Analisis Persepsi Pengusaha UMKM Terhadap Iklim Usaha Dalam Implementasi MEA di Kota Medan

ABSTRAK
PenelitianinibertujuanuntukmenganalisispersepsipengusahaUMKM
dalamimplementasi MEA danuntukmengetahuipermasalahanbagi UMKM di
kotaMedandenganmenggunakanmetode analisis deskriptif dalam bentuk tabel,
frekuensi, persentase, dan tabulasi silang (crosstab).Penelitianinimenggunakan
data primer dengankuisionerdanwawancaraterhadap 50 responden yang
terdiridariparapemilik UMKM dari Usaha Mikro, Usaha Kecil, dan Usaha
Menengah.
Hasildaripenelitianinimenunjukkanbahwapascapembentukan
MEA
masihbelummeningkatkandayabelimasyarakat
di
Kota
Medan.Dan
hasilsurveyterlihatsebanyak96%
parapemilik
UMKM
mengatakanbahwamasalahutamaterdapatpadapermodalanatauketerbatasan modal,
selanjutnya masalah faktor produksi dan tenaga kerja.
Kata Kunci: UMKM,MEA,AnalisisDeskriptif.

Universitas Sumatera Utara

ABSTRACT
The purpose of this study is to determine the role of Small Micro
Entrepreneurs (SME) in implementation Asean Economic Community(AEC) and
to find problems for the role of Small Micro Entrepreneurs (SME) in Medan by
using Descriptive analysis methodin the form of tables, frequencies, percentages
and cross tabulation (cross-tabs).With primary data from questionnaires and
interview with 50 respondents who are the owner of SMEs.
The result of this study showed that after implementation AEC is not yet
growth the power of buy people in Medan city. And result survey showed 96%
owners of SMEs said that especially problem is capital or limited capital, next the
problem is about factor production and labor.
Keywords: SMEs, AEC, Descriptive analysis.

Universitas Sumatera Utara