 April
2010
.
Sutomo, Budi, S,Pd. “Buah Peach Kaya Vitamin dan Cegah Kanker”. 28 April
2006. Budiboga.com. 29 September 2009
.
Sutomo, Budi, S,Pd. “Manfaat Dragon Fruit”. 25 July 2007.Sendokgarpu.com.
29 September 2009 .
Studi Kelayakan Bisnis_2_Final_normal_bab 8. 12 July 2010.
.
Maranatha Christian University
Image Sources
Picture 1,2,3,4 on page 16
http://images.google.com/imgres?
Maranatha Christian University
Proyek akhir ini membahas tentang sebuah rencana bisnis buah
goreng secara keseluruhan, mulai dari latar belakang hingga perhitungan
keuangan dan prospeknya. Bab satu membahas tentang latar belakang
dan alasan dipilihnya bisnis buah goreng tersebut.
Bab dua membahas tentang aspek pemasaran bisnis ini dan
prosesnya, mulai dari proses segmentasi hingga promosi. Bab tiga
membahas tentang segala aspek operasional bisnis ini, mulai dari proses
pembuatan buah goreng, proses pelayanannya hingga lokasi dan denah
tempat bisnis ini beroperasi. Bab empat membahas tentang aspek sumber
daya manusia bisnis ini, mulai dari struktur organisasi hingga spesifikasi
pekerjaan.
Yang terakhir, bab lima, membahas tentang aspek keuangan bisnis ini
dan segala perhitungannya hingga dapat disimpulkan bahwa bisnis buah
goreng ini berprospek dan menguntungkan.
vi
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE…………………………………………………….………………..i
DECLARATION OF ORIGINALITY……………………………………………ii
FRONT COVER OF THE BUSINESS PLAN………………………………...iii
APPROVAL PAGE……………………………………….……………………..iv
TABLE OF CONTENTS………………………………………………………...v
ABSTRACT………………………………………………………………………vi
EXECUTIVE SUMMARY………………………………………………………vii
CHAPTER I. THE BACKGROUND……………………………………...…1-8
CHAPTER II. MARKETING ASPECT………………………………..…. 9-13
CHAPTER III. OPERATIONAL ASPECT…………………………….…14-17
CHAPTER IV. HUMAN RESOURCES ASPECT……………………….18-23
CHAPTER V. FINANCIAL ASPECT………………………………….…24-34
BIBLIOGRAPHY
APPENDICES
v
Maranatha Christian University
CHAPTER I
INTRODUCTION
1.1.
Background of the Study
Culinary in Bandung is very popular. Most of Bandung citizens and
visitors from other cities are interested in its culinary. It is stated that
Bandung becomes one of the most favourite destinations for people from
Jakarta to spend their weekends hunting for its culinary, which has been
developed significantly for the last five years (“Berburu Masakan Unik:
Dari Sega Kucing, Es Pocong, hingga Sega Macan” par. 4,5). Moreover,
culinary in Bandung often gives culinary lovers different choices of
authentic culinary. Bondan Winarno, a culinary expert, states that culinary
development in Bandung is very dynamic and Bandung is placed as one
of Indonesia Archipelago’s choices for food because it has the most
restaurants and snacks in Indonesia. Therefore, Bandung has always
been a trademark and a trendsetter of its authentic culinary (“Kraft Gelar
Festival Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner” par. 5).
Thus, it is obvious that Bandung is a good market to open a culinary
business.
Not only main courses but also authentic and unique snacks have a
good business prospect in Bandung, such as surabi imut, singkong keju,
1
Maranatha Christian University
bola ubi, and so on. It is mentioned that the chance of making snack
business will never die (“Peluang Usaha Kecil Oleh-Oleh Cemilan dan
Makanan Khas” par.1). Considering this opportunity, I would like to open a
unique snack business in Bandung. The name of my business is “Delicio
Fried Fruits”, which indicates delicious variants of fried fruits. It is a
different variation of fried fruits which are served in portion so that people
can eat different variants of fried fruits and toppings in one portion. The
fried fruits are actually similar with fried banana and fried jackfruit, which
have already been sold in many places in Bandung. However, the
difference lies in the choice of fruits, such as fried apple, peach, pineapple,
and dragon fruit, furthermore; it is also served with various toppings, such
as chocolate, cheese, sugar powder, maple syrup, and fruits cocktail,
which can be selected based on the customer’s desires. In addition, fried
banana business has already had a good market in Bandung because
based on my observation, there are people selling fried banana in front of
schools, universities, on the sidewalks, and food courts in malls.
The vision of “Delicio Fried Fruits” is to be a famous fried fruits seller in
West Java while the mission is to be a famous fried fruits seller in
Bandung. The location of “Delicio Fried Fruits” is in Paskal Hyper Square
Food Market, on Jalan Pasir Kaliki. It is stated that “1100 menus from
snacks until international cuisine are choices to enjoy in this Paskal Food
Market.” (“Paskal Hyper Square” par.2). Therefore, I would like to provide
another choice of snacks for the customers in Paskal Hyper Square Food
Market. Based on the questionnaire that I have distributed to the visitors at
2
Maranatha Christian University
Paskal Hyper Square on March 30th 2010, it is shown that people who
come to Paskal Hyper Square like to eat snacks and they are interested in
trying these fried fruits.
“Delicio Fried Fruits” are suitable for people with various ages and it
can give more choices for the snack and fruit lovers to eat fried fruits in a
new variation. Bondan Winarno admits that people in Bandung are very
creative in varying food and adding new ingredients. (“Kraft Gelar Festival
Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner” par. 4). Therefore, to
compete with more than one thousand menus in Paskal Hyper Square
Food Market, I have to make a new variation and add new ingredients in
selling fried fruits. With the choices of fruits and additional toppings, the
costumers will be interested in trying the fried fruits and they will not feel
bored to eat them, which are shown from the result of the questionnaires
that I have distributed to the visitors in Paskal Hyper Square Food Market
on March 30th 2010.
1.2.
Unique Selling Preposition
There are several differences between “Delicio Fried Fruits” and other
fried fruits. Unlike the other fried fruit businesses in Bandung, such as fried
banana, I will provide a new selection of fried fruits for the customers to
enjoy, including fried apple, pineapple, peach, and dragon fruit. I choose
these fruits because all of these four fruits have sweet and juicy taste and
they also taste good when they are combined with the dough skin.
3
Maranatha Christian University
Furthermore, apple, pineapple, peach, and dragon fruit have many
advantages for human’s health.
First, there are some advantages of consuming apple. According to US
National Cancer Institute,
apple contains flavonoid, which reduces risks of lungs
cancer and prostate cancer. Fitokimia in apple has the
function of antioxidant which helps against bad cholesterol
(LDL, Low Density Lipoprotein), which can obstruct blood
vessel, and increase good cholesterol (HDL, High Density
Lipoprotein), which prevents heart disease. (“Manfaat Buah
Apel” par.4-6)
Second, peach has a similar advantage as apple, which prevents
cancer. It is stated that peach also contains antioxidant which prevents
colon cancer and its Beta Carotene can increase body immune system
(“Buah Peach Kaya Vitamin dan Cegah Kanker”, par.8). Third, dragon fruit
can also help to prevent cancer. According to nutrition & culinary expert,
Budi Sutomo, S. Pd. “dragon fruit has high fiber which works as a binder of
karsinogen essence, the cause of cancer, and helps accelerating the
digestive system” (“Manfaat Dragon Fruit” par.7). Finally, there are also a
lot of advantages of consuming pineapple. It is stated that
pineapple can help digestive system of protein and make
healing process faster. It also works as body cleaner and
balancing the acidity in human’s blood, and also the
antioxidant in pineapple can prevent nitrosamine essence,
4
Maranatha Christian University
the cause of cancer. Pineapple can also help accelerating
digestive system, reducing the amount of cholesterol in
blood, and reducing risks of diabetes and heart disease.
(“Nanas, Buah dengan Banyak Manfaat” par.3-7)
For the frying process, I choose low cholesterol coconut oil so that
people who suffer from high cholesterol can eat the fried fruits without
worries. Besides, coconut oil has many advantages for our health. It is
stated that “fatty acid inside the coconut oil has antimicrobial and antivirus
functions. Therefore, it supports body immune system, prevents virus
infections, reduces risks of cancer, and other diseases.” (“Manfaat Minyak
Kelapa Murni untuk Kesehatan” 7).
Moreover, I will provide various kinds of toppings for the costumers to
enjoy the fried fruits; among others, melted chocolate, cheese, maple
syrup, sugar flour, and fruits cocktail. It is similar to pancake, waffle, or
pofertjes, but the difference is that they can enjoy these toppings with fried
fruits.
To raise the customer’s appetite, I will put the fresh fruits, which have
already been sliced in pieces except for apple, in the display refrigerator
along with the topping selections. In this way, the customer can pick their
choice of colorful fresh fruits and toppings straight from the fridge, which is
a more interesting way than just picking from the list of the menu.
5
Maranatha Christian University
1.3.
SWOT Analysis
There are several strengths of “Delicio Fried Fruits” business. It is
stated that strength is a condition that benefits the organization, such as a
loyal manager, a lot of organization cash, etc (Faizmh par. 4). The first one
is that “Delicio Fried Fruits” is a different variation of snack. Different from
fried banana businesses, it sells fried apple, fried peach, fried pineapple,
and fried dragon fruit altogether and is served with various toppings, such
as cheese, sugar powder, maple syrup, or fruit cocktail. Moreover, based
on my observation, there is no similar business like “Delicio Fried Fruits” in
Paskal Hyper Square Food Market. Therefore, it will give another choice of
snacks for the Paskal Hyper Square Food Market’s visitors to enjoy. There
is a business that sells fried banana in Paskal Hyper Square Food Market,
“Simanalagi” and there is also a business that sells fried jackfruit and fried
pineapple in Bandung; yet, they do not serve their fried fruits with
toppings. The last strength is that all of “Delicio Fried Fruits” choices of
snacks will be cooked by a cook who is competent in their expertise of
making and serving fried fruits. As a new comer in Paskal Hyper Square
Food Market and in Bandung, I have to get the cutomers’s trust to buy my
snack among other snack businesses.
However, there is also a weakness of this fried fruit business. It is
stated that weakness is a condition that inflicts an organization, such as no
fund, inactive employees, etc (Faizmh par. 4). The weakness of this
business is that the fruit stock might be limited considering that fruits have
a short-term time expired period, so it can be rotten in two or three days,
6
Maranatha Christian University
especially for apples. Therefore, to provide hygienic and fresh fruits, the
fruits should be bought daily.
Furthermore, there are two opportunities of this fried fruit business.
According to Kotler, a marketing opportunity is “an area of buyer need or
potential interest in which a company can perform profitably” (102). The
first opportunity is that the other fried fruits businesses in Paskal Hyper
Square Food Market do not provide fried apple, peach, dragon fruit, and
pineapple, and they do not serve their fried fruits with toppings. Based on
my questionnaire’s results, 89% of Paskal Hyper Square Food Market’s
visitors are interested in trying the unique blend of fried fruits and toppings.
The second one is that Paskal Hyper Square Food Market does not
demand rent payment from their tenants; therefore, I do not need to pay
for the rent, and I just have to share 30% of my profit every month to them
as the payment for renting their stand.
Moreover, there is also a threat of this business. Kotler states that an
environmental threat is “a challenge posed by an unfavorable trend or
development that would lead, in the absence of defensive marketing
action, to deterioration in sales or profit” (104). In Paskal Hyper Square
Food Market, there is a fried banana business, “Simanalagi”. There are
three other businesses that sell fruits, such as “Pa Oyen 18”, “Pattaya”,
and “My Juice”. They sell sop buah, es campur durian, es Shanghai,
juices, etc. These competitors become a threat for my business because
the customers may prefer to choose them over my fried fruits to enjoy
more varied fruits.
7
Maranatha Christian University
In addition, based on my observation and theories that I have
discussed above, I conclude that “Delicio Fried Fruits” is really prospective
and it can be very profitable. Thus, I hope this fried fruit business can be
one of Bandung citizens’ favourite snacks.
8
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Atkinson, Anthony A. Management Accounting. 3rd ed. New Jersey: Prentice
Hall Inc, 2001.
Gitman, Lawrence J. Principles of Managerial Finance. 9th ed. San Diego:
Prentice Hall International, Inc, 2000.
Hansen, Don R., and Maryanne M. Mowen. Cost Management. 5th ed.
Mason: Thomson Higher Education, 2006.
Hilton, Ronald W., et al. Cost Management. 2nd ed. New York: The McGrawHill Companies, Inc, 2003.
Kotler, Philip. Marketing Management. 4th ed. New Jersey: Pearson
Education, Inc., 2003.
Kotler. Philip, and Gary Armstrong. Principles of Marketing. 4th ed. New
Jersey: Pearson Education, Inc., 2004.
Kotler, Philip. Prinsip-prinsip Pemasaran. 8th ed. Jakarta: Erlangga, 2001.
Noe, Raymond A, et al. Human Resource Management. 3rd ed. New York:
The McGraw-Hill Companies Inc, 2000.
Maranatha Christian University
Robbins, Stephen P. Organizational Behavior. 9th ed. San Diego: Prentice
Hall International Inc, 2001.
Electronic Sources
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Business Dictionary”. BusinessDictionary.com. 2009. 24 November 2009
“Kraft Gelar Festival Jajanan Tradisional Bercitarasa Keju-Wisata Kuliner”.
Bentarnews.com. 29 September 2009
.
“Manfaat Buah Apel”.1 September 2009. Memikatcahaya.com. 29 September
2009 .
“Nanas, Buah dengan Banyak Manfaat”. Sportindo.com. 29 September 2009
.
“Paskal Hyper Square”. Paskalhypersquare.com.29 September 2009
.
“Peluang Usaha Kecil Oleh-Oleh Cemilan dan Makanan Khas”
Maranatha Christian University
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Image Sources
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