Caroline Mitchell, Brian Lister and Tony O'Shea
Section 2 - Practice
2.1 Knowing and researching your audience
page 50
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2.2 Station and organizational structures
2.3 Financial management, sales and fundraising
2.4 Applying for a licence
2.5 Managing programme content
page 110
2.6 Managing music programming
page 129
2.7 Managing news and phone-ins
2.8 Station imaging and marketing
page 146
2.9 Legal Issues for Managers
2.10 Managing People
2.11 Managing resources and technology
2.12 Monitoring, review and evaluation
page 223
Section 3 - Case Studies
3.1 Sunderland local radio
3.2 Bradford Community Broadcasting
page 251
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3.3 'The Joy of Six' - BBC 6 Music
Appendices:
4.1 List of useful organizations and contacts
page 272
4.2 UK analogue radio ownership by groups
page 278
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Introduction
Summary
Introduction
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Radio industry overview
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Introduction
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Working in radio management
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Core concepts of radio station management
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Knowing and researching your audience
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Station and organisational structures
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Financial management, sales and fundraising
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Applying for a licence
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Managing programme content
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Managing music programming
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198 kHz . Has advantage that signal can extend over the horizon giving national coverage from a single transmitter in daytime.
526.5 - 1,606.5 kHz AM Medium Wave. Local coverage in daylight, but after dark signals can be heard from across Europe and beyond.
Various between 3.95 AM A number of separate Short Wave bands. Can give and 26.1 MHz worldwide coverage, different frequency bands being needed as the earth rotates relative to the sun.
87.5 - 108.0 MHz FM FM broadcast band. Rarely any long range interference. Higher quality due to the greater bandwidth available.
217.5 - 230.0 MHz DAB Digital Audio Broadcasting via multiplexes which repeatedly reuse the available frequencies.
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Local radio in Sunderland
A case study by Brian Lister Introduction
Sunderland Community Radio Association
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Bradford Community Broadcasting (BCB 106.6FM)
A case study by Caroline Mitchell Introduction
Developing the audience
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'The Joy of Six' - BBC Radio 6 Music
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Useful contacts and links
AMARC World Association of Community Radio Broadcasters
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Department of Media Culture and Sport (DCMS)
Digital Radio Development Bureau (DRDB)
Equity
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