THE EFFECTIVENESS OF COMMUNICATION PLAN FOR BLOOD DONATION AT PMI KOTA SURAKARTA ( A Report in 2013).
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THE EFFECTIVENESS OF COMMUNICATION PLAN
FOR BLOOD DONATION AT PMI KOTA SURAKARTA
( A Report in 2013)
FINAL PROJECT REPORT
Submitted as Partial Requirement in Obtaining Degree in the
English Diploma Program, Faculty of Letter and Fine Arts
Sebelas Maret University
By
ASTER PASHA
C 9310014
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTER AND FINE ART
SEBELAS MARET UNIVERSITY
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2013
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MOTTO
“ There is a will, there is a way”
(The Writer)
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DEDICATION
This final project is dedicated to:
1. God
2. Jesus Christ
3. Family (Father, Mother, and
Brother)
4. Boyfriend
5. All of my friends
6. Public Relations Officer and staff
of PMI Kota Surakarta
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PREFACE
The writer praises God who has helped to finish this final project well.
Without His helping, the compiler may not be able to finish it well. The writer
also thanks the Final Project Supervisor Mr. M. Taufiq Al Ma'mun who has
guided the writer in order that the writer can understand how to construct this final
project.
The final project is written so that the reader can gain knowledge about the
effectiveness of communication plan for blood donation at PMI Kota Surakarta,
the writer presents it based on observations from a variety of sources. This final
project compiled by the writer in a variety of obstacles. Those obtacles may come
from authors as well as those coming from outside. But with patience and the help
of God, this writing can be resolved.
This paper contains “The Effectiveness of Communication Plan for Blood
Donation of PMI Kota Surakarta" that may be useful to society. Though this paper
may be less than perfect but it has a clear enough detail for the reader.
Hopefully, this final project can provide the reader greater insight.
Although this paper have advantages and disadvantages. Thank you.
commit to user
vi
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ACKNOWLEDGMENT
The writer can finish the final project report because of God’s blessing
although the writer found many obstacles. This final project report would not have
finished without the support of many people, therefore the writer would like to
thank to the following persons
1. Mr. Drs. Riyadi Santosa, M.Ed, Ph.D., the Dean of Faculty of Letters and
Fine Arts, Sebelas Maret University.
2. Mr. Yusuf Kurniawan, SS., M.A. as the Head of English Diploma
Program.
3. Mr. M. Taufiq Al Makmun, SS., M.A. as the supervisor of Final Project.
4. Dra. SK Habsari, M.Hum as the Academic Consultant
5. All lectures of English Diploma Program who has given the knowledge to
me.
6. All staff in Faculty of Letters and Fine Arts.
7. Public Relations division of PMI Kota Surakarta who has thaught me.
8. All staff and employee of PMI Kota Surakarta for the help.
9. My beloved family who have supported the writer about this Final Project,
my father, my mother and my brother Garnet Ezra.
10. My beloved best friend, Siput Brahmana.
11. My friends who fight in a final project team, Desi Setya Rini and Elisabeth
Clarissa A. M.
12. My friends of Diploma English Program 2010 Class A and Public
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Relation.
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13. I also express to everyone who cannot be mentioned one by one. I realize
that this final project has many weaknesses. The writer just can say thank
you for everything.
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ABSTRACT
Aster Pasha, 2013. The Effectiveness of Communication Plan for Blood Donation
at PMI Kota Surakarta, English Diploma Program, Faculty of Letters and Fine
Arts, UNS.
This final project was written based on the job training which was done by
the writer at PMI Kota Surakarta on 26 February 2013 until 25 May 2013. The
objectives are to describethe communication plan for blood donation used by PMI
Kota Surakarta and the effectiveness of the communication plan for blood
donation used by PMI Kota Surakarta.
During the job training, the writer tried to know what the communication
plans used by PMI Kota Surakarta are. The writer also took a part to do some
communication plan. The key message of the communication plan is blood
donation. People in Solo city and surrounding area are the target public. There are
eight ways done by PMI Kota Surakarta in doing communication plan. Each
communication plan has different time and place to attract blood donors.
By the observation and the interview done, the writer got the result that
communication plan conducted by PMI Kota Surakarta to attract donors can be
practically managed. It could be seen from the number of donors who donated
blood over the last 3 months had met the target or in a safe zone. The result can
also be seen from the tables. Eight of thirteen tables showed that people feel
interested to do blood donation because the communication plan done by PMI
Kota Surakarta. Even though, thereare some communication plans that are not
effective to attractthe attention ofdonors yet. It can be said that the communication
plan used by PMI Kota Surakarta is effective.
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TABLE OF CONTENTS
TITLE PAGE……………………………………………………………..... i
APPROVAL OF CONSULTANT……………………………………….....ii
APPROVAL OF THE BOARD OF EXAMINERS……….……………..... iii
MOTTO......................................................................................................... iv
DEDICATION............................................................................................... v
PREFACE….................................................................................................. vi
ACKNOWLEDGMENT................................................................................vii
ABSTRACT……………………………………………………………....... ix
TABLE OF CONTENTS………………………………………………....... x
CHAPTER I : INTRODUCTION..................................................................1
A. Background...................................................................... 1
B. Objectives........................................................................ 2
C. Benefits............................................................................ 2
D. Methodology……………………………….................. 3
CHAPTER II : LITERATURE REVIEW..................................................... 5
A. Public Relation................................................................. 5
B. Communication Plan........................................................ 6
C. Public………………………..………………………..... 7
D. PMI Kota Surakarta......................................................... 8
E. Blood Donation Unit of PMI Kota Surakarta……….... 9
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CHAPTER III : DISCUSSION...................................................................... 10
A. Blood Donor Unit at PMI Kota Surakarta……………. 10
B. Job Training Activities………………………..………... 11
C. The Communication Plan for Blood Donation
Used by PMI Kota Surakarta…................................. 12
D. The Effectiveness of Communication Plan for
Blood Donation Used by PMI Kota
Surakarta………………............................................ 18
CHAPTER IV :CONCLUSION AND SUGGESTION…………………... 28
A. Conclusion....................................................................... 28
B. Sugestion.......................................................................... 29
BIBLIOGRAPHY
APPENDICES
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THE EFFECTIVENESS OF COMMUNICATION PLAN
FOR BLOOD DONATION AT PMI KOTA SURAKARTA
( A Report in 2013)
FINAL PROJECT REPORT
Submitted as Partial Requirement in Obtaining Degree in the
English Diploma Program, Faculty of Letter and Fine Arts
Sebelas Maret University
By
ASTER PASHA
C 9310014
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTER AND FINE ART
SEBELAS MARET UNIVERSITY
commit to user
2013
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
“ There is a will, there is a way”
(The Writer)
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
DEDICATION
This final project is dedicated to:
1. God
2. Jesus Christ
3. Family (Father, Mother, and
Brother)
4. Boyfriend
5. All of my friends
6. Public Relations Officer and staff
of PMI Kota Surakarta
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
PREFACE
The writer praises God who has helped to finish this final project well.
Without His helping, the compiler may not be able to finish it well. The writer
also thanks the Final Project Supervisor Mr. M. Taufiq Al Ma'mun who has
guided the writer in order that the writer can understand how to construct this final
project.
The final project is written so that the reader can gain knowledge about the
effectiveness of communication plan for blood donation at PMI Kota Surakarta,
the writer presents it based on observations from a variety of sources. This final
project compiled by the writer in a variety of obstacles. Those obtacles may come
from authors as well as those coming from outside. But with patience and the help
of God, this writing can be resolved.
This paper contains “The Effectiveness of Communication Plan for Blood
Donation of PMI Kota Surakarta" that may be useful to society. Though this paper
may be less than perfect but it has a clear enough detail for the reader.
Hopefully, this final project can provide the reader greater insight.
Although this paper have advantages and disadvantages. Thank you.
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
ACKNOWLEDGMENT
The writer can finish the final project report because of God’s blessing
although the writer found many obstacles. This final project report would not have
finished without the support of many people, therefore the writer would like to
thank to the following persons
1. Mr. Drs. Riyadi Santosa, M.Ed, Ph.D., the Dean of Faculty of Letters and
Fine Arts, Sebelas Maret University.
2. Mr. Yusuf Kurniawan, SS., M.A. as the Head of English Diploma
Program.
3. Mr. M. Taufiq Al Makmun, SS., M.A. as the supervisor of Final Project.
4. Dra. SK Habsari, M.Hum as the Academic Consultant
5. All lectures of English Diploma Program who has given the knowledge to
me.
6. All staff in Faculty of Letters and Fine Arts.
7. Public Relations division of PMI Kota Surakarta who has thaught me.
8. All staff and employee of PMI Kota Surakarta for the help.
9. My beloved family who have supported the writer about this Final Project,
my father, my mother and my brother Garnet Ezra.
10. My beloved best friend, Siput Brahmana.
11. My friends who fight in a final project team, Desi Setya Rini and Elisabeth
Clarissa A. M.
12. My friends of Diploma English Program 2010 Class A and Public
commit to user
Relation.
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
13. I also express to everyone who cannot be mentioned one by one. I realize
that this final project has many weaknesses. The writer just can say thank
you for everything.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
ABSTRACT
Aster Pasha, 2013. The Effectiveness of Communication Plan for Blood Donation
at PMI Kota Surakarta, English Diploma Program, Faculty of Letters and Fine
Arts, UNS.
This final project was written based on the job training which was done by
the writer at PMI Kota Surakarta on 26 February 2013 until 25 May 2013. The
objectives are to describethe communication plan for blood donation used by PMI
Kota Surakarta and the effectiveness of the communication plan for blood
donation used by PMI Kota Surakarta.
During the job training, the writer tried to know what the communication
plans used by PMI Kota Surakarta are. The writer also took a part to do some
communication plan. The key message of the communication plan is blood
donation. People in Solo city and surrounding area are the target public. There are
eight ways done by PMI Kota Surakarta in doing communication plan. Each
communication plan has different time and place to attract blood donors.
By the observation and the interview done, the writer got the result that
communication plan conducted by PMI Kota Surakarta to attract donors can be
practically managed. It could be seen from the number of donors who donated
blood over the last 3 months had met the target or in a safe zone. The result can
also be seen from the tables. Eight of thirteen tables showed that people feel
interested to do blood donation because the communication plan done by PMI
Kota Surakarta. Even though, thereare some communication plans that are not
effective to attractthe attention ofdonors yet. It can be said that the communication
plan used by PMI Kota Surakarta is effective.
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
TABLE OF CONTENTS
TITLE PAGE……………………………………………………………..... i
APPROVAL OF CONSULTANT……………………………………….....ii
APPROVAL OF THE BOARD OF EXAMINERS……….……………..... iii
MOTTO......................................................................................................... iv
DEDICATION............................................................................................... v
PREFACE….................................................................................................. vi
ACKNOWLEDGMENT................................................................................vii
ABSTRACT……………………………………………………………....... ix
TABLE OF CONTENTS………………………………………………....... x
CHAPTER I : INTRODUCTION..................................................................1
A. Background...................................................................... 1
B. Objectives........................................................................ 2
C. Benefits............................................................................ 2
D. Methodology……………………………….................. 3
CHAPTER II : LITERATURE REVIEW..................................................... 5
A. Public Relation................................................................. 5
B. Communication Plan........................................................ 6
C. Public………………………..………………………..... 7
D. PMI Kota Surakarta......................................................... 8
E. Blood Donation Unit of PMI Kota Surakarta……….... 9
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CHAPTER III : DISCUSSION...................................................................... 10
A. Blood Donor Unit at PMI Kota Surakarta……………. 10
B. Job Training Activities………………………..………... 11
C. The Communication Plan for Blood Donation
Used by PMI Kota Surakarta…................................. 12
D. The Effectiveness of Communication Plan for
Blood Donation Used by PMI Kota
Surakarta………………............................................ 18
CHAPTER IV :CONCLUSION AND SUGGESTION…………………... 28
A. Conclusion....................................................................... 28
B. Sugestion.......................................................................... 29
BIBLIOGRAPHY
APPENDICES
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