mag502 slide persaingan monopolistik
!
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%
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./&
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!
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Monopolistic competitor
D
MR
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
Monopoly
MR D
24-5
/
1
2
'
!
!
%
!
!
%
!
Product
differentiation
reduces the price
elasticity of
demand, which
appears as a
steeper demand
curve. Successful
product
differentiation
enables the firm
to charge a higher
price.
'
'
2
!
3
%
4
!
6
%
5
+
7
/
8
%
$
!
+
%
1
%
!
!
%
1
/
%
• It still competes with other firms offering
close substitutes.
(
'
,
%
2 +
'
!
%
'
!
%
,
%
/
2
'
$
Price
MC
ATC
PM
MR
0
QM
D
Quantity
$
*
%
'
$
$
$
/
9
/
7
Effect of entry on the
monopolistically competitive firm
p1
p2
Initial market
supply
Later market
supply
New entry
MR
Market
demand
Quantity (units per time period)
Price (per un
nit)
Price (per un
nit)
Effect of entry on the industry
Reduced
market
share
Initial demand
facing firm
Later demand
facing film
Quantity (units per time period)
"# $
%
&
'
(
)
*
'
%
*
*
$
*
+
%
,
+
*
%
%
%
$
'
!
*
%
%
%
%
./&
'
+
0
)
)
%
&
%
!
+
%
'
Monopolistic competitor
D
MR
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
Monopoly
MR D
24-5
/
1
2
'
!
!
%
!
!
%
!
Product
differentiation
reduces the price
elasticity of
demand, which
appears as a
steeper demand
curve. Successful
product
differentiation
enables the firm
to charge a higher
price.
'
'
2
!
3
%
4
!
6
%
5
+
7
/
8
%
$
!
+
%
1
%
!
!
%
1
/
%
• It still competes with other firms offering
close substitutes.
(
'
,
%
2 +
'
!
%
'
!
%
,
%
/
2
'
$
Price
MC
ATC
PM
MR
0
QM
D
Quantity
$
*
%
'
$
$
$
/
9
/
7
Effect of entry on the
monopolistically competitive firm
p1
p2
Initial market
supply
Later market
supply
New entry
MR
Market
demand
Quantity (units per time period)
Price (per un
nit)
Price (per un
nit)
Effect of entry on the industry
Reduced
market
share
Initial demand
facing firm
Later demand
facing film
Quantity (units per time period)