THE STRATEGIES OF GOVERNMENT TOURISM OFFICE OF KARANGANYAR TO PROMOTE KARANGANYAR TOURISM.
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THE STRATEGIES OF GOVERNMENT TOURISM
OFFICE OF KARANGANYAR TO PROMOTE
KARANGANYAR TOURISM
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
By:
Siti Fatimah
C9311068
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2015
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MOTTO
“Kebahagiaan adalah mereka yang berani bermimpi dan
berani berkorban demi mewujudkan impiannya”
Leon Joseph
“Do best to get the best”
The writer
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DEDICATION
I would like to dedicate this final project report for:
My Beloved Parents, Father and Mother
My Lovely Sister
My Dearest Husband
All of my friends
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ACKNOWLEDGEMENT
First of all I want to give thanks to Allah SWT for guiding me in finishing
this final project report. I would like to say thanks to:
1. The Dean of Faculty of Letters and Fine Arts, Sebelas Maret University,
Drs. Riyadi Santosa, M.Ed., Ph.D.
2. The Head of English Diploma Program, Yusuf Kurniawan, S.S, M.A. for
his guidance, support and motivation.
3. My Final Project Supervisor, Dra. Rara Sugiarti, M.Tourism. thank a lot
for the helps, great care, patience and guidance. I apologize for every
mistake that I’ve done.
4. My Academic Supervisor, M. Taufiq Al-Ma’un, SS, MA, thank you for
your advice, support, spirit and guidance.
5. All lecturers in English Diploma Program who taught me patiently. The
staff, especially Mrs. Heni, who shared her knowledge and helped me
during study.
6. The Head of Tourism Office of Karanganyar, Drs. Istar Yulianto, MM.
Thank you for the opportunity for me to do the job training.
7. All of the staff, especially in Karanganyar Tourism Office. I am glad to
have a new family there.
8. My beloved family, my parents and my sister, thank for supporting me.
9. My dearest husband, Joko Wahyono, thank you for your love.
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ABSTRACT
Siti Fatimah, 2015. The Strategies of Government Tourism Office of
Karanganyar to Promote Karanganyar Tourism. English Diploma
Program, Faculty of Letters and Fine Arts, UNS.
This final project report was written based on the job training which
was done by the writer in Karanganyar Tourism Office on June 2014. The
objectives during the job training were to describe Karanganyar Tourism
Office, to identify the problem faced by the writer during the job training, to
find out the solution, and to describe the strategies of Tourism Office of
Karanganyar in promoting Karanganyar tourism.
The writer worked in four divisions of the Karanganyar Tourism
Office. They are cultural division, tourism marketing division, tourism
attraction division, and administration division. During the job training there
were many problems faced by the writer, such as translating tourism
brochures, answering telephone, visiting tourism attractions. The solutions to
solve the problems as follows: in translating brochures need an explanation
technique, answering the telephone needs to be supported by visiting
Karanganyar Tourism Office, and when visiting the tourism attractions in
Karanganyar the writer should be accompaniment by the staff to get more
information about the tourism attraction. In promoting tourism attraction,
Karanganyar Tourism Office has four strategies. They are promoting tourism
attraction, coordinating with other entertainment places, carrying out annual
“Putra-putri Lawu”, and holding local events and participating in national
events.
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TABLE OF CONTENTS
TITLE .......................................................................................................
i
APPROVAL OF CONSULTANT ..........................................................
ii
APPROVAL OF THE BOARD OF EXAMINERS ..............................
iii
MOTTOES ................................................................................................
iv
DEDICATION ..........................................................................................
v
PREFACE .................................................................................................
vi
ACKNOWLEDGEMENT .......................................................................
vii
ABSTRACT ..............................................................................................
ix
TABLE OF CONTENTS .........................................................................
x
CHAPTER I : INTRODUCTION
A. Background ..............................................................................
1
B. Objectives .................................................................................
3
C. Benefits ....................................................................................
3
CHAPTER II : LITERATURE REVIEW
A. Tourism
1. Definition of Tourism ..........................................................
4
2. Kinds of Tourism ................................................................
5
3. The Components of Tourism ...............................................
9
B. Promotion
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1. Definition of Promotion ....................................................
x
11
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2. The Element of Marketing Economic System ..................
11
3. The Composition of promotion Strategy............................
12
CHAPTER III : DISCUSSION
A. The General Description of Karanganyar Tourism Office …..
16
1. History of Karanganyar Tourism Office.. ............................
16
2. Vision and Mission...............................................................
17
3. Location …………………………………………………..
18
4. The Activities in Karanganyar Tourism Office …………...
18
a. Cultural Division …………………………….………
18
b. Tourism Marketing Division ………………………...
19
c. Tourism Attraction Division ……….………………..
21
d. Administration Division …………………………….
22
B. The Problems Faced by the writer during the job training and The
Solution ……………………………………………………..
22
C. The Strategies of Tourism Office of Karanganyar in Promoting
Tourism Attraction ………………………………………… ..
24
CHAPTER IV : CONCLUSION AND SUGGESTION
A. Conclusion ...............................................................................
27
B. Suggestion ................................................................................
28
BIBLIOGRAPHY ....................................................................................
30
APPENDICES ...........................................................................................
31
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digilib.uns.ac.id
THE STRATEGIES OF GOVERNMENT TOURISM
OFFICE OF KARANGANYAR TO PROMOTE
KARANGANYAR TOURISM
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
By:
Siti Fatimah
C9311068
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2015
commit to user
i
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commit to user
ii
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commit to user
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MOTTO
“Kebahagiaan adalah mereka yang berani bermimpi dan
berani berkorban demi mewujudkan impiannya”
Leon Joseph
“Do best to get the best”
The writer
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iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
DEDICATION
I would like to dedicate this final project report for:
My Beloved Parents, Father and Mother
My Lovely Sister
My Dearest Husband
All of my friends
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
vi
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ACKNOWLEDGEMENT
First of all I want to give thanks to Allah SWT for guiding me in finishing
this final project report. I would like to say thanks to:
1. The Dean of Faculty of Letters and Fine Arts, Sebelas Maret University,
Drs. Riyadi Santosa, M.Ed., Ph.D.
2. The Head of English Diploma Program, Yusuf Kurniawan, S.S, M.A. for
his guidance, support and motivation.
3. My Final Project Supervisor, Dra. Rara Sugiarti, M.Tourism. thank a lot
for the helps, great care, patience and guidance. I apologize for every
mistake that I’ve done.
4. My Academic Supervisor, M. Taufiq Al-Ma’un, SS, MA, thank you for
your advice, support, spirit and guidance.
5. All lecturers in English Diploma Program who taught me patiently. The
staff, especially Mrs. Heni, who shared her knowledge and helped me
during study.
6. The Head of Tourism Office of Karanganyar, Drs. Istar Yulianto, MM.
Thank you for the opportunity for me to do the job training.
7. All of the staff, especially in Karanganyar Tourism Office. I am glad to
have a new family there.
8. My beloved family, my parents and my sister, thank for supporting me.
9. My dearest husband, Joko Wahyono, thank you for your love.
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
viii
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digilib.uns.ac.id
ABSTRACT
Siti Fatimah, 2015. The Strategies of Government Tourism Office of
Karanganyar to Promote Karanganyar Tourism. English Diploma
Program, Faculty of Letters and Fine Arts, UNS.
This final project report was written based on the job training which
was done by the writer in Karanganyar Tourism Office on June 2014. The
objectives during the job training were to describe Karanganyar Tourism
Office, to identify the problem faced by the writer during the job training, to
find out the solution, and to describe the strategies of Tourism Office of
Karanganyar in promoting Karanganyar tourism.
The writer worked in four divisions of the Karanganyar Tourism
Office. They are cultural division, tourism marketing division, tourism
attraction division, and administration division. During the job training there
were many problems faced by the writer, such as translating tourism
brochures, answering telephone, visiting tourism attractions. The solutions to
solve the problems as follows: in translating brochures need an explanation
technique, answering the telephone needs to be supported by visiting
Karanganyar Tourism Office, and when visiting the tourism attractions in
Karanganyar the writer should be accompaniment by the staff to get more
information about the tourism attraction. In promoting tourism attraction,
Karanganyar Tourism Office has four strategies. They are promoting tourism
attraction, coordinating with other entertainment places, carrying out annual
“Putra-putri Lawu”, and holding local events and participating in national
events.
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
TABLE OF CONTENTS
TITLE .......................................................................................................
i
APPROVAL OF CONSULTANT ..........................................................
ii
APPROVAL OF THE BOARD OF EXAMINERS ..............................
iii
MOTTOES ................................................................................................
iv
DEDICATION ..........................................................................................
v
PREFACE .................................................................................................
vi
ACKNOWLEDGEMENT .......................................................................
vii
ABSTRACT ..............................................................................................
ix
TABLE OF CONTENTS .........................................................................
x
CHAPTER I : INTRODUCTION
A. Background ..............................................................................
1
B. Objectives .................................................................................
3
C. Benefits ....................................................................................
3
CHAPTER II : LITERATURE REVIEW
A. Tourism
1. Definition of Tourism ..........................................................
4
2. Kinds of Tourism ................................................................
5
3. The Components of Tourism ...............................................
9
B. Promotion
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1. Definition of Promotion ....................................................
x
11
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2. The Element of Marketing Economic System ..................
11
3. The Composition of promotion Strategy............................
12
CHAPTER III : DISCUSSION
A. The General Description of Karanganyar Tourism Office …..
16
1. History of Karanganyar Tourism Office.. ............................
16
2. Vision and Mission...............................................................
17
3. Location …………………………………………………..
18
4. The Activities in Karanganyar Tourism Office …………...
18
a. Cultural Division …………………………….………
18
b. Tourism Marketing Division ………………………...
19
c. Tourism Attraction Division ……….………………..
21
d. Administration Division …………………………….
22
B. The Problems Faced by the writer during the job training and The
Solution ……………………………………………………..
22
C. The Strategies of Tourism Office of Karanganyar in Promoting
Tourism Attraction ………………………………………… ..
24
CHAPTER IV : CONCLUSION AND SUGGESTION
A. Conclusion ...............................................................................
27
B. Suggestion ................................................................................
28
BIBLIOGRAPHY ....................................................................................
30
APPENDICES ...........................................................................................
31
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