S IKOM 1202937 Table of Content
DAFTAR ISI
JUDUL
PENGESAHAN ......................................................................................................... i
SURAT PERNYATAAN .......................................................................................... ii
KATA PENGANTAR ...............................................................................................iii
UCAPAN TERIMAKASIH ..................................................................................... iv
ABSTRAK ................................................................................................................. vi
ABSTRACT ............................................................................................................... vii
DAFTAR ISI.............................................................................................................. viii
DAFTAR TABEL ..................................................................................................... xi
DAFTAR GAMBAR .................................................................................................xii
BAB I PENDAHULUAN .......................................................................................... 1
1.1 Latar Belakang Penelitian .................................................................................... 1
1.2 Identifikasi Masalah Penelitian ............................................................................ 6
1.3 Rumusan Masalah Penelitian ............................................................................... 7
1.4 Tujuan Penelitian .................................................................................................. 7
1.5 Manfaat Penelitian ............................................................................................... 7
1.6 Batasan Penelitian ................................................................................................ 8
1.7 Struktur Organisasi Penelitian ............................................................................. 9
BAB II KAJIAN PUSTAKA .................................................................................... 11
2.1 Teori Agenda Setting ............................................................................................. 11
2.2 Reputasi................................................................................................................. 15
2.2.1 Definisi Reputasi .......................................................................................... 15
2.2.2 Manfaat Reputasi ......................................................................................... 19
2.2.3 Reputasi Media ............................................................................................ 20
2.2.3.1 Visibilitas Media .............................................................................. 22
2.2.3.2 Konten Berita ................................................................................... 26
2.2.3.2.1 Kepemimpinan .................................................................. 26
2.2.3.2.2 Tanggung Jawab Sosial..................................................... 27
2.2.3.2.3 Tata Kelola ........................................................................ 28
2.2.3.2.4 Kinerja............................................................................... 29
2.2.3.3 Kutipan .............................................................................................. 30
2.2.3.4 Citra Organisasi ................................................................................ 32
2.3 Penelitian Terdahulu ............................................................................................. 34
2.4 Kerangka Pemikiran .............................................................................................. 38
BAB III METODE PENELITIAN .......................................................................... 39
3.1 Desain Penelitian .................................................................................................. 39
3.1.1 Pendekatan Penelitian .................................................................................. 39
3.1.2 Jenis Penelitian............................................................................................. 39
3.1.3 Metode Penelitian ........................................................................................ 40
3.2 Jenis dan Sumber Data .......................................................................................... 41
3.3 Populasi dan Sampel ............................................................................................. 42
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
3.3.1 Populasi ....................................................................................................... 43
3.3.2 Sampel ........................................................................................................ 43
3.1.3 Teknik Penarikan Sampel ............................................................................ 45
3.4 Teknik Pengumpulan Data .................................................................................... 46
3.5 Instrumen Penelitian .............................................................................................. 48
3.5.1 Unit Analisis .............................................................................................. 48
3.5.2 Uji Reliabilitas ........................................................................................... 48
3.6 Kategorisasi ........................................................................................................... 49
3.6.1 Visibilitas Media ........................................................................................ 49
3.6.1.1LingkupSurat Kabar ................................................................................. 50
3.6.1.2 Penempatan Halaman ................................................................... 50
3.6.2 Konten Berita.............................................................................................. 51
3.6.3 Kutipan Narasumber ................................................................................... 52
3.6.4 Citra Perusahaan ......................................................................................... 53
3.7 Operasionalisasi Konsep ....................................................................................... 55
3.8 Analisis Data ......................................................................................................... 58
BAB IV TEMUAN DAN PEMBAHASAN ............................................................. 60
4.1 Profil Perusahaan .................................................................................................. 60
4.2 Visi dan Misi PT Pupuk Kujang ........................................................................... 64
4.3 Logo PT Pupuk Kujang ........................................................................................ 64
4.4 Hasil Penelitian .................................................................................................... 66
4.4.1Visibilitas Media ......................................................................................... 66
4.4.1.1LingkupSurat Kabar ........................................................................ 66
4.4.1.2 Penempatan Berita ......................................................................... 69
4.4.2 Konten Berita.............................................................................................. 71
4.4.2.1 Kepemimpinan .............................................................................. 71
4.4.2.2 Tanggung Jawab Sosial................................................................. 73
4.4.2.3 Tata Kelola .................................................................................... 76
4.4.2.4 Kinerja........................................................................................... 78
4.4.3 Kutipan Narasumber ................................................................................... 80
4.4.4 Citra Organisasi .......................................................................................... 84
4.5 Pembahasan ........................................................................................................... 87
4.5.1Visibilitas Media ......................................................................................... 87
4.5.2 Konten Berita.............................................................................................. 90
4.5.3 Kutipan Narasumber ................................................................................... 91
4.5.4 Citra Perusahaan ......................................................................................... 93
BAB V SIMPULAN, IMPLIKASI, DAN REKOMENDASI ................................ 95
5.1 Simpulan ...................................................................................................... 95
5.2 Implikasi ..................................................................................................... 96
5.2.1 Implikasi Akademis ........................................................................... 96
5.2.2 Implikasi Praktis ................................................................................. 97
5.3Rekomendasi ................................................................................................ 97
5.3.1 Rekomendasi Akademis ...................................................................... 97
5.3.2 Rekomendasi Praktis ........................................................................... 98
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Daftar Pustaka .......................................................................................................... 99
Daftar Lampiran ..................................................................................................... 104
DAFTAR TABEL
Tabel 3.1 Sampel Penelitian.................................................................................. 43
Tabel 3.2 Pengukuran Percentage of Agreement .................................................. 49
Tabel 3.3 Operasionalisasi konsep ........................................................................ 55
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Pembentuk Reputasi .......................................................................... 16
Gambar 2.2 RepTrak® scorecard dari The Reputation Institute’s ..................... 26
Gambar 2.3 Sistem RepTrak ................................................................................. 30
Gambar 2.4 Tipologi Publik Menurut Smith ........................................................ 31
Gambar 2.4 Hubungan Citra dan Reputasi Perusahaan ........................................ 33
Gambar 2.5 Kerangka Pemikiran .......................................................................... 38
Gambar 4.1 Logo PT Pupuk Kujang..................................................................... 64
Gambar 4.2 Jumlah Pemberitaan .......................................................................... 66
Gambar 4.3 Bulan Terbit Berita ............................................................................ 67
Gambar 4.4 Jenis Surat Kabar............................................................................... 68
Gambar 4.5 Penempatan Berita ............................................................................ 69
Gambar 4.6 Konten Berita Kepemimpinan........................................................... 71
Gambar 4.7 Konten Berita Tanggung Jawab Sosial Perusahaan .......................... 75
Gambar 4.8 Konten Berita Tata Kelola Perusahaan ............................................. 76
Gambar 4.9 Konten Berita Kinerja Perusahaan .................................................... 78
Gambar 4.10 Sumber Kutipan .............................................................................. 81
Gambar 4.11 Sumber Kutipan Internal ................................................................. 82
Gambar 4.12 Sentimen Pemberitaan ..................................................................... 85
Gambar 4.13 Bagan Tipologi Publik PT Pupuk Kujang ....................................... 92
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
JUDUL
PENGESAHAN ......................................................................................................... i
SURAT PERNYATAAN .......................................................................................... ii
KATA PENGANTAR ...............................................................................................iii
UCAPAN TERIMAKASIH ..................................................................................... iv
ABSTRAK ................................................................................................................. vi
ABSTRACT ............................................................................................................... vii
DAFTAR ISI.............................................................................................................. viii
DAFTAR TABEL ..................................................................................................... xi
DAFTAR GAMBAR .................................................................................................xii
BAB I PENDAHULUAN .......................................................................................... 1
1.1 Latar Belakang Penelitian .................................................................................... 1
1.2 Identifikasi Masalah Penelitian ............................................................................ 6
1.3 Rumusan Masalah Penelitian ............................................................................... 7
1.4 Tujuan Penelitian .................................................................................................. 7
1.5 Manfaat Penelitian ............................................................................................... 7
1.6 Batasan Penelitian ................................................................................................ 8
1.7 Struktur Organisasi Penelitian ............................................................................. 9
BAB II KAJIAN PUSTAKA .................................................................................... 11
2.1 Teori Agenda Setting ............................................................................................. 11
2.2 Reputasi................................................................................................................. 15
2.2.1 Definisi Reputasi .......................................................................................... 15
2.2.2 Manfaat Reputasi ......................................................................................... 19
2.2.3 Reputasi Media ............................................................................................ 20
2.2.3.1 Visibilitas Media .............................................................................. 22
2.2.3.2 Konten Berita ................................................................................... 26
2.2.3.2.1 Kepemimpinan .................................................................. 26
2.2.3.2.2 Tanggung Jawab Sosial..................................................... 27
2.2.3.2.3 Tata Kelola ........................................................................ 28
2.2.3.2.4 Kinerja............................................................................... 29
2.2.3.3 Kutipan .............................................................................................. 30
2.2.3.4 Citra Organisasi ................................................................................ 32
2.3 Penelitian Terdahulu ............................................................................................. 34
2.4 Kerangka Pemikiran .............................................................................................. 38
BAB III METODE PENELITIAN .......................................................................... 39
3.1 Desain Penelitian .................................................................................................. 39
3.1.1 Pendekatan Penelitian .................................................................................. 39
3.1.2 Jenis Penelitian............................................................................................. 39
3.1.3 Metode Penelitian ........................................................................................ 40
3.2 Jenis dan Sumber Data .......................................................................................... 41
3.3 Populasi dan Sampel ............................................................................................. 42
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
3.3.1 Populasi ....................................................................................................... 43
3.3.2 Sampel ........................................................................................................ 43
3.1.3 Teknik Penarikan Sampel ............................................................................ 45
3.4 Teknik Pengumpulan Data .................................................................................... 46
3.5 Instrumen Penelitian .............................................................................................. 48
3.5.1 Unit Analisis .............................................................................................. 48
3.5.2 Uji Reliabilitas ........................................................................................... 48
3.6 Kategorisasi ........................................................................................................... 49
3.6.1 Visibilitas Media ........................................................................................ 49
3.6.1.1LingkupSurat Kabar ................................................................................. 50
3.6.1.2 Penempatan Halaman ................................................................... 50
3.6.2 Konten Berita.............................................................................................. 51
3.6.3 Kutipan Narasumber ................................................................................... 52
3.6.4 Citra Perusahaan ......................................................................................... 53
3.7 Operasionalisasi Konsep ....................................................................................... 55
3.8 Analisis Data ......................................................................................................... 58
BAB IV TEMUAN DAN PEMBAHASAN ............................................................. 60
4.1 Profil Perusahaan .................................................................................................. 60
4.2 Visi dan Misi PT Pupuk Kujang ........................................................................... 64
4.3 Logo PT Pupuk Kujang ........................................................................................ 64
4.4 Hasil Penelitian .................................................................................................... 66
4.4.1Visibilitas Media ......................................................................................... 66
4.4.1.1LingkupSurat Kabar ........................................................................ 66
4.4.1.2 Penempatan Berita ......................................................................... 69
4.4.2 Konten Berita.............................................................................................. 71
4.4.2.1 Kepemimpinan .............................................................................. 71
4.4.2.2 Tanggung Jawab Sosial................................................................. 73
4.4.2.3 Tata Kelola .................................................................................... 76
4.4.2.4 Kinerja........................................................................................... 78
4.4.3 Kutipan Narasumber ................................................................................... 80
4.4.4 Citra Organisasi .......................................................................................... 84
4.5 Pembahasan ........................................................................................................... 87
4.5.1Visibilitas Media ......................................................................................... 87
4.5.2 Konten Berita.............................................................................................. 90
4.5.3 Kutipan Narasumber ................................................................................... 91
4.5.4 Citra Perusahaan ......................................................................................... 93
BAB V SIMPULAN, IMPLIKASI, DAN REKOMENDASI ................................ 95
5.1 Simpulan ...................................................................................................... 95
5.2 Implikasi ..................................................................................................... 96
5.2.1 Implikasi Akademis ........................................................................... 96
5.2.2 Implikasi Praktis ................................................................................. 97
5.3Rekomendasi ................................................................................................ 97
5.3.1 Rekomendasi Akademis ...................................................................... 97
5.3.2 Rekomendasi Praktis ........................................................................... 98
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Daftar Pustaka .......................................................................................................... 99
Daftar Lampiran ..................................................................................................... 104
DAFTAR TABEL
Tabel 3.1 Sampel Penelitian.................................................................................. 43
Tabel 3.2 Pengukuran Percentage of Agreement .................................................. 49
Tabel 3.3 Operasionalisasi konsep ........................................................................ 55
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 2.1 Pembentuk Reputasi .......................................................................... 16
Gambar 2.2 RepTrak® scorecard dari The Reputation Institute’s ..................... 26
Gambar 2.3 Sistem RepTrak ................................................................................. 30
Gambar 2.4 Tipologi Publik Menurut Smith ........................................................ 31
Gambar 2.4 Hubungan Citra dan Reputasi Perusahaan ........................................ 33
Gambar 2.5 Kerangka Pemikiran .......................................................................... 38
Gambar 4.1 Logo PT Pupuk Kujang..................................................................... 64
Gambar 4.2 Jumlah Pemberitaan .......................................................................... 66
Gambar 4.3 Bulan Terbit Berita ............................................................................ 67
Gambar 4.4 Jenis Surat Kabar............................................................................... 68
Gambar 4.5 Penempatan Berita ............................................................................ 69
Gambar 4.6 Konten Berita Kepemimpinan........................................................... 71
Gambar 4.7 Konten Berita Tanggung Jawab Sosial Perusahaan .......................... 75
Gambar 4.8 Konten Berita Tata Kelola Perusahaan ............................................. 76
Gambar 4.9 Konten Berita Kinerja Perusahaan .................................................... 78
Gambar 4.10 Sumber Kutipan .............................................................................. 81
Gambar 4.11 Sumber Kutipan Internal ................................................................. 82
Gambar 4.12 Sentimen Pemberitaan ..................................................................... 85
Gambar 4.13 Bagan Tipologi Publik PT Pupuk Kujang ....................................... 92
Shella Paramita S, 2016
Reputasi PT Pupuk Kujang dalam Pemberitaan Media
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu