PENGARUH IKLAN TERHADAP PRILAKU PEMBELIAN KONSUMEN TEH DALAM KELUARGA
PENGARUH IKLAN TERHADAP PRILAKU PEMBELIAN
KONSUMEN TEH DALAM KELUARGA
Dadang Surjadi, Nana Subarna, A. lmron Rosyadi dan Nuru/ Awalina
1
ABSTRACT
The research is aimed to study the effects of television advertising on the
consumer behavior. The research uses survey method. The object of research is
household. The survey activites conducted in consumer's and producer's area, which are
selected purposively. The research sample for each area is distinguished stratified
random sampling based on rural-urban areas. To analyse data, the research uses Chisquare statistical method. The result of research are, television is an effective media as a
tool of promotion to convey tea product information, the urban consumers are
significantly reacted to response tea advertising from television. The advertising
presentation of tea product on television with the low frequency (
KONSUMEN TEH DALAM KELUARGA
Dadang Surjadi, Nana Subarna, A. lmron Rosyadi dan Nuru/ Awalina
1
ABSTRACT
The research is aimed to study the effects of television advertising on the
consumer behavior. The research uses survey method. The object of research is
household. The survey activites conducted in consumer's and producer's area, which are
selected purposively. The research sample for each area is distinguished stratified
random sampling based on rural-urban areas. To analyse data, the research uses Chisquare statistical method. The result of research are, television is an effective media as a
tool of promotion to convey tea product information, the urban consumers are
significantly reacted to response tea advertising from television. The advertising
presentation of tea product on television with the low frequency (