STRATEGI PUSH OLEH DIVISI MARKETING DI CV. MITRA SEJATI.
ABSTRAK
Hilmia Mar’atun Sholihah, 210103110043. Strategi Push oleh divisi
Marketing di CV. MITRA SEJATI. Dosen Pembimbing Dr.a Kokom Komariah
M.Si. Program Diploma III Public Relations. Fakultas Ilmu Komunikasi
Universitas Padjadjaran.
Penulisan laporan tugas akhir ini bertujuan untuk mengetahui jenis strategi
push, pelaksanaan strategi push dan analisis SWOT strategi push pada
CV. MITRA SEJATI.
Metode penulisan adalah metode deskriptif, dengan teknik pengumpulan
data observasi, wawancara dan studi pustaka.
Hasil pengamatan menunjukkan, bahwa perencanaan strategi push melalui
beberapa tahap yang dimulai dari planning, making appointment, prospecting atau
meet the prospect, fact finding, presentation, handing objection & negotiation,
closing, sampai after sales service. Pelaksanaan pada strategi push meliputi
pendataan target konsumen, menghubungi konsumen melalui telepon dan
mendatangi langsung konsumen. Serta memberikan penawaran harga dan
pemberian bonus kepada konsumen. Ada pun hasil SWOT pada strategi push
sales representative dan consumer promotion yang menunjukan kekuatan,
kelemahan, peluang dan ancaman dari pelaksanaan strategi push.
Simpulan penulisan pelaksanaan strategi push oleh divisi marketing di
CV. MITRA SEJATI sudah memadai, dimana strategi push CV. MITRA SEJATI
melakukan penjualan kepada konsumen akhir. CV. MITRA SEJATI memberikan
motivasi berupa penghargaan atau reward kepada distributornya agar mereka
melakukan lebih banyak penjualan dan pada akhirnya akan meningkatkan jumlah
pelanggan CV. MITRA SEJATI.
Saran penulis terhadap CV. MITRA SEJATI agar membuat divisi khusus
public relations agar dapat menunjang pekerjaan menjadi lebih baik.
iv
ABSTRACT
Hilmia Mar’atun Sholihah, 210103110043, Push Strategy by Division
Marketing in CV. MITRA SEJATI. Mentoring by Kokom Komariah Dr.a M.Si.
Diploma III Sub Program Public Relations. Faculty of Communication Science in
Padjadjaran University.
The goal of this paper is to know kind of push strategy, implementation
push strategy and SWOT analysis of push strategy on CV. MITRA SEJATI.
The used method is descriptive approach, by using data collection technics
such as observation, interviews and library research.
The results showed, that kind of push strategy used is a sales
representative and a consumer promotion. Implementation of sales representative
covering data collection target consumer, consumer contacted directly by phone
and meet consumer. As well as on the implementation of consumer promotion
using discounts and bonuses to consumers to create consumer interest. There are
also the result of the SWOT on a push strategy sales representatives and
consumer promotion who demonstrate strengths, weaknesses, opportunities and
threats of execution of a push strategy.
Conclusion writing push strategy implementation by marketing division at
CV. MITRA SEJATI is sufficient, where CV. MITRA SEJATI push strategy. to sell
to the end consumer. CV. MITRA SEJATI provide motivation in the form of
awards or rewards to distributors so that they do more sales and ultimately
increase the number of subscribers CV. MITRA SEJATI.
The suggestions to CV. MITRA SEJATI is to create a special division of
public relations that can support better job.
viv
Hilmia Mar’atun Sholihah, 210103110043. Strategi Push oleh divisi
Marketing di CV. MITRA SEJATI. Dosen Pembimbing Dr.a Kokom Komariah
M.Si. Program Diploma III Public Relations. Fakultas Ilmu Komunikasi
Universitas Padjadjaran.
Penulisan laporan tugas akhir ini bertujuan untuk mengetahui jenis strategi
push, pelaksanaan strategi push dan analisis SWOT strategi push pada
CV. MITRA SEJATI.
Metode penulisan adalah metode deskriptif, dengan teknik pengumpulan
data observasi, wawancara dan studi pustaka.
Hasil pengamatan menunjukkan, bahwa perencanaan strategi push melalui
beberapa tahap yang dimulai dari planning, making appointment, prospecting atau
meet the prospect, fact finding, presentation, handing objection & negotiation,
closing, sampai after sales service. Pelaksanaan pada strategi push meliputi
pendataan target konsumen, menghubungi konsumen melalui telepon dan
mendatangi langsung konsumen. Serta memberikan penawaran harga dan
pemberian bonus kepada konsumen. Ada pun hasil SWOT pada strategi push
sales representative dan consumer promotion yang menunjukan kekuatan,
kelemahan, peluang dan ancaman dari pelaksanaan strategi push.
Simpulan penulisan pelaksanaan strategi push oleh divisi marketing di
CV. MITRA SEJATI sudah memadai, dimana strategi push CV. MITRA SEJATI
melakukan penjualan kepada konsumen akhir. CV. MITRA SEJATI memberikan
motivasi berupa penghargaan atau reward kepada distributornya agar mereka
melakukan lebih banyak penjualan dan pada akhirnya akan meningkatkan jumlah
pelanggan CV. MITRA SEJATI.
Saran penulis terhadap CV. MITRA SEJATI agar membuat divisi khusus
public relations agar dapat menunjang pekerjaan menjadi lebih baik.
iv
ABSTRACT
Hilmia Mar’atun Sholihah, 210103110043, Push Strategy by Division
Marketing in CV. MITRA SEJATI. Mentoring by Kokom Komariah Dr.a M.Si.
Diploma III Sub Program Public Relations. Faculty of Communication Science in
Padjadjaran University.
The goal of this paper is to know kind of push strategy, implementation
push strategy and SWOT analysis of push strategy on CV. MITRA SEJATI.
The used method is descriptive approach, by using data collection technics
such as observation, interviews and library research.
The results showed, that kind of push strategy used is a sales
representative and a consumer promotion. Implementation of sales representative
covering data collection target consumer, consumer contacted directly by phone
and meet consumer. As well as on the implementation of consumer promotion
using discounts and bonuses to consumers to create consumer interest. There are
also the result of the SWOT on a push strategy sales representatives and
consumer promotion who demonstrate strengths, weaknesses, opportunities and
threats of execution of a push strategy.
Conclusion writing push strategy implementation by marketing division at
CV. MITRA SEJATI is sufficient, where CV. MITRA SEJATI push strategy. to sell
to the end consumer. CV. MITRA SEJATI provide motivation in the form of
awards or rewards to distributors so that they do more sales and ultimately
increase the number of subscribers CV. MITRA SEJATI.
The suggestions to CV. MITRA SEJATI is to create a special division of
public relations that can support better job.
viv