S SOS 1202889 Table of content

DAFTAR ISI
PERNYATAAN ................................................................................................ i
UCAPAN TERIMA KASIH ........................................................................... ii
ABSTRAK ........................................................................................................ iii
ABSTRACT ...................................................................................................... iv
KATA PENGANTAR ...................................................................................... v
DAFTAR ISI ..................................................................................................... vi
DAFTAR TABEL ............................................................................................ vii
DAFTAR GAMBAR ........................................................................................ viii
DAFTAR DIAGRAM ...................................................................................... ix
DAFTAR LAMPIRAN .................................................................................... x
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian ................................................................. 1
1.2 Rumusan Masalah Penelitian ............................................................ 4
1.3 Tujuan Penelitian ............................................................................. 5
1.4 Manfaat Penelitian ........................................................................... 6
1.5 Struktur Organisasi Skripsi .............................................................. 7
BAB II TINJAUAN PUSTAKA
2.1 Konsep Perilaku ............................................................................... 8
2.2 Perilaku Konsumtif .......................................................................... 9
2.2.1 Indikator Perilaku Konsumtif .................................................. 11

2.2.2 Aspek-aspek Perilaku Konsumtif ............................................ 13
2.2.3 Faktor-faktor yang Mempengaruhi Perilaku Konsumtif ......... 13
2.3 Konsep Keluarga .............................................................................. 15
2.3.1 Perempuan Sebagai Ibu Rumah Tangga ................................. 16
2.3.2 Peran Perempuan dalam Keluarga .......................................... 17
2.3.3 Peran Perempuan dalam Masyarakat ...................................... 18
2.4 Konsep Kebutuhan Dasar Manusia .................................................. 19
2.5 Konsep Pembayaran dalam Transaksi Jual Beli .............................. 22
2.6 Gaya Hidup Hedonis ........................................................................ 24
2.7 Teori Pertukaran ............................................................................... 25
2.8 Penelitian Terdahulu ........................................................................ 27
2.9 Kerangka Pikir ................................................................................. 30
BAB III METODE PENELITIAN
3.1 Desain Penelitian .............................................................................. 32
3.2 Partisipan dan Tempat Penelitian ..................................................... 32
3.2.1 Partisipan ................................................................................. 32
3.2.2 Tempat Penelitian .................................................................... 33
3.3 Pengumpulan Data ........................................................................... 34
3.3.1 Instrumen Penelitian ................................................................ 34
3.3.2 Teknik Pengumpulan Data ...................................................... 34

3.3.3 Penyusunan Alat dan Pengumpulan Data ............................... 37
3.4 Analisis Data .................................................................................... 38
3.4.1 Analisis Data Kualitatif ............................................................ 38
3.4.2 Uji Keabsahan Data ................................................................. 39
3.5 Isu Etik ............................................................................................. 41
Erna Yuyun Yuningsih, 2016
PERILAKU KONSUMTIF IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING DI
LINGKUNGAN CIMANGGU, KABUPATEN CIAMIS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

BAB IV TEMUAN DAN PEMBAHASAN
4.1 Deskripsi Umum Lokasi Penelitian ................................................. 42
4.1.1 Gambaran Lokasi Penelitian .................................................... 42
4.1.2 Potensi Sumber Daya Manusia di Lingkungan Cimanggu
Kelurahan Linggasari ............................................................... 44
4.1.2.1 Jumlah Penduduk Berdasarkan Jenis Kelamin ................. 44
4.1.2.2 Jumlah Penduduk Berdasarkan Tingkat Pendidikan ......... 45
4.1.2.3 Jumlah Penduduk Berdasarkan Jenis Pekerjaan ............... 46
4.2 Profil informan .................................................................................. 47
4.3 Temuan .............................................................................................. 50

4.4 Pembahasan ....................................................................................... 90
4.5 Tinjauan Hasil Penelitian terhadap Teori Pertukaran ....................... 105
4.6 Implementasi Penelitian terhadap Pembelajaran Sosiologi .............. 108
BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI
5.1 Simpulan ............................................................................................ 111
5.1.1 Simpulan Umum ........................................................................... 111
5.1.2 Simpulan Khusus .......................................................................... 111
5.2 Implikasi ............................................................................................ 113
5.3 Rekomendasi ..................................................................................... 114
DAFTAR PUSTAKA ....................................................................................... 116
INDEKS DAFTAR PUSTAKA ....................................................................... 119
LAMPIRAN ...................................................................................................... 123

vi
Erna Yuyun Yuningsih, 2016
PERILAKU KONSUMTIF IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING DI
LINGKUNGAN CIMANGGU, KABUPATEN CIAMIS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu