T MMB 1402674 Table of content
DAFTAR ISI
COVER............................................................................................................
LEMBAR PENGESAHAN............................................................................
PERNYATAAN...............................................................................................
UCAPAN TERIMA KASIH...........................................................................
ABSTRAK.......................................................................................................
ABSTRACT.....................................................................................................
KATA PENGANTAR......................................................................................
DAFTAR ISI....................................................................................................
DAFTAR TABEL............................................................................................
DAFTAR GAMBAR.......................................................................................
DAFTAR LAMPIRAN...................................................................................
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian...............................................................
1.2 Rumusan Masalah Penelitian..........................................................
1.3 Tujuan Penelitian............................................................................
1.4 Manfaat Penelitian..........................................................................
1.5 Struktur Organisasi Tesis................................................................
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BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka................................................................................
2.1.1. konsep Kualitas Produk.......................................................
2.1.1.1 Konsep kualitas produk dalam Bauran Pemasaran.......
2.1.1.2 Definisi Kualitas Produk...............................................
2.1.1.3 Dimensi Kualitas Produk..............................................
2.1.2 Perilaku Konsumen (Customer Behavior)............................
2.1.2.1 Faktor-Faktor yang Mempengaruhi Perilaku Konsumen
2.1.2.2 Konsep Gaya Hidup (Life style)....................................
2.1.2.3 Dimensi Gaya Hidup (Life style) Menggunakan Metode
Psikografik AIO dan Demographic...........................................
2.1.3 Konsep Keputusan Pembelian..............................................
2.1.3.1 Konsep Perilaku Konsumen..........................................
2.1.3.2 Proses Keputusan Pembelian........................................
2.1.3.3 Definisi keputusan pembelian.......................................
2.1.3.4 Faktor-faktor Yang Mempengaruhi Pembelian Konsumen. .
2.1.3.5 Tipe-tipe Perilaku Keputusan Pembelian......................
2.1.3.6 Dimensi Keputusan Pembelian.....................................
2.1.4 Penelitian Terdahulu.............................................................
2.1.5 Kerangka Pemikiran.........................................................
2.1.6 Hipotesis Penelitian..........................................................
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian.............................................................................
3.2 Jenis dan Metode Penelitian...........................................................
3.2.1 Operasinal Variabel..............................................................
3.2.2 Jenis dan Sumber Data.........................................................
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3.2.3 Populasi, Sampel, dan Teknik Sampling..............................
3.2.3.1 Populasi....................................................................
3.2.3.2 Sampel......................................................................
3.2.3.3 Teknik Penarikan Sampling......................................
3.2.4 Teknik Pengumpulan Data...................................................
3.2.5 Hasil Pengujian Validitas dan Reliabilitas...........................
3.2.5.1 Hasil Validitas...........................................................
3.2.5.2 Hasil Reliabilitas......................................................
3.2.6 Rancangan Analisis Data dan Pengujian Hipotesis.............
3.2.6.1 Rancangan Analisis Deskriptif.................................
3.2.6.2 Rancangan Analisis Verifikatif.................................
3.2.6.3 Pengujian Hipotesis..................................................
BAB 1V TEMUAN DAN PEMBAHASAN
4.1 Profil Café Kopi di Kota Bandung dan Karakteristik Konsumen
Café Kopi di Kota Bandung
.......................................................................................................
71
4.1.1 Profil Café Kopi di Kota Bandung…….….........................
4.1.2 Karakteristik Konsumen Café Kopi
di Kota Bandung……...........................................................
4.1.2.1 Karakteristik Berdasarkan Jenis Kelamin……........
4.1.2.2 Karakteristik Berdasarkan Jenis Usia……...............
4.1.2.3 Karakteristik Berdasarkan Pekerjaan…………….. .
4.1.2.4 Karakteristik Berdasarkan Biaya Pengeluaran........ .
4.1.2.5 Karakteristik Berdasarkan Seberapa Sering
Konsumen Berkunjung
..................................................................................
..................................................................................
75
4.1.2.6 Karakteristik Berdasarkan Biaya yang Dikeluarkan
Dalam Satu Kali Kunjungan.....................................
4.1.2.7 Karakteristik Berdasarkan Alasan Berkunjung........
4.1.2.8 Karakteristik Berdasarkan Jenis Kopi yang Biasa
Dipesan.....................................................................
4.1.2.9 Karakteristik Berdasarkan Jenis Makanan atau
Cemilan yang Sering Dipesan
..................................................................................
..................................................................................
78
4.2 Gambaran Kualitas Produk, gaya hidup, Keputusan Pembelian dan
Dimensinya pada Konsumen Café Kopi di Kota Bandung...........
4.2.1 Gambaran Kualitas Produk dan Dimensinya pada
Konsumen Café Kopi di Kota Bandung
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............................................................................................
............................................................................................
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4.2.1.1 Gambaran Dimensi Performance.............................
4.2.1.2 Gambaran Dimensi Feature.....................................
4.2.1.3 Gambaran Dimensi Conformance to Spesification. .
4.2.1.4 Gambaran Dimensi Realibility.................................
4.2.1.5 Gambaran Dimensi Durability.................................
4.2.1.6 Gambaran Dimensi Easthetica.................................
4.2.1.7 Gambaran Dimensi Perceived Quality.....................
4.2.1.8 Rekapitulasi Dimensi Kualitas Produk.....................
4.2.2 Gambaran gaya hidup dan Dimensinya pada Konsumen
Café Kopi di Kota Bandung
............................................................................................
............................................................................................
88
4.2.2.1 Gambaran Dimensi Activities...................................
4.2.2.2 Gambaran Dimensi Interest......................................
4.2.2.3 Gambaran Dimensi Opinion.....................................
4.2.2.4 Gambaran Dimensi Demographics..........................
4.2.2.5 Rekapitulasi Dimensi gaya hidup.............................
4.2.3 Gambaran Keputusan Pembelian dan Dimensinya pada
Konsumen Café Kopi di Kota Bandung
............................................................................................
............................................................................................
95
4.2.3.1 Gambaran Dimensi Brand Choice...........................
4.2.3.2 Gambaran Dimensi Product Choice.........................
4.2.3.3 Gambaran Dimensi Dealer.......................................
4.2.3.4 Gambaran Dimensi Quantity....................................
4.2.3.5 Gambaran Dimensi Timming....................................
4.2.3.6 Gambaran Dimensi Payment Method.......................
4.2.3.7 Rekapitulasi Dimensi Keputusan Pembelian...........
4.3 Temuan Pengujian Hipotesis...........................................................
4.3.1 Analisi Regresi Linier Ganda..............................................
4.3.2 Asumsi Analisis Regresi......................................................
4.3.2.1 Uji Asumsi Normalitas..............................................
4.3.2.2 Uji Asumsi Heteroskedastisitas.................................
4.3.2.3 Uji Asumsi Autokorelasi...........................................
4.3.2.4 Uji Asumsi Multikolinearitas....................................
4.3.3 Analisis Koefisien Korelasi.................................................
4.3.4 Uji Hipotesis........................................................................
4.4 Pembahasan Hasil Penelitian..........................................................
4.4.1 Pembahasan Gambaran Kualitas Produk, Gaya Hidup,
Keputusan Pembelian Café Kopi di Kota Bandung
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..............................................................................................
113
4.4.2 Pembahasan Seberapa Pengaruh Kualitas Produk Terhadap
Keputusan Pembelian Café Kopi di Kota Bandung............. 115
4.4.3 Pembahasan Seberapa Pengaruh gaya hidup Terhadap
Keputusan Pembelian Café Kopi di Kota Bandung
..............................................................................................
116
BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI
5.1 Simpulan.........................................................................................
5.2 Implikasi Penelitian........................................................................
5.2.1 Implikasi Teoritis…….........................................................
5.2.2 Implikasi Empiris ……........................................................
5.3 Rekomendasi..................................................................................
DAFTAR PUSTAKA......................................................................................
LAMPIRAN....................................................................................................
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122
DAFTAR TABEL
No. Tabel
Judul Tabel
Hal.
1.1
Usaha Café di Kota Bandung Pada Tahun 2009-2015..........................2
1.2
Jumlah Rata-rata Pelanggan pada Café Kopi pada Tahun 2013-2015.. 3
2.1
Definisi Kualitas Produk ................................................................... 12
2.2
Dimensi Kualitas Produk.................................................................... 14
2.3
Beberapa Peranan Dalam Perilaku Konsumen................................... 17
2.4
Definisi gaya hidup............................................................................. 21
2.5
Dimensi-Dimensi gaya hidup............................................................. 26
2.6
Definisi Keputusan Pembelian........................................................... 30
2.7
Tipe-Tipe Tingkah Laku Keputusan Pembelian................................. 37
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2.8
Dimensi Keputusan Pembelian........................................................... 38
2.9
Penelitian Terdahulu........................................................................... 40
3.1
Operasionalisasi Variabel.................................................................... 50
3.2
Jenis Dan Sumber Data....................................................................... 54
3.3
Hasil Pengujian Validitas Instrumen Penelitian Kualitas Produk....... 59
3.4
Hasil Pengujian Validitas Instrumen Penelitian gaya hidup............... 60
3.5
Hasil Pengujian Validitas Instrumen Penelitian
Keputusan Pembelian......................................................................... 61
3.6
Hasil Pengujian Reliabilitas................................................................ 63
3.7
Skor Alternatif Jawaban Pertanyaan................................................... 66
3.8
Pedoman Untuk Memberikan Interpretasi Koefisien Korelasi.......... 67
4.1
Karakteristik Responden Berdasarkan Jenis Kelamin........................
73
4.2
Karakteristik Responden Berdasarkan Usia.......................................
74
4.3
Karakteristik Responden Berdasarkan Pekerjaan...............................
74
4.4
Karakteristik Responden Berdasarkan Biaya Pengeluaran................
75
4.5
Karakteristik
Responden
Berdasarkan
Seberapa
Sering
Konsumen Berkunjung ......................................................................
75
4.6
Karakteristik Responden Berdasarkan Biaya yang Dikeluarkan
Dalam Satu Kali Kunjungan...........................................................…76
4.7
Karakteristik Responden Berdasarkan Alasan Berkunjung................ 77
4.8
Karakteristik Responden Berdasarkan Jenis Kopi yang Biasa
Dipesan…….......................................................................................
77
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4.9
Karakteristik Responden Berdasarkan Jenis Makanan Atau
Cemilan Yang Sering Dipesan……....................................................
78
4.10
Gambaran Dimensi Performance……………………………….........79
4.11
Gambaran Dimensi Feature…………………………….........................80
4.12
Gambaran Dimensi Conformance to Spesification............................ 81
4.13
Gambaran Dimensi Realibility................................…………………82
4.14
Gambaran Dimensi Durability................................…………………83
4.15
Gambaran Dimensi Easthetica................................…………………84
4.16
Gambaran Dimensi Perceived Quality....................…………………85
4.17
Rekapitulasi Dimensi Kualitas Produk…....................……………...85
4.18
Gambaran Dimensi Activities..................................…………………89
4.19
Gambaran Dimensi Interest.....................................…………………90
4.20
Gambaran Dimensi Opinion....................................…………………91
4.21
Gambaran Dimensi Demographics.........................…………………93
4.22
Rekapitulasi Dimensi gaya hidup….............................……………...93
4.23
Gambaran Dimensi Brand Choice…............................……………..96
4.24
Gambaran Dimensi Product Choice….........................……………...97
4.25
Gambaran Dimensi Dealer …......................................……………...98
4.26
Gambaran Dimensi Quantity …...................................……………...99
4.27
Gambaran Dimensi Timing …....................................……………...100
4.28
Gambaran Dimensi Payment Method …..........................................101
4.29
Rekapitulasi
Dimensi
Keputusan
Pembelian…
....................................................................................……………...102
4.30
Model Regresi Liner Berganda …....................................................106
4.31
Model Summaryb …..........................................................................108
4.32
Uji Asumsi Multikolinearitas ….......................................................109
4.33
Output Koefisien Korelasi …............................................................109
4.34
Model Summaryb …..........................................................................110
4.35
Descriptive Statistic …......................................................................111
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4.36
Nilai Signifikansi Uji t …..................................................................112
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DAFTAR GAMBAR
No. Gambar
Judul Gambar
Hal.
2.1
The Four PS of The Marketing Mix................................................ 9
2.2
A Simple Model of Consumer Decision Making..............................
......................................................................................................20
2.3
Five Stage Model Of The Consumer Buying Process.....................
27
2.4
Model Of Consumer Behavior..........................................................
29
2.5
Five Stage Model Of The Consumer Buying Process.....................
26
2.6
Kerangka Pemikiran Pengaruh Kulaitas Produk dan gaya hidup
Terhadap Keputusan Pembelian.......................................................
46
2.7
Paradigma Penelitian Pengaruh Kulaitas Produk dan gaya
hidup Terhadap Keputusan Pembelian...........................................
...47
4.1
Output Uji Normalitas...................................................................
107
4.2
Output Hasil Uji Heteroskedastisitas.............................................
107
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PEMBELIAN
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COVER............................................................................................................
LEMBAR PENGESAHAN............................................................................
PERNYATAAN...............................................................................................
UCAPAN TERIMA KASIH...........................................................................
ABSTRAK.......................................................................................................
ABSTRACT.....................................................................................................
KATA PENGANTAR......................................................................................
DAFTAR ISI....................................................................................................
DAFTAR TABEL............................................................................................
DAFTAR GAMBAR.......................................................................................
DAFTAR LAMPIRAN...................................................................................
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian...............................................................
1.2 Rumusan Masalah Penelitian..........................................................
1.3 Tujuan Penelitian............................................................................
1.4 Manfaat Penelitian..........................................................................
1.5 Struktur Organisasi Tesis................................................................
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6
6
6
7
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka................................................................................
2.1.1. konsep Kualitas Produk.......................................................
2.1.1.1 Konsep kualitas produk dalam Bauran Pemasaran.......
2.1.1.2 Definisi Kualitas Produk...............................................
2.1.1.3 Dimensi Kualitas Produk..............................................
2.1.2 Perilaku Konsumen (Customer Behavior)............................
2.1.2.1 Faktor-Faktor yang Mempengaruhi Perilaku Konsumen
2.1.2.2 Konsep Gaya Hidup (Life style)....................................
2.1.2.3 Dimensi Gaya Hidup (Life style) Menggunakan Metode
Psikografik AIO dan Demographic...........................................
2.1.3 Konsep Keputusan Pembelian..............................................
2.1.3.1 Konsep Perilaku Konsumen..........................................
2.1.3.2 Proses Keputusan Pembelian........................................
2.1.3.3 Definisi keputusan pembelian.......................................
2.1.3.4 Faktor-faktor Yang Mempengaruhi Pembelian Konsumen. .
2.1.3.5 Tipe-tipe Perilaku Keputusan Pembelian......................
2.1.3.6 Dimensi Keputusan Pembelian.....................................
2.1.4 Penelitian Terdahulu.............................................................
2.1.5 Kerangka Pemikiran.........................................................
2.1.6 Hipotesis Penelitian..........................................................
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian.............................................................................
3.2 Jenis dan Metode Penelitian...........................................................
3.2.1 Operasinal Variabel..............................................................
3.2.2 Jenis dan Sumber Data.........................................................
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3.2.3 Populasi, Sampel, dan Teknik Sampling..............................
3.2.3.1 Populasi....................................................................
3.2.3.2 Sampel......................................................................
3.2.3.3 Teknik Penarikan Sampling......................................
3.2.4 Teknik Pengumpulan Data...................................................
3.2.5 Hasil Pengujian Validitas dan Reliabilitas...........................
3.2.5.1 Hasil Validitas...........................................................
3.2.5.2 Hasil Reliabilitas......................................................
3.2.6 Rancangan Analisis Data dan Pengujian Hipotesis.............
3.2.6.1 Rancangan Analisis Deskriptif.................................
3.2.6.2 Rancangan Analisis Verifikatif.................................
3.2.6.3 Pengujian Hipotesis..................................................
BAB 1V TEMUAN DAN PEMBAHASAN
4.1 Profil Café Kopi di Kota Bandung dan Karakteristik Konsumen
Café Kopi di Kota Bandung
.......................................................................................................
71
4.1.1 Profil Café Kopi di Kota Bandung…….….........................
4.1.2 Karakteristik Konsumen Café Kopi
di Kota Bandung……...........................................................
4.1.2.1 Karakteristik Berdasarkan Jenis Kelamin……........
4.1.2.2 Karakteristik Berdasarkan Jenis Usia……...............
4.1.2.3 Karakteristik Berdasarkan Pekerjaan…………….. .
4.1.2.4 Karakteristik Berdasarkan Biaya Pengeluaran........ .
4.1.2.5 Karakteristik Berdasarkan Seberapa Sering
Konsumen Berkunjung
..................................................................................
..................................................................................
75
4.1.2.6 Karakteristik Berdasarkan Biaya yang Dikeluarkan
Dalam Satu Kali Kunjungan.....................................
4.1.2.7 Karakteristik Berdasarkan Alasan Berkunjung........
4.1.2.8 Karakteristik Berdasarkan Jenis Kopi yang Biasa
Dipesan.....................................................................
4.1.2.9 Karakteristik Berdasarkan Jenis Makanan atau
Cemilan yang Sering Dipesan
..................................................................................
..................................................................................
78
4.2 Gambaran Kualitas Produk, gaya hidup, Keputusan Pembelian dan
Dimensinya pada Konsumen Café Kopi di Kota Bandung...........
4.2.1 Gambaran Kualitas Produk dan Dimensinya pada
Konsumen Café Kopi di Kota Bandung
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............................................................................................
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4.2.1.1 Gambaran Dimensi Performance.............................
4.2.1.2 Gambaran Dimensi Feature.....................................
4.2.1.3 Gambaran Dimensi Conformance to Spesification. .
4.2.1.4 Gambaran Dimensi Realibility.................................
4.2.1.5 Gambaran Dimensi Durability.................................
4.2.1.6 Gambaran Dimensi Easthetica.................................
4.2.1.7 Gambaran Dimensi Perceived Quality.....................
4.2.1.8 Rekapitulasi Dimensi Kualitas Produk.....................
4.2.2 Gambaran gaya hidup dan Dimensinya pada Konsumen
Café Kopi di Kota Bandung
............................................................................................
............................................................................................
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4.2.2.1 Gambaran Dimensi Activities...................................
4.2.2.2 Gambaran Dimensi Interest......................................
4.2.2.3 Gambaran Dimensi Opinion.....................................
4.2.2.4 Gambaran Dimensi Demographics..........................
4.2.2.5 Rekapitulasi Dimensi gaya hidup.............................
4.2.3 Gambaran Keputusan Pembelian dan Dimensinya pada
Konsumen Café Kopi di Kota Bandung
............................................................................................
............................................................................................
95
4.2.3.1 Gambaran Dimensi Brand Choice...........................
4.2.3.2 Gambaran Dimensi Product Choice.........................
4.2.3.3 Gambaran Dimensi Dealer.......................................
4.2.3.4 Gambaran Dimensi Quantity....................................
4.2.3.5 Gambaran Dimensi Timming....................................
4.2.3.6 Gambaran Dimensi Payment Method.......................
4.2.3.7 Rekapitulasi Dimensi Keputusan Pembelian...........
4.3 Temuan Pengujian Hipotesis...........................................................
4.3.1 Analisi Regresi Linier Ganda..............................................
4.3.2 Asumsi Analisis Regresi......................................................
4.3.2.1 Uji Asumsi Normalitas..............................................
4.3.2.2 Uji Asumsi Heteroskedastisitas.................................
4.3.2.3 Uji Asumsi Autokorelasi...........................................
4.3.2.4 Uji Asumsi Multikolinearitas....................................
4.3.3 Analisis Koefisien Korelasi.................................................
4.3.4 Uji Hipotesis........................................................................
4.4 Pembahasan Hasil Penelitian..........................................................
4.4.1 Pembahasan Gambaran Kualitas Produk, Gaya Hidup,
Keputusan Pembelian Café Kopi di Kota Bandung
vi
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..............................................................................................
113
4.4.2 Pembahasan Seberapa Pengaruh Kualitas Produk Terhadap
Keputusan Pembelian Café Kopi di Kota Bandung............. 115
4.4.3 Pembahasan Seberapa Pengaruh gaya hidup Terhadap
Keputusan Pembelian Café Kopi di Kota Bandung
..............................................................................................
116
BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI
5.1 Simpulan.........................................................................................
5.2 Implikasi Penelitian........................................................................
5.2.1 Implikasi Teoritis…….........................................................
5.2.2 Implikasi Empiris ……........................................................
5.3 Rekomendasi..................................................................................
DAFTAR PUSTAKA......................................................................................
LAMPIRAN....................................................................................................
117
118
118
119
120
122
DAFTAR TABEL
No. Tabel
Judul Tabel
Hal.
1.1
Usaha Café di Kota Bandung Pada Tahun 2009-2015..........................2
1.2
Jumlah Rata-rata Pelanggan pada Café Kopi pada Tahun 2013-2015.. 3
2.1
Definisi Kualitas Produk ................................................................... 12
2.2
Dimensi Kualitas Produk.................................................................... 14
2.3
Beberapa Peranan Dalam Perilaku Konsumen................................... 17
2.4
Definisi gaya hidup............................................................................. 21
2.5
Dimensi-Dimensi gaya hidup............................................................. 26
2.6
Definisi Keputusan Pembelian........................................................... 30
2.7
Tipe-Tipe Tingkah Laku Keputusan Pembelian................................. 37
vii
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2.8
Dimensi Keputusan Pembelian........................................................... 38
2.9
Penelitian Terdahulu........................................................................... 40
3.1
Operasionalisasi Variabel.................................................................... 50
3.2
Jenis Dan Sumber Data....................................................................... 54
3.3
Hasil Pengujian Validitas Instrumen Penelitian Kualitas Produk....... 59
3.4
Hasil Pengujian Validitas Instrumen Penelitian gaya hidup............... 60
3.5
Hasil Pengujian Validitas Instrumen Penelitian
Keputusan Pembelian......................................................................... 61
3.6
Hasil Pengujian Reliabilitas................................................................ 63
3.7
Skor Alternatif Jawaban Pertanyaan................................................... 66
3.8
Pedoman Untuk Memberikan Interpretasi Koefisien Korelasi.......... 67
4.1
Karakteristik Responden Berdasarkan Jenis Kelamin........................
73
4.2
Karakteristik Responden Berdasarkan Usia.......................................
74
4.3
Karakteristik Responden Berdasarkan Pekerjaan...............................
74
4.4
Karakteristik Responden Berdasarkan Biaya Pengeluaran................
75
4.5
Karakteristik
Responden
Berdasarkan
Seberapa
Sering
Konsumen Berkunjung ......................................................................
75
4.6
Karakteristik Responden Berdasarkan Biaya yang Dikeluarkan
Dalam Satu Kali Kunjungan...........................................................…76
4.7
Karakteristik Responden Berdasarkan Alasan Berkunjung................ 77
4.8
Karakteristik Responden Berdasarkan Jenis Kopi yang Biasa
Dipesan…….......................................................................................
77
viii
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4.9
Karakteristik Responden Berdasarkan Jenis Makanan Atau
Cemilan Yang Sering Dipesan……....................................................
78
4.10
Gambaran Dimensi Performance……………………………….........79
4.11
Gambaran Dimensi Feature…………………………….........................80
4.12
Gambaran Dimensi Conformance to Spesification............................ 81
4.13
Gambaran Dimensi Realibility................................…………………82
4.14
Gambaran Dimensi Durability................................…………………83
4.15
Gambaran Dimensi Easthetica................................…………………84
4.16
Gambaran Dimensi Perceived Quality....................…………………85
4.17
Rekapitulasi Dimensi Kualitas Produk…....................……………...85
4.18
Gambaran Dimensi Activities..................................…………………89
4.19
Gambaran Dimensi Interest.....................................…………………90
4.20
Gambaran Dimensi Opinion....................................…………………91
4.21
Gambaran Dimensi Demographics.........................…………………93
4.22
Rekapitulasi Dimensi gaya hidup….............................……………...93
4.23
Gambaran Dimensi Brand Choice…............................……………..96
4.24
Gambaran Dimensi Product Choice….........................……………...97
4.25
Gambaran Dimensi Dealer …......................................……………...98
4.26
Gambaran Dimensi Quantity …...................................……………...99
4.27
Gambaran Dimensi Timing …....................................……………...100
4.28
Gambaran Dimensi Payment Method …..........................................101
4.29
Rekapitulasi
Dimensi
Keputusan
Pembelian…
....................................................................................……………...102
4.30
Model Regresi Liner Berganda …....................................................106
4.31
Model Summaryb …..........................................................................108
4.32
Uji Asumsi Multikolinearitas ….......................................................109
4.33
Output Koefisien Korelasi …............................................................109
4.34
Model Summaryb …..........................................................................110
4.35
Descriptive Statistic …......................................................................111
ix
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PENGARUH KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN
PEMBELIAN
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4.36
Nilai Signifikansi Uji t …..................................................................112
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DAFTAR GAMBAR
No. Gambar
Judul Gambar
Hal.
2.1
The Four PS of The Marketing Mix................................................ 9
2.2
A Simple Model of Consumer Decision Making..............................
......................................................................................................20
2.3
Five Stage Model Of The Consumer Buying Process.....................
27
2.4
Model Of Consumer Behavior..........................................................
29
2.5
Five Stage Model Of The Consumer Buying Process.....................
26
2.6
Kerangka Pemikiran Pengaruh Kulaitas Produk dan gaya hidup
Terhadap Keputusan Pembelian.......................................................
46
2.7
Paradigma Penelitian Pengaruh Kulaitas Produk dan gaya
hidup Terhadap Keputusan Pembelian...........................................
...47
4.1
Output Uji Normalitas...................................................................
107
4.2
Output Hasil Uji Heteroskedastisitas.............................................
107
xi
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PEMBELIAN
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PENGARUH KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN
PEMBELIAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu