Slide MGT403 Slide01

Chapter 1
Introduction:
Stories of
Change

McGraw-Hill/Irwin

Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Managing Change
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change
Management

• Change can be interpreted in
different ways
• Using the stories of change we
can see how change means
different things to different people
• Using the stories of change we
can see a wide range of issues
that affect why and how change
occurs
1-2

Hewlett Packard
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of

Change
Management

• Managing a merger
• Key change issues:
– Organizational politics and lobbying
– Merging of cultures as a form of
change
– Communicating change to internal
employees and company
stakeholders
– Restructuring the organization as a
common type of change
1-3

IBM
Managing
Change
Hewlett
Packard

IBM
Kodak
McDonald’s
Overview of
Change
Management

• Change can come from above and
below
• What are the differences between
change from below and change from
above?
• Key change issues:

– The diffusion of change helps consolidate
change across the organization
– Symbolic images of change can give
more importance to change from above
for employees
– Champions of change gain support for

change
1-4

Kodak
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change
Management

• Managing reactions to change
• Key change issues:

– Both internal and external
stakeholders interpret and react to

change differently
– Communication strategies need to
be directed at both groups of
stakeholders
– History of past changes influence
the reactions and the way
managers deal
with change
1-5

McDonald’s
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change

Management

• External pressures for change
• Key change issues:
– The external environment can lead
to organizational changes
– Organizations may consider that
they have a social responsibility to
the external community, and this
can lead to pressures for change
– Not all planned changes come to
fruition
1-6

Overview of Change Management
Managing
Change
Hewlett
Packard
IBM

Kodak
McDonald’s
Overview of
Change
Management

•
•
•
•
•
•
•
•

Images of Managing Change
Why Organizations Change
What Changes in Organizations
Diagnosis for Change
Resistance to Change

Implementing Change
Linking Vision and Change
Strategies and Skills for
Communicating Change
• Sustaining Change
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