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Effect of Perceived Values on the Brand Preference and Purchase Intention” Case in: McDonald’s Padang - Repositori Universitas Andalas

THESIS
“Effect of Perceived Values on the Brand Preference and Purchase Intention”
Case in: McDonald’s Padang

By:

RIRIN DWIYANTI
0910524122

Thesis submitted as a Partial Fulfillment of the Requirement for the Bachelor Degree
in Business Management

Department of Management
Faculty of Economics
University of Andalas
2014
MANAGEMENT DEPARTMENT FACULTY
OF ECONOMICS ANDALAS UNIVERSITY

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