Semantic Analysis of Fast Food Advertisement Slogans

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Appendices
Appendix 1
Data Analysis 1:Kfc’s Fast Food Advertisement Slogans
KFC(1)

KFC(2)

KFC(3)

KFC(4)

KFC(5)

KFC(6)

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KFC(7)

Table 1.Data findings 1: The Types of Meaning in KFC’s Fast Food
Advertisement Slogans

Types of meaning
No Data 1
Kfc
1 Conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√ (7)
√ (2)
√ (1)
√ (2)

—
—
√ (1)

Appendix 2
Data Analysis 2:Wendy’s Fast Food Advertisement Slogans
Wendy‟s(1)

Wendy‟s(2)

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Wendy‟s(3)

Wendy‟s(4)

Wendy‟s(5)

Wendy‟s(6)

Wendy‟s(7)

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Data findings 2: Wendy’s
Table 2 Data findings 1: Wendy’s Fast Food Advertisements Slogans

Types of meaning
No Data 2
Wendy's
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning

7 Thematic Meaning

√ (4)
—
—
—
√ (3)
—
√ (2)

Appendix 3
Data Analysis 3:Pizza Hut’s Fast Food Advertisement Slogans
Pizza Hut(1)

Pizza Hut(2)

Pizza Hut(3)

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Pizza Hut(4)

Pizza Hut(5)

Data findings 3: Pizza Hut’s
Table 3 Data findings 1: Pizza Hut’s Fast Food Advertisements
Slogans

No Data 3
Pizza Hut
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
—
√
—
—
—

3
2
0
1
0
0
0

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Appendix 4
Data Analysis 4:Dunkin’Donut’s Fast Food Advertisement Slogans
Dunkin‟Donuts(1)

Dunkin‟Donuts(2)

Dunkin‟Donuts(3)

Dunkin‟Donuts(4)

Dunkin‟Donuts(5)

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Dunkin‟Donuts(6)

Dunkin‟Donuts(7)

Data findings 4: Dunkin’Donuts
Table 4 Data findings 4 : Dunkin’Donuts’s Fast Food Advertisement
Slogans

Types of meaning
No Data 4
Dunkin'Donuts
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
√
√
√

—
√

2
1
2
2
1
0
2

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Appendix 5
Data Analysis 5:Mc.Donald’s Fast Food Advertisement Slogans
Mc Donald‟s(1)

Mc Donald‟s(2)

Mc Donald‟s(3)

Mc Donald‟s(4)

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Data findings 5: McDonald’s
Table 5 Data findings 5 : McDonald’s Fast Food Advertisements
Slogans

Types of meaning
No Data 5
McDonald
1 coteptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning

5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
√
√
—
—
√

2
1
2
2
0
0
1

Appendix 6
Data Analysis 6:Burger King’s Fast Food Advertisement Slogans
Burger King(1)

Burger King(2)

Burger King(3)

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Burger King(4)

Burger King(5)

Data findings 6 :
Table6 Burger King’s Fast Food Advertisements Slogans

Types of meaning
No Data 6
Burger King
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
—
√
—
—
√

2
1
0
2
0
0
4

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Appendix 7
Data Analysis 7:J.CO’s Fast Food Advertisement Slogans
J.CO(1)

J.CO(2)

J.CO(3)

Data findings 7: J.CO
Table 7 Data findings 7: J.CO’s Fast Food Advertisements Slogans

Types of meaning
No Data 7
J.CO
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
—
—
√
—
—
√

1
0
0
1
0
0
2

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Appendix 8
Data Analysis 8:AW’s Fast Food Advertisement Slogans
AW(1)

AW(2)

AW (3)

AW (4)

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Data findings 8: AW
Table 8 Data findings 8: AW’s Fast Food Advertisements Slogans

Types of meaning
No Data 8
AW
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
√
—
—
√
—

1
3
1
0
0
1
0

Appendix 9
Data Analysis 9 : Starbucks’s Fast Food Advertisement Slogans
Starbucks (1)

Starbucks (2)

Starbucks (3)

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Starbucks (4)

Data findings 9: Starbucks
Table 9 Data findings 9:Starbucks’s Fast Food Advertisements
Slogans

Types of meaning
No Data 9
Starbucks
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
√
—
—
—
—
—

6
1
0
0
0
0
0

Appendix 10
Data Analysis 10: BreadTalk’s Fast Food Advertisement Slogans

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BreadTalk (1)

Data findings 10 : Starbucks
Table 10 Data findings 10:Starbucks’s Fast Food Advertisements
Slogans

Types of meaning
No Data 10
Starbucks
1 conceptual Meaning
2 Connotative Meaning
3 Social Meaning
4 Affective Meaning
5 Reflected Meaning
6 Collocative Meaning
7 Thematic Meaning

√
—
—
—
√
—
—

3
0
0
0
1
0
0

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