Program CSR Belum Optimal.

Pikiran Rakyat

A

0 Setasa
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o SeninZYXWVUTSRQPONMLKJIHGFEDCBA
o Minggu

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O D es

P ro g ra m CSR
Belum Optimal

H in g g a

A g u s tu s

C l R E B O N , ( P R ) .P ro g ra m
c o r p o r a te

2 0 1 1 ,

D a n a

y a n g

S u d a h

D ik u c u r k a n

R p

1 4 ,1

r iliu n

s o c ia l

r e s p o n s ib ility
( C S R ) y a n g d ila k s a n a k a n B U M N d a n B U M D ,

~

B A N K IN D O N E s iA

s e r ta p e r u s a h a a n s w a s ta , d in ila i m a s ih ja u h d a r i h a r a p a n .
P a d a h a l, d a n a C S R y a n g s u d a h
d ik u c u r k a n n ila in y a m e n c a p a i
tr iliu n a n r u p ia h s e tia p ta h u n nya.
M e n u ru t p e n g a m a t e k o n o m i
d a r i U n iv e r s ita s
P a d ja d ja r a n
(U n p a d ) B a n d u n g , P ro f. In a
P r im ia n a ,
sam pai
dengan
A g u s tu s 2 0 1 1 s a ja , d a n a C S R
y a n g s u d a h d ik u c u r k a n m e n c a p a i R p 1 4 , 1 tr iliu n .
" B e r a r ti, r a ta - r a ta s e tia p b u la n h a m p ir R p 2 tr iliu n . I tu
p o te n s iy a n g s a n g a t lu a r b ia s a ,
s a y a n g n y a b e lu m o p tim a l p e m a n f a a ta n n y a ,"
k a ta I n a P r im ia n a d a la m g e la r w ic a r a " O p tim a lis a s i
P e r a n C S R d a la m

M e n u n ja n g P e m b a n g u n a n B e r k e la n ju ta n
d i W ila y a h C ia y u m a ja k u n in g " ( C ir e b o n , I n d r a m a y u , M a ja le n g k a , K u n in g a n )
d i K a n to r B a n k I n d o n e s ia C ir e b o n , K a m is ( 1 5 / 1 2 ) .
S e la in I n a , g e la r w ic a r a y a n g
d ip a n d u D e p u ti B a n k I n d o n e s ia C ir e b o n B a m b a n g M u k ti
R iy a d i
ju g a
m e n g h a d ir k a n
n a ra su m b e r A se p H e rm a w a n ,
S e n io r C o m m u n ity
D e v e lo p m e n t P T T e lk o m .
P o te n s i C S R u n tu k w ila y a h
C ir e b o n
d a r i k a la n g a n
p e rb a n k a n s a ja , m e n u r u t
B a rn b a n g M u k ti, p a d a ta h u n 2 0 1 1

A N I

P E N G AM AT e ko n o m i U n p a d In a P r im ia n a

H erma wa n
bangunan

d a n Se n io r C o m m u n ity

D e ve lo p m e n t

m e n j a d i n a r a s u m b e r d a l a m g e l a r w i c a r a " O p tim a lis a s i P e r a n C S R d a l a m M e n
B e r ke la n ju ta n

d i W ila ya h C ia yu m a ja ku n in g "

d i K a n to r B a n k In d o n e s ia

N U N U N G rp W

P T T e lko m As e p
-g a n g P e m -

C ir e b o n , K a m is

( 1 5 / 1 2 ) .*

m e n c a p a i R p 7 ,5 m ilia r .
" S e k ita r 6 0 p e r s e n d a r i d a n a
C S R d is a lu r k a n k e s e k to r p r o d u k tif , s is a n y a u n tu k b id a n g
p e n d id ik a n , k e s e h a ta n , s o s ia l
d a n la in n y a ," k a ta B a m b a n g
P o te n s i C S R s e m u a B U M N ,
B U M D , d a n p e ru sa h a a n sw a sta , m e n u r u t K e tu a F o r u m C S R
C ia y u m a ja k u n in g , A n ita , b is a
b e r lip a t

banyak

S e la in

b e lu m

te r b a ta s n y a d a n a ju g a m e m b u a t p e n g a r u h n y a b e lu m te r a s a kan.

P a d a h a l, k a ta I n a , b a n y a k
s e k a li p e r a n y a n g b is a d im a in - .
k a n u n tu k m e n in g k a tk a n

n ila i

d a r i a n g k a R p 7 ,5 m i-

"B agi

p e m e r in ta h ,

banyak

s e k a li
p e lu a n g
yang
b is a
d im a n f a a tk a n u n tu k m e n u tu p i
k e k u ra n g a n

k a ta n y a .
T u m p a n g tin d ih

l) a r i s e m u a

per

a la n y a n g

m e n g e m u k a r r u ,k a
I n a ,s a tu
k a ta k u n c in y a y a k n i p e m e ta a n
s o s ia l.
" D e n g a n p e m e ta a n itu , k ita
b is a m e n g e ta h u i
m e n g id e n tif ik a s i
p e r m a s a la h a n n y a .

k e b u tu h a n ,

p o te n s i d a n
S e te la h itu ,

m enyusun
tin g k a t
p r io r ita s
p r o g r a m . B a r u la h a k s i d ila k u k a n , s e h in g g a b is a b e tu l- b e tu l
m e n in g k a tk a n n ila i S R , s e k a -

d a r iC S R .

lia r .
" T a p i s a m p a i s a a t in i, b e r a p a
se b e n a rn y a
n ila i C S R s e m u a
p e ru sa h a a n
s w a s ta d a n m ilik
p e m e r in ta h
m a s ih
d id a ta ,"

B e lu m o p tim a ln y a p r o g r a m
C S R , k a ta I n a , d is e b a b k a n o le h

f a k to r .

a d a n y a s in e r g i p e m e r in ta h d e n g a n p e r u s a h a a n , b a ik s w a s ta
m aupun B U M N dan B U M D ,

p ro g ra m -p ro g ra m

p e m e r in ta h ," k a ta n y a .
S e la m a in i, m e n u r u t
d ia ,
k a r e n a b e lu m te r in te g r a s i a n ta r a p r o g r a m p e m e r in ta h d a n
p r o g r a m C S R , a k h ir n y a te r ja d i

lig u s b is a m e n d o r o
g p e rk e m bangan
ekonom i
lo k a l," .
k a ta n y a .
K e b u tu h a n a k a n p e m e ta a n
ju g a
d iu n g k a p k a n
A sep
H e r m a w a n . N a m u ,m e n u r u t
A s e p , p e m e ta a n s o s ia l y a n g d ila k u k a n

h a ru s

b e n a r-b e n a r

te p a t.
tu m p a n g
tin d ih
p r o g r a m - ,,
" K a la u tid a k te p a ju g a s a m a
K a la u p u n
tid a k
tu m p a n g
s a ja tid a k m a n f a a t ' k a ta n y a .
. tin d ih , p r o g r a m
C S R b e lu m
P e n tin g n y a p e m e ta a n ju g a d ib e r k e la n ju ta n
a ta u p e n g a r u h u n g k a p k a n p e s e r ta g e la r w ic a r a
n a' an ka pendek.
la in n y a . ( A - 9 2 ) * * *
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K llp ln g

H um as

O npad

2011

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