S IKOM 1206311 Table of Content

DAFTAR ISI
Hlm.
ABSTRAK
ABSTRACT
KATA PENGANTAR ........................................................................................ i
UCAPAN TERIMAKASIH ................................................................................ ii
DAFTAR ISI ....................................................................................................... iv
DAFTAR TABEL ............................................................................................... vii
DAFTAR GAMBAR .......................................................................................... viii
BAB I PENDAHULUAN ................................................................................... 1
A.

Latar Belakang Penelitian ............................................................... 1

B.

Rumusan Masalah .......................................................................... 6

C.

Tujuan Penelitian ........................................................................... 6


D. Manfaat Penelitian........................................................................... 6
1. Aspek Teoritis .............................................................................. 6
2. Aspek Praktis ............................................................................... 6
3. Manfaat Kebijakan ....................................................................... 6
4. Manfaat Isu Serta Aksi Sosial ...................................................... 7
E.

Batasan Penelitian ........................................................................... 7

F.

Struktur Organisasi Skripsi ............................................................. 8

BAB II LANDASAN TEORETIS ...................................................................... 9
A. Konsep Political Personality dalam Komunikasi ........................... 9
1. Komunikasi .................................................................................. 9
2. Konsep Political Personality dalam Komunikasi ........................ 10
B. Komunikasi Politik .......................................................................... 11
C. Konsep Political Personality ........................................................... 14

1. Definisi ........................................................................................ 14
2. Dimensi ........................................................................................ 14
D.

Konsep Media Sosial dalam membentuk Political Personality ...... 19

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

1. Media Sosial ................................................................................ 19
a. Instagram ................................................................................ 21
b. Instagram Ridwan Kamil ........................................................ 28
2. Media Sosial dalam membentuk Political Personality ................ 30
E.

Penelitian Terdahulu ....................................................................... 31

F.


Orisinalitas Penelitian ..................................................................... 40

G.

Kerangka Penelitian ....................................................................... 42

BAB III METODE PENELITIAN ..................................................................... 43
A.

Desain Penelitian .......................................................................... 43

B.

Partisipan ..................................................................................... 44

C.

Populasi dan Sampel .................................................................... 44
1. Populasi ................................................................................... 44
2. Sampel dan Teknik Sampling.................................................. 45


D.

Instrumen Penelitian ..................................................................... 46
1. Unit Analisis ............................................................................ 46
2. Metode Pengumpulan Data ..................................................... 91
3. Teknik Pengumpulan Data ...................................................... 93
4. Validitas................................................................................... 93
5. Uji Reliabilitas......................................................................... 94

E.

Operasionalisasi Konsep .............................................................. 96

F.

Kategorisasi .................................................................................. 98

G.


Prosedur Penelitian Data ............................................................... 106

H.

Analisis Data ................................................................................. 107
1. Pembuatan coding sheet .......................................................... 107
2. Mengisi Lembar Koding ......................................................... 108
3. Tabulasi dan Pembuatan Grafik .............................................. 109

BAB IV TEMUAN DAN PEMBAHASAN ....................................................... 110
A.

Hasil Analisis Kepribadian Politik (Political Personality)
@ridwankamil ............................................................................. 110

B.

Hasil Analisis Political Personality @ridwankamil

Laras Annisa Wahyuningtyas, 2016

Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

menggunakan skala MIDC per skala ......................................... 114
1. Skala 1A : Dominan (Dominant Pattern).............................. 114
2. Skala 1B : Berani (Dauntless Pattern) .................................. 118
3. Skala 2

: Ambisius (Ambitious Pattern) ............................. 122

4. Skala 3

: Ramah (Outgoing Pattern) .................................. 126

5. Skala 4

: Mengakomodasi (Accomodating Pattern) .......... 130

6. Skala 5A : Merasa Tersinggung (Aggrieved Pattern) ........... 134
7. Skala 5B : Suka Berdebat/ Suka Bertengkar (Contentious

Pattern) ................................................................ 138
8. Skala 6

: Teliti/ Berhati- Hati (Conscientous Patern) ......... 141

9. Skala 7

: Segan (Reticient Pattern) ..................................... 145

10. Skala 8 : Menjauh dari Masyarakat (Retiring Pattern) ....... 148
11. Skala 9 : Tidak Percaya (Distrusting Pattern) .................... 150
12. Skala 0 : Tidak Teratur (Erratic Pattern) ............................ 153

BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI ............................. 155
A.

Simpulan ..................................................................................... 155

B.


Implikasi .................................................................................... 153
1. Implikasi Akademis .............................................................. 153
2. Implikasi Praktis ................................................................... 156

C.

Rekomendasi.............................................................................. 156
1. Rekomendasi Akademis........................................................ 156
2. Rekomendasi Praktis ............................................................. 156

DAFTAR PUSTAKA ......................................................................................... xi
LAMPIRAN

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR TABEL

Tabel 2.1 Millon Inventory of Diagnostic Criteria ........................................... 18

Tabel 2.2 Penelitian Terdahulu ......................................................................... 31
Tabel 3.1 Unit Analisis ..................................................................................... 47
Tabel 3.2 Postingan @ridwankamil Tahun 2016 ............................................. 92
Tabel 3.3 Operasionalisasi Konsep ................................................................... 96
Tabel 3.4 Kategorisasi ...................................................................................... 98
Tabel 4.1 Hasil Penjumlahan Koding Skala Political Personality ...................111
Tabel 4.2 Peringkat tertinggi Tipe Kepribadian Politik (Political Personality)
Ridwan Kamil .................................................................................. 113
.......................................................................................................
Tabel 4.3 Peringkat terendah Tipe Kepribadian Politik (Political Personality)
Ridwan Kamil .................................................................................. 113

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR GAMBAR

Gambar 2.1 Millon Inventory of Diagnostic Criteria ....................................... 17
Gambar 2.2 Top Active Social Platforms .......................................................... 22

Gambar 2.3 Instagram Ridwan Kamil .............................................................. 28
Gambar 2.4 Kerangka Pemikiran ...................................................................... 42
Gambar 4.1 Grafik Analisis Kepribadian Politik (Political Personality)
@ridwankamil .............................................................................. 110
Gambar 4.2 Skala 1A : Dominan (1) ................................................................ 114
Gambar 4.3 Skala 1A : Dominan (2) ................................................................ 115
Gambar 4.4 Tegas (Asserting) .......................................................................... 116
Gambar 4.5 Mengontrol (Controlling).............................................................. 117
Gambar 4.6 Agresif (Aggressive)......................................................................118
Gambar 4.7 Skala 1B : Berani (1) .................................................................... 119
Gambar 4.8 Skala 1B : Berani (2) .................................................................... 119
Gambar 4.9 Berani Menganggung Risiko (Venture) ........................................120
Gambar 4.10 Berselisih (Dissenting) ..................................................................121
Gambar 4.11 Memperbesar Kekuatan (Aggrandizing) ....................................... 122
Gambar 4.12 Skala 2 : Ambisius (1) ................................................................... 123
Gambar 4.13 Skala 2 : Ambisius (2) ................................................................... 123
Gambar 4.14 Percaya Diri (Confident) ............................................................... 124
Gambar 4.15 Bekuasa (Superior)........................................................................ 125
Gambar 4.16 Mengeksploitasi (Exploitative) .....................................................126
Gambar 4.17 Skala 3 : Ramah (1) ....................................................................... 127

Gambar 4.18 Skala 3 : Ramah (2) ....................................................................... 127
Gambar 4.19 Selaras (Congenial) ...................................................................... 128
Gambar 4.20 Suka Berkelompok/ Berteman/ Bergaul (Gregarious) ................ 129
Gambar 4.21 Menuruti kata hati (Impulsive) ...................................................... 130
Gambar 4.22 Skala 4 : Mengakomodasi (1) ....................................................... 130

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Gambar 4.23 Skala 4 : Mengakomodasi (2) ....................................................... 131
Gambar 4.24 Kooperatif (Cooperatif) ............................................................... 132
Gambar 4.25 Dapat Disetujui (Agreeable) ........................................................133
Gambar 4.26 Penurut (Submissive) ....................................................................134
Gambar 4.27 Skala 5A : Merasa Tersinggung (1) .............................................. 135
Gambar 4.28 Skala 5A : Merasa Tersinggung (2) .............................................. 135
Gambar 4.29 Tanpa Perkiraan (Unpressuming) ................................................. 136
Gambar 4.30 Penolakan Dalam Diri (Self-Denying) ..........................................137
Gambar 4.31 Penghalangan Dalam Diri (Self-handicapping) ............................ 138
Gambar 4.32 Skala 5B : Suka Berdebat/ Bertengkar (1) .................................... 139
Gambar 4.33 Skala 5B : Suka Berdebat/ Bertengkar (2) .................................... 139
Gambar 4.34 Tabah (Resolute) ........................................................................... 140
Gambar 4.35 Melawan/ Menentang (Oppositional) ..........................................140
Gambar 4.36 Skala 6 : Teliti/ Berhati-hati (1) .................................................... 141
Gambar 4.37 Skala 6 : Teliti/ Berhati-hati (2) .................................................... 142
Gambar 4.38 Menghargai (Respectful) ............................................................... 143
Gambar 4.39 Patuh (Dutiful)............................................................................... 144
Gambar 4.40 Terpaksa (Compulsive) .................................................................144
Gambar 4.41 Skala 7 : Segan (1) ........................................................................ 145
Gambar 4.42 Skala 7 : Segan (2) ........................................................................ 146
Gambar 4.43 Berhati-hati (Circumspect) ........................................................... 146
Gambar 4.44 Linglung (Withdrawn) ..................................................................147
Gambar 4.45 Skala 8 : Menjauh dari Masyarakat (1) ........................................ 148
Gambar 4.46 Skala 8 : Menjauh dari Masyarakat (2) ......................................... 148
Gambar 4.47 Menyendiri (Aloof) ....................................................................... 149
Gambar 4.48 Sendirian (Solitary) ....................................................................... 150
Gambar 4.49 Skala 9 : Tidak Percaya (1) ........................................................... 151
Gambar 4.50 Skala 9 : Tidak Percaya (2) ........................................................... 151
Gambar 4.51 Curiga (Suspicious) (Foto) ............................................................ 152

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Gambar 4.52 Curiga (Suspicious) (Caption) ......................................................152
Gambar 4.53 Skala 0 : Tidak Teratur (1) ........................................................... 153
Gambar 4.54 Skala 0 : Tidak Teratur (2) ........................................................... 153
Gambar 4.55 Tidak Stabil (Unstable) .................................................................154

Laras Annisa Wahyuningtyas, 2016
Analisis Political Personality Melalui Media Sosial
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu