EnhancingCountryEnvir't for Innovation 2

Enhancing
Country Environment
for
Innovation

Clarence J Mann, JD, Dr. jur.
University of Maryland
University College

Exchange Faculty Program
Universitas Terbuka – University of Maryland University College
UPBJJ JAKARTA 4 October 2009

Enhancing
Country Environment
for
Innovation
Clarence J. Mann, JD, Dr. jur.
University of Maryland University College
Graduate School of Management & Technology


Innovation Imperatives
• For the Country –
Increasing Productivity and Standards
of Living for All
•For the Enterprise –
Increasing Productivity and Competitive
Advantage
in an
Intensely Competitive Global
Environment

National Comparative Advantage
“Innovation and Imagination give
an economy or a company that
extra edge. Today, wealth is
generated by new Ideas”
Goh Chok Tong, former Prime Minister,
Singapore

Difficult to Measure Innovation?

Countries Vary Significantly

• Quantitatively – e.g., patents, proportion of
scientists and engineers; different types (e.g.,
soft and hard)

• Qualitatively – e.g., innovation intensity
– Complex Process – i.e., ability to create and
then commercialize new products, processes
– shifting the innovation frontier (Porter)
– “Healthy rate of innovation” – Porter
– Effects – depend on users perspective

What is Innovation?
• New combinations applied in the
market place
• Ability of Individuals, Companies and
Entire Nations to Continuously Create
Their Desired Future
• Process of –

– Harvesting Knowledge
– Generating New Products, Services,
Processes & Business Models
– Applying to Change Existing “Ways”

Innovation Occurs
at
All Aspects & Levels of Society







R&D Centers
Enterprises
Government Agencies
Educational Institutions
Provincial & City Government

Rural Areas & Villages

Types of Innovation
• Products/Services & Processes
• Operations & Management
• Public & Private Sectors
• Sustainable & Disruptive Effects
8

Global Drivers of Innovation
Nations & Enterprises Alike

1. Intensifying Competition @ business
models, technology, value propositions

2. Diversity of Geography @ scattered
centers of excellence - transparency

3. Multiplicity of Value Networks @ chess
game, locking in advantages

9

Question to Consider
What Should Guide
Nations & Enterprises
in
Building Innovative Capacity?
• Holistic Systems Thinking
• National Priorities

Three Part Analysis
I.

Systems Models - addressing
issues holistically

II. Building Country Climate for
Innovation
III. Strengthening Enterprise
Innovative Capacity

11

Part I.

Systems Models
for Assessing the Climate
of

Innovation
1. Social Process Model @
Country Environments

2. Corporate Process Model @
Organizational Environments

Three Complementary
Societal Realms
Goods &
Services


Protect &
Structure

Cultural
Commonality

Market
Preferences

Economic
Commonality
Foundational
Pole

Significating
Pole

Social
Process
Model


Rules of
Conduct

Policy
Direction

Political
Commonality

Public
Infrastructure

Organizational
Pole
13

Social Process Model
Rationale
Comprehensive – all societal aspects

Universal – every society
Analytical – critical components
Relational – 3 functional perspectives
Interactive – 3 inter-dependent realms
Transparent – underlying dynamics,
not institutions
14

Component Subsets
Fractals of Parent Dynamic
Contain All Three Poles
Reveal Depth and Nuance
Enable Multi-Level
Analysis

Nine Dynamics
within Three Societal 9.
Symbol
Realms


Significating
Pole

Cultural
Commonality
7.
Wisdom

8.
Style

3.
Distribution

Societal
Dynamics

6.
Welfare


Economic
Commonality

3 Realms

Political
Commonality

1.
Resources

Foundational
Pole

2.
Production

4.
Order

5.
Justice

Organizational
16
Pole

Multi
Multi--level View of
Social Process
Dynamics

Symbol

Communication
Modes

Final
Meanings

Significating
Pole

Religious
Beliefs

Aesthetic
Expression

Cultural
Societal
Commonality Recognition
Style

Wisdom
Useful skills

Consumption
Preferences

Distribution
Property
Claims

Exchange
Mechanisms

Economic
Technological
Commonality
Resources
Resources
Natural
Resources

Foundational
Pole

Accumulated
Knowledge

Social
Process

Management
Systems

3 Realms

Production
Assets

Production
Processes

Significant
Engagement

Welfare
Secure
Existence

Legal Base

Production

Human
Resources

Decisional
Patterns

Basic Roles

Political
Freedoms

Political
Commonality

Executive
Authority

Order
Common
Defense

Justice
Domestic
Tranquility

Constructed using Fractals of each higher level

Legislative
Consensus

Judicial
Procedures

Organizational
17Pole

Significating
Dynamic

Symbol
Cultural
Commonality
Wisdom

Distribution

Social
Process

Economic
Commonality
Resources

Foundational
Dynamic

Style

Production

Corporations as
Mirror Images of
Society – with
Parallel Dynamics

Welfare
Political
Commonality

Order

Culture

Justice

Organizational
Dynamic

Corporate
Process
Operations

Administration

18

Part II

Country
Environment
Analysis

Country Innovation Indicators
9.
9.
Symbol

Societal Goals:
Improving Quality
of Life for All
[‘Progress’ Mindset]

Cultural
Commonality

7. Scientific literacy,,
R&D/Discovery- oriented
[Experimental Mindset]

7.
Wisdom

3. Market Size,
[Sophisticated,
3.
Demanding
Distribution
Buyers]

8.
Style

COUNTRY
ENVIRONMENT
ANALYSIS

Economic
Commonality
1.
Resources

1.

6.
6.
Welfare

National Commitment:
Favorable Regulatory
Regime, Incentives,
[National Strategy]

Political
Commonality
2.
Production

Skilled Labor, Technological Readiness,
Supporting Networks of
Industries [Reliable
Infrastructure]

8. Societal Recognition,
Achievement & Risk-Oriented;
income inequality acceptable;
[Collaborative Linkages]

2. Risk Capital, unfettered competition;
results-oriented mngt.,
e.g., kaizen, Six Sigma
[Management Systems]

4.
Order

5.
Justice

4. Transparent markets; 5. Rationale, transparent decision-making;
consistent, predictable
Stable, predictable
system of anti-trust law
system of governance;
& property rights
[Stable Governance] 20
[Effective Institutions]

Author – Dr. Clarence J. Mann, UMUC – Oct. 12, 2008

Three Rules
Significating
Dynamic

for Assessing
Country
Environments

Cultural
Commonality

Rule of Effectiveness
Collaborative Trust

Social
Process
Economic
Commonality

Political
Commonality

Rule of Market

Rule of Law

Competitiveness

Stability/Predictability

Foundational
Pole

Organizational
21
Pole

Three Complementary Realms
in Tension
Complementary
Dynamics
Goods &
Services

Protect &
Structure

Cultural
Commonality

Market
Preferences

Policy
Direction

Social
Process

Economic
Commonality

Rules of
Conduct

Dynamics
in Tension
Cultural
Commonality

Political
Commonality

Public
Infrastructure

Significating
Dynamic

Social
Process
Economic
Commonality
Foundati onal
Dynamic

Political
Commonality
Organizational
Dynamic

22

Ideological Tension
Among the Three Realms
• Economic Realm – functional rationality:
Efficiency vs. fairness
• Political Realm – legitimacy: informed
Consensus vs. coerced acceptance
• Cultural Realm – harmony, identity
High vs. low trust
23

Innovating
Society In Transition

Significating
Pole

Cultural
Traditional Values

Societal
Tensions
Economic
Creative Destruction
Foundational
Pole

Political
Shifting Alliances
Organizational
Pole
24

Harmonizing 3 Realms
• Supportive Industry Clusters
• Promote Centers of Excellence
• Encourage FDI Inflows
• Align Institutions
• Societal Commitment –
“Running in a New Direction”

Part III
Enterprise
Analysis

Significating
Dynamic

Symbol
Cultural
Commonality
Wisdom

Distribution

Social
Process

Economic
Commonality
Resources

Foundational
Dynamic

Style

Production

Corporations as
Mirror Images of
Society – with
Parallel Dynamics

Welfare
Political
Commonality

Order

Culture

Justice

Organizational
Dynamic

Corporate
Process
Operations

Administration

27

Organizational Profile Indicators
What symbolizes
organizational
Identity
identity?
Corporate
Culture

How are skills and
innovation enhanced?

How is customer
value delivered?

Learning

Marketing

What standards must
resources meet?

Style

Corporate
Process

Corporate
Operations
Resources

How do employees
& stakeholders
interrelate?

Production

Mission

What values guide
the decisional
process?

Corporate
Administration
Controlling

Policy-Making

How are critical
How to ensure improving
How are decisions
productivity?
monitored & controlled? decisions made?
28

Performing a Corporate
Innovation Audit
Aligning Nine Dimensions
of

Organizational Dynamics
with

Corporate Vision

Innovation Organizational Audit
Four Steps
1. Practical Vision – Images of Success
2. Assess Future-Critical Gaps/Needs
Especially Core Competencies
3. Assess Country-Specific
Environmental Constraints
4. Build Strategic Pathway

Significating
Dynamic

Symbol

Culture

Cultural
Commonality
Wisdom

Corporate
Process

Style
Operations

Country

Administration

Environment

Distribution
Economic
Commonality
Resources
Foundational
Dynamic

Production

Welfare
Political
Commonality

Order

Justice
Organizational
Dynamic

Envisioned Corporate Profile

Gaps
Culture

Triangulating the
Corporate Future
for Innovation

Corporate
Process
Operations

Administration

Present Corporate Profile
31

Triangulating
Future Organizational Requirements
Two Assessments
1. Present Capacity of Firm
vs. Future-Critical Needs
2. Future Organizational Needs
vs. Country Environment
32

Organizational Innovation
Indicators
9
Identity
Corporate
Culture

7) Continually
enhancing skills and
innovative thinking

3) Improving
customer
value?

7
Learning

3
Marketing

8) Promoting synergy
among employees. &
stakeholders

8
Style

Corporate
Process

Corporate
Operations
1
Resource
s

9) Building an
organizational ethos
of innovation

2
Production

6
Mission/
Vision

6) Future-oriented
guidance of risks/
returns across
portfolio

Corporate
Administration
4
Controlling

5
Policy Making

1) Improving quality
2) Continually im- 4) Tracking and
standards for all inputs proving productivity controlling decisions

5) Building credible
leadership
33

Author - Dr. Clarence J. Mann, UMUC – Oct. 12, 2008

Part I

Organizational Constraints
• Limited Vision
• Reluctant Leadership
• Short Term Thinking
• Investment Costs
• Organizational Rigidities
34

Strategic Innovation Dimensions
1. Internal Focus – strengthen innovative
capacity of the firm
2. Location Focus – leverage the firm’s
environment - multiple locations?
3. Alliance Focus – build the firm’s
international value network
35

Consider Now
the Nine Corporate Dynamics
for Building Innovation
Capacity

36

Org’l Innovation Dynamics
Corporate Operations
• Resources Dynamic – quality standards
• Production Dynamic – kaizen, Six Sigma
• Marketing Dynamic – customer value

37

Org’l Innovation Dynamics
Corporate Administration
• Controlling Dynamic – measuring
appropriate results
• Policy-Making Dynamic – credible
leadership
• Mission/Vision Dynamic – balanced values
38

Org’l Innovation Dynamics
Corporate Culture
• Learning Dynamic – enhancing
skills and creative thinking
• Style Dynamic – promoting synergy
• Identity Dynamic – building
innovation ethos
39

Significating
Dynamic

Symbol

Culture

Cultural
Commonality
Wisdom

Corporate
Process

Style
Operations

Country

Administration

Environment

Distribution
Economic
Commonality
Resources
Foundational
Dynamic

Production

Welfare
Political
Commonality

Order

Justice
Organizational
Dynamic

Envisioned Corporate Profile

Gaps
Culture

Triangulating the
Corporate Future
for Innovation

Corporate
Process
Operations

Administration

Present Corporate Profile
40

Questions & Comments

41