Manajemen | Fakultas Ekonomi Universitas Maritim Raja Ali Haji joeb.84.6.323-331

Journal of Education for Business

ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20

Effectiveness of Web-Based Courses on Technical
Learning
Monica Lam
To cite this article: Monica Lam (2009) Effectiveness of Web-Based Courses on Technical
Learning, Journal of Education for Business, 84:6, 323-331, DOI: 10.3200/JOEB.84.6.323-331
To link to this article: http://dx.doi.org/10.3200/JOEB.84.6.323-331

Published online: 07 Aug 2010.

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Effectiveness฀of฀Web-Based฀Courses฀on฀
Technical฀Learning
MONICA฀LAM
CALIFORNIA฀STATE฀UNIVERSITY
SACRAMENTO,฀CALIFORNIA

ABSTRACT.฀The฀author฀investigated฀
the฀effectiveness฀of฀Web-based฀courses฀on฀
technical฀learning.฀The฀regression฀results฀
show฀that฀the฀delivery฀format฀(Web-based฀
or฀traditional฀classroom฀courses)฀has฀no฀
significant฀effect฀on฀student฀performance.฀

However,฀although฀gender฀is฀a฀significant฀
predictor฀in฀traditional฀classroom฀courses,฀
its฀effect฀disappears฀in฀Web-based฀courses.฀
There฀is฀evidence฀that฀Web-based฀courses฀
can฀be฀conducive฀to฀the฀leaning฀process฀of฀
technical฀knowledge฀for฀female฀students.฀
For฀the฀high-GPA฀subgroup,฀the฀predictors฀
of฀ethnicity,฀GPA,฀and฀problem-solving฀
questions฀as฀an฀evaluation฀method฀were฀
positively฀associated฀with฀performance.฀
Keywords:฀ethnicity,฀evaluation฀method,฀
gender฀difference,฀student฀performance,฀
Web-based฀learning
Copyright฀©฀2009฀Heldref฀Publications



T

he฀ Web฀ influences฀ every฀ aspect฀

of฀ life,฀ including฀ how฀ individuals฀ learn.฀ At฀ present,฀ individuals฀ can฀
earn฀ a฀ full฀ degree฀ by฀ way฀ of฀ the฀ Web.฀
Traditional฀universities฀also฀offer฀Webbased฀ (WB)฀ courses฀ to฀ enhance฀ their฀
delivery฀channels.฀In฀the฀present฀study,฀
I฀ investigated฀ the฀ effectiveness฀ of฀ WB฀
courses฀ on฀ students’฀ technical฀ learning฀
as฀ measured฀ by฀ students’฀ final฀ examination฀ scores.฀ Along฀ with฀ the฀ delivery฀ method฀ factor฀ (WB฀ or฀ traditional฀
classroom฀[TC]฀courses),฀I฀also฀adopted฀
students’฀cumulative฀GPA฀(for฀academic฀
standing),฀gender,฀ethnicity,฀and฀evaluation฀ method฀ (multiple-choice฀ or฀ problem-solving฀ questions)฀ as฀ the฀ predictor฀
variables.฀ I฀ applied฀ multiple฀ regression฀
analyses฀to฀the฀entire฀data฀set฀and฀subsets฀of฀data.
Literature฀Review
The฀ WB฀ learning฀ phenomenon฀ has฀
become฀ increasingly฀ prevalent฀ and฀ significant.฀ Many฀ indicators,฀ including฀ the฀
percentage฀ of฀ colleges฀ that฀ offer฀ WB฀
learning,฀ expenditure฀ on฀ WB฀ learning฀
technology,฀WB฀ course฀ enrollment,฀ and฀
online฀ tuition฀ and฀ fees฀ earned฀ by฀ educational฀ institutes,฀ show฀ the฀ dramatic฀
upward฀ trends฀ of฀ WB฀ learning฀ and฀ its฀

variants฀ (Quinn฀ et฀ al.,฀ 2006;฀ Symonds,฀
2001).฀WB฀ learning฀ has฀ also฀ penetrated฀
traditional฀ brick-and-wall฀ campuses,฀
which฀ are฀ proud฀ of฀ their฀ classroom฀

teaching.฀ In฀ the฀ United฀ States,฀ the฀ University฀ of฀ Maryland,฀ the฀ largest฀ state฀
university,฀ offers฀ students฀ more฀ than฀ 70฀
different฀ degree฀ and฀ certificate฀ options฀
by฀way฀of฀the฀Web.฀Professional฀degrees,฀
which฀ rely฀ on฀ discussion,฀ interaction,฀
networking,฀and฀case฀studies฀as฀primary฀
learning฀ techniques,฀ are฀ no฀ exception.฀
For฀example,฀Concord฀Law฀School฀offers฀
online฀law฀degrees.฀Duke฀University฀has฀
a฀ global฀ executive฀ MBA฀ program฀ that฀
allows฀working฀executives฀to฀finish฀65%฀
of฀the฀curriculum฀over฀the฀Web฀(Arbaugh,฀
2000;฀ McCallister฀ &฀ Matthews,฀ 2001;฀
Symonds).฀Many฀more฀equivalent฀examples฀can฀also฀be฀found.฀
WB฀ learning฀ has฀ its฀ advantages฀ and฀

disadvantages.฀On฀the฀positive฀side,฀WB฀
learning฀ has฀ no฀ classroom฀ restrictions.฀
Students฀can฀learn฀at฀their฀own฀pace฀and฀
at฀ a฀ convenient฀ time฀ and฀ place.฀This฀ is฀
especially฀ important฀ for฀ working฀ individuals฀and฀nontraditional฀students฀who฀
are฀physically฀separated฀from฀campuses฀
or฀ cannot฀ frequently฀ commute฀ to฀ campuses.฀WB฀learning฀also฀has฀the฀benefit฀
of฀ transferring฀ the฀ control฀ to฀ students฀
(Kochtanek฀&฀Hein,฀2000;฀Lin฀&฀Hsieh,฀
2001).฀Students฀can฀move฀back฀and฀forth฀
between฀ Web฀ pages,฀ spend฀ as฀ much฀
time฀as฀necessary฀on฀a฀certain฀topic,฀and฀
revisit฀ pages฀ for฀ difficult฀ topics.฀ WB฀
courses฀ also฀ allow฀ instructors฀ to฀ organize฀ the฀ course฀ content฀ into฀ a฀ logical฀
and฀ written฀ format฀ that฀ is฀ beneficial฀ to฀
students฀who฀do฀not฀have฀good฀listening฀
July/August฀2009฀

323


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skills.฀Alternatively,฀WB฀courses฀require฀
students฀to฀have฀good฀reading฀skills฀and฀
self-discipline.฀ Students฀ may฀ also฀ have฀
isolation฀ problems฀ and฀ technical฀ difficulties฀(Palloff฀&฀Pratt,฀1999;฀Sweeney฀
&฀ Ingram,฀ 2001).฀ The฀ basic฀ question฀
in฀ the฀ present฀ study฀ is฀ whether฀ WB฀
courses฀ are฀ better฀ than฀ TC฀ courses฀ in฀
terms฀of฀delivering฀technical฀knowledge฀
and,฀if฀so,฀what฀kinds฀of฀students฀benefit฀
the฀ most.฀ In฀ the฀ remainder฀ of฀ this฀ section,฀I฀review฀relevant฀research฀findings฀
in฀the฀literature฀for฀the฀aforementioned฀
research฀question.฀To฀provide฀a฀focused฀
review,฀I฀use฀a฀discussion฀framework฀of฀
four฀factors฀to฀describe฀research฀studies.฀
The฀four฀factors฀in฀the฀discussion฀framework฀ include฀ subject฀ matter,฀ measures฀
for฀course฀effectiveness,฀student฀characteristics,฀ and฀ research฀ results.฀ I฀ present฀
a฀ brief฀ explanation฀ of฀ the฀ discussion฀
framework฀ before฀ the฀ literature฀ review.฀

The฀review฀reveals฀which฀aspects฀of฀the฀
research฀ question฀ in฀ the฀ present฀ study฀
remain฀unanswered.฀
The฀first฀factor฀in฀the฀discussion฀framework฀ is฀ subject฀ matter.฀ In฀ their฀ metaanalysis฀ of฀ WB฀ instruction,฀ Sitzmann,฀
Kraiger,฀ Stewart,฀ and฀ Wisher฀ (2006)฀
differentiated฀ between฀ declarative฀ and฀
procedural฀knowledge฀to฀investigate฀the฀
effectiveness฀of฀WB฀instruction.฀Declarative฀knowledge฀refers฀to฀the฀memory฀of฀
facts,฀principles,฀and฀relations฀of฀knowledge฀ elements฀ and฀ cognitive฀ strategies฀
for฀ accessing฀ and฀ applying฀ knowledge.฀
Alternatively,฀ procedural฀ knowledge฀
refers฀to฀how฀to฀perform฀a฀task,฀including฀ compilation฀ steps,฀ traversal฀ strategies,฀ and฀ optimization฀ methods.฀ In฀ the฀
present฀study,฀my฀aim฀was฀to฀understand฀
the฀ effect฀ of฀ WB฀ courses฀ on฀ technical฀
learning,฀ which฀ falls฀ into฀ the฀ domain฀
of฀ procedural฀ knowledge.฀ The฀ second฀
factor฀of฀effectiveness฀in฀the฀discussion฀
framework฀ can฀ be฀ classified฀ into฀ the฀
two฀categories฀of฀performance฀and฀perception.฀Performance฀is฀students’฀actual฀
learning฀results฀from฀observable฀behavior,฀such฀as฀examination฀scores.฀Perception,฀ on฀ the฀ contrary,฀ is฀ opinion-based฀

and฀subjective฀concerning฀students’฀satisfaction฀ and฀ perceived฀ usefulness฀ of฀
WB฀courses.฀I฀measured฀students’฀actual฀
performance฀from฀a฀comprehensive฀final฀
examination฀in฀a฀programming฀class.฀For฀
student฀characteristics,฀the฀third฀factor฀in฀
the฀ discussion฀ framework,฀ there฀ were฀
324฀

Journal฀of฀Education฀for฀Business

variables฀such฀as฀learning฀style,฀ethnicity,฀ gender,฀ age,฀ prior฀ knowledge,฀ and฀
learning฀skills.฀The฀research฀rationale฀for฀
investigating฀student฀characteristics฀was฀
based฀ on฀ the฀ assumption฀ that฀ students฀
with฀ different฀ profiles฀ would฀ respond฀
differently฀ to฀ WB฀ courses,฀ leading฀ to฀
different฀ degrees฀ of฀ performance฀ and฀
perception.฀ Regarding฀ research฀ results฀
as฀ the฀ fourth฀ factor฀ in฀ the฀ discussion฀
framework,฀the฀outcomes฀are฀as฀follows:฀

WB฀courses฀are฀more฀effective฀than฀TC฀
courses,฀ TC฀ courses฀ are฀ more฀ effective฀
than฀ WB฀ courses,฀ or฀ TC฀ courses฀ have฀
the฀same฀effectiveness฀as฀WB฀courses.
No฀Performance฀Difference฀Between฀
WB฀and฀TC฀Students
Six฀ recent฀ studies฀ (Friday,฀ FridayStroud,฀ Green,฀ &฀ Hill,฀ 2006;฀ Jones,฀
Moeeni,฀&฀Ruby,฀2005;฀Piccoli,฀Ahmad,฀
&฀ Ives,฀ 2001;฀ Priluck,฀ 2004;฀ Scheines,฀
Leinhardt,฀Smith,฀&฀Cho,฀2005;฀Smeaton฀&฀Keogh,฀1999)฀reported฀that฀there฀
was฀ no฀ student฀ performance฀ difference฀
between฀WB฀and฀TC฀courses.฀Smeaton฀
and฀ Keogh,฀ Piccoli฀ et฀ al.,฀ and฀ Jones฀ et฀
al.฀ had฀ IT-related฀ courses฀ as฀ the฀ subject฀ matter,฀ whereas฀ Priluck,฀ Scheines฀
et฀al.,฀and฀Friday฀et฀al.฀used฀declarative฀
knowledge฀ as฀ the฀ subject฀ matter.฀ Priluck฀also฀investigated฀students’฀satisfaction,฀which฀was฀higher฀for฀TC฀than฀for฀
WB฀courses฀in฀terms฀of฀team฀building,฀
critical฀thinking,฀oral฀and฀written฀communications,฀ global฀ perspective,฀ and฀
social฀ interaction.฀ That฀ provides฀ some฀
evidence฀that฀high฀satisfaction฀does฀not฀

necessarily฀ lead฀ to฀ high฀ performance฀
in฀WB฀ or฀TC฀ courses.฀ Lee฀ (2001)฀ also฀
found฀that฀students’฀satisfaction฀had฀no฀
relation฀ to฀ self-reported฀ achievement฀
in฀ WB฀ courses,฀ which฀ reinforces฀ the฀
claim฀ that฀ performance,฀ self-reported฀
or฀ actual,฀ is฀ not฀ necessarily฀ related฀ to฀
satisfaction฀with฀WB฀courses.฀
WB฀Learning฀Better฀Than฀TC฀Learning฀
There฀ are฀ studies฀ showing฀ that฀ students฀in฀WB฀courses฀achieve฀better฀performance฀ than฀ in฀ TC฀ courses฀ (Bryan,฀
Campbell,฀ &฀ Kerr,฀ 2003;฀ Chou฀ &฀ Liu,฀
2005;฀ Lockyer,฀ Patterson,฀ &฀ Harper,฀
2001).฀Lockyer฀et฀al.฀studied฀the฀effect฀
of฀WB฀learning฀in฀undergraduate฀health฀
care฀ courses฀ and฀ concluded฀ that฀ WB฀
students฀scored฀higher฀than฀did฀TC฀stu-

dents.฀ Regarding฀ student฀ participation,฀
Lockyer฀ et฀ al.฀ found฀ that฀ WB฀ students฀
generated฀ higher฀ quality฀ discussion฀ by฀

providing฀ more฀ in-depth฀ content฀ and฀
references,฀whereas฀TC฀students฀generated฀ a฀ higher฀ quantity฀ of฀ discussion.฀
For฀ Bryant฀ et฀ al.,฀ the฀ subject฀ matter฀
was฀ an฀ introductory฀ information฀ system฀ course฀ for฀ undergraduate฀ students.฀
That฀ study฀ concluded฀ that฀ WB฀ learning฀ was฀ significantly฀ better฀ than฀ TC฀
learning฀ for฀ concept฀ tests,฀ TC฀ learning฀
was฀ marginally฀ better฀ than฀ WB฀ learning฀for฀group฀project,฀and฀WB฀learning฀
was฀just฀as฀effective฀as฀TC฀learning฀for฀
activity฀ folio.฀ Chou฀ and฀ Liu฀ measured฀
differences฀ in฀ student฀ performance฀ and฀
perception฀ between฀ WB฀ learning฀ and฀
TC฀learning฀for฀a฀high฀school฀IT-related฀
course.฀Chou฀and฀Liu฀reported฀that฀WB฀
learning฀was฀better฀than฀TC฀learning฀for฀
all฀variables฀for฀learning฀effectiveness.
TC฀Learning฀Better฀Than฀WB฀Learning
There฀are฀not฀many฀studies฀reporting฀
better฀ performance฀ from฀ TC฀ learning฀
compared฀ with฀ WB฀ learning.฀ Sweeney฀
and฀ Ingram฀ (2001)฀ investigated฀ marketing฀ students’฀ perceived฀ learning฀
effectiveness฀ in฀ WB฀ and฀ TC฀ learning.฀
Sweeney฀ and฀ Ingram฀ found฀ that฀ TC฀
learning฀ was฀ perceived฀ to฀ have฀ higher฀
learning฀ effectiveness฀ in฀ a฀ tutorial฀ setting.฀Bryan฀et฀al.฀(2003)฀found฀that฀TC฀
learning฀was฀marginally฀better฀than฀WB฀
learning฀ for฀ group฀ projects.฀ Maki฀ and฀
Maki฀ (2002)฀ compared฀ the฀ test฀ scores฀
between฀WB฀ and฀TC฀ learning฀ in฀ introductory฀psychology฀courses,฀as฀moderated฀by฀students’฀comprehension฀skills.฀
Maki฀ and฀ Maki฀ determined฀ that฀ students฀with฀higher฀comprehension฀skills฀
performed฀ better฀ in฀ WB฀ than฀ in฀ TC฀
courses.฀However,฀comprehension฀skills฀
were฀ not฀ significantly฀ associated฀ with฀
satisfaction,฀and฀all฀students,฀regardless฀
of฀their฀comprehension฀skills,฀preferred฀
TC฀to฀WB฀courses.฀
Effects฀of฀Student฀Characteristics
I฀ report฀ recent฀ research฀ findings฀ of฀
the฀ effects฀ of฀ student฀ characteristics฀ on฀
performance฀ and฀ perception฀ for฀ WB฀
and฀ TC฀ learning.฀ Wang฀ and฀ Newlin’s฀
(2000)฀study฀about฀psychology฀students฀
revealed฀ no฀ student฀ demographic฀ differences฀between฀WB฀and฀TC฀learning.฀

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Bryan฀ et฀ al.’s฀ (2003)฀ study฀ determined฀
that฀ academic฀ standing฀ (measured฀ by฀
tertiary฀ entrance฀ score)฀ significantly฀
affected฀ performance.฀ Alternatively,฀
Jones฀et฀al.฀(2005)฀found฀that฀academic฀
standing฀ (as฀ measured฀ by฀ GPA),฀ age,฀
work฀hours,฀and฀previous฀courses฀had฀no฀
effect฀on฀students’฀performance฀for฀WB฀
and฀ TC฀ learning฀ in฀ an฀ undergraduate฀
telecommunication฀ course.฀ Jones฀ et฀ al.฀
did฀not฀consider฀gender฀and฀ethnicity฀as฀
predictors.฀ As฀ suggested฀ by฀ theoretical฀
analyses฀ (Prinsen,฀ Volman,฀ &฀ Terwel,฀
2007)฀and฀experimental฀research฀results฀
(Arbaugh฀ 2000;฀ Lu,฀ Yu,฀ &฀ Liu,฀ 2003;฀
Wallace฀ &฀ Clariana,฀ 2005;฀ Wernet,฀
Olliges,฀ &฀ Delicath,฀ 2000),฀ gender฀ and฀
ethnicity฀ may฀ have฀ significant฀ effects฀
on฀performance฀difference฀between฀WB฀
and฀TC฀learning฀in฀regard฀to฀procedural฀
knowledge,฀ which฀ deserves฀ research฀
attention.฀ In฀ a฀ study฀ comparing฀ performance฀ difference฀ between฀ a฀ paper฀ test฀
and฀an฀online฀test฀for฀an฀undergraduate฀
information฀systems฀course฀(Wallace฀&฀
Clariana),฀ researchers฀ discovered฀ that฀
non-White฀ female฀ participants฀ scored฀
the฀ lowest฀ for฀ online฀ tests฀ on฀ the฀ midterm,฀but฀the฀highest฀for฀online฀tests฀for฀
the฀final.฀However,฀Wallace฀and฀Clariana฀
only฀investigated฀the฀difference฀between฀
paper฀ and฀ online฀ tests,฀ not฀ the฀ difference฀ between฀ WB฀ and฀ TC฀ learning.฀ In฀
other฀ words,฀ the฀ treatment฀ difference฀
was฀ not฀ about฀ WB฀ and฀ TC฀ instruction,฀
but฀just฀about฀the฀medium฀for฀test฀delivery.฀ When฀ the฀ investigation฀ target฀ was฀
WB฀ learning฀ only฀ (i.e.,฀ no฀ comparison฀
between฀ WB฀ and฀ TC฀ learning),฀ Lu฀ et฀
al.฀ concluded฀ that฀ learning฀ style,฀ gender,฀ age,฀ job฀ status,฀ year฀ of฀ admission,฀
online฀experience,฀and฀MIS฀preparation฀
had฀no฀effect฀on฀student฀performance฀in฀
an฀ MBA฀ or฀ MIS฀ course.฀ In฀ Lu฀ et฀ al.’s฀
study,฀the฀only฀student฀characteristic฀that฀
had฀ a฀ significant฀ effect฀ was฀ ethnicity,฀
which฀identified฀Whites฀as฀having฀better฀
performance฀ than฀ Blacks฀ in฀WB฀ courses.฀In฀another฀WB-only฀study,฀Arbaugh฀
showed฀ that฀ older฀ female฀ students฀ may฀
have฀stronger฀leaning฀experiences฀in฀WB฀
courses.฀ Nevertheless,฀ Arbaugh฀ only฀
covered฀ students’฀ perception,฀ not฀ their฀
actual฀performance.฀Wernet฀et฀al.฀studied฀
social฀work฀students’฀satisfaction฀in฀WB฀
and฀TC฀courses฀and฀concluded฀that฀older฀
nontraditional฀students฀found฀WB฀learning฀more฀appealing฀and฀had฀higher฀sat฀

isfaction฀ with฀ it.฀A฀ meta-analysis฀ study฀
regarding฀ gender฀ differences฀ on฀ computer-supported฀ collaborative฀ learning฀
concluded฀ that฀ WB฀ courses฀ provided฀ a฀
more฀ equitable฀ discussion฀ environment฀
in฀ which฀ women฀ felt฀ more฀ comfortable฀
participating฀(Prinsen฀et฀al.).฀
In฀summary,฀the฀majority฀of฀research฀
results฀ from฀ existing฀ literature,฀ which฀
indicates฀ that฀WB฀ learning฀ is฀ as฀ effective฀ as฀ or฀ equivalent฀ to฀ TC฀ learning฀
for฀student฀performance.฀However,฀it฀is฀
not฀ clear฀ for฀ most฀ studies฀ whether฀ the฀
subject฀matter฀is฀declarative฀knowledge,฀
procedural฀ knowledge,฀ or฀ a฀ mixture฀ of฀
both.฀When฀TC฀learning฀was฀considered฀
as฀ more฀ effective฀ than฀ WB฀ learning,฀
it฀ was฀ for฀ perceived฀ learning,฀ group฀
project,฀and฀satisfaction.฀Regarding฀student฀ characteristics,฀ some฀ studies฀ have฀
shown฀that฀age฀(Jones฀et฀al.,฀2005;฀Lu฀et฀
al.,฀2003),฀learning฀style฀(Lu฀et฀al.),฀and฀
prior฀knowledge฀and฀skills฀(Jones฀et฀al.;฀
Lu฀et฀al.)฀are฀not฀significantly฀associated฀
with฀performance฀in฀WB฀or฀TC฀courses,฀
although฀age฀may฀be฀a฀factor฀for฀satisfaction฀ (Arbaugh,฀ 2000;฀ Wernet฀ et฀ al.,฀
2000).฀For฀other฀characteristics,฀such฀as฀
academic฀standing,฀gender,฀and฀ethnicity,฀there฀are฀mixed฀or฀uncertain฀results.฀
For฀academic฀standing฀as฀a฀performance฀
predictor,฀Bryan฀et฀al.฀(2003)฀reported฀it฀
to฀be฀significant,฀but฀Jones฀et฀al.฀reported฀ it฀ to฀ be฀ insignificant.฀ Similarly,฀ for฀
ethnicity฀ as฀ a฀ performance฀ predictor,฀
Lu฀ et฀ al.฀ reported฀ it฀ to฀ be฀ significant,฀
but฀ Wang฀ and฀ Newlin฀ (2000)฀ reported฀
it฀ to฀ be฀ insignificant.฀ As฀ for฀ gender฀
as฀ a฀ performance฀ predictor,฀ studies฀ for฀
gender฀effect฀have฀focused฀on฀Web฀students฀only฀(Lu฀et฀al.),฀test฀medium฀only฀
(Wallace฀&฀Clariana,฀2005),฀or฀declarative฀ knowledge฀ only฀ (Scheines฀ et฀ al.,฀
2005).฀ The฀ effect฀ of฀ gender฀ on฀ performance฀difference฀between฀WB฀and฀TC฀
learning฀ for฀ technical฀ subjects฀ has฀ not฀฀
been฀determined.฀
Statement฀of฀the฀Problem
In฀ the฀ present฀ research,฀ I฀ investigated฀ the฀ effect฀ of฀ student฀ characteristics฀
(GPA,฀ethnicity,฀gender,฀hit฀rate,฀and฀read฀
rate),฀ delivery฀ modes฀ (WB฀ or฀TC),฀ and฀
evaluation฀ methods฀ (problem-solving฀
or฀ multiple-choice฀ questions)฀ for฀ the฀
overall฀ performance฀ of฀ students฀ (final฀
exam฀ score)฀ in฀ technical฀ undergradu-

ate฀courses.฀The฀predictor฀variables฀and฀
dependent฀variable฀are฀fully฀described฀in฀
the฀Method฀section.฀The฀significance฀of฀
this฀ research฀ is฀ threefold.฀ First,฀ educators฀need฀to฀understand฀the฀effectiveness฀
of฀ WB฀ learning฀ for฀ different฀ students฀
in฀ different฀ subjects.฀ The฀ present฀ study฀
sheds฀ light฀ on฀ the฀ effectiveness฀ of฀ WB฀
learning฀ on฀ technical฀ subjects฀ such฀ as฀
programming฀ and฀ information฀ system฀
development.฀Technical฀ learning,฀ by฀ its฀
nature,฀ fits฀ the฀ definition฀ of฀ procedural฀
knowledge.฀ There฀ are฀ many฀ aspects฀ of฀
technical฀ learning฀ that฀ can฀ be฀ difficult฀
to฀ deliver฀ by฀ way฀ of฀ Web฀ pages.฀ For฀
example,฀ debugging,฀ as฀ an฀ important฀
skill฀for฀students฀to฀master฀in฀programming฀ classes,฀ may฀ be฀ more฀ effectively฀ taught฀ in฀ a฀ face-to-face฀ laboratory฀
environment.฀ Alternatively,฀ the฀ logical฀
understanding฀of฀programming฀falls฀into฀
the฀ area฀ of฀ higher฀ order฀ skills,฀ which฀
is฀ claimed฀ to฀ be฀ an฀ effective฀ learning฀
objective฀ for฀ WB฀ courses฀ (Kao,฀ 2002).฀
In฀the฀present฀study,฀I฀aimed฀to฀find฀the฀
overall฀effectiveness฀of฀WB฀learning฀for฀
technical฀subjects,฀which฀have฀both฀pros฀
and฀ cons฀ for฀ WB฀ delivery.฀ Second,฀ the฀
present฀study฀provides฀guidance฀for฀the฀
pedagogy฀ of฀ WB฀ courses฀ for฀ technical฀ subjects.฀ Programming฀ courses฀ are฀
usually฀ difficult฀ for฀ students฀ to฀ master.฀ Understanding฀ how฀ different฀ question฀ formats฀ can฀ promote฀ learning฀ is฀
beneficial฀to฀instructors’฀teaching฀plans.฀
The฀ treatment฀ of฀ evaluation฀ method฀ in฀
the฀ present฀ study฀ provides฀ information฀
about฀ this฀ issue.฀ The฀ third฀ contribution฀
of฀the฀present฀research฀is฀understanding฀
the฀effect฀of฀GPA,฀gender,฀and฀ethnicity฀
on฀ performance฀ difference฀ for฀ procedural฀ knowledge฀ between฀ WB฀ and฀ TC฀
learning,฀which฀has฀not฀been฀confirmed฀
in฀the฀literature.฀
METHOD
The฀ present฀ research฀ is฀ an฀ empirical฀
study฀ using฀ data฀ from฀ an฀ undergraduate฀ elective฀ programming฀ course฀ that฀ I฀
taught฀for฀2฀years฀and฀application฀development฀ using฀ Visual฀ Basic.฀ I฀ collected฀
data฀ from฀ class฀ records฀ and฀ students’฀
records฀in฀the฀university฀system.฀The฀predictor฀ variables฀ included฀ students’฀ gender,฀ ethnicity,฀ GPA,฀ hit฀ rate,฀ read฀ rate,฀
delivery฀ mode,฀ and฀ evaluation฀ method.฀
The฀ dependent฀ variable฀ was฀ students’฀
July/August฀2009฀

325

final฀ examination฀ scores฀ at฀ the฀ end฀ of฀
a฀ semester.฀ I฀ used฀ analyses฀ of฀ variance฀
(ANOVAs)฀ and฀ regression฀ analyses฀ as฀
the฀statistical฀tools฀for฀this฀research.฀

Downloaded by [Universitas Maritim Raja Ali Haji] at 22:56 11 January 2016

Participants
Participants฀ were฀ 364฀ students฀ from฀
six฀WB฀and฀three฀TC฀courses฀in฀2฀academic฀ years฀ (221฀ WB฀ students,฀ 143฀
TC฀ students).฀ Tables฀ 1–3฀ provide฀ the฀
descriptive฀statistics฀for฀participants,฀by฀
ethnicity,฀ gender,฀ delivery฀ method,฀ and฀
evaluation฀ method.฀ The฀ course฀ was฀ an฀
undergraduate฀ elective฀ programming฀
class฀for฀MIS฀majors฀using฀ASP.Net฀to฀
develop฀ Web฀ applications.฀ I฀ designed฀
and฀taught฀all฀the฀WB฀and฀TC฀sections.฀
The฀ prerequisite฀ for฀ enrolling฀ in฀ the฀
targeted฀ class฀ was฀ a฀ passing฀ grade฀ in฀
an฀ advanced฀ Visual฀ Basic฀ class.฀ The฀
only฀ requirement฀ for฀ enrolling฀ in฀ WB฀
courses฀ was฀ Internet฀ access.฀ Students฀
chose฀ freely฀ whether฀ to฀ enroll฀ in฀ WB฀
or฀TC฀courses.฀During฀the฀study฀period,฀
there฀ were฀ no฀ cases฀ in฀ which฀ students฀
could฀not฀enroll฀in฀a฀WB฀or฀TC฀course฀
because฀the฀section฀was฀full.฀
Treatment
I฀ designed฀ the฀ WB฀ course฀ using฀
WebCT.฀ The฀ main฀ page฀ of฀ the฀ WB฀
course฀has฀the฀icons฀of฀syllabus,฀assignments,฀ PowerPoint฀ slides,฀ exams฀ and฀
quizzes,฀discussion฀board,฀e-mail,฀sample฀programs,฀lab฀exercises,฀and฀a฀calendar.฀The฀WB฀course฀divided฀into฀seven฀
sections.฀ Students฀ were฀ advised฀ to฀ finish฀ each฀ section฀ following฀ a฀ flowchart฀
that฀outlined฀step฀by฀step฀what฀to฀do฀by฀
when.฀ PowerPoint฀ slides฀ were฀ annotated฀but฀had฀no฀sound.฀Each฀section฀had฀a฀
follow-up฀quiz฀that฀students฀had฀to฀take฀
by฀a฀certain฀deadline.฀Follow-up฀quizzes฀
were฀open-book฀and฀open-note.฀Correct฀
answers฀to฀quizzes฀were฀available฀from฀
WebCT฀after฀the฀deadline.฀Because฀quiz฀
questions฀ were฀ randomized฀ from฀ a฀ test฀
bank,฀the฀chance฀of฀two฀students฀getting฀
the฀ same฀ questions฀ in฀ a฀ quiz฀ was฀ slim.฀
Quiz฀ records฀ show฀ that฀ approximately฀
95%฀of฀students฀finished฀their฀quizzes฀on฀
time.฀ Students฀ accessed฀ quiz฀ questions฀
and฀ their฀ answers฀ after฀ the฀ deadline,฀
even฀though฀they฀did฀not฀take฀the฀quiz.฀
Laboratory฀ exercises฀ were฀ designed฀
for฀ students฀ to฀ practice฀ programming฀
concepts฀ and฀ techniques.฀ WB฀ students฀
326฀

Journal฀of฀Education฀for฀Business

were฀ advised฀ to฀ do฀ their฀ lab฀ exercises฀
in฀ one฀ of฀ the฀ student฀ labs฀ any฀ time฀ by฀
a฀ certain฀ deadline.฀Although฀ there฀ was฀
no฀ way฀ for฀ me฀ to฀ check฀ whether฀ students฀ finished฀ their฀ laboratory฀ exercises,฀ that฀ follow-up฀ quiz฀ questions฀ were฀
partially฀ based฀ on฀ laboratory฀ exercises฀
provided฀incentive฀for฀students฀to฀work฀
on฀ laboratory฀ exercises฀ on฀ their฀ own.฀
WB฀ students฀ were฀ encouraged฀ to฀ email฀ the฀ instructor฀ whenever฀ they฀ had฀
questions฀or฀problems฀with฀the฀WebCT฀
system.฀Some฀students฀complained฀that฀
the฀WebCT฀ system฀ did฀ not฀ record฀ quiz฀
scores฀ correctly฀ or฀ the฀ screen฀ froze฀ up฀
after฀ a฀ few฀ questions.฀ I฀ allowed฀ WB฀
students฀ to฀ delete฀ approximately฀ 15%฀
of฀the฀lowest฀quiz฀scores฀to฀compensate฀
for฀ any฀ technical฀ problems฀ that฀ were฀
out฀ of฀ their฀ control.฀WB฀ students฀ were฀
required฀to฀come฀back฀to฀the฀classroom฀
to฀take฀all฀examinations฀in฀person.
The฀TC฀section฀of฀the฀course฀had฀all฀
the฀same฀teaching฀materials฀as฀the฀WB฀
section฀ except฀ for฀ a฀ few฀ differences.฀
First,฀I฀presented฀all฀PowerPoint฀slides฀
in฀the฀classroom,฀and฀second,฀I฀administered฀ all฀ quizzes฀ in฀ the฀ classroom.฀
Quiz฀ questions฀ were฀ also฀ randomized฀
in฀ the฀ lecture฀ section.฀ Third,฀ students฀
did฀their฀exercises฀in฀a฀laboratory฀environment฀that฀I฀monitored.฀I฀was฀available฀to฀answer฀student฀questions฀when฀
they฀were฀working฀on฀their฀exercises฀in฀
the฀laboratory.฀
Hypotheses฀for฀GPA,฀Ethnicity,฀
Gender,฀Hit฀Rate,฀and฀Read฀Rate
This฀ section฀ describes฀ GPA,฀ ethnicity,฀ gender,฀ hit฀ rate,฀ and฀ read฀ rate฀
as฀ the฀ predictor฀ variables฀ for฀ student฀
performance.฀ The฀ ethnicity฀ predictor฀
has฀ Black,฀ White,฀ Hispanic,฀ Indian฀ or฀
Middle฀Eastern,฀and฀Asian฀as฀variables฀
in฀ the฀ present฀ study.฀ I฀ observed฀ that฀
in฀ technical฀ subjects,฀ students฀ with฀ the฀
same฀ethnicity฀tended฀to฀collaborate฀and฀
assist฀one฀another.฀The฀factor฀of฀undergraduate฀ classes฀ is฀ likely฀ to฀ intensify฀
the฀ phenomenon฀ of฀ mutual฀ assistance฀
because฀ undergraduate฀ students฀ have฀
more฀ opportunities฀ to฀ stay฀ on฀ campus฀
than฀do฀graduate฀students.฀Because฀WB฀
learning฀is฀not฀yet฀common฀on฀the฀campus฀ on฀ which฀ this฀ experiment฀ was฀ carried฀ out,฀ undergraduate฀ students฀ who฀
enrolled฀in฀WB฀courses฀still฀had฀plenty฀

of฀opportunities฀to฀meet฀one฀another.฀In฀
technical฀WB฀courses,฀in฀which฀students฀
have฀to฀rely฀on฀themselves฀to฀be฀active฀
learners,฀students฀with฀the฀same฀ethnicity฀may฀develop฀their฀learning฀network฀
for฀collaboration.฀Considering฀all฀of฀the฀
aforementioned฀ issues,฀ I฀ hypothesized฀
TABLE฀1.฀Descriptive฀Statistics฀
for฀Categorical฀Variables฀(N฀=฀
364)
Variable฀

n

Ethnicity
฀ Black฀฀
฀ White฀
฀ Hispanic฀
฀ Indian฀or฀Middle฀Eastern฀
฀ Asian฀
Gender
฀ Male฀
฀ Female฀
Delivery฀method
฀ Web-based฀
฀ Traditional฀classroom฀
Evaluation฀method
฀ Problem฀solving฀
฀ Multiple฀choice฀

12
133
40
15
164
209
155
221
143
150
214

TABLE฀2.฀Students,฀by฀Delivery฀
and฀Evaluation฀Methods

Delivery฀
฀ method฀
Web-based฀฀
Traditional฀
฀ classroom฀

Evaluation฀method
Problem฀
solving฀

Multiple
choice

110฀

114

40฀

103

TABLE฀3.฀Ethnicity฀and฀Gender฀
Distribution฀for฀Web-based฀
(WB)฀and฀Traditional฀Classroom฀(TC)฀Students
Variable฀

TC฀(%)฀

Ethnicity
฀ Black฀฀
2.79฀
฀ White฀
31.46฀
฀ Hispanic฀
10.48฀
฀ Indian฀or฀Middle฀฀
฀ ฀ Eastern฀
4.89฀
฀ Asian฀
50.34฀
Gender฀
฀ Male฀
56.64฀
฀ Female฀
43.36฀

WB฀(%)

3.61
39.81
11.31
3.61
41.62
57.91
42.08

Downloaded by [Universitas Maritim Raja Ali Haji] at 22:56 11 January 2016

that฀ ethnicity฀ would฀ have฀ a฀ significant฀
effect฀ on฀ undergraduate฀ technical฀ WB฀
learning.฀ Regarding฀ gender฀ as฀ a฀ predictor฀ for฀ performance,฀ the฀ literature฀
has฀ not฀ provided฀ a฀ complete฀ picture.฀
I฀ hypothesized฀ there฀ would฀ be฀ a฀ significant฀ gender฀ effect฀ on฀ performance฀
between฀WB฀and฀TC฀students.฀
GPA฀is฀students’฀cumulative฀GPA฀up฀
to฀the฀semester฀they฀took฀the฀programming฀ course฀ under฀ investigation.฀ GPA฀
measures฀ students’฀ overall฀ academic฀
standing฀ on฀ the฀ basis฀ of฀ all฀ courses฀
that฀ they฀ have฀ taken฀ at฀ the฀ university.฀
Overall฀ academic฀ standing฀ indicates฀ a฀
student’s฀ discipline,฀ study฀ habit,฀ and฀
performance,฀which฀usually฀is฀a฀reliable฀
predictor฀ for฀ new฀ academic฀ endeavor.฀
Hit฀and฀read฀rates฀are฀variables฀for฀WB฀
students฀ only.฀ Hit฀ rate฀ is฀ the฀ number฀
of฀a฀WB฀student’s฀log-on฀sessions,฀and฀
read฀ rate฀ is฀ the฀ number฀ of฀ teaching฀
materials฀ a฀ WB฀ student฀ retrieves฀ to฀
read฀from฀the฀WB฀course.฀Hit฀and฀read฀
rates฀ measure฀ a฀ student’s฀ enthusiasm฀
to฀ access฀ course฀ materials฀ on฀ the฀Web.฀
I฀ hypothesized฀ that฀ GPA,฀ hit฀ rate,฀ and฀
read฀rate฀would฀be฀significant฀predictors฀
for฀performance฀in฀WB฀courses.
Hypothesis฀for฀Delivery฀Mode฀
and฀Evaluation฀Method
The฀ delivery฀ mode฀ of฀ WB฀ or฀ TC฀
learning฀ is฀ a฀ major฀ treatment฀ in฀ the฀
present฀ study.฀ I฀ hypothesized฀ that฀ different฀ delivery฀ modes฀ would฀ generate฀
different฀performance.฀The฀predictor฀of฀
evaluation฀method,฀as฀another฀treatment฀
in฀ the฀ present฀ study,฀ determines฀ the฀
question฀ format฀ in฀ the฀ midterm:฀ multiple-choice฀ or฀ problem-solving฀ questions.฀ Midterms฀ prepare฀ students฀ for฀
their฀final฀comprehensive฀examination.฀
Because฀ problem-solving฀ questions฀
involve฀ in-depth฀ analysis฀ of฀ problems฀
and฀ practice฀ on฀ solution฀ development,฀
I฀ hypothesized฀ that฀ problem-solving฀
questions฀ would฀ be฀ associated฀ with฀
higher฀overall฀performance฀than฀would฀
multiple-choice฀questions.฀
Overall฀Performance฀Difference
The฀ total฀ score฀ in฀ the฀ final฀ comprehensive฀ examination฀ was฀ used฀ as฀ the฀
dependent฀variable฀in฀the฀present฀study.฀
The฀ final฀ comprehensive฀ examination฀
was฀ the฀ same฀ for฀ all฀ students฀ in฀ all฀


semesters.฀ The฀ final฀ comprehensive฀
examination฀ had฀ a฀ variety฀ of฀ question฀
formats฀ including฀ multiple฀ choice,฀
problem฀ solving,฀ programming,฀ and฀
concept฀ definitions.฀ I฀ chose฀ to฀ use฀ the฀
total฀score฀rather฀than฀the฀final฀grade฀as฀
the฀dependent฀variable฀because฀the฀total฀
score฀was฀more฀compatible฀among฀different฀sections฀than฀was฀the฀final฀grade,฀
which฀ may฀ have฀ to฀ be฀ normalized฀ in฀
some฀sections.฀
Analytical฀Procedure
The฀first฀step฀in฀the฀data฀analysis฀process฀ was฀ to฀ check฀ student฀ distribution฀
in฀terms฀of฀gender,฀ethnicity,฀GPA,฀and฀
total฀ score฀ between฀WB฀ and฀TC฀ learning.฀ I฀ applied฀ an฀ANOVA฀ to฀ determine฀
whether฀ there฀ was฀ a฀ significant฀ GPA฀
and฀total฀score฀difference฀between฀WB฀
and฀ TC฀ learning.฀ In฀ the฀ second฀ step,฀ I฀
applied฀ multiple฀ regression฀ analyses฀ to฀
the฀entire฀data฀set฀with฀all฀variables.฀In฀
the฀third฀step,฀I฀applied฀multiple฀regression฀analyses฀to฀the฀data฀subsets฀of฀WB฀
and฀ TC฀ learning.฀ In฀ the฀ fourth฀ step,฀ I฀
applied฀ multiple฀ regression฀ analyses฀ to฀
the฀ student฀ subgroups฀ of฀ low,฀ medium,฀
and฀ high฀ GPA.฀ All฀ normal฀ probability฀
plots฀ for฀ regression฀ models฀ showed฀ no฀
sign฀ of฀ assumption฀ violation฀ and฀ problematic฀residues.฀

1,฀the฀present฀study฀had฀a฀small฀sample฀
size฀ for฀ Black฀ (n฀ =฀ 12),฀ Hispanic฀ (n฀ =฀
40),฀and฀Indian฀or฀Middle฀Eastern฀(n฀=฀
15)฀ students.฀ To฀ check฀ for฀ significant฀
mean฀ differences฀ for฀ GPA฀ and฀ total฀
score฀ between฀WB฀ and฀ TC฀ students,฀ I฀
performed฀ an฀ANOVA.฀ Table฀ 4฀ shows฀
the฀ maximums,฀ minimums,฀ standard฀
deviations,฀ and฀ means฀ for฀ GPA฀ and฀
total฀score,฀as฀classified฀by฀WB฀and฀TC฀
learning.฀The฀mean฀differences฀between฀
WB฀and฀TC฀learning฀for฀GPA฀and฀score฀
are฀ not฀ significant.฀ The฀ insignificant฀
total฀score฀difference฀between฀WB฀and฀
TC฀ learning฀ confirms฀ those฀ research฀
results฀from฀the฀literature฀claiming฀WB฀
learning฀ as฀ equivalent฀ to฀ TC฀ learning฀
for฀ learning฀ procedural฀ knowledge.฀
Table฀5฀shows฀the฀descriptive฀statistics฀
for฀the฀variables฀hit฀rate฀and฀read฀rate฀in฀
WB฀learning.฀
GPA฀as฀Significant฀Predictor฀for฀
All฀Students,฀WB฀Students,฀and฀
TC฀Students
Table฀ 6฀ shows฀ the฀ regression฀ results฀
for฀all฀students฀in฀the฀data฀set.฀Model฀1.1฀
in฀Table฀6฀has฀all฀the฀predictor฀variables.฀
TABLE฀4.฀Descriptive฀Statistics฀
for฀GPA฀(Predictor)฀and฀Score฀
(Dependent฀Variable)

RESULTS

Statistics฀

GPA฀ Total฀score฀

General฀Data฀Distribution

Maximum฀
Minimum฀
SD฀ ฀
M฀฀ ฀
M฀Difference
฀ WB฀
฀ TC฀
฀ p฀฀

4.00฀
1.67฀
0.52฀
2.86฀

102.10
28.33
12.53
71.23

2.85฀
2.86฀
.82฀

71.36
71.01
.79

Tables฀ 1–3฀ show฀ the฀ student฀ distribution฀ by฀ ethnicity,฀ gender,฀ delivery฀
method,฀ and฀ evaluation฀ method฀ in฀ the฀
entire฀ data฀ set.฀ There฀ were฀ 364฀ students฀in฀the฀entire฀data฀set฀in฀which฀the฀
majority฀ was฀ Asian฀ (164)฀ and฀ White฀
(133).฀There฀were฀more฀male฀(n฀=฀209)฀
and฀WB฀ (n฀ =฀ 221)฀ students฀ than฀ there฀
were฀female฀(n฀=฀155)฀and฀TC฀(n฀=฀143)฀
students฀ in฀ the฀ entire฀ data฀ set.฀ As฀ for฀
the฀ evaluation฀ method฀ shown฀ in฀ Table฀
2,฀ the฀ data฀ set฀ has฀ more฀ students฀ with฀
multiple-choice฀ questions฀ (n฀ =฀ 217)฀
than฀ with฀ problem-solving฀ questions฀
(n฀ =฀ 150)฀ in฀ midterm฀ examinations.฀
Comparing฀ethnicity฀and฀gender฀distribution฀for฀WB฀and฀TC฀students฀in฀Table฀
3,฀ the฀ main฀ difference฀ is฀ the฀ higher฀
percentage฀ of฀ White฀ students฀ and฀ the฀
lower฀ percentage฀ of฀ Asian฀ students฀ in฀
WB฀ courses.฀ Also,฀ as฀ shown฀ in฀ Table฀

Note. WB฀=฀Web-based;฀TC฀=฀traditional฀
classroom.

TABLE฀5.฀Descriptive฀Statistics฀
for฀Hit฀and฀Read฀Variables฀for฀
Web-based฀Students
Statistics฀
Maximum฀
Minimum฀
SD฀ ฀
M฀฀ ฀

Hit฀
583.00฀
33.00฀
179.34฀
87.62฀

Read
62.00
0.00
36.89
16.27

July/August฀2009฀

327

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Because฀GPA฀is฀the฀dominant฀predictor,฀
I฀removed฀it฀from฀Model฀1.2฀to฀reveal฀the฀
significance฀for฀other฀variables.฀Models฀
1.1฀ and฀ 1.2฀ are฀ significant,฀ but฀ Model฀
1.2฀had฀a฀small฀adjusted฀R2฀(.037).฀Only฀
predictors฀with฀a฀significance฀level฀of฀≤฀
.05฀were฀listed฀in฀regression฀results.฀In฀
Model฀1.1,฀which฀is฀the฀model฀with฀all฀
predictors฀for฀all฀students,฀only฀GPA฀is฀a฀
significant฀ predictor฀ at฀ the฀ significance฀
level฀ of฀ zero,฀ and฀ it฀ has฀ a฀ standardized฀
coefficient฀of฀.57.฀In฀Model฀1.2,฀which฀
has฀all฀predictors฀except฀GPA฀for฀all฀students,฀White฀has฀positive฀effect.฀In฀other฀
words,฀when฀GPA฀is฀ignored,฀White฀students฀tend฀to฀have฀higher฀scores.฀
Table฀ 7฀ shows฀ the฀ regression฀ results฀
for฀WB฀students.฀In฀Model฀2.1฀(with฀all฀
predictors),฀the฀model฀is฀significant,฀F(1)฀
=฀0,฀p฀=฀0.฀Again,฀GPA฀is฀the฀only฀significant฀predictor฀at฀a฀significance฀level฀of฀
zero.฀The฀results฀from฀Model฀2.1฀(WB)฀
are฀similar฀to฀those฀from฀Model฀1.1฀(all฀
students)฀ with฀ GPA฀ as฀ the฀ only฀ highly฀
significant฀and฀positive฀predictor.฀Model฀
2.2฀ (without฀ GPA฀ for฀ WB฀ students)฀ is฀
also฀similar฀to฀Model฀1.2฀(without฀GPA฀
for฀all฀students),฀ignoring฀the฀Black฀and฀
Indian฀or฀Middle฀Eastern฀effects฀because฀
of฀their฀small฀sample฀sizes.฀
Table฀ 8฀ shows฀ the฀ regression฀ results฀
for฀TC฀students.฀Model฀3.1฀is฀the฀model฀
with฀all฀predictors฀for฀TC฀students.฀The฀
model฀ is฀ highly฀ significant,฀ F(3)฀ =฀ 0฀
(different฀predictors฀have฀different฀p฀values;฀ see฀ Table฀ 8),฀ with฀ a฀ high฀ adjusted฀
R2฀(.462).฀Female,฀problem฀solving,฀and฀
GPA฀ are฀ the฀ three฀ significant฀ predictors,฀ which฀ have฀ –.16,฀ .267,฀ and฀ .612฀
as฀ the฀ standardized฀ coefficients,฀ respectively.฀ The฀ standardized฀ coefficients฀ in฀
Model฀ 3.1฀ indicate฀ the฀ following:฀ (a)฀
Female฀ students฀ in฀ TC฀ courses฀ tend฀ to฀
have฀low฀scores;฀(b)฀problem฀solving฀as฀
the฀evaluation฀method฀is฀associated฀with฀
high฀scores;฀and฀(c)฀GPA฀is฀still฀the฀best฀
predictor฀ for฀ score.฀ Comparing฀ Model฀
3.1฀ (all฀ predictors฀ for฀ TC)฀ with฀ Model฀
2.1฀ (all฀ predictors฀ for฀ WB฀ students),฀ I฀
noticed฀that฀the฀prediction฀power฀of฀GPA฀
is฀ stronger฀ (β =฀ .612)฀ in฀ TC฀ courses฀
than฀ in฀WB฀ (β฀ =฀ .549)฀ courses.฀Whereas฀ female฀ and฀ problem฀ solving฀ have฀ no฀
significant฀ effect฀ on฀ WB฀ learning,฀ they฀
respectively฀ have฀ significantly฀ negative฀
and฀positive฀effects฀on฀TC฀learning.฀The฀
insignificance฀ of฀ female฀ and฀ problem฀
solving฀on฀WB฀learning฀may฀be฀because฀
328฀

Journal฀of฀Education฀for฀Business

of฀the฀flexibility฀of฀learning฀pace฀in฀WB฀
courses,฀ which฀ eliminates฀ the฀ learning฀ difficulties฀ for฀ some฀ students฀ in฀TC฀
courses.฀In฀Model฀3.2,฀female฀and฀problem฀ solving฀ are฀ still฀ the฀ significant฀ predictors฀for฀TC฀learning฀after฀the฀removal฀
of฀the฀GPA฀predictor.฀
Predictor฀Power฀of฀High,฀Medium,฀
and฀Low฀GPA
Because฀ GPA฀ is฀ a฀ highly฀ significant฀
predictor,฀ I฀ classified฀ students฀ into฀
high-,฀ medium-,฀ and฀ low-GPA฀ groups฀
to฀ perform฀ further฀ analyses:฀ high฀ GPA฀
≥฀ 3.1;฀ medium฀ GPA฀ ≥฀ 2.5,฀ but฀ ≤฀ 3.1;฀
and฀ low฀ GPA฀ ≤฀ 2.5.฀ Table฀ 9฀ shows฀

the฀regression฀results฀for฀the฀high-GPA฀
(Model฀4.1),฀medium-GPA฀(Model฀4.2),฀
and฀ low-GPA฀ (Model฀ 4.3)฀ groups.฀ All฀
models฀ are฀ highly฀ significant,฀ but฀ only฀
the฀high-GPA฀group฀has฀a฀decent฀adjusted฀R2฀(.302).฀The฀significant฀predictors฀
in฀the฀high-GPA฀group฀are฀Asian,฀problem฀ solving,฀ and฀ GPA.฀ All฀ significant฀
predictors฀ in฀ the฀ high฀ GPA฀ group฀ have฀
positive฀ standardized฀ coefficients.฀ In฀
other฀words,฀in฀the฀high-GPA฀group,฀the฀
predictors฀of฀Asian,฀GPA,฀and฀problem฀
solving฀ as฀ the฀ evaluation฀ method฀ have฀
a฀significant฀impact฀on฀performance.฀In฀
the฀ medium-GPA฀ group,฀ no฀ predictor฀
is฀ significant.฀ In฀ the฀ low-GPA฀ group,฀
no฀ predictor฀ has฀ a฀ positive฀ effect,฀ but฀

TABLE฀6.฀Regression฀Results฀for฀All฀Students

Model฀

Model฀
significance฀(F)฀

1.1฀(with฀all฀฀
฀ variables)
1.2฀(without฀
฀ ฀GPA)฀
฀ ฀
฀ ฀


df฀


Adjusted฀R2฀


Variable,฀*p฀

Standardized
฀coefficients

0.000฀

1฀

.323฀

GPA,฀0฀

0.001฀




3฀




.037฀




Black,฀.031฀
White,฀.008฀
Indian฀or฀Middle฀฀
Eastern,฀.037฀

.57
–.113
.140
.109

*

p฀≤฀.05

TABLE฀7.฀Regression฀Results฀for฀Web-based฀Students

Model฀

Model฀
significance฀(F)฀

2.1฀(with฀all฀฀
฀ variables)
2.2฀(without฀
฀ ฀GPA)฀


df฀


Adjusted฀R2฀


Variable,฀*p฀

0.000฀

1฀

.298฀

GPA,฀0฀

0.004฀


2฀


.041฀


Black,฀.071฀
White,฀.012฀

Standardized
฀coefficients
.549
–.121
.17

*

p฀≤฀.05

TABLE฀8.฀Regression฀Results฀for฀Traditional฀Classroom฀Students

Model฀

Model฀
significance฀(F)฀

3.1฀(with฀all฀฀
฀ variables)฀
฀ ฀
3.2฀(without฀
฀ ฀GPA)฀
*

p฀≤฀.05

0.000฀


0.001฀



df฀


Adjusted฀R2฀

3฀


2฀


.462฀


.086฀



Variable,฀*p฀

Standardized
coefficients

Women,฀.011฀
–.160
Problem฀solving,฀0฀
.267
GPA,฀0฀
.612
Women,฀.05฀
–.159
Problem฀solving,฀.001฀ .264

TABLE฀9.฀Regression฀Results฀for฀All฀Students,฀Classified฀by฀GPA

Model฀

Model฀

significance฀(F)฀ df฀

34.1฀(high฀GPA;฀฀
฀ GPA฀≥฀3.1;฀฀
n฀=฀118)฀
฀ ฀
฀ ฀
4.2฀(medium฀฀
฀ GPA;฀2.5฀≤฀
฀ GPA฀