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Merupakan Teori media politik-ekonomi, yang merupakan sebuah pendekatan yang memusatkan
perhatian lebih banyak pada struktur ekonomi daripada muatan (isi) ideologis media. Teori ini
mengemukakan kebergantungan ideology pada kekuatan ekonomi dan mengarahkan perhatian
penelitian pada analisis empiris terhadap struktur pemilikan dan mekanisme kerja kekuatan pasar
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