A MULTIMODAL ANALYSIS OF MOTHERS’ REPRESENTATION IN DETTOL TELEVISION ADVERTISEMENTS - repository UPI S ING 1006168 Title

A MULTIMODAL ANALYSIS OF MOTHERS’ REPRESENTATION IN
DETTOL TELEVISION ADVERTISEMENTS

A Research Paper
Submitted in Partial Fulfillment of the Requirements of Bachelor’s Degree in
English Language and Literature Study Program

By
Diana Nur Fathimah
(1006168)

DEPARTMENT OF ENGLISH EDUCATION
FACULTY OF LANGUAGE AND ARTS EDUCATION
INDONESIA UNIVERSITY OF EDUCATION
2014

A Multi odal A alysis of Mothers’
Representation in Dettol Television
Advertisements

Oleh

Diana Nur Fathimah

Sebuah skripsi yang diajukan untuk memenuhi salah satu syarat memperoleh gelar
Sarjana pada Fakultas Pendidikan Ekonomi dan Bisnis

© Diana Nur Fathimah 2014
Universitas Pendidikan Indonesia
Oktober 2014

Hak Cipta dilindungi undang-undang.
Skripsi ini tidak boleh diperbanyak seluruhya atau sebagian,
dengan dicetak ulang, difoto kopi, atau cara lainnya tanpa ijin dari penulis.

PAGE OF APPROVAL
DIANA NUR FATHIMAH
A MULTIMODAL ANALYSIS OF MOTHERS’ REPRESENTATION IN
DETTOL TELEVISION ADVERTISEMENTS
Approved by:
Supervisor

Prof. Dr. Didi Sukyadi, M.A.
NIP 196706091994031003

The Head of Department of English Education

Faculty of Language and Arts Education
Indonesia University of Education

Prof. Dr. Didi Suherdi, M. Ed
NIP.196211011987121001