S PSI 1001393 Bibliography
DAFTAR PUSTAKA
Aaker, D.A. 1996. Building Strong Brands, The Free Press, New York, NY.
Aaker, D.A.1996. “Measuring brand equity across produts and markets”,
California Management Review, Vol. 38 No.3, pp.
Aaker, D.A, Joachimsthaler, E. 2000.Brand Leadership. The Free Press,
New York.
Aaker, J.L. 1997. “Dimensions of Brand Personality”, Journal of Marketing
Research, 34, 347-356.
Aaker, J.L. 1999. “The malleable self: the role of self-expression in
persuasion”, Journal of Marketing Research, Vol. 36 No. 1, pp. 4557.
Angling Laraswaty, Kemuning. 2010. Pengaruh Citra Merek Terhadap
Loyalitas Konsumen Pada Air Mineral Aqua. Jakarta: Fakultas
Ekonomi Universitas Mercu Buana.
Arikunto, Suharsimi. 2006. Prosedur Penelitian: Suatu Pendekatan Praktik.
Jakarta: Rineka Cipta.
Asperin, Emilia E. 2007.Exploring Brand Personality Congruence:
Measurement and Applicationin the Casual Dining Industry.
Doctoral Dissertation.Kansas State University.
Azoulay, Audrey and J.N.Kapferer. 2003. Do Brand Personality Scales
Really Measure Brand Personality?.Journal of Brand Management,
Vol.11 (2), 143-155.
Bosnjak, M., Bochman, V. And hufscmidt, T. 2007. “Dimensions of brand
personality attributions; s person-centric approach in the german
cultural context”, Social Behaviour and Personality: An
International Journal, Vol. 35 No. 3.
Brakus, J. Josko., Bernd H. Schmitt, & Lia Zarantonello. 2009. Brand
Experience:What Is It? How Is It Measured? Does It Affect
Loyalty?. Journal OfMarketing, (73), 52-68.
1
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Darmadi Durianto, dkk. 2001. Strategi Menaklukkan Pasar Melalui Riset
Ekuitas dan PerilakuMerek, Jakarta: PT. GramediaPustakaUtama.
Dehghan, and Shahin. A. 2011. Customer Loyalty Assesment. USA.
Ferrinadewi, Erna. 2008.Merek dan Psikologi Konsumen. Yogyakarta:
Graha Ilmu.
Goldberg, L.R. (1990). An Alternative “Description of Personality”. The
Big Five Factor Structure. Journal of Personality and Social
Psychology vol 59
Tjiptono, Fandy. 2005. Strategi pemasaran edisi II. Yogyakarta: Andi
offset.
Farid Yuniar Nugroho. 2011. Pengaruh Citra Merek dan Kepuasan
Pelanggan Terhadap Loyalitas Konsumen. Yogyakarta: Fakultas
Pertanian Universitas Pembangunan Nasional “Veteran”.
Ferrinadewi, Erna. 2008. Merek & Psikologi Konsumen: Implikasi pada
Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Rangkuty., Freddy.
Pustaka Utama.
2004. The Power of Brandds. Jakarta: Gramedia
Gobe, Marc. 2005. Emotional Branding. Jakarta: Erlangga.
Griffin, Jill. 2005. Customer Loyalty: Menumbuhkan dan
Mempertahankan Kesetiaan Pelanggan. Jakarta: Penerbit Erlangga.
Hou, J., L. Du, & J. Li. 2008. Cause’s Attribute Influencing
Consumer’sPurchasing Intention: Empirical Evidence From China.
Asia PacificJournal of Marketing and Logistics, 20(4), 363-380.
Hoyer, Wayne D., & Deborah J. MacInnis. 2008. Consumer Behavior
(FifthEdition). Oklahoma: South-Western.
Kahney, Leander. 2002. Apple: It’s All About The Brand.
[Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/
12/56677[27 Juli 2015]
Iqbal, Nur. 2014. Pengaruh Brand Personality Sepatu Converse Terhadap
Minat Beli Pelajar dan Mahasiswa Di Kota Bandung. Skripsi pada
Universitas Telkom. Bandung: Tidak Diterbitkan.
2
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
John, B., & Sekar, P.C. 2008. Measurement and Validity of Jennifer
Aaker’s Brand Personality Scale for Colgate Brand VIKALPA, 33.
49-61.
Kahney, Leander. 2002. Apple: It’s All About The Brand.
[Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/
12/56677[27 Juli 2015].
Keller,
Kevin
Lane.
2008.
Strategic
Brand
Management:
Building,Measuring, and Managing Brand Equity (3rd Edition).
New Jersey:Pearson Education
Knapp, Duane E. 2001. The Brand Mindset. Megraw Hill Companies Inc.
Kotler, P. 1987. Dasar-dasar pemasaran. Jakarta, CV Intermedia.
Kotler, P. 2002. Marketing Management. Prentice Hall.
Kotler, Philip & Gary Armstrong. 2012. Principles of Marketing (14 th
Edition). New Jersey: Pearson Education.
Long-Yi Lin. 2010. “The relationship of consumer personality trait, brand
personality and brand loyalty: an empirical study of toys and video
games buyers”, Journal of Product & Brand Management, Vol. 19
Iss: 1, pp.4 – 17.
Maukar, D.C. 2013. Hubungan Konformitas reemaja dan Identitas Sosial
Dengan Brand Loyalty Pada Merek Starbucks Cofee. Surabaya.
Skripsi Fakutas Psikologi Universsitas Surabaya.
Priyandra, Putra. 2012. Pengaruh Brand Personality Apple Terhadap Minat
Beli Konsumen di Kota Bandung Tahun 2012. Skripsi pada Institut
Manajemen Telkom. Bandung: Tidak Diterbitkan.
Pradipta, D.A.P. 2012. Pengaruh Citra Merek (Band Image) Terhadap
Loyalitas Konssumen Produk Oli Pelumas PT Pertamina (PESERO)
Enduro 4T di Makasar. Makasar. Universitas Hassanudin.
Pradana, Sandy Putra. 2013. Pengaruh Brand Awareness, Brand
Association, Product Attribute dan Brand Personality Terhadap
3
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Minat Beli Ulang. Skripsi Pada Fakultas Ekonomika dan Bisnis
Universitas Kristen Satya Wacana. Salatiga
Putri, Aprilizayanti. 2008. Pengaruh Brand Personality Terhadap Brand
Loyalty, Studi: Konsumen Produk Fashion Merek Zara Di
Jakarta.Skripsi Sarjana pada FISIP UI: tidak diterbitkan
Siegel, S. 1997. Statistik Non Parametrik. Jakarta: PT Gramedia.
Sugiyono. 2010. Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Sugiyono. 2011. Metode Penelitian Kuantitatif dan R&D. Bandung:
Alfabeta.
Su, Fin & Xiao Tong. 2015. “Brand personality and brand equity: evidence
from sportswear industry”. Journal of Pruduct & Brand
Managrment. USA.
Wang, W.C., and Chen, Y.C. 2009. “A Study of Customer Loyalty
Management in Chinese Retail Supermarket. International Journal of
Business and Management.
Wicaksono, Darmawan. 2013. Pengaruh Elemen Ekuitas Merek Terhadap
Perilaku Konsumen Dalam Melakukan Keputusan Pembelian
Iphone. Skripsi Universitas Diponegoro. Semarang
Zikmund, William G. et.al. 2003. Customer Relationship Management: Inte
grating Marketing Strategy and Information Technology. New Jersey
: John Wiley and Sons.
4
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Aaker, D.A. 1996. Building Strong Brands, The Free Press, New York, NY.
Aaker, D.A.1996. “Measuring brand equity across produts and markets”,
California Management Review, Vol. 38 No.3, pp.
Aaker, D.A, Joachimsthaler, E. 2000.Brand Leadership. The Free Press,
New York.
Aaker, J.L. 1997. “Dimensions of Brand Personality”, Journal of Marketing
Research, 34, 347-356.
Aaker, J.L. 1999. “The malleable self: the role of self-expression in
persuasion”, Journal of Marketing Research, Vol. 36 No. 1, pp. 4557.
Angling Laraswaty, Kemuning. 2010. Pengaruh Citra Merek Terhadap
Loyalitas Konsumen Pada Air Mineral Aqua. Jakarta: Fakultas
Ekonomi Universitas Mercu Buana.
Arikunto, Suharsimi. 2006. Prosedur Penelitian: Suatu Pendekatan Praktik.
Jakarta: Rineka Cipta.
Asperin, Emilia E. 2007.Exploring Brand Personality Congruence:
Measurement and Applicationin the Casual Dining Industry.
Doctoral Dissertation.Kansas State University.
Azoulay, Audrey and J.N.Kapferer. 2003. Do Brand Personality Scales
Really Measure Brand Personality?.Journal of Brand Management,
Vol.11 (2), 143-155.
Bosnjak, M., Bochman, V. And hufscmidt, T. 2007. “Dimensions of brand
personality attributions; s person-centric approach in the german
cultural context”, Social Behaviour and Personality: An
International Journal, Vol. 35 No. 3.
Brakus, J. Josko., Bernd H. Schmitt, & Lia Zarantonello. 2009. Brand
Experience:What Is It? How Is It Measured? Does It Affect
Loyalty?. Journal OfMarketing, (73), 52-68.
1
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Darmadi Durianto, dkk. 2001. Strategi Menaklukkan Pasar Melalui Riset
Ekuitas dan PerilakuMerek, Jakarta: PT. GramediaPustakaUtama.
Dehghan, and Shahin. A. 2011. Customer Loyalty Assesment. USA.
Ferrinadewi, Erna. 2008.Merek dan Psikologi Konsumen. Yogyakarta:
Graha Ilmu.
Goldberg, L.R. (1990). An Alternative “Description of Personality”. The
Big Five Factor Structure. Journal of Personality and Social
Psychology vol 59
Tjiptono, Fandy. 2005. Strategi pemasaran edisi II. Yogyakarta: Andi
offset.
Farid Yuniar Nugroho. 2011. Pengaruh Citra Merek dan Kepuasan
Pelanggan Terhadap Loyalitas Konsumen. Yogyakarta: Fakultas
Pertanian Universitas Pembangunan Nasional “Veteran”.
Ferrinadewi, Erna. 2008. Merek & Psikologi Konsumen: Implikasi pada
Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Rangkuty., Freddy.
Pustaka Utama.
2004. The Power of Brandds. Jakarta: Gramedia
Gobe, Marc. 2005. Emotional Branding. Jakarta: Erlangga.
Griffin, Jill. 2005. Customer Loyalty: Menumbuhkan dan
Mempertahankan Kesetiaan Pelanggan. Jakarta: Penerbit Erlangga.
Hou, J., L. Du, & J. Li. 2008. Cause’s Attribute Influencing
Consumer’sPurchasing Intention: Empirical Evidence From China.
Asia PacificJournal of Marketing and Logistics, 20(4), 363-380.
Hoyer, Wayne D., & Deborah J. MacInnis. 2008. Consumer Behavior
(FifthEdition). Oklahoma: South-Western.
Kahney, Leander. 2002. Apple: It’s All About The Brand.
[Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/
12/56677[27 Juli 2015]
Iqbal, Nur. 2014. Pengaruh Brand Personality Sepatu Converse Terhadap
Minat Beli Pelajar dan Mahasiswa Di Kota Bandung. Skripsi pada
Universitas Telkom. Bandung: Tidak Diterbitkan.
2
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
John, B., & Sekar, P.C. 2008. Measurement and Validity of Jennifer
Aaker’s Brand Personality Scale for Colgate Brand VIKALPA, 33.
49-61.
Kahney, Leander. 2002. Apple: It’s All About The Brand.
[Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/
12/56677[27 Juli 2015].
Keller,
Kevin
Lane.
2008.
Strategic
Brand
Management:
Building,Measuring, and Managing Brand Equity (3rd Edition).
New Jersey:Pearson Education
Knapp, Duane E. 2001. The Brand Mindset. Megraw Hill Companies Inc.
Kotler, P. 1987. Dasar-dasar pemasaran. Jakarta, CV Intermedia.
Kotler, P. 2002. Marketing Management. Prentice Hall.
Kotler, Philip & Gary Armstrong. 2012. Principles of Marketing (14 th
Edition). New Jersey: Pearson Education.
Long-Yi Lin. 2010. “The relationship of consumer personality trait, brand
personality and brand loyalty: an empirical study of toys and video
games buyers”, Journal of Product & Brand Management, Vol. 19
Iss: 1, pp.4 – 17.
Maukar, D.C. 2013. Hubungan Konformitas reemaja dan Identitas Sosial
Dengan Brand Loyalty Pada Merek Starbucks Cofee. Surabaya.
Skripsi Fakutas Psikologi Universsitas Surabaya.
Priyandra, Putra. 2012. Pengaruh Brand Personality Apple Terhadap Minat
Beli Konsumen di Kota Bandung Tahun 2012. Skripsi pada Institut
Manajemen Telkom. Bandung: Tidak Diterbitkan.
Pradipta, D.A.P. 2012. Pengaruh Citra Merek (Band Image) Terhadap
Loyalitas Konssumen Produk Oli Pelumas PT Pertamina (PESERO)
Enduro 4T di Makasar. Makasar. Universitas Hassanudin.
Pradana, Sandy Putra. 2013. Pengaruh Brand Awareness, Brand
Association, Product Attribute dan Brand Personality Terhadap
3
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Minat Beli Ulang. Skripsi Pada Fakultas Ekonomika dan Bisnis
Universitas Kristen Satya Wacana. Salatiga
Putri, Aprilizayanti. 2008. Pengaruh Brand Personality Terhadap Brand
Loyalty, Studi: Konsumen Produk Fashion Merek Zara Di
Jakarta.Skripsi Sarjana pada FISIP UI: tidak diterbitkan
Siegel, S. 1997. Statistik Non Parametrik. Jakarta: PT Gramedia.
Sugiyono. 2010. Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Sugiyono. 2011. Metode Penelitian Kuantitatif dan R&D. Bandung:
Alfabeta.
Su, Fin & Xiao Tong. 2015. “Brand personality and brand equity: evidence
from sportswear industry”. Journal of Pruduct & Brand
Managrment. USA.
Wang, W.C., and Chen, Y.C. 2009. “A Study of Customer Loyalty
Management in Chinese Retail Supermarket. International Journal of
Business and Management.
Wicaksono, Darmawan. 2013. Pengaruh Elemen Ekuitas Merek Terhadap
Perilaku Konsumen Dalam Melakukan Keputusan Pembelian
Iphone. Skripsi Universitas Diponegoro. Semarang
Zikmund, William G. et.al. 2003. Customer Relationship Management: Inte
grating Marketing Strategy and Information Technology. New Jersey
: John Wiley and Sons.
4
Varininta Dityasari Betha Putri, 2016
HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE
PADA KALANGAN MAHASISWA DI KOTA BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu