28096 2017 COE Guidelines en US
CERTIFICATE of EXCELLENCE
PROMOTIONAL KIT
JUNE 2017
WORLDWIDE EXPOSURE
TRAVELERS WORLDWIDE
LOOK TO TRIPADVISOR
With more than 500 million
reviews and opinions of hotels,
restaurants and attractions
worldwide, TripAdvisor is the
world’s largest travel site from
reviews to bookings1 — giving
your business unparalleled
exposure to a global audience.
390 MILLION
unique monthly users
405 MILLION
DOWNLOADS
of TripAdvisor Apps2
1. Source: comScore Media
Metrix for TripAdvisor Sites,
worldwide, December 2016.
49 28
markets
languages
290 NEW
CONTRIBUTIONS
posted every minute
2. Source: TripAdvisor log iles,
average monthly unique visitors,
Q1 2017.
2017 Certiicate of Excellence / 2
GLOBAL RECOGNITION
YOU’VE BEEN RECOGNIZED
FOR GREAT SERVICE
Your Certiicate of Excellence alerts
travelers – both around the corner
and across the globe – that you’re
committed to delivering a superior
customer experience. It’s a statement
that resonates strongly with consumers,
and one that instantly sets you apart.
“I always know I’ll get great service when I see the Certiicate of Excellence.”
TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER
“I discovered this taverna by chance — just was passing by from the beach
and saw the Certiicate of Excellence granted by TripAdvisor on their wall.
I decided to go there for dinner and was not disappointed.”
SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER
“Wonderful. It was just noon when we bumped into this place,
rather uninteresting from the outside, but then we saw the
Certiicate of Excellence and started feeling hungrier.”
REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER
“Both tours were great. It is very good price/quality. Because this tour
operator has a Certiicate of Excellence, my expectations were high.”
STOFFKE, ANTWERP, BELGIUM - TRIPADVISOR MEMBER
2017 Certiicate of Excellence / 3
STAND OUT FROM THE COMPETITION
TRAVELERS PREFER
STANDOUT PROPERTIES
The Certiicate of Excellence
signiies that you’ve consistently
achieved great reviews from
travelers worldwide. It’s the
kind of acclaim that motivates
travelers to choose one business
over another — so be sure
to promote your Certiicate
everywhere you can.
85%
of travelers are more likely to book a hotel
that wins a “best of” award from TripAdvisor1
75%
of travelers are more likely to visit attractions
that win awards from TripAdvisor
1. ”Custom Survey Research
Engagement,” PhocusWright on
behalf of TripAdvisor, April 2015
2017 Certiicate of Excellence / 4
PROMOTE YOUR ACHIEVEMENT
Look for big and bold ways to spread
the word about your Certiicate of
Excellence. Share it on social media
and your website, announce it in ads
or on billboards, hang signs or banners
– the possibilities are endless. (For
guidelines on using the TripAdvisor
logo in your promotions, see page 7.)
2017 Certiicate of Excellence / 5
GET CREATIVE
Find unique and memorable ways to
spotlight your Certiicate of Excellence
and capture the attention of potential
customers. Throw a party or host
an event, get creative with property
or vehicle signage — or better yet,
promote it in a unique way that
showcases your business. Remember:
The more creative your promotions,
the more heads you’ll turn.
2017 Certiicate of Excellence / 6
USAGE GUIDELINES
JUNE 2017
7
APPEARANCE AND SPECIFICATIONS
CLEAR SPACE AND SIZING
LOGOTYPE FOR WHITE BACKGROUND
LOGOTYPE FOR GREEN BACKGROUND
LOGOTYPE FOR BLACK BACKGROUND
COLOR PALETTE
A minimum amount of clear space equal to 1/5
the height of the Certiicate of Excellence logo is
required. Certiicate of Excellence logos should
read legibly when reduced in size.
For best results, a minimum 120 pixel width for
standard logos is recommended.
FILE TYPES
Certiicate of Excellence logos are provided for
your use across all media, please use as provided.
• For print purposes use vector (EPS) iles
• For online purposes use raster (JPG/PNG) iles
• When logo is present on the page, you do not
need to reference TripAdvisor Certiicate of
Excellence in the text
Vector EPS graphics are scalable, print-quality
iles that work in any Adobe or other industry
standard print or web layout software. All other
ile types are available by request.
PRIMARY GREEN
HEX = #00AF87
RGB = 0, 176, 135
CMYK = 78, 0, 62, 0
PANTONE 339 C
PANTONE 339 U
PRIMARY BLACK
HEX = #000A12
RGB = 0, 10, 18
CMYK = 80, 0, 0, 100
PANTONE BLACK 6 C
PANTONE BLACK 6 U
ACCENT YELLOW
HEX = #F8C40F
CMYK = 0, 24, 98, 0
RGB = 252, 196, 15
PANTONE 129 C
PANTONE 7404 U
ACCENT RED
HEX = #EF6945
RGB = 239, 106, 69
PANTONE 7416 C
PANTONE 2026 U
CMYK = 0, 72, 70, 0
2017 Certiicate of Excellence / 8
THINGS TO AVOID
LOGO
• Do not modify the Certiicate of Excellence
logo in any way.
LOGOS CAN BE USED ON TOP OF PHOTOS BUT PLACE THE
DO NOT ADD, CHANGE OR REWRITE ANY TEXT IN THE
LOGO OVER SIMPLE BACKGROUNDS.
CERTIFICATE OFEXCELLENCE LOGO.
DO NOT CHANGE THE COLOUR, SHADE OR OPACITY OF ANY
DO NOT DISTORT OF ALTER THE SHAPE OF THE LOGO OR
PART OF THE CERTIFICATE OF EXCELLENCE LOGO.
MODIFY INTO A GRAPHIC.
• Do not separate or move elements from the
Certiicate of Excellence logo and use them
individually.
• Do not just show part of the Certiicate of
Excellence logo or allow it to bleed off the page
– it must always appear in its entirety with the
proper amount of breathing/clear space.
• Do not resize the logo any smaller than the
speciications on page 9.
REFERENCING TRIPADVISOR
• Spell TripAdvisor correctly: capital T, capital A,
no space in the middle
• The wordmark “TripAdvisor” must be marked
with a registered trademark symbol (®) on the
irst reference, including in social media posts
• Do not mark our Twitter handle (@TripAdvisor)
with a registered trademark symbol (®)
2017 Certiicate of Excellence / 9
THANK YOU &
CONGRATULATIONS
CLAIMS RELATING TO CERTIFICATE OF EXCELLENCE
These guidelines are provided by TripAdvisor in order to provide you with guidance concerning
appropriate uses of the Certiicate of Excellence mark and Certiicate of Excellence logo. Any claims,
statements or allegations you make should be reviewed by your company’s legal counsel for compliance
with applicable laws and regulations.
SHARE YOUR PROMOTIONS!
Certiicate of Excellence recipients will
be announced to the public in June 2017.
Capitalize on valuable seasonal travel-planning
opportunities by getting a head start on your
promotional plans.
And remember: We love to see how businesses
like yours are promoting their achievement.
Share your promotions with TripAdvisor via
email at COE@tripadvisor.com, and tag
images on social media with #OnTripAdvisor
If you have questions concerning use and
reproduction of a Certiicate of Excellence logo
or Certiicate of Excellence mark, contact us at
COE@tripadvisor.com.
RIGHTS OF USE
The Certiicate of Excellence mark and the Certiicate of Excellence logo are registered and/or common
law trademarks owned by TripAdvisor. As a winner of a Certiicate of Excellence award, you are hereby
granted a limited, nontransferable, non-sublicensable, personal, royalty-free, non-exclusive licence to use
and display the Certiicate of Excellence mark and Certiicate of Excellence logo. All advertisements and
promotions using the Certiicate of Excellence mark or Certiicate of Excellence logo must be submitted
to TripAdvisor for approval prior to use. You’ll ind contact information at the end of this document. The
Certiicate of Excellence logo must be used in a consistent manner and must always be used in full and
in the same colour, font and shape as provided by TripAdvisor. You may not directly or indirectly change,
edit, add to, copy or extract content from or produce derivatives of the Certiicate of Excellence logo or
any content within the Certiicate of Excellence logo. The Certiicate of Excellence logo must be used in an
accurate manner that would not mislead consumers in any way.
DURATION OF USE
You may use the 2017 Certiicate of Excellence logo in perpetuity. However, consistent with the terms
of these guidelines, you may only use the Certiicate of Excellence logo in the form provided, which
prominently displays the “2017” designation.
CROSS-SELLING
The Certiicate of Excellence mark and Certiicate of Excellence logo may only appear on or in
connection with the winning hotel, restaurant, attraction or destination. If any advertising features
multiple businesses, it must be made clear that the award has only been given to the speciic winning
place or product.
WEB SEARCH
The word “TripAdvisor” is not for use in paid search advertising but winners may use “Certiicate
of Excellence”.
10
PROMOTIONAL KIT
JUNE 2017
WORLDWIDE EXPOSURE
TRAVELERS WORLDWIDE
LOOK TO TRIPADVISOR
With more than 500 million
reviews and opinions of hotels,
restaurants and attractions
worldwide, TripAdvisor is the
world’s largest travel site from
reviews to bookings1 — giving
your business unparalleled
exposure to a global audience.
390 MILLION
unique monthly users
405 MILLION
DOWNLOADS
of TripAdvisor Apps2
1. Source: comScore Media
Metrix for TripAdvisor Sites,
worldwide, December 2016.
49 28
markets
languages
290 NEW
CONTRIBUTIONS
posted every minute
2. Source: TripAdvisor log iles,
average monthly unique visitors,
Q1 2017.
2017 Certiicate of Excellence / 2
GLOBAL RECOGNITION
YOU’VE BEEN RECOGNIZED
FOR GREAT SERVICE
Your Certiicate of Excellence alerts
travelers – both around the corner
and across the globe – that you’re
committed to delivering a superior
customer experience. It’s a statement
that resonates strongly with consumers,
and one that instantly sets you apart.
“I always know I’ll get great service when I see the Certiicate of Excellence.”
TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER
“I discovered this taverna by chance — just was passing by from the beach
and saw the Certiicate of Excellence granted by TripAdvisor on their wall.
I decided to go there for dinner and was not disappointed.”
SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER
“Wonderful. It was just noon when we bumped into this place,
rather uninteresting from the outside, but then we saw the
Certiicate of Excellence and started feeling hungrier.”
REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER
“Both tours were great. It is very good price/quality. Because this tour
operator has a Certiicate of Excellence, my expectations were high.”
STOFFKE, ANTWERP, BELGIUM - TRIPADVISOR MEMBER
2017 Certiicate of Excellence / 3
STAND OUT FROM THE COMPETITION
TRAVELERS PREFER
STANDOUT PROPERTIES
The Certiicate of Excellence
signiies that you’ve consistently
achieved great reviews from
travelers worldwide. It’s the
kind of acclaim that motivates
travelers to choose one business
over another — so be sure
to promote your Certiicate
everywhere you can.
85%
of travelers are more likely to book a hotel
that wins a “best of” award from TripAdvisor1
75%
of travelers are more likely to visit attractions
that win awards from TripAdvisor
1. ”Custom Survey Research
Engagement,” PhocusWright on
behalf of TripAdvisor, April 2015
2017 Certiicate of Excellence / 4
PROMOTE YOUR ACHIEVEMENT
Look for big and bold ways to spread
the word about your Certiicate of
Excellence. Share it on social media
and your website, announce it in ads
or on billboards, hang signs or banners
– the possibilities are endless. (For
guidelines on using the TripAdvisor
logo in your promotions, see page 7.)
2017 Certiicate of Excellence / 5
GET CREATIVE
Find unique and memorable ways to
spotlight your Certiicate of Excellence
and capture the attention of potential
customers. Throw a party or host
an event, get creative with property
or vehicle signage — or better yet,
promote it in a unique way that
showcases your business. Remember:
The more creative your promotions,
the more heads you’ll turn.
2017 Certiicate of Excellence / 6
USAGE GUIDELINES
JUNE 2017
7
APPEARANCE AND SPECIFICATIONS
CLEAR SPACE AND SIZING
LOGOTYPE FOR WHITE BACKGROUND
LOGOTYPE FOR GREEN BACKGROUND
LOGOTYPE FOR BLACK BACKGROUND
COLOR PALETTE
A minimum amount of clear space equal to 1/5
the height of the Certiicate of Excellence logo is
required. Certiicate of Excellence logos should
read legibly when reduced in size.
For best results, a minimum 120 pixel width for
standard logos is recommended.
FILE TYPES
Certiicate of Excellence logos are provided for
your use across all media, please use as provided.
• For print purposes use vector (EPS) iles
• For online purposes use raster (JPG/PNG) iles
• When logo is present on the page, you do not
need to reference TripAdvisor Certiicate of
Excellence in the text
Vector EPS graphics are scalable, print-quality
iles that work in any Adobe or other industry
standard print or web layout software. All other
ile types are available by request.
PRIMARY GREEN
HEX = #00AF87
RGB = 0, 176, 135
CMYK = 78, 0, 62, 0
PANTONE 339 C
PANTONE 339 U
PRIMARY BLACK
HEX = #000A12
RGB = 0, 10, 18
CMYK = 80, 0, 0, 100
PANTONE BLACK 6 C
PANTONE BLACK 6 U
ACCENT YELLOW
HEX = #F8C40F
CMYK = 0, 24, 98, 0
RGB = 252, 196, 15
PANTONE 129 C
PANTONE 7404 U
ACCENT RED
HEX = #EF6945
RGB = 239, 106, 69
PANTONE 7416 C
PANTONE 2026 U
CMYK = 0, 72, 70, 0
2017 Certiicate of Excellence / 8
THINGS TO AVOID
LOGO
• Do not modify the Certiicate of Excellence
logo in any way.
LOGOS CAN BE USED ON TOP OF PHOTOS BUT PLACE THE
DO NOT ADD, CHANGE OR REWRITE ANY TEXT IN THE
LOGO OVER SIMPLE BACKGROUNDS.
CERTIFICATE OFEXCELLENCE LOGO.
DO NOT CHANGE THE COLOUR, SHADE OR OPACITY OF ANY
DO NOT DISTORT OF ALTER THE SHAPE OF THE LOGO OR
PART OF THE CERTIFICATE OF EXCELLENCE LOGO.
MODIFY INTO A GRAPHIC.
• Do not separate or move elements from the
Certiicate of Excellence logo and use them
individually.
• Do not just show part of the Certiicate of
Excellence logo or allow it to bleed off the page
– it must always appear in its entirety with the
proper amount of breathing/clear space.
• Do not resize the logo any smaller than the
speciications on page 9.
REFERENCING TRIPADVISOR
• Spell TripAdvisor correctly: capital T, capital A,
no space in the middle
• The wordmark “TripAdvisor” must be marked
with a registered trademark symbol (®) on the
irst reference, including in social media posts
• Do not mark our Twitter handle (@TripAdvisor)
with a registered trademark symbol (®)
2017 Certiicate of Excellence / 9
THANK YOU &
CONGRATULATIONS
CLAIMS RELATING TO CERTIFICATE OF EXCELLENCE
These guidelines are provided by TripAdvisor in order to provide you with guidance concerning
appropriate uses of the Certiicate of Excellence mark and Certiicate of Excellence logo. Any claims,
statements or allegations you make should be reviewed by your company’s legal counsel for compliance
with applicable laws and regulations.
SHARE YOUR PROMOTIONS!
Certiicate of Excellence recipients will
be announced to the public in June 2017.
Capitalize on valuable seasonal travel-planning
opportunities by getting a head start on your
promotional plans.
And remember: We love to see how businesses
like yours are promoting their achievement.
Share your promotions with TripAdvisor via
email at COE@tripadvisor.com, and tag
images on social media with #OnTripAdvisor
If you have questions concerning use and
reproduction of a Certiicate of Excellence logo
or Certiicate of Excellence mark, contact us at
COE@tripadvisor.com.
RIGHTS OF USE
The Certiicate of Excellence mark and the Certiicate of Excellence logo are registered and/or common
law trademarks owned by TripAdvisor. As a winner of a Certiicate of Excellence award, you are hereby
granted a limited, nontransferable, non-sublicensable, personal, royalty-free, non-exclusive licence to use
and display the Certiicate of Excellence mark and Certiicate of Excellence logo. All advertisements and
promotions using the Certiicate of Excellence mark or Certiicate of Excellence logo must be submitted
to TripAdvisor for approval prior to use. You’ll ind contact information at the end of this document. The
Certiicate of Excellence logo must be used in a consistent manner and must always be used in full and
in the same colour, font and shape as provided by TripAdvisor. You may not directly or indirectly change,
edit, add to, copy or extract content from or produce derivatives of the Certiicate of Excellence logo or
any content within the Certiicate of Excellence logo. The Certiicate of Excellence logo must be used in an
accurate manner that would not mislead consumers in any way.
DURATION OF USE
You may use the 2017 Certiicate of Excellence logo in perpetuity. However, consistent with the terms
of these guidelines, you may only use the Certiicate of Excellence logo in the form provided, which
prominently displays the “2017” designation.
CROSS-SELLING
The Certiicate of Excellence mark and Certiicate of Excellence logo may only appear on or in
connection with the winning hotel, restaurant, attraction or destination. If any advertising features
multiple businesses, it must be made clear that the award has only been given to the speciic winning
place or product.
WEB SEARCH
The word “TripAdvisor” is not for use in paid search advertising but winners may use “Certiicate
of Excellence”.
10