After the spotlight.
The
Jakarta Post
o Se/asa
h5
~
o Mar
6
21
OApr
0 Rabu
7
22
0 Kamis
0 Jumat
o Sabtu
12
8
9
10
11
23
24
25
26
• Me; OJun
OJul'
0 Ags
Nothing lasts forever, n
model. Having gone through .. ..ays and
magazine covers, where do alll1eretired
beauties go?
13
itra Is ra m ij P e d ju d re a m e d
C
a fa s h io n
o f b e in g
m o d e l fro m w h e n
she
w a s a little g irl, s a y in g th a t s h e
m a in c rite ria
a lw a y s lik e d to w a lk lik e a c a tw a lk
m o d e l a n d p o s e in fro n t o f th e c a m e ra .
H e r d re a m
w as chosen
c a m e tru e in 2 0 0 7 w h e n
a s th e fin a lis t o fW a ja h
(F a c e o f F e m in a ), b e a u ty
b y w o m e n 's
b y h e r p a rtic ip a tio n
I
s ia b e a u ty
fin is h e d
pageant
she
F e m in a
fo llo w e d
in th e P u te ri In d o n e a y e a r la te r w h e re
she
in th e to p 1 0 .
m a n y o ffe rs,
m o d e lin g
an account
w o rld
to le a v e th e
b y ta k in g a fu ll-tim e jo b a s
m anager
a s a m o d e l;'
a t a n IT c o m p a n y
" M y p a re n ts
m a n y fa s h io n
F o rm e r
fa s h io n
in
J a k a rta .
" I lik e m o d e lin g , b u t I re a liz e th a t th is
and w hen
d u rin g
a n d ru n w a y s
th e 1 9 8 0 s a n d e a rly 1 9 9 0 s , a g re e s .
a n d to p re p a re
n e e d to g e t a fo rm a l e d u c a tio n
a n d m o d e lin g
"I g o t m y c u rre n t
d e n ts to g o to s c h o o l a n d g e t a s g o o d
jo b w h e n
a d e g r e e a s y o u c a n ."
to h o s t a n e v e n t h e ld b y th is IT c o m p a n y .
T h e y a s k e d m e to w o rk fo r th e m
I th o u g h t,
and
s h e is
n o t a c tu a lly to o o ld to b e a p ro fe s s io n a l
m o d e l, b u t C itra h a s h e r s a y a b o u t th is .
is a n a g e lim it if y o u w a n t to w o rk
a n d h a v e a p ro fe s s io n a l
c a re e r in a c o m -
S h e d e c id e d
to ta k e th e a c c o u n t
m anag-
it fit h e r fie ld o f s tu d y , s a y in g
th a t s h e a ls o w a n te d to
le a rn h o w to w o rk
in a n o rg a n iz a tio n .
M o n e y is a ls o o n e o f th e re a s o n s . " T h is
is fo r m y lo n g -te rm
p la n . H e re
[w o rk in g
in th e o ffic e , I re c e iv e a s te a d y m o n th ly
in c o m e , w h ile a s a m o d e l, y o u c a n n o t te ll;'
C itra s a id .
on how
m a n y jo b s y o u g e t. T h e m o re jo b s y o u g e t,
M o d e lin g
E v e n th o u g h
d e g re e
d e s ig n e r
a fo rm a l e d u c a tio n ,
C itra s a id .
th e re fo re ,
c a re e r
c a re e r,
m o d e lin g
w ill b e u s e fu l fo r
w o rk a n d te a c h e s
s a id Ita .
"T hose
y o u to b e d is c ip lin e d ,"
_
.
m a k e th e m o s t o f y o u r tim e
w h ile y o u a r e a m o d e l,"
S h e a d d e d th a t a m o d e l s h o u ld b e a b le to
h e r o r h is tim e w e ll a n d d o s o m e -
th in g u s e fu l in h is o r h e r s p a re tim e .
" A m o d e l 's
c a re e r
d o e s n o t la s t lo n g .
I w a s s till a fu ll-tim e
m o d e l,
I to ld m y s e lf th a t I h a d to h a v e s o m e th in g
th e m o d e lin g
c a r e e r ," s a id I ta ,
_
s e s s io n o ffe rs
s e c tio n s , fo r in s ta n c e , in s te a d
show s.
a p h o to
tw o to th re e
w h ile
to F rid a y , s h e o n ly d o e s
ta k in g p h o to
tim e -c o n s u m in g .
a r e a m o d e l 's l i f e i n v e s t m e n t .
S o , y o u 'd b e t t e r
a p a rt fro m
fo r b e a u ty
" D o in g
y o u r n e t-
M onday
o n th e w e e k e n d s .
S h e p re fe rs
I
le a d s to m a n y
it w id e n s
o ff
s h o w s , b u t i t 's j u s t
F o r C itra , s in c e s h e h a s n in e -to -fiv e
th a t m o d e ls g a in w h ile
because
g e a r in fa s h io n
w o rk fro m
fa s h io n
" A m o d e lin g
a n d ru n w a y s.
fo r fu n ;' s a id Ita .
e x p e rie n c e
g e n e ra tio n .
th e y a re in th e b u s in e s s
m o d e ls , th e y s o m e tim e s
o n m a g a z in e s
" Y e s , I s till g e t o ffe rs to s h o w
engaged
m ig h t b e a s h o rt-te rm
o p p o rtu n itie s
b e a u ty
C itra , Ita a n d A rz e tti a re n o
lo n g e r fu ll-tim e
w o rld , p a s s in g a n d s h a rin g
b u t th e e x p e rie n c e s
W hen
th e m o r e y o u e a r n ."
w a s im p o rta n t,
m uch
h e r fru itfu l 2 2 -y e a r m o d e lin g
m anage
" In m o d e lin g , it re a lly d e p e n d s
G e ttin g
is s till p re tty
w ith th e y o u n g e r
a n d b e a u ty to w rite
tip s a n d s ty lin g tip s .
th e ir fu tu re .
p a n y ;' s h e s a id .
e r jo b b e c a u s e
in e c o n o m ic s ,
in fa s h io n
s till a p p e a r
A rz e tti, w h o h o ld s a u n iv e rs ity
in th e m o d e lin g
w h y n o t? " C itra w e n t o n .
M a n y s a y th a t h e re in In d o n e s ia
"T h e re
a g e n c y Z e m a M a n a g e m e n t,
in e c o n o m ic s .
I w a s h ire d
com pany.
m o d e l w h o ru n s ta le n t
A rz e tti B ilb in a , s a id , " I a lw a y s te ll m y s tu -
(U N P A D ), m a jo rin g
as
fo u r b o o k s - o n m a k e u p , w e d d in g s ,
a n y m o r e ," I ta s a id .
fo rm e r
w ith fa s h io n
to w o rk
a s w e ll a s a p ro m o tio n s
fo r a je w e lry
e x p e rie n c e
y o u a re n o t in th e [m o d e lin g ] c a re e r
A n o th e r
at
D a n a r H a d i.
S h e h a s a ls o u s e d h e r k n o w le d g e a n d
as your asset
fro m B a n d u n g -b a se d
U n iv e rs ity
m anager
Y ou
in T o k y o
s ty lis t in s o m e life s ty le m a g a z in e s
a n d ta b lo id s
is im p o rta n t.
it a s a s id e -jo b ;' s a id C itra , w h o g ra d u a te d
P a d ja ja ra n
a fa s h io n
th e ir s tu ff o n
m o d e l,
a s s is ta n t
b a tik m a n u fa c tu re r
a s s h e h a s h a d th e c h a n c e
fo r d e c a d e s.
" S till, fo rm a l e d u c a tio n
a s a fu ll-tim e
to s tu d y fa s h io n
S h e a ls o s till k e e p s in to u c h
th e m -
th a t
a n d I k e p t th a t
sh e c a m e b a c k h o m e , sh e w a s o f-
p ro m in e n t
a s s u m p tio n
th a t th e y w ill n o t b e s tru ttin g
th e ru n w a y
m e to ta k e p a rt in
fe re d w o rk a s a p u b lic re la tio n s
S h e a d v is e s y o u n g m o d e ls to b e c a u tio u s
w hen
c a re e r d o e s n o t la s t fo re v e r. S o I o n ly ta k e
Ita h a d a c h a n c e
m o d e l Ita A d n a n , w h o
lo c a l m a g a z in e s
a llo w e d
A fte r s h e re tire d
n o th in g ? "
g ra c e d
in J a p a n e s e
s h o w s o n th e c o n d itio n
I h a d to fin is h m y s tu d ie s
p r o m is e ."
y o u d o ? D o y o u w a n t to fin is h y o u r c a re e r
[a s a m o d e l] a n d e n d u p e a rn in g
d e g re e
lite ra tu re .
is th e
s h e e x p la in e d .
s e lv e s fo r life o n th e re a lis tic
to b e in g a n e m c e e . B u t n o w
a t th e a g e o f 2 6 , s h e h a s s ta rte d
, w h o h o ld s -a d ip lo m a
one. Y ou cannot
" B e in g a m o d e l d o e s n o t la s t fo re v e r.
a b o u t th e ir fu tu re
A fte r th a t, s h e re c e iv e d
fro m m o d e lin g
is n u m b e r
If y o u a re n o t a m o d e l a n y m o re , w h a t w ill
c o n te s t o rg a n iz e d
Femina,
m a g a z in e
" E d u c a tio n
ju s t re ly o n th e p h y s ic a l th in g , w h ic h
h o u rs. fo r
fo r a fa s h io n
b y a w h o le
s e s s io n
ta k e s o n ly
a p h o to s h o o t,
s h o w , I h a v e to s ta n d
d a y fo r fittin g
C itra a d d e d .
i t 's n o t s o
It u s u a lly
a n d re h e a rs a l;'
of
JP/Wendra Ajistyatama
Models in 2012 Indonesia Fashion Week.
Jakarta Post
o Se/asa
h5
~
o Mar
6
21
OApr
0 Rabu
7
22
0 Kamis
0 Jumat
o Sabtu
12
8
9
10
11
23
24
25
26
• Me; OJun
OJul'
0 Ags
Nothing lasts forever, n
model. Having gone through .. ..ays and
magazine covers, where do alll1eretired
beauties go?
13
itra Is ra m ij P e d ju d re a m e d
C
a fa s h io n
o f b e in g
m o d e l fro m w h e n
she
w a s a little g irl, s a y in g th a t s h e
m a in c rite ria
a lw a y s lik e d to w a lk lik e a c a tw a lk
m o d e l a n d p o s e in fro n t o f th e c a m e ra .
H e r d re a m
w as chosen
c a m e tru e in 2 0 0 7 w h e n
a s th e fin a lis t o fW a ja h
(F a c e o f F e m in a ), b e a u ty
b y w o m e n 's
b y h e r p a rtic ip a tio n
I
s ia b e a u ty
fin is h e d
pageant
she
F e m in a
fo llo w e d
in th e P u te ri In d o n e a y e a r la te r w h e re
she
in th e to p 1 0 .
m a n y o ffe rs,
m o d e lin g
an account
w o rld
to le a v e th e
b y ta k in g a fu ll-tim e jo b a s
m anager
a s a m o d e l;'
a t a n IT c o m p a n y
" M y p a re n ts
m a n y fa s h io n
F o rm e r
fa s h io n
in
J a k a rta .
" I lik e m o d e lin g , b u t I re a liz e th a t th is
and w hen
d u rin g
a n d ru n w a y s
th e 1 9 8 0 s a n d e a rly 1 9 9 0 s , a g re e s .
a n d to p re p a re
n e e d to g e t a fo rm a l e d u c a tio n
a n d m o d e lin g
"I g o t m y c u rre n t
d e n ts to g o to s c h o o l a n d g e t a s g o o d
jo b w h e n
a d e g r e e a s y o u c a n ."
to h o s t a n e v e n t h e ld b y th is IT c o m p a n y .
T h e y a s k e d m e to w o rk fo r th e m
I th o u g h t,
and
s h e is
n o t a c tu a lly to o o ld to b e a p ro fe s s io n a l
m o d e l, b u t C itra h a s h e r s a y a b o u t th is .
is a n a g e lim it if y o u w a n t to w o rk
a n d h a v e a p ro fe s s io n a l
c a re e r in a c o m -
S h e d e c id e d
to ta k e th e a c c o u n t
m anag-
it fit h e r fie ld o f s tu d y , s a y in g
th a t s h e a ls o w a n te d to
le a rn h o w to w o rk
in a n o rg a n iz a tio n .
M o n e y is a ls o o n e o f th e re a s o n s . " T h is
is fo r m y lo n g -te rm
p la n . H e re
[w o rk in g
in th e o ffic e , I re c e iv e a s te a d y m o n th ly
in c o m e , w h ile a s a m o d e l, y o u c a n n o t te ll;'
C itra s a id .
on how
m a n y jo b s y o u g e t. T h e m o re jo b s y o u g e t,
M o d e lin g
E v e n th o u g h
d e g re e
d e s ig n e r
a fo rm a l e d u c a tio n ,
C itra s a id .
th e re fo re ,
c a re e r
c a re e r,
m o d e lin g
w ill b e u s e fu l fo r
w o rk a n d te a c h e s
s a id Ita .
"T hose
y o u to b e d is c ip lin e d ,"
_
.
m a k e th e m o s t o f y o u r tim e
w h ile y o u a r e a m o d e l,"
S h e a d d e d th a t a m o d e l s h o u ld b e a b le to
h e r o r h is tim e w e ll a n d d o s o m e -
th in g u s e fu l in h is o r h e r s p a re tim e .
" A m o d e l 's
c a re e r
d o e s n o t la s t lo n g .
I w a s s till a fu ll-tim e
m o d e l,
I to ld m y s e lf th a t I h a d to h a v e s o m e th in g
th e m o d e lin g
c a r e e r ," s a id I ta ,
_
s e s s io n o ffe rs
s e c tio n s , fo r in s ta n c e , in s te a d
show s.
a p h o to
tw o to th re e
w h ile
to F rid a y , s h e o n ly d o e s
ta k in g p h o to
tim e -c o n s u m in g .
a r e a m o d e l 's l i f e i n v e s t m e n t .
S o , y o u 'd b e t t e r
a p a rt fro m
fo r b e a u ty
" D o in g
y o u r n e t-
M onday
o n th e w e e k e n d s .
S h e p re fe rs
I
le a d s to m a n y
it w id e n s
o ff
s h o w s , b u t i t 's j u s t
F o r C itra , s in c e s h e h a s n in e -to -fiv e
th a t m o d e ls g a in w h ile
because
g e a r in fa s h io n
w o rk fro m
fa s h io n
" A m o d e lin g
a n d ru n w a y s.
fo r fu n ;' s a id Ita .
e x p e rie n c e
g e n e ra tio n .
th e y a re in th e b u s in e s s
m o d e ls , th e y s o m e tim e s
o n m a g a z in e s
" Y e s , I s till g e t o ffe rs to s h o w
engaged
m ig h t b e a s h o rt-te rm
o p p o rtu n itie s
b e a u ty
C itra , Ita a n d A rz e tti a re n o
lo n g e r fu ll-tim e
w o rld , p a s s in g a n d s h a rin g
b u t th e e x p e rie n c e s
W hen
th e m o r e y o u e a r n ."
w a s im p o rta n t,
m uch
h e r fru itfu l 2 2 -y e a r m o d e lin g
m anage
" In m o d e lin g , it re a lly d e p e n d s
G e ttin g
is s till p re tty
w ith th e y o u n g e r
a n d b e a u ty to w rite
tip s a n d s ty lin g tip s .
th e ir fu tu re .
p a n y ;' s h e s a id .
e r jo b b e c a u s e
in e c o n o m ic s ,
in fa s h io n
s till a p p e a r
A rz e tti, w h o h o ld s a u n iv e rs ity
in th e m o d e lin g
w h y n o t? " C itra w e n t o n .
M a n y s a y th a t h e re in In d o n e s ia
"T h e re
a g e n c y Z e m a M a n a g e m e n t,
in e c o n o m ic s .
I w a s h ire d
com pany.
m o d e l w h o ru n s ta le n t
A rz e tti B ilb in a , s a id , " I a lw a y s te ll m y s tu -
(U N P A D ), m a jo rin g
as
fo u r b o o k s - o n m a k e u p , w e d d in g s ,
a n y m o r e ," I ta s a id .
fo rm e r
w ith fa s h io n
to w o rk
a s w e ll a s a p ro m o tio n s
fo r a je w e lry
e x p e rie n c e
y o u a re n o t in th e [m o d e lin g ] c a re e r
A n o th e r
at
D a n a r H a d i.
S h e h a s a ls o u s e d h e r k n o w le d g e a n d
as your asset
fro m B a n d u n g -b a se d
U n iv e rs ity
m anager
Y ou
in T o k y o
s ty lis t in s o m e life s ty le m a g a z in e s
a n d ta b lo id s
is im p o rta n t.
it a s a s id e -jo b ;' s a id C itra , w h o g ra d u a te d
P a d ja ja ra n
a fa s h io n
th e ir s tu ff o n
m o d e l,
a s s is ta n t
b a tik m a n u fa c tu re r
a s s h e h a s h a d th e c h a n c e
fo r d e c a d e s.
" S till, fo rm a l e d u c a tio n
a s a fu ll-tim e
to s tu d y fa s h io n
S h e a ls o s till k e e p s in to u c h
th e m -
th a t
a n d I k e p t th a t
sh e c a m e b a c k h o m e , sh e w a s o f-
p ro m in e n t
a s s u m p tio n
th a t th e y w ill n o t b e s tru ttin g
th e ru n w a y
m e to ta k e p a rt in
fe re d w o rk a s a p u b lic re la tio n s
S h e a d v is e s y o u n g m o d e ls to b e c a u tio u s
w hen
c a re e r d o e s n o t la s t fo re v e r. S o I o n ly ta k e
Ita h a d a c h a n c e
m o d e l Ita A d n a n , w h o
lo c a l m a g a z in e s
a llo w e d
A fte r s h e re tire d
n o th in g ? "
g ra c e d
in J a p a n e s e
s h o w s o n th e c o n d itio n
I h a d to fin is h m y s tu d ie s
p r o m is e ."
y o u d o ? D o y o u w a n t to fin is h y o u r c a re e r
[a s a m o d e l] a n d e n d u p e a rn in g
d e g re e
lite ra tu re .
is th e
s h e e x p la in e d .
s e lv e s fo r life o n th e re a lis tic
to b e in g a n e m c e e . B u t n o w
a t th e a g e o f 2 6 , s h e h a s s ta rte d
, w h o h o ld s -a d ip lo m a
one. Y ou cannot
" B e in g a m o d e l d o e s n o t la s t fo re v e r.
a b o u t th e ir fu tu re
A fte r th a t, s h e re c e iv e d
fro m m o d e lin g
is n u m b e r
If y o u a re n o t a m o d e l a n y m o re , w h a t w ill
c o n te s t o rg a n iz e d
Femina,
m a g a z in e
" E d u c a tio n
ju s t re ly o n th e p h y s ic a l th in g , w h ic h
h o u rs. fo r
fo r a fa s h io n
b y a w h o le
s e s s io n
ta k e s o n ly
a p h o to s h o o t,
s h o w , I h a v e to s ta n d
d a y fo r fittin g
C itra a d d e d .
i t 's n o t s o
It u s u a lly
a n d re h e a rs a l;'
of
JP/Wendra Ajistyatama
Models in 2012 Indonesia Fashion Week.