Alcohol IbM SME in Bekonang and Ngombakan Hamlets.

(B. Ekonomi)
Alcohol IbM SME in Bekonang and Ngombakan Hamlets
Kurniasih, Lulus; Khoiriyah, Siti; Wibowo, Wusana Agung
Fakultas Ekonomi UNS, Pengabdian, BOPTN UNS, Ipteks bagi Masyarakat (IbM), 2012
Alcohol industries in Bekonang hamlet, district of Mojobalan and Ngombakan hamlet, district of
Polokarto, Sukoharjo regency has been established since the colonial era and is home industries which
generally produce low level (approximately 20-30%) alcohol (ethanol) which is often referred as “ciu”.
The total amount of home industries in both districts is approximately 150 entrepreneurs. However, not
all of those home industries produce low level ethanol, such as SME in the alcohol industry of ARTA
TIRTA ABADI owned by Mr. Sabariyono (as first partner) and SME in the alcohol industry of NGUDI REJEKI
owned by Mr. Parno (as second partner). Both partners are selected because the main products being
marketed are no longer in the form of ciu, but in 90% leveled-ethanol for the necessities in the fields of
medicine, cosmetics, tobacco industries, pharmacies and hospitals in Surakarta regency. The brand new
product of ethanol gel is easily obtained from the dilution of 90% leveled alcohol.
Based on the result of discussions and observations with several alcohol SMEs in Bekonang and
Ngombakan hamlets, the problems in the field of Bussines Development and Finance Administration is
found. The business development could not be done because of the stagnant market share due to the
lack of products variety. On the other side, SME finance administration was not yet well-managed. The
SME had not separated its business finance from its family finance. The business and family expenses
was still mixed, therefore it was difficult to determine how much the actual profit earned by the SME
revenue.

The solution offered related to the problems encountered by the partners is the training of new products
manufacturing in the form of solid alcohol (ethanol gel), the means to market new products, the
application of Manual Accounting Information System, as well finance management Methods and the
cost of goods manufacture accounting. The implementation methods of P2M covered: a) production of
ethanol gel; b) production of accounting training’s module; c) market research, d) training: product’s
manufacture, cost of goods manufacture accounting training, marketing training and market research
socialization; e) assistance of manufacturing, products packaging and simple bookkeeping; and f)
marketing.
Technically, the production of ethanol gel did not encounter problems and it resulted in ready to use
products. Simple accounting training modules for the necessity of SME was also being compiled. Market
research on ethanol gel had been done directly towards a number of respondents from Army/Police,
catering businesses, college students (nature-lover students and regiment). Based on the result of
market research, the respondents asserted their interest to try to consume ethanol gel products.
Products’ manufacturing, training, accounting training and marketing training had been conducted and
attended by approximately 12 SME representatives. The training participants assessed the activities
carried out as good and were able to support the business development owned.
The assistance activities of products manufacturing, products packaging and simple accounting were
done directly to Mitra SME. While in the term of marketing, SME was helped in brochures production
and products promotion through social networks on the internet. SME was also helped in the products
offers to prospective users, especially catering businesses and government agencies/ privates.