Press Release BOLT 4G Ultra LTE Achieve TOP Brand Award Two Consecutive Year ENG
PRESS RELEASE
BOLT 4G Ultra LTE Achieved Top Brand Award
Two Consecutive Years
Jakarta February 24, 2017 – BOLT again shows its achieving in Top Brand Award 2017 for the category
of Mobile Internet Service Provider. BOLT won first place in this category for two consecutive years
beating the other competitors. Billy Abe, Chief Product Officer BOLT, received the award directly from
the organizer of Top Brand Award namely Marketing Magazine and Frontier Consulting Group, which
was held at Hotel Mulia, Jakarta, on Friday (24/02).
"We are very proud to be selected as the Top Brand in Mobile ISP category in two consecutive years. It
certainly gives a strong motivation for us to continue our journey providing better services. Recently
BOLT has been not only doing improvement in terms of coverage and speed, but also in device,
internet packages and payment flexibility. We also continue to focus on segmented market, so as to
address the specific needs of consumers that constantly changing from time to time", Said Billy Abe,
Chief Product Officer BOLT.
Top Brand Award is the highest award for a brand granted by MARKETING magazine based on the
results of national research by Frontier Consulting Group. Since 2016, Frontier Consulting Group
expanded area coverage survey from 11 cities to 15 cities (Jakarta, Bandung, Semarang, Surabaya,
Medan, Makassar, Pekanbaru, Balikpapan, Palembang, Samarinda, Denpasar, Yogyakarta, Malang,
Manado and Banjarmasin) with the total respondents as many as 12,200 respondents. Methodology
Data collection was direct interviews (face to face interview) using a questionnaire as data collection
instruments.
Top Brand Index is formulated based on 3 variables: Mind Share, Market Share and Commitment
Share. The first variable, Mind Share, indicates a brand's strength inside the minds of the consumers of
the respective product category. Market Share shows a brand's strength in a certain market in terms of
consumers' actual buying behavior. Commitment Share indicates a brand's strength in encouraging
consumers to buy that brand in the future.
To determine the value of the three variables, Frontier uses 3 parameters: top of mind awareness, last
used and future intention. The value of each parameter that a brand in a particular product category
possesses is determined by calculating the percentage of frequency of the brand relative to the
frequency of all brands.
Billy on the same occasion said, "BOLT could receive Top Brand Award in two consecutive years, it
shows customer strong confidence and believe towards the service quality and strength of BOLT", said
Billy.
To maintain consumer confidence, BOLT continuously improves product quality and service lineup.
Consumers can enjoy BOLT 4G Ultra LTE that provides three benefits: Ultra-Speed, Ultra-Coverage, and
Ultra-Value.
"We are now in the position of competition. We hope that through the improvement of service, it can
gives best contribution to our loyal and potential customers in Indonesia, particularly in providing easy,
fast and affordable internet experience. We give the highest appreciation to our loyal and potential
customers, so we were given the opportunity to receive this award", added Billy.
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About BOLT 4G Ultra LTE
BOLT launched the first commercial service of 4G LTE in Indonesia in January 2014 under the brand name of BOLT Super 4G
LTE. As the first 4G LTE operator, BOLT continously provides the fastest mobile Internet service with best quality and
affordable price for everyone. Recently BOLT upgrade its service to provide further speed and launched new service brand
“4G Ultra LTE”, which delivers Ultra Speed, Ultra Coverage and Ultra Value. A member of Global TD-LTE Initiative (GTI),
BOLT 4G Ultra LTE is strongly committed in providing the best and most innovative Broadband Wireless Access.
Strengthened by strategic partnership with Mitsui & Co, Ltd, BOLT 4G Ultra LTE provides strong infrastructure to deliver
best service for subscribers with a mission to bring Indonesia to the corridor of advanced nation.
For further information please visit www.bolt.id
Official Twitter Account:
@BOLTClub
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For further information please contact :
Duma Grace
Public Relations
BOLT
Mobile. 081315118535
Email [email protected]