Hubungan Karakteristik Demografi Pekerja dengan Persepsi dan Frekuensi Konsumsi Minuman Suplemen di Kotamadya Bogor
HUBUNGAN KARAKTERISTIK DEMOGRAFI PEKERJA
DENGAN PERSEPSI DAN FREKUENSI KONSUMSI
MINUMAN SUPLEMEN DI KOTAMADYA BOGOR
O le h
A R I W IJA Y A T I
A . 301695
JU R U S A N G IZ I M A S Y A R A K A T D A N S U M B E R D A Y A K E L U A R G A
F A K U L T A S P E R T A N IA N
IN S T IT U T P E R T A N IA N B O G O R
1997
39
R IN G K A S A N
A R I W IJA Y A T I.
F re k u en si
H u b u n g a n K a r a k te ris tik D e m o g r a f i P e k e r ja d e n g a n P e r s e p s i d a n
K o n su m si
M in u m a n
S u p le m e n
di
K o ta m a d y a
B o g o r.
(D ib a w a h
b im b in g a n U J A N G S U M A R W A N d a n IK E U T A N Z IH A ).
T u ju a n p e n e litia n in i a d a la h u n tu k m e n g e ta h u i k a r a k te r is tik d e m o g ra fi, p o la
k o n s u m s i, m o tiv a s i d a n p e rs e p s i m e n g e n a i m a n fa a t m in u m a n s u p le m e n p a d a p e k e rja ,
m e n g e ta h u i h u b u n g a n a n ta ra k a ra k te ristik d e m o g ra fi d a n p e rs e p s i, d a n m e n g e ta h u i
h u b u n g a n a n ta r a k a r a k te r is tik d e m o g r a f i d a n f r e k u e n s i k o n s u m s i.
P e n e litia n
A p ril 1 9 9 7 .
m in u m a n
in i d ila k s a n a k a n
s u p le m e n
m in im a l 2
d ik u m p u lk a n
m e ru p a k a n
m enggunakan
k u e s io n e r.
m engenai
d i K o ta m a d y a B o g o r, d a ri b u la n
M a re t sa m p a i
R e s p o n d e n d a r i p e n e litia n a d a la h p e k e r ja d e w a s a y a n g m e n g k o n s u m s i
k a ra k te ris tik
resp o n d e n .
U n tu k
k a li p e r b u la n
d a ta
p rim e r
A n a lis is
in d iv id u ,
m e n g e ta h u i
yang
d a ta
p o la
pada
1 b u la n
d ip e ro le h
d ila k u k a n
k o n s u m s i,
hubungan
a n ta ra
te ra k h ir.
d a ri
D a ta
w aw a n c a ra
se c a ra
d e s k rip tif,
p e rs e p s i,
m o tiv a s i
k a ra k te ris tik
yang
la n g s u n g
pada
dan
d e m o g ra fi
d a ta
s ik a p
dengan
p e r s e p s i d a n f re k u e n s i k o n s u m s i d ig u n a k a n u ji k h i-k u a d r a t.
H a s il p e n e litia n m e n u n ju k k a n b a h w a m in u m a n s u p le m e n b a n y a k d ik o n s u m s i
o le h p e k e r ja p a d a s e la n g u s ia 2 6 - 3 0 ta h u n ( 2 9 .3 % ) , b e r je n is k e la m in p r ia ( 8 4 % ) ,
m e m ilik i
tin g k a t
p e n d id ik a n
SM A
( 5 1 .3 % ) ,
sudah
m e n ik a h
(7 4 % ),
dan
b e r p e n d a p a ta n < R p . 6 0 0 .0 0 0 p e r b u la n ( 7 8 .6 % ) d e n g a n j a m k e r ja 8 - 1 0 j a m s e h a r i.
M erek
m in u m a n
s u p le m e n y a n g p a lin g
banyak
d a e n g ( 8 3 .3 % ) d e n g a n a la s a n r a s a y a n g e n a k ( 3 4 % ) .
d ik o n s u m s i a d a la h
b o to l p e r b u la n , d e n g a n p e r s e n ta s e te r b e s a r p a d a s e la n g 2 - 5
M in u m a n
s u p le m e n
p e n g e lu a ra n
K on sum en
p a lin g
ra ta -ra ta
suka
banyak
u n tu k
d ik o n s u m s i
m ih u m a n
pada
s u p le m e n
m e m b a n d in g -b a n d in g k a n
K ra tin g
F re k u e n s i k o n s u m s i ra ta -ra ta 10
per
m e re k -m e re k
b o to l p e r b u la n (4 4 .7 % ) .
saat
le tih
(7 4 % )
b u la n n y a
m in u m a n
R p.
dengan
1 7 .9 0 0 ,- .
s u p le m e n
yang
b e r e d a r d i p a s a r , d a n m e r e k y a n g p a lin g s e r in g d ib a n d in g k a n a d a la h K ra tin g d a e n g
d an M -150.
M o tiv a s i u ta m a k o n s u m e n d a la m
m e n g k o n s u m s i m in u m a n s u p le m e n a d a la h
u n tu k k e s e h a ta n ( 5 2 % ), d iik u ti d e n g a n m o tiv a s i k e b u g a r a n ( 2 8 % ) .
S ik a p k o n s u m e n
te r h a d a p k la im m in u m a n s u p le m e n y a n g p a lin g s e rin g m u n c u l a d a la h p e r c a y a s e b e s a r
5 7 .3 % ,
sedangkan
8 8 .7 %
konsum en
m enganggap
p ro d u k
in i
b e rm a n faa t
bagi
k e s e h a ta n d a n 8 9 .3 % m e n g a n g g a p b e r m a n f a a t b a g i k e b u g a r a n tu b u h .
P e rs e p s i a ta u a n g g a p a n k o n s u m e n te n ta n g m in u m a n s u p le m e n b e rh u b u n g a n
d e n g a n je n is k e la m in d a n te m p a t b e k e rja k o n s u m e n , s e d a n g k a n tin g k a t p e n d id ik a n
dan
p e n d a p a ta n
s u p le m e n .
s e d ik it
b erh u b u n g a n
dengan
p erse p si
te n ta n g
m a n fa a t
m in u m a n
S ta tu s d a n u s ia k o n s u m e n s a m a s e k a li tid a k b e rh u b u n g a n d e n g a n p e rs e p s i
te n ta n g m a n fa a t m in u m a n s u p le m e n .
F re k u e n s i k o n s u m s i m in u m a n s u p le m e n k o n s u m e n tid a k b e rh u b u n g a n d e n g a n
p e rse p si
te rh a d a p
re sp o n d e n ,
m in u m a n
sedangkan
s u p le m e n .
p e k e rja a n ,
F re k u e n si
p e n d id ik a n ,
b e r h u b u n g a n d e n g a n f r e k u e n s i k o n s u m s i.
s ta tu s
b erh u b u n g a n
dan
je n is
dengan
k e la m in
u s ia
s e d ik it
P e n d a p a ta n s a m a se k a li tid a k b e rh u b u n g a n
d e n g a n k o n s u m s i m in u m a n s u p le m e n .
40
H U B U N G A N K A R A K T E R IS T IK D E M O G R A F I P E K E R JA
D EN G A N PERSEPSI D A N FREK U EN SI K O N SU M SI
M IN U M A N S U P L E M E N D I K O T A M A D Y A B O G O R
S k r ip s i
S e b a g a i sa la h s a tu s y a ra t u n tu k m e m p e r o le h g e la r
S a ija n a P e r ta n ia n p a d a F a k u lta s P e r ta n ia n
In stitu t P e rta n ia n B o g o r
O le h
A R I W IJA Y A T I
A .301695
JU R U S A N G IZ I M A S Y A R A K A T D A N S U M B E R D A Y A K E L U A R G A
F A K U L T A S P E R T A N IA N
IN S T IT U T P E R T A N IA N B O G O R
1997
41
Judul
: H U B U N G A N K A R A K T E R IS T IK D E M O G R A F I
P E K E R JA D E N G A N P E R S E P S I D A N F R E K U E N S I
K O N S U M S I M IN U M A N S U P L E M E N
D I K O TA M A D Y A BO G O R
N a m a M a h a s is w a
: A R I W IJA Y A T I
N om or Pokok
: A . 301695
M e n y e tu ju i
D o se n P e m b im b in g I
D o s e n P e m b im b in g II
D r. Ir. U ja n g S u m a r w a n . M .S c .
N IP .
Ir. I k f a T a n z ih a . M .S .
131578791
N I P .131628329
M e n g e ta h u i
T a n g g a l L u lu s :
:
3 Sep-tembe-r 1997
42
DENGAN PERSEPSI DAN FREKUENSI KONSUMSI
MINUMAN SUPLEMEN DI KOTAMADYA BOGOR
O le h
A R I W IJA Y A T I
A . 301695
JU R U S A N G IZ I M A S Y A R A K A T D A N S U M B E R D A Y A K E L U A R G A
F A K U L T A S P E R T A N IA N
IN S T IT U T P E R T A N IA N B O G O R
1997
39
R IN G K A S A N
A R I W IJA Y A T I.
F re k u en si
H u b u n g a n K a r a k te ris tik D e m o g r a f i P e k e r ja d e n g a n P e r s e p s i d a n
K o n su m si
M in u m a n
S u p le m e n
di
K o ta m a d y a
B o g o r.
(D ib a w a h
b im b in g a n U J A N G S U M A R W A N d a n IK E U T A N Z IH A ).
T u ju a n p e n e litia n in i a d a la h u n tu k m e n g e ta h u i k a r a k te r is tik d e m o g ra fi, p o la
k o n s u m s i, m o tiv a s i d a n p e rs e p s i m e n g e n a i m a n fa a t m in u m a n s u p le m e n p a d a p e k e rja ,
m e n g e ta h u i h u b u n g a n a n ta ra k a ra k te ristik d e m o g ra fi d a n p e rs e p s i, d a n m e n g e ta h u i
h u b u n g a n a n ta r a k a r a k te r is tik d e m o g r a f i d a n f r e k u e n s i k o n s u m s i.
P e n e litia n
A p ril 1 9 9 7 .
m in u m a n
in i d ila k s a n a k a n
s u p le m e n
m in im a l 2
d ik u m p u lk a n
m e ru p a k a n
m enggunakan
k u e s io n e r.
m engenai
d i K o ta m a d y a B o g o r, d a ri b u la n
M a re t sa m p a i
R e s p o n d e n d a r i p e n e litia n a d a la h p e k e r ja d e w a s a y a n g m e n g k o n s u m s i
k a ra k te ris tik
resp o n d e n .
U n tu k
k a li p e r b u la n
d a ta
p rim e r
A n a lis is
in d iv id u ,
m e n g e ta h u i
yang
d a ta
p o la
pada
1 b u la n
d ip e ro le h
d ila k u k a n
k o n s u m s i,
hubungan
a n ta ra
te ra k h ir.
d a ri
D a ta
w aw a n c a ra
se c a ra
d e s k rip tif,
p e rs e p s i,
m o tiv a s i
k a ra k te ris tik
yang
la n g s u n g
pada
dan
d e m o g ra fi
d a ta
s ik a p
dengan
p e r s e p s i d a n f re k u e n s i k o n s u m s i d ig u n a k a n u ji k h i-k u a d r a t.
H a s il p e n e litia n m e n u n ju k k a n b a h w a m in u m a n s u p le m e n b a n y a k d ik o n s u m s i
o le h p e k e r ja p a d a s e la n g u s ia 2 6 - 3 0 ta h u n ( 2 9 .3 % ) , b e r je n is k e la m in p r ia ( 8 4 % ) ,
m e m ilik i
tin g k a t
p e n d id ik a n
SM A
( 5 1 .3 % ) ,
sudah
m e n ik a h
(7 4 % ),
dan
b e r p e n d a p a ta n < R p . 6 0 0 .0 0 0 p e r b u la n ( 7 8 .6 % ) d e n g a n j a m k e r ja 8 - 1 0 j a m s e h a r i.
M erek
m in u m a n
s u p le m e n y a n g p a lin g
banyak
d a e n g ( 8 3 .3 % ) d e n g a n a la s a n r a s a y a n g e n a k ( 3 4 % ) .
d ik o n s u m s i a d a la h
b o to l p e r b u la n , d e n g a n p e r s e n ta s e te r b e s a r p a d a s e la n g 2 - 5
M in u m a n
s u p le m e n
p e n g e lu a ra n
K on sum en
p a lin g
ra ta -ra ta
suka
banyak
u n tu k
d ik o n s u m s i
m ih u m a n
pada
s u p le m e n
m e m b a n d in g -b a n d in g k a n
K ra tin g
F re k u e n s i k o n s u m s i ra ta -ra ta 10
per
m e re k -m e re k
b o to l p e r b u la n (4 4 .7 % ) .
saat
le tih
(7 4 % )
b u la n n y a
m in u m a n
R p.
dengan
1 7 .9 0 0 ,- .
s u p le m e n
yang
b e r e d a r d i p a s a r , d a n m e r e k y a n g p a lin g s e r in g d ib a n d in g k a n a d a la h K ra tin g d a e n g
d an M -150.
M o tiv a s i u ta m a k o n s u m e n d a la m
m e n g k o n s u m s i m in u m a n s u p le m e n a d a la h
u n tu k k e s e h a ta n ( 5 2 % ), d iik u ti d e n g a n m o tiv a s i k e b u g a r a n ( 2 8 % ) .
S ik a p k o n s u m e n
te r h a d a p k la im m in u m a n s u p le m e n y a n g p a lin g s e rin g m u n c u l a d a la h p e r c a y a s e b e s a r
5 7 .3 % ,
sedangkan
8 8 .7 %
konsum en
m enganggap
p ro d u k
in i
b e rm a n faa t
bagi
k e s e h a ta n d a n 8 9 .3 % m e n g a n g g a p b e r m a n f a a t b a g i k e b u g a r a n tu b u h .
P e rs e p s i a ta u a n g g a p a n k o n s u m e n te n ta n g m in u m a n s u p le m e n b e rh u b u n g a n
d e n g a n je n is k e la m in d a n te m p a t b e k e rja k o n s u m e n , s e d a n g k a n tin g k a t p e n d id ik a n
dan
p e n d a p a ta n
s u p le m e n .
s e d ik it
b erh u b u n g a n
dengan
p erse p si
te n ta n g
m a n fa a t
m in u m a n
S ta tu s d a n u s ia k o n s u m e n s a m a s e k a li tid a k b e rh u b u n g a n d e n g a n p e rs e p s i
te n ta n g m a n fa a t m in u m a n s u p le m e n .
F re k u e n s i k o n s u m s i m in u m a n s u p le m e n k o n s u m e n tid a k b e rh u b u n g a n d e n g a n
p e rse p si
te rh a d a p
re sp o n d e n ,
m in u m a n
sedangkan
s u p le m e n .
p e k e rja a n ,
F re k u e n si
p e n d id ik a n ,
b e r h u b u n g a n d e n g a n f r e k u e n s i k o n s u m s i.
s ta tu s
b erh u b u n g a n
dan
je n is
dengan
k e la m in
u s ia
s e d ik it
P e n d a p a ta n s a m a se k a li tid a k b e rh u b u n g a n
d e n g a n k o n s u m s i m in u m a n s u p le m e n .
40
H U B U N G A N K A R A K T E R IS T IK D E M O G R A F I P E K E R JA
D EN G A N PERSEPSI D A N FREK U EN SI K O N SU M SI
M IN U M A N S U P L E M E N D I K O T A M A D Y A B O G O R
S k r ip s i
S e b a g a i sa la h s a tu s y a ra t u n tu k m e m p e r o le h g e la r
S a ija n a P e r ta n ia n p a d a F a k u lta s P e r ta n ia n
In stitu t P e rta n ia n B o g o r
O le h
A R I W IJA Y A T I
A .301695
JU R U S A N G IZ I M A S Y A R A K A T D A N S U M B E R D A Y A K E L U A R G A
F A K U L T A S P E R T A N IA N
IN S T IT U T P E R T A N IA N B O G O R
1997
41
Judul
: H U B U N G A N K A R A K T E R IS T IK D E M O G R A F I
P E K E R JA D E N G A N P E R S E P S I D A N F R E K U E N S I
K O N S U M S I M IN U M A N S U P L E M E N
D I K O TA M A D Y A BO G O R
N a m a M a h a s is w a
: A R I W IJA Y A T I
N om or Pokok
: A . 301695
M e n y e tu ju i
D o se n P e m b im b in g I
D o s e n P e m b im b in g II
D r. Ir. U ja n g S u m a r w a n . M .S c .
N IP .
Ir. I k f a T a n z ih a . M .S .
131578791
N I P .131628329
M e n g e ta h u i
T a n g g a l L u lu s :
:
3 Sep-tembe-r 1997
42