The Direct and Indirect Effect of Exchange To Build Customer Loyalty In Social Network Sites - Ubaya Repository
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THE DIRECTAND INDIRECT EFFECT OF
EXCHANGE TO BUILD CUSTOMER LOYAITY IN
SOCT,ALNETWORKSITES
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UnivesitY
INTRODUCTION
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The internet was found after World War 2, around 1950
Gul&livliqginlernet,co$r), and since then it use has gtronrl rapidly. The
boomingofinbmet is upporodbythedarclopnartin irrformationbchnolory
urch as aompilu, broadbad tcclmologr. Basically intenret design to connect
two or more eomputas in the distanca Druing 1950 dre size ofcomputcr
bigurdraryerpensive so onlyinsiunioncouldbuy aoomprrer.
with the dwelopmcnt in computer technolory, it bccomes smallei and
affordable. In t980 has bcen knourn as thc cra ofpcnonat computer, wlrere
computerbecome personal and available for almost everybody. TodaX
oomputerbecomes part oforu life ad carries around weryday.
Since computer becomes individualized" intemet today is not only
connectingall computcn in the worl4 b[t also connecs people who use
those computers. At those timcs, therc were networls benveen computer
user, and knownas social networls. Ttrese social networks are providedby
the social network services such as Friendster and Facebook. Members in
this two social network exchange information among them and share
experiencetogotho.
t6l
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r: ii*r
F'
;i".i:r
,.
t
.1
,ti
t.
roGl
:.' . i"
Hd
THE DIRECTAND INDIRECT EFFECT OF
EXCHANGE TO BUILD CUSTOMER LOYAITY IN
SOCT,ALNETWORKSITES
tj,Jg
iirti
{is
^dt':j
ri,.l
:
,
DdiAnrudya
-f_
j
;'ih''j
,
;'.
UnivesitY
INTRODUCTION
.
' :;:;t
ttfl'-,
The internet was found after World War 2, around 1950
Gul&livliqginlernet,co$r), and since then it use has gtronrl rapidly. The
boomingofinbmet is upporodbythedarclopnartin irrformationbchnolory
urch as aompilu, broadbad tcclmologr. Basically intenret design to connect
two or more eomputas in the distanca Druing 1950 dre size ofcomputcr
bigurdraryerpensive so onlyinsiunioncouldbuy aoomprrer.
with the dwelopmcnt in computer technolory, it bccomes smallei and
affordable. In t980 has bcen knourn as thc cra ofpcnonat computer, wlrere
computerbecome personal and available for almost everybody. TodaX
oomputerbecomes part oforu life ad carries around weryday.
Since computer becomes individualized" intemet today is not only
connectingall computcn in the worl4 b[t also connecs people who use
those computers. At those timcs, therc were networls benveen computer
user, and knownas social networls. Ttrese social networks are providedby
the social network services such as Friendster and Facebook. Members in
this two social network exchange information among them and share
experiencetogotho.
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r: ii*r
F'
;i".i:r
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