Manajemen | Fakultas Ekonomi Universitas Maritim Raja Ali Haji joeb.84.2.118-125

Journal of Education for Business

ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20

Students' Perception of IS Academic Programs, IS
Careers, and Outsourcing
Ben Martz & Teuta Cata
To cite this article: Ben Martz & Teuta Cata (2008) Students' Perception of IS Academic
Programs, IS Careers, and Outsourcing, Journal of Education for Business, 84:2, 118-125, DOI:
10.3200/JOEB.84.2.118-125
To link to this article: http://dx.doi.org/10.3200/JOEB.84.2.118-125

Published online: 07 Aug 2010.

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Students’฀Perception฀of฀IS฀Academic฀
Programs,฀IS฀Careers,฀and฀Outsourcing
BEN฀MARTZ฀
TEUTA฀CATA฀
NORTHERN฀KENTUCKY฀UNIVERSITY฀
HIGHLAND฀HEIGHTS,฀KENTUCKY

ABSTRACT.฀ The฀authors฀compared฀the฀
perceptions฀of฀information฀systems฀(IS)฀students฀with฀those฀of฀IS฀practitioners฀regarding฀IS฀careers,฀the฀practice฀of฀outsourcing,฀
and฀academic฀programs.฀Results฀indicate฀
that฀students฀and฀practitioners฀appreciate฀the฀integration฀of฀real-life฀practice฀in฀

academic฀programs฀and฀that฀the฀general฀
perception฀of฀IS฀careers฀is฀neutral฀by฀sex.฀
However,฀student฀and฀practitioner฀perceptions฀differ฀about฀outsourcing,฀fundamental฀
job฀skills,฀and฀IS-specific฀skills.฀

Keywords:฀IS฀academic฀programs,฀IS฀
careers,฀outsourcing฀perceptions
Copyright฀©฀2008฀Heldref฀Publications

118฀

Journal฀of฀Education฀for฀Business

M

any฀of฀today’s฀high-tech฀companies฀have฀used฀outsourcing฀or฀its฀
sister฀ activity฀ offshoring฀ (outsourcing฀฀
beyond฀geographic฀borders)฀as฀cost-cutting฀ measures.฀ Stefancic฀ (2004)฀ asserted,฀ “In฀ its฀ simplest฀ form,฀ outsourcing฀
involves฀ the฀ use฀ of฀ resources฀ outside฀
of฀ the฀ organization฀ to฀ perform฀ routine฀

tasks”฀ (p.฀ 11).฀ However฀ phrased,฀ outsourcing฀ and฀ offshoring฀ have฀ reached฀
a฀ significant฀ level฀ of฀ importance฀ for฀
the฀ general฀ economy฀ and฀ the฀ job฀ categories฀ and฀ careers฀ in฀ the฀ information฀
systems฀ (IS)฀ industry.฀ The฀ justification฀
and฀results฀of฀these฀activities฀vary.
Some฀researchers฀have฀suggested฀that฀
there฀ is฀ no฀ aggregate฀ lowering฀ of฀ U.S.฀
production฀ (Garner,฀ 2004)฀ or฀ that฀ outsourcing฀is฀a฀normal฀evolution฀of฀business฀ practices฀ (Bhaggwati,฀ Panagariya,฀
&฀ Srinivasan,฀ 2004).฀ One฀ study฀ conducted฀ by฀ the฀ Information฀ Technology฀
Association฀of฀America฀(2005)฀suggested฀that฀offshore฀outsourcing฀has฀a฀positive฀affect฀on฀the฀country’s฀economy฀by฀
ultimately฀ lowering฀ production฀ costs฀
for฀ IT฀ vendors,฀ in฀ turn฀ lowering฀ the฀
product฀ costs฀ for฀ consumers.฀ Brainard฀
and฀Litan฀(2004)฀pointed฀out,฀“Offshoring฀ is฀ closely฀ related฀ to฀ technological฀
advance:฀ both฀ offshoring฀ and฀ technological฀advances฀are฀driven฀by฀competitive฀ pressures฀ to฀ reduce฀ costs฀ and฀ both฀
result฀in฀displacement฀of฀existing฀jobs”฀
(p.฀ 2).฀ Other฀ researchers฀ have฀ looked฀
at฀ outsourcing฀ from฀ the฀ perspective฀ of฀

service฀ activities฀ (Kraemer฀ &฀ Dedrick,฀

2004),฀ strategic฀ benefit฀ (Tapper,฀ 2005),฀
outsourcing฀success฀(Lee฀&฀Kim,฀1999),฀
cost฀savings฀(Stefanic,฀2004),฀and฀company฀agility฀(Teece,฀2000).
However,฀ outsourcing฀ and฀ offshoring฀ have฀ created฀ several฀ unintended฀
consequences,฀ such฀ as฀ resistance฀ from฀
employees฀and฀customer฀dissatisfaction฀
with฀ the฀ outsourced฀ activities฀ (Aron฀ &฀
Singh,฀ 2005).฀ One฀ such฀ consequence฀
that฀ Arabe฀ (2005)฀ pointed฀ out฀ is฀ the฀
higher฀ impact฀ of฀ planning฀ and฀ project฀
management฀ skills.฀ Her฀ summary฀ of฀
several฀ recent฀ analyses฀ of฀ outsourcing฀
problems฀showed฀that฀companies฀do฀not฀
yet฀factor฀in฀the฀implicit฀costs฀of฀shoddy฀
project฀management,฀poor฀communication,฀ and฀ misguided฀ transition฀ plans.฀
Even฀ the฀ ethicality฀ of฀ outsourcing฀ has฀
been฀raised฀in฀relation฀to฀social฀responsibility฀ (Harrison฀ &฀ Kren,฀ 2004).฀ As฀
Haskett,฀Sasser,฀and฀Schlesinger฀(1997)฀
pointed฀out,฀the฀costs฀of฀acquiring฀a฀service฀ may,฀ in฀ some฀ cases,฀ outweigh฀ the฀
price.฀In฀the฀end,฀if฀overall฀cost฀savings฀

cannot฀ be฀ achieved,฀ companies฀ usually฀
do฀ not฀ find฀ enough฀ value฀ in฀ offshoring฀
(Barthelemy,฀2001).
In฀ the฀ end฀ though,฀ regardless฀ of฀ the฀
aggregate฀ impact,฀ economic฀ pressures฀
mount฀ on฀ companies฀ at฀ the฀ local฀ level฀
to฀reduce฀costs.฀The฀negative฀sentiment฀
grows฀ toward฀ those฀ IT฀ companies฀ that฀
outsource,฀similar฀to฀the฀reaction฀to฀Japanese฀cars฀during฀the฀1980s฀(Sharma฀&฀

Yamamoto,฀ 2004).฀ This฀ negative฀ sentiment฀ spills฀ over฀ into฀ the฀ perception฀ of฀
the฀ IT฀ and฀ IS฀ industry฀ as฀ a฀ whole฀ and฀
a฀student’s฀perception฀of฀a฀career฀in฀IT฀
and฀IS฀(Bruce฀&฀Martz,฀2007).

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Perception฀About฀IS฀Careers
There฀ has฀ been฀ a฀ continuous฀ discussion฀ in฀ academia฀ about฀ the฀ diversity฀
inherent฀in฀IS฀career฀development฀(Gallivan,฀ Truex,฀ &฀ Kvasny,฀ 2004;฀ Lee,฀

Koh,฀Yen,฀ &฀ Tang,฀ 2002;฀ Trauth,฀ Farwell,฀&฀Lee,฀1993).฀Trauth฀et฀al.฀stated฀
that฀ the฀ “IS฀ profession฀ is฀ being฀ pulled฀
in฀ opposite฀ directions.฀ One฀ is฀ toward฀
more฀ human฀ and฀ business฀ orientation.฀
The฀other฀is฀toward฀the฀technical฀skills฀
required฀to฀maintain฀a฀firm’s฀technology฀
infrastructure.฀The฀result฀is฀a฀knowledge฀
explosion”฀(p.฀300).
Researchers฀ in฀ IS฀ have฀ identified฀
many฀ issues฀ related฀ to฀ skills฀ that฀ an฀
IS฀professional฀must฀have.฀The฀map฀of฀
issues฀is฀shaped฀by฀what฀skills฀the฀companies฀ need,฀ the฀ skills฀ that฀ end-users฀
need,฀ the฀ skills฀ that฀ are฀ advertised฀ by฀
companies฀in฀their฀job฀ads,฀and฀the฀skills฀
that฀ IS฀ academics฀ think฀ are฀ necessary.฀
In฀general,฀IS฀professionals฀are฀required฀
to฀have฀not฀only฀technical฀skills฀but฀also฀
nontechnical฀skills.฀Stone฀(2006)฀identified฀and฀categorized฀the฀nontechnical฀
skills:฀communication฀skills฀(be฀able฀to฀
communicate฀ the฀ technical฀ content฀ in฀

written฀ and฀ oral฀ presentations);฀ business฀skills฀(e.g.,฀knowledge฀in฀marketing,฀ finance);฀ and฀ management฀ skills฀
(e.g.,฀ people฀ management,฀ teamwork,฀
human฀ resource฀ management,฀ leadership,฀ etc.).฀ The฀ lack฀ of฀ business฀ skills฀
has฀a฀negative฀impact฀on฀promotions฀of฀
IS฀ personnel฀ to฀ management฀ positions฀
in฀ a฀ company.฀ Further,฀ McGee฀ (1996)฀
advised฀ that฀ the฀ main฀ factor฀ contributing฀ to฀ the฀ failure฀ of฀ an฀ IT฀ professional฀promoted฀to฀a฀manager฀position฀
is฀ people฀ skills.฀ He฀ found฀ that฀ 40%฀ of฀
the฀ promoted฀ IT฀ professionals฀ failed฀
because฀ they฀ were฀ lacking฀ communication฀ and฀ business฀ skills฀ such฀ as฀ the฀
ability฀ to฀ build฀ alliances฀ or฀ have฀ clear฀
lines฀of฀communication฀in฀the฀teams฀in฀
which฀they฀participate.
Recent฀ researchers฀ (Gallivan฀ et฀ al.,฀
2004;฀ Lee,฀ 2005)฀ have฀ investigated฀ the฀
trends฀of฀hiring฀IS฀professionals฀on฀the฀
basis฀of฀what฀skills฀companies฀list฀in฀the฀


job฀advertisements.฀Gallivan฀et฀al.฀concluded฀ that฀ employers฀ have฀ increased฀

the฀ requirements฀ for฀ technical฀ skills.฀
Technical฀ skills฀ specified฀ in฀ the฀ job฀
advertisements฀ had฀ increased฀ by฀ 40%฀
between฀1988฀and฀2001.฀
Lee฀ (2005)฀ investigated฀ the฀ career฀
path฀of฀an฀IS฀professional฀from฀another฀ perspective.฀ After฀ Lee฀ determined฀
whether฀ the฀ majority฀ of฀ positions฀ are฀
in฀ hardware-฀ or฀ software-related฀ jobs,฀
he฀continued฀by฀investigating฀which฀of฀
those฀ positions฀ provides฀ a฀ more฀ successful฀career฀for฀an฀IT฀person.฀Results฀
of฀ his฀ study฀ showed฀ that฀ Fortune฀ 500฀
companies฀require฀more฀software฀skills฀
than฀ hardware฀ skills.฀ One฀ important฀
implication฀of฀this฀study฀is฀that฀system฀
analysts’฀ skills฀ and฀ the฀ skills฀ related฀
to฀enterprise-wide฀systems฀ease฀transitions฀ to฀ higher฀ positions,฀ such฀ as฀ IT฀
manager,฀ whereas฀ programmers’฀ skills฀
are฀less฀sought฀for฀higher฀management฀
positions.฀ The฀ implication฀ is฀ that฀ to฀
be฀ successful฀ in฀ the฀ IT฀ career฀ path,฀

employees฀ should฀ be฀ able฀ to฀ understand฀not฀only฀IT฀and฀IS฀functions฀but฀
also฀other฀business฀functions฀and—perhaps฀ more฀ important—functions฀ that฀
involve฀external฀parties,฀such฀as฀suppliers฀and฀customers.
Differences฀ between฀ the฀ sexes฀ have฀
provided฀ another฀ arena฀ for฀ differences฀
in฀ IT฀ career฀ perceptions.฀ Researchers฀
have฀explored฀whether฀sex฀discrimination฀
exists฀in฀the฀IS฀and฀IT฀community.฀Contradictory฀results฀have฀been฀collected฀and฀
reported.฀ InformationWeek฀ continuously฀
indicates฀the฀salary฀gap฀between฀women฀
and฀ men.฀ According฀ to฀ its฀ 2005฀ salary฀
survey฀(Chabrow฀&฀Smith,฀2005),฀women฀
receive฀ approximately฀ $9฀ for฀ every฀ $10฀
that฀men฀earn฀in฀wages฀and฀bonuses.฀On฀
the฀ other฀ hand,฀ Sumner฀ and฀ Niederman฀
(2004)฀suggested฀that฀career฀experiences,฀
job฀tasks,฀and฀job฀satisfaction฀of฀women฀
and฀men฀in฀the฀IT฀field฀are฀relatively฀similar.฀The฀results฀of฀their฀study฀showed฀that฀
women฀perform฀the฀same฀job฀tasks฀as฀do฀
men,฀and฀women฀showed฀a฀higher฀level฀of฀

satisfaction฀ with฀ financial฀ rewards฀ from฀
their฀current฀IT฀job.฀
Perceptions฀About฀IS฀Academic฀
Programs
The฀perceptions฀of฀IS฀academic฀programs฀ play฀ an฀ important฀ role฀ in฀ the฀

continuous฀ debate฀ over฀ what฀ skills฀ an฀
IS฀ professional฀ needs฀ for฀ a฀ successful฀
career฀ in฀ IS฀ or฀ IT.฀ To฀ date,฀ research฀
conducted฀ on฀ this฀ topic฀ has฀ focused฀
on฀ two฀ main฀ topics:฀ (a)฀ how฀ IS฀ curricula฀ have฀ changed฀ to฀ better฀ address฀
the฀ real-life฀ need฀ for฀ IS฀ skills฀ and฀ (b)฀
how฀IS฀programs฀are฀advertised฀to฀make฀
prospective฀students฀aware฀of฀a฀possible฀
career฀in฀IS.
Studies฀ have฀ also฀ been฀ conducted฀
on฀ understanding฀ what฀ an฀ IS฀ program฀
should฀ deliver฀ and฀ how฀ IS฀ curricula฀
should฀change฀to฀better฀address฀practitioner฀needs.฀Al-Imamy฀and฀Farhat฀(2005)฀
noticed฀ a฀ perception฀ gap฀ between฀ IS฀

academics฀and฀IS฀practitioners฀on฀what฀
a฀management฀information฀systems฀program฀ should฀ be.฀ Their฀ results฀ showed฀
that฀ IS฀ academics฀ focus฀ more฀ on฀ the฀
fundamental฀ concepts฀ and฀ frameworks,฀
which฀ help฀ their฀ students฀ in฀ the฀ longterm฀ future฀ to฀ build฀ deep฀ knowledge.฀
Yet,฀ the฀ IS฀ community฀ expects฀ recent฀
graduates฀to฀know฀current฀technologies฀
and฀be฀able฀to฀solve฀business฀problems฀
immediately฀ upon฀ being฀ hired.฀ The฀ IS฀
community฀ expects฀ recent฀ graduates฀ to฀
be฀ knowledgeable฀ enough฀ on฀ current฀
problems฀ and฀ technologies฀ in฀ order฀ to฀
cut฀training฀expenses.฀
The฀ implication฀ of฀ the฀ aforementioned฀ findings฀ in฀ practice฀ is฀ twofold.฀
First,฀ because฀ management฀ and฀ business฀ skills฀ are฀ not฀ highly฀ ranked฀ in฀ an฀
IT฀curriculum฀(Lee฀&฀Reichgelt,฀2005),฀
IT฀ graduates฀ from฀ these฀ programs฀ will฀
have฀ problems฀ succeeding฀ in฀ business฀
careers.฀ Peslak฀ (2005)฀ noted฀ that฀ IS฀
majors’฀ lack฀ of฀ knowledge฀ of฀ business฀
concepts฀negatively฀affected฀their฀progress฀ in฀ understanding฀ how฀ software฀
works฀in฀the฀business฀context.฀The฀concern฀is฀that฀IS฀students฀lack฀the฀business฀
knowledge฀related฀to฀business฀processes฀
used฀ to฀ work฀ across฀ traditional฀ functional฀ areas฀ such฀ as฀ finance,฀ marketing,฀production,฀and฀accounting.฀Future฀
employers฀ consider฀ such฀ nontechnical,฀
process-related฀ skills฀ to฀ be฀ important฀
and฀even฀rank฀them฀higher฀than฀technical฀skills฀(Cappal,฀2001/2002).
The฀second฀problem฀with฀the฀perception฀of฀IS฀academic฀programs฀is฀related฀
to฀how฀IS฀programs฀are฀advertised฀and฀
the฀ students’฀ level฀ of฀ awareness฀ of฀ the฀
potential฀ of฀ a฀ career฀ in฀ IS.฀ A฀ survey฀
of฀ IS฀ majors฀ and฀ nonmajors฀ revealed฀
November/December฀2008฀

119

that฀ nonmajor฀ students฀ are฀ not฀ well฀
informed฀about฀the฀jobs,฀tasks,฀salaries,฀
job฀environments,฀and฀job฀reputations฀of฀
an฀IS฀profession฀(Berry,฀2006).฀They฀did฀
not฀ recognize฀ the฀ difference฀ between฀ a฀
computer฀science฀professional฀and฀an฀IS฀
professional.฀

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METHOD
In฀the฀present฀study,฀we฀surveyed฀students฀ and฀ IS฀ professionals฀ in฀ the฀ Midwestern฀United฀States฀to฀study฀relations฀
among฀ their฀ perceptions฀ about฀ IS฀ academic฀programs,฀careers,฀and฀outsourcing.฀The฀focus฀of฀the฀study฀was฀on฀the฀
following฀broad฀question:฀
Do฀perceptions฀of฀the฀practice฀of฀outsourcing,฀ the฀ necessary฀ characteristics฀
of฀ IS฀ careers,฀ and฀ the฀ requirements฀ for฀
the฀IS฀academic฀program฀differ฀between฀
students฀and฀professionals?
Study฀and฀Participants
This฀ study฀ used฀ a฀ survey฀ questionnaire฀to฀obtain฀insights฀on฀practitioners’฀
and฀students’฀perceptions฀concerning฀IS฀
academic฀programs,฀IS฀careers,฀and฀IS฀
outsourcing.฀The฀questionnaire฀was฀distributed฀to฀senior฀IS฀students,฀members฀
of฀the฀advisory฀board฀of฀an฀IS฀program,฀
and฀ IS฀ professionals฀ in฀ the฀ Midwest.฀
The฀study฀took฀place฀during฀November฀
and฀ December฀ 2006.฀ During฀ those฀ 2฀
months,฀ data฀ were฀ collected฀ from฀ 169฀
students฀ majoring฀ or฀ minoring฀ in฀ IS.฀
We฀ collected฀ 51฀ questionnaires฀ from฀
members฀ of฀ IS฀ curriculum฀ advisory฀
boards฀ and฀ other฀ IS฀ practitioners฀ in฀฀
the฀Midwest.
Analysis฀ of฀ demographic฀ data฀ about฀
the฀practitioner฀participants฀showed฀(a)฀
a฀ range฀ of฀ professional฀ experience฀ in฀
IS฀from฀2฀to฀52฀years,฀with฀an฀average฀
of฀ 12.96฀ years฀ (SD฀ =฀ 9.12฀ years);฀ (b)฀
43.6%฀ of฀ participants฀ were฀ engaged฀ in฀
the฀public฀sector,฀and฀32.7%฀of฀participants฀were฀engaged฀in฀the฀private฀sector;฀฀
and฀ (c)฀ 29.4%฀ of฀ practitioner฀ participants฀held฀a฀graduate฀degree฀in฀IS,฀and฀
58.8%฀of฀practitioner฀participants฀held฀a฀
bachelor’s฀degree฀in฀IS.฀
Students฀ who฀ participated฀ were฀
enrolled฀in฀graduate฀and฀undergraduate฀
IS฀ classes฀ at฀ a฀ Midwestern฀ university;฀
78.6%฀ of฀ them฀ were฀ graduates,฀ and฀
21.4%฀ of฀ them฀ were฀ undergraduates.฀
120฀

Journal฀of฀Education฀for฀Business

Students฀ were฀ asked฀ if฀ they฀ had฀ reallife฀experience฀as฀IS฀employees฀and฀for฀
the฀length฀of฀that฀experience.฀Of฀them,฀
58%฀ indicated฀ that฀ they฀ have฀ never฀
worked฀in฀any฀IS-related฀job฀positions.฀
The฀ remaining฀ 42%฀ were฀ currently฀
working฀as฀IS฀employees,฀with฀a฀range฀
from฀ 1฀ to฀ 20฀ years฀ and฀ an฀ average฀ of฀
2.1฀ years฀ of฀ such฀ work฀ experience.฀
The฀ majority฀ of฀ student฀ participants฀
(65.5%)฀were฀men.
Survey฀Instrument
The฀ questionnaire฀ that฀ we฀ used฀ had฀
three฀ parts฀ (see฀ Appendix).฀ The฀ first฀
part฀ of฀ the฀ questionnaire฀ contained฀
questions฀ constructed฀ with฀ a฀ 5-point฀
Likert-type฀scale฀ranging฀from฀1฀(low)฀
to฀ 5฀ (high),฀ asking฀ participants฀ to฀ rate฀
their฀ level฀ of฀ agreement฀ on฀ 23฀ questions฀ related฀ to฀ perceptions฀ of฀ IS฀ outsourcing,฀ IS฀ career,฀ and฀ IS฀ academic฀
program.฀The฀second฀part฀of฀the฀questionnaire฀asked฀participants฀to฀rate฀the฀
level฀ of฀ importance฀ of฀ having฀ general฀
skills฀and฀IT-฀and฀IS-related฀skills.฀The฀
participants฀ rated฀ the฀ importance฀ of฀
both฀ groups฀ of฀ skills฀ in฀ two฀ different฀
time฀periods:฀Now฀and฀In฀3฀years.฀The฀
last฀part฀of฀the฀questionnaire฀contained฀
demographic฀ questions฀ that฀ varied฀ on฀
the฀ basis฀ of฀ the฀ two฀ groups฀ of฀ participants:฀ student฀ and฀ practitioner฀ demographic฀ questions.฀ The฀ questionnaire฀
was฀ previewed฀ for฀ clarity฀ by฀ two฀ IT฀
professionals฀ and฀ three฀ IS฀ students.฀
Their฀comments฀and฀suggestions฀were฀
considered฀ for฀ the฀ final฀ version฀ of฀ the฀
survey฀questionnaire.฀
RESULTS฀AND฀DISCUSSION
SPSS฀Version฀14.0฀was฀used฀to฀gather฀ the฀ descriptive฀ statistics.฀ As฀ Siegel฀
(1956)฀ indicated,฀ we฀ used฀ the฀ MannWhitney฀test฀to฀identify฀the฀significant฀
differences฀ that฀ participants฀ reported.฀
Table฀ 1฀ indicates฀ the฀ areas฀ showing฀ a฀
significant฀(p฀