Think Different Materi STI pert8a
E-Busines & E-Commerce
Williams, B.K, Stacy C. Sawyer (2007).
Using Information Technology: A
Practical Introduction to Computers &
Communications. Seventh Edition,
McGraw-Hill, New York. ISBN-13: 978-007-110768-6
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menjelaskan: pengertian e-business dan
e-commerce, jenis-jenis e-commerce (C2)
2
Outline Materi
• Databases & The Digital Economy: EBusiness & E-Commerce
• Using Databases to Help Make Decisions
3
E-Business
“The use of electronic network and assosiateed
technologies to enable, improve, enhance,
transform, or invent a business prosess or
business system to create superior value for
current or potential customer”
4
Databases & The Digital
Economy
• E-Commerce
– The buying and selling of products and
services through computer networks
– Examples of some e-tailers (electronic
retailers):
• www.amazon.com sells books and music online
• www.sees.com sells candy online
• www.ebay.com connects buyers with sellers online
using online auctions
8-5
Databases & The Digital
Economy
• Innovative e-tailer technologies make online
shopping easier
– One-click option
• Allows you to click on an item and immediately go to the
check-out process
– 360-degree images
• Allow you to see all sides of an item
– Order tracking
• Bar codes are assigned to items being shipped that allow
customers to check shipping progress via the internet
– Shop bots
• Are programs that help users search for a particular product
of service
8-6
Databases & The Digital
Economy
• Types of E-Commerce
– Business-to-business (B2B)
• A business sells to other businesses using the
internet or a private network to cut transaction
costs and increase efficiencies
– Business-to-consumer (B2C)
• A business sells goods or services to consumers
– Consumer-to-consumer (C2C)
• Consumers sell goods or services directly to other
consumers with the help of a third party, such as
eBay.
8-7
Using Databases to Help
Make Decisions
• What are the qualities of good
information?
– Correct and verifiable
– Complete yet concise
– Cost effective
– Current
– Accessible
8-8
Using Databases to Help
Make Decisions
• Most organizations have 6 departments to
which information must flow
– Research and development
– Production (or operations)
– Marketing and sales
– Accounting and finance
– Human resources (personnel)
– Information systems (IS)
• Information flows horizontally between
departments
8-9
Using Databases to Help
Make Decisions
• Besides the 6 departments, many organizations
also have 3 levels of management
– Strategic-level management
• Top managers concerned with strategic or long-term
planning and decisions
– Tactical-level management
• Middle level managers who make decisions to implement the
strategic goals set for the organization
– Operational-level management
• Low-level supervisors make daily operational decisions
• Information flows vertically between
management levels
8-10
Using Databases to Help
Make Decisions
• Decentralized Organizations – a new structure
– Employees increasingly telecommute – some staff
have no desk or office at work
– Employees communicate with each other more via
email than in person
– Companies use Groupware CSCW (computersupported cooperative work) systems to enable
cooperative work by groups of people
– The management structure is flattened as employees
are given more authority to make day-to-day
decisions
8-11
e-Business is Interdisciplinary
Marketing
Computer sciences
Consumer behavior and
psychology
Finance
Economics
Management
information systems
Accounting and
auditing
Management
Business law and
ethics
Others
Spectrum Value e-Busines
– Efficiency
Spectrum Value e-Busines
– Effectiveness
Spectrum Value e-Busines
• Reach
Spectrum Value e-Busines
– Structure
Konsep brick-and-morter menjelma menjadi click-and-morter telah
mengubah prilaku perusahaan dalam pendekatan bisnis
– Opportunity
Terbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi
menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya
teknologi baru dari masa kemasa
Williams, B.K, Stacy C. Sawyer (2007).
Using Information Technology: A
Practical Introduction to Computers &
Communications. Seventh Edition,
McGraw-Hill, New York. ISBN-13: 978-007-110768-6
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menjelaskan: pengertian e-business dan
e-commerce, jenis-jenis e-commerce (C2)
2
Outline Materi
• Databases & The Digital Economy: EBusiness & E-Commerce
• Using Databases to Help Make Decisions
3
E-Business
“The use of electronic network and assosiateed
technologies to enable, improve, enhance,
transform, or invent a business prosess or
business system to create superior value for
current or potential customer”
4
Databases & The Digital
Economy
• E-Commerce
– The buying and selling of products and
services through computer networks
– Examples of some e-tailers (electronic
retailers):
• www.amazon.com sells books and music online
• www.sees.com sells candy online
• www.ebay.com connects buyers with sellers online
using online auctions
8-5
Databases & The Digital
Economy
• Innovative e-tailer technologies make online
shopping easier
– One-click option
• Allows you to click on an item and immediately go to the
check-out process
– 360-degree images
• Allow you to see all sides of an item
– Order tracking
• Bar codes are assigned to items being shipped that allow
customers to check shipping progress via the internet
– Shop bots
• Are programs that help users search for a particular product
of service
8-6
Databases & The Digital
Economy
• Types of E-Commerce
– Business-to-business (B2B)
• A business sells to other businesses using the
internet or a private network to cut transaction
costs and increase efficiencies
– Business-to-consumer (B2C)
• A business sells goods or services to consumers
– Consumer-to-consumer (C2C)
• Consumers sell goods or services directly to other
consumers with the help of a third party, such as
eBay.
8-7
Using Databases to Help
Make Decisions
• What are the qualities of good
information?
– Correct and verifiable
– Complete yet concise
– Cost effective
– Current
– Accessible
8-8
Using Databases to Help
Make Decisions
• Most organizations have 6 departments to
which information must flow
– Research and development
– Production (or operations)
– Marketing and sales
– Accounting and finance
– Human resources (personnel)
– Information systems (IS)
• Information flows horizontally between
departments
8-9
Using Databases to Help
Make Decisions
• Besides the 6 departments, many organizations
also have 3 levels of management
– Strategic-level management
• Top managers concerned with strategic or long-term
planning and decisions
– Tactical-level management
• Middle level managers who make decisions to implement the
strategic goals set for the organization
– Operational-level management
• Low-level supervisors make daily operational decisions
• Information flows vertically between
management levels
8-10
Using Databases to Help
Make Decisions
• Decentralized Organizations – a new structure
– Employees increasingly telecommute – some staff
have no desk or office at work
– Employees communicate with each other more via
email than in person
– Companies use Groupware CSCW (computersupported cooperative work) systems to enable
cooperative work by groups of people
– The management structure is flattened as employees
are given more authority to make day-to-day
decisions
8-11
e-Business is Interdisciplinary
Marketing
Computer sciences
Consumer behavior and
psychology
Finance
Economics
Management
information systems
Accounting and
auditing
Management
Business law and
ethics
Others
Spectrum Value e-Busines
– Efficiency
Spectrum Value e-Busines
– Effectiveness
Spectrum Value e-Busines
• Reach
Spectrum Value e-Busines
– Structure
Konsep brick-and-morter menjelma menjadi click-and-morter telah
mengubah prilaku perusahaan dalam pendekatan bisnis
– Opportunity
Terbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi
menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya
teknologi baru dari masa kemasa