Institutional Repository | Satya Wacana Christian University: Strategi Usaha PT. Sinta Travel, Salatiga dalam Mempertahankan Bisnisnya
Strategi Usaha Pengusaha PT. Shinta Travel, Salatigadalam
Mempertahankan Bisnisnya
1
Yuliana Devi, 2)Titi Susilowati Prabawa, 3Lasti Nur Satiani
Fakultas Teknolgi Informasi
Universitas Kristen Satya Wacana
Jl. Diponegoro 52-60, Salatiga 50771, Indonesia
1)
Email: [email protected], 2)[email protected], 3)[email protected]
Abstract
This article is meant to illustrate the experience of a travel agency operated conventionally which is
able to maintain their business the midst of widespread use of technology in travel businesses. This is
a qualitative research. To obtain the data, we do series of interviews with the owner and do some
observation. The research was conducted at one of a travel businesses in Salatiga city. The findings
reveal that the owner employed a number of strategies such as looking for business opportunities,
recruiting staff with entrepreneurship skill and experiences, partnering with professional partner and
conducting promotion.
Keyword :Entrepreneurship, Business strategy, Travel
1
M ahasisw a Fakult as Teknologi Inform asi Program St udi Destinasi Pariw isat a, Universit as Krist en Sat ya Wacana
Salat iga
2
St aff Pengajar Fakult as Teknologi Inform asi Program St udi Dest inasi Pariw isat a, Universit as Krist en Sat ya
Wacana Salat iga
3
St af Pengajar Fakult as Teknologi Inform asi Program St udi Dest inasi Pariwisat a, Universit as Krist en Sat ya
Wacana
Mempertahankan Bisnisnya
1
Yuliana Devi, 2)Titi Susilowati Prabawa, 3Lasti Nur Satiani
Fakultas Teknolgi Informasi
Universitas Kristen Satya Wacana
Jl. Diponegoro 52-60, Salatiga 50771, Indonesia
1)
Email: [email protected], 2)[email protected], 3)[email protected]
Abstract
This article is meant to illustrate the experience of a travel agency operated conventionally which is
able to maintain their business the midst of widespread use of technology in travel businesses. This is
a qualitative research. To obtain the data, we do series of interviews with the owner and do some
observation. The research was conducted at one of a travel businesses in Salatiga city. The findings
reveal that the owner employed a number of strategies such as looking for business opportunities,
recruiting staff with entrepreneurship skill and experiences, partnering with professional partner and
conducting promotion.
Keyword :Entrepreneurship, Business strategy, Travel
1
M ahasisw a Fakult as Teknologi Inform asi Program St udi Destinasi Pariw isat a, Universit as Krist en Sat ya Wacana
Salat iga
2
St aff Pengajar Fakult as Teknologi Inform asi Program St udi Dest inasi Pariw isat a, Universit as Krist en Sat ya
Wacana Salat iga
3
St af Pengajar Fakult as Teknologi Inform asi Program St udi Dest inasi Pariwisat a, Universit as Krist en Sat ya
Wacana