âStrategies in Promoting The Website of Puro Mangkunegaran Palaceâ.
“Strategies in Promoting The Website of Puro
Mangkunegaran Palace”
Internship Report
Submitted to meet a part of the requirements to obtain
An Ahli Madya Degree in English Language
by
Clarissa Nasarani
C9312018
English Diploma Program
Faculty of Cultural Sciences
Sebelas Maret University
Surakarta
2017
ii
iii
ACKNOWLEDGMENT
I would like to say thanks to Jesus for giving me strength in order to finish my internship
program and I want to say thank you to anyone who has helped me since I started studying in
Sebelas Maret University until I graduate from D3 Program of English Department, Sebelas
Maret University. Therefore, I would like to give my deepest gratitudes to:
1. Dean of Faculty of Culture Sciences, Prof. Drs. Riyadi Santoso, M.Ed, Ph.D.
2. Head of English Diploma Program, Agus Dwi Priyanto S.S., M.CALL
3. My Supervisor, Fenty Kusumastuti S.S., M.Hum
4. All of my lecturers in the Faculty of Cultural Sciences.
5. All of the employees at Puro Mangkunegara Palace thank you for leading me during the
internship there.
6. Angga Rafi Setiawan who has been my mentor since I started studying in Sebelas Maret
University until I finish doing this final report.
7. All of my friends in D3 Program of English 2012 that always accompany me in our campus.
8. My parents, my sister and my brother who always support and remind me to do this
internship.
This final report is written to fulfill the requirement in obtaining the English Diploma
Program Faculty of Culture Sciences, Sebelas Maret University.
This final report entitled “Strategies in Promoting The Website of Puro Mangkunegaran
Palace” which discusses the activities while doing internship and solves the problems during
internship.
I hope this final report can help the readers to get references about the strategies in
promoting the website of Puro Mangkunegaran Palace.
Surakarta, 11/01/ 2017
Clarissa Nasarani
iv
ABSTRACT
Clarissa Nasarani 2016. Strategies in Promoting The Website of Puro Mangkunegaran
Palace. English D3 program, Faculty of Culture Sciences Sebelas Maret University.
This internship report is written based on my internship activity from January 4th to March 4th
2016 as an intern at Puro Mangkunegaran Palace. The objective of this report is to know and
describe the strategies in promoting the Website of Puro Mangkunegaran Palace including the
problems and solutions. The intern has several activities such as doing observation, collecting
data, making and designing website, and releasing and promoting website. First, the intern did
observation by following class activity, escorting and handling tourist. In the class activity the
interns should listen and learn the material given by the seniors of Mangkunegaran Palace. After
class activity ended, the intern was asked by the senior guide to escort and handle tourists. These
activities were the way to observe the information of Mangkunegaran Palace. After that the
intern continued collecting data. In collecting data, the intern started writing contents (made
some articles) by writing the data and information that she got in escorting activity. The intern
made articles about collections of Mangkunegaran Palace. Then, the interns continued to make
and design a website. The intern made a simple website, namely
mangkunegaranpalace.simplesite.com. After the website was finished, the intern did several
ways. They are promoting and realizing the website by brochure and travel agent, sharing by
social media, and handling tourist. The intern encountered several problems in doing promotion
strategy such as difficulties in getting information, making proper article using good English
written text, and designing and making website. The interns overcame the problem by asking
friends who are good at English and asking a supervisor of Mangkunegaran to get the correct
information.
v
TABLE OF CONTENTS
APPROVAL .......................................................................................................................... ii
ACCEPTANCE .................................................................................................................... iii
ACKNOWLEDGMENT....................................................................................................... iv
ABSTRACT ........................................................................................................................... v
TABLE OF CONTENTS ...................................................................................................... vi
Chapter 1 Introduction ........................................................................................................... 1
Chapter 2 Puro Mangkunegaran Palace Profile ..................................................................... 4
Short History of Mangkunegaran Palace ............................................................................... 4
The Management of Mangkunegaran Palace ......................................................................... 5
Attractions in Mangkumegaran Palace .................................................................................. 6
Chapter 3 Internship Activities ............................................................................................ 10
Observation .......................................................................................................................... 11
Activities in General ............................................................................................................ 10
Class Activity ....................................................................................................................... 11
Escorting and Handling........................................................................................................ 11
Collecting Data ................................................................................................................. 12
Write Content ....................................................................................................................... 12
Making and Designing Website ........................................................................................... 12
Releasing and Promoting Website ....................................................................................... 13
Brochure and Travel Agent .................................................................................................. 13
By Private Social Media....................................................................................................... 13
Offering in Handling Tourist ............................................................................................... 13
vi
Problems and Solution during Internship ............................................................................ 14
Problem in Observation ....................................................................................................... 14
Problem in Writing Contents ............................................................................................... 14
Problem in Design and Making Website ............................................................................. 14
Chapter 4 Conclusion and Recommendation ....................................................................... 15
Conclusion ........................................................................................................................... 15
Recommendation ................................................................................................................. 15
APPENDICES ..................................................................................................................... 17
BIBLIOGRAPHY ................................................................................................................ 18
vii
Mangkunegaran Palace”
Internship Report
Submitted to meet a part of the requirements to obtain
An Ahli Madya Degree in English Language
by
Clarissa Nasarani
C9312018
English Diploma Program
Faculty of Cultural Sciences
Sebelas Maret University
Surakarta
2017
ii
iii
ACKNOWLEDGMENT
I would like to say thanks to Jesus for giving me strength in order to finish my internship
program and I want to say thank you to anyone who has helped me since I started studying in
Sebelas Maret University until I graduate from D3 Program of English Department, Sebelas
Maret University. Therefore, I would like to give my deepest gratitudes to:
1. Dean of Faculty of Culture Sciences, Prof. Drs. Riyadi Santoso, M.Ed, Ph.D.
2. Head of English Diploma Program, Agus Dwi Priyanto S.S., M.CALL
3. My Supervisor, Fenty Kusumastuti S.S., M.Hum
4. All of my lecturers in the Faculty of Cultural Sciences.
5. All of the employees at Puro Mangkunegara Palace thank you for leading me during the
internship there.
6. Angga Rafi Setiawan who has been my mentor since I started studying in Sebelas Maret
University until I finish doing this final report.
7. All of my friends in D3 Program of English 2012 that always accompany me in our campus.
8. My parents, my sister and my brother who always support and remind me to do this
internship.
This final report is written to fulfill the requirement in obtaining the English Diploma
Program Faculty of Culture Sciences, Sebelas Maret University.
This final report entitled “Strategies in Promoting The Website of Puro Mangkunegaran
Palace” which discusses the activities while doing internship and solves the problems during
internship.
I hope this final report can help the readers to get references about the strategies in
promoting the website of Puro Mangkunegaran Palace.
Surakarta, 11/01/ 2017
Clarissa Nasarani
iv
ABSTRACT
Clarissa Nasarani 2016. Strategies in Promoting The Website of Puro Mangkunegaran
Palace. English D3 program, Faculty of Culture Sciences Sebelas Maret University.
This internship report is written based on my internship activity from January 4th to March 4th
2016 as an intern at Puro Mangkunegaran Palace. The objective of this report is to know and
describe the strategies in promoting the Website of Puro Mangkunegaran Palace including the
problems and solutions. The intern has several activities such as doing observation, collecting
data, making and designing website, and releasing and promoting website. First, the intern did
observation by following class activity, escorting and handling tourist. In the class activity the
interns should listen and learn the material given by the seniors of Mangkunegaran Palace. After
class activity ended, the intern was asked by the senior guide to escort and handle tourists. These
activities were the way to observe the information of Mangkunegaran Palace. After that the
intern continued collecting data. In collecting data, the intern started writing contents (made
some articles) by writing the data and information that she got in escorting activity. The intern
made articles about collections of Mangkunegaran Palace. Then, the interns continued to make
and design a website. The intern made a simple website, namely
mangkunegaranpalace.simplesite.com. After the website was finished, the intern did several
ways. They are promoting and realizing the website by brochure and travel agent, sharing by
social media, and handling tourist. The intern encountered several problems in doing promotion
strategy such as difficulties in getting information, making proper article using good English
written text, and designing and making website. The interns overcame the problem by asking
friends who are good at English and asking a supervisor of Mangkunegaran to get the correct
information.
v
TABLE OF CONTENTS
APPROVAL .......................................................................................................................... ii
ACCEPTANCE .................................................................................................................... iii
ACKNOWLEDGMENT....................................................................................................... iv
ABSTRACT ........................................................................................................................... v
TABLE OF CONTENTS ...................................................................................................... vi
Chapter 1 Introduction ........................................................................................................... 1
Chapter 2 Puro Mangkunegaran Palace Profile ..................................................................... 4
Short History of Mangkunegaran Palace ............................................................................... 4
The Management of Mangkunegaran Palace ......................................................................... 5
Attractions in Mangkumegaran Palace .................................................................................. 6
Chapter 3 Internship Activities ............................................................................................ 10
Observation .......................................................................................................................... 11
Activities in General ............................................................................................................ 10
Class Activity ....................................................................................................................... 11
Escorting and Handling........................................................................................................ 11
Collecting Data ................................................................................................................. 12
Write Content ....................................................................................................................... 12
Making and Designing Website ........................................................................................... 12
Releasing and Promoting Website ....................................................................................... 13
Brochure and Travel Agent .................................................................................................. 13
By Private Social Media....................................................................................................... 13
Offering in Handling Tourist ............................................................................................... 13
vi
Problems and Solution during Internship ............................................................................ 14
Problem in Observation ....................................................................................................... 14
Problem in Writing Contents ............................................................................................... 14
Problem in Design and Making Website ............................................................................. 14
Chapter 4 Conclusion and Recommendation ....................................................................... 15
Conclusion ........................................................................................................................... 15
Recommendation ................................................................................................................. 15
APPENDICES ..................................................................................................................... 17
BIBLIOGRAPHY ................................................................................................................ 18
vii