UNIVERSITAS MUHAMMADIYAH SURAKARTAFAKULTAS EKONOMI PENGARUH ORIENTASI PASAR TERHADAP EFISIENSI BIAYA PENJUALAN PADA DEALER SEPEDA MOTOR DI SURAKARTA.
UNIVERSITAS MUHAMMADIYAH SURAKARTA
FAKULTAS EKONOMI
Jl. A. Yani Pabelan Kartasura Tromol Pos 1 Telp. (0271) 717417 Fax.718448 Surakarta - 57102
Hal : Permohonan Pengisian Kuesioner
Lamp : 1. 1 (satu) bendel kuesioner
2. Surat Ijin Penelitian
Kepada Yth.
Bapak/Ibu Pimpinan
Dealer Sepeda Motor
di Surakarta
Dengan hormat,
Yang bertanda tangan di bawah ini:
Nama
: Roni Safria
Alamat
: Jatimalang, RT 04 RW II, Joho, Mojolaban, Sukoharjo
Pekerjaan
: Mahasiswa
Dengan segala kerendahan hati, perkenankan kami mengganggu sebentar
waktu Bapak/Ibu untuk mengisi kuesioner ini, guna penulisan skripsi yang
berjudul:
“PENGARUH ORIENTANSI PASAR TERHADAP EFISIENSI BIAYA
PENJUALAN PADA DEALER SEPEDA MOTOR DI SURAKARTA”
Setiap jawaban atas pernyataan kuesioner tersebut sangat diperlukan bagi
penelitian kami. Identitas dan data yang diperoleh berdasarkan jawaban itu
sepenuhnya hanya dipergunakan untuk keperluan penelitian dan tidak
disebarluaskan untuk umum.
Atas segala bantuan dan kesediaan Bapak/Ibu memperoleh pahala dari
Tuhan Yang Maha Esa.
Mengetahui
Dosen Pembimbing
Surakarta, Desember 2006
Hormat kami,
Soepatini, SE, M.Si
Roni Safria
Lampiran 1.
DAFTAR KUESIONER
DATA MANAJER
1. Nama
: …………………………. (Boleh tidak diisi)
2. Jenis Kelamin
: Pria / Wanita
3. Pendidikan Terakhir : S-1 / S-2 / S-3
4. Instansi
: ..........................................................................................
5. Alamat
: ..........................................................................................
..........................................................................................
PETUNJUK PENGISIAN
Mohon kesediaan Bapak/Ibu untuk mengisi jawaban dengan cara memberikan
check list (√) pada tempat yang telah disediakan. Untuk pernyataan pilihan dalam
kolom berilah tanda pada jawaban yang Bapak/Ibu anggap paling benar.
Keterangan:
SS
S
R
TS
STS
=5
=4
=3
=2
=1
Sangat Setuju
Setuju
Ragu-ragu
Tidak Setuju
Sangat Tidak Setuju
DAFTAR PERNYATAAN
Pernyataan
Orientasi Konsumen
SS
1. Konsumen adalah prioritas utama perusahaan.
5
2. Kami berusaha menciptakan pelayanan yang bernilai 5
bagi konsumen
3. Kami berusaha memahami kebutuhan dan keinginan 5
konsumen
4. Semua tindakan perusahaan dimaksudkan untuk 5
membuat konsumen puas.
5. Kami secara teratur mengukur kepuasan konsumen.
5
6. Perusahaan memberikan pelayanan purna jual bagi 5
konsumen.
SKALA
S R TS STS
4
3
2
1
4
3
2
1
4
3
2
1
4
3
2
1
4
4
3
3
2
2
1
1
Orientasi Pesaing
1. Tenaga penjualan memberikan informasi tentang
SS
S
R
TS STS
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
SS
S
R
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
SS
S
R
5
4
3
2
1
5
4
3
2
1
pesaing.
2. Perusahaan menanggapi dengan cepat setiap tindakan
pesaing
3. Para manager puncak mendistribusikan strategi yang
dilakukan pesaing.
4. Para manager puncak mendiskusikan strategi yang
dilakukan pesaing
Koordinasi Antar Fungsional
1. Pengaduan pelanggan ditangani secara bersama oleh
TS STS
semua departemen/fungsi di dalam perusahaan
2. Informasi tentang pelanggan dan pesaing dibagikan
ke seluruh departemen/fungsi di dalam perusahaan
3. Strategi yang diambil perusahaan merupakan hasil
integrasi
seluruh
departemen/fungsi
di
dalam
perusahaan
4. Semua departemen/fungsi di dalam perusahaan
memberi
kontribusi
dalam
menciptakan
nilai
pelanggan
5. Antar unit bisnis saling berbagi sumber daya.
Efisiensi Biaya Penjualan
1. Penjualan sepeda motor yang dihasilkan oleh setiap
salesman
perusahaan
kami
per
bulan
TS STS
selalu
meningkat
2. Dari modal yang ada, kami bisa menekan pengeluaran
untuk biaya penjualan
Diisi oleh peneliti berdasarkan data sekunder hasil penjualan sepeda motor per bulan
3. Berapa rata-rata penjualan sepeda motor setiap bulan
………… unit.
a. STS
= 5 – 7 unit
b. TS
= 8 – 10 unit
c. R
= 11 – 13 unit
d. S
= 14 – 16 unit
e. SS
= 17 – 19 unit
5
4
3
2
1
Correlations
Correlations
butir1
butir1
Pearson Correlation
butir2
Sig. (2-tailed)
N
Pearson Correlation
butir3
Sig. (2-tailed)
N
Pearson Correlation
butir4
Sig. (2-tailed)
N
Pearson Correlation
butir5
Sig. (2-tailed)
N
Pearson Correlation
butir6
Sig. (2-tailed)
N
Pearson Correlation
total
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
1
.
butir2
.009
.962
30
.009
.962
30
1
.
30
-.048
.803
30
.378*
.039
30
.247
.188
butir4
.247
.188
butir5
.335
.070
30
.378*
.039
30
.082
.667
30
.099
.602
30
.193
.307
30
.481**
.007
30
1
.
30
.144
.447
30
-.075
.694
30
.255
.173
30
.445*
.014
30
.082
.667
30
.144
.447
30
1
.
30
.238
.205
30
.229
.223
30
.541**
.002
30
.335
.070
30
.099
.602
30
-.075
.694
30
.238
.205
30
1
.
30
.179
.345
30
.548**
.002
30
.381*
.038
30
.193
.307
30
.255
.173
30
.229
.223
30
.179
.345
30
1
.
30
.745**
.000
30
.574**
.001
30
.481**
.007
30
.445*
.014
30
.541**
.002
30
.548**
.002
30
.745**
.000
30
1
.
30
30
30
30
30
30
30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
butir3
-.048
.803
butir6
.381*
.038
total
.574**
.001
Correlations
Correlations
butir1
butir1
butir2
butir3
butir4
total
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
1
.
30
.107
butir2
.107
.574
30
1
butir3
.098
.606
30
.055
butir4
.141
.456
30
.306
total
.430*
.018
30
.481**
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
.574
30
.098
.606
.
30
.055
.775
.775
30
1
.
.100
30
.301
.106
.007
30
.749**
.000
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
30
.141
.456
30
.430*
30
.306
.100
30
.481**
30
.301
.106
30
.749**
30
1
.
30
.724**
30
.724**
.000
30
1
Sig. (2-tailed)
N
.018
30
.007
30
.000
30
.000
30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
.
30
Correlations
Correlations
butir1
butir2
1
.393*
.
.032
30
30
butir2
.393*
1
.032
.
30
30
butir3
.265
.165
.157
.384
30
30
butir4
.269
-.055
.150
.775
30
30
butir5
.144
.142
.449
.454
30
30
total
.704**
.514**
.000
.004
30
30
*. Correlation is significant at the 0.05 level (2-tailed).
butir1
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
**. Correlation is significant at the 0.01 level (2-tailed).
butir3
.265
.157
30
.165
.384
30
1
.
30
-.009
.962
30
.035
.854
30
.425*
.019
30
butir4
.269
.150
30
-.055
.775
30
-.009
.962
30
1
.
30
.279
.135
30
.496**
.005
30
butir5
.144
.449
30
.142
.454
30
.035
.854
30
.279
.135
30
1
.
30
.686**
.000
30
total
.704**
.000
30
.514**
.004
30
.425*
.019
30
.496**
.005
30
.686**
.000
30
1
.
30
Correlations
Correlations
butir1
butir1
butir2
butir3
total
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
1
.
30
.163
.390
butir2
.163
.390
30
1
.
butir3
.514**
.004
30
.100
.600
total
.830**
.000
30
.446*
.013
30
.514**
.004
30
30
.100
.600
30
30
1
.
30
30
.827**
.000
30
.830**
.000
30
.446*
.013
30
.827**
.000
30
1
.
30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.563
Cronbach's
Alpha Based
on
Standardized
Items
.563
N of Items
6
Item Statistics
butir1
butir2
butir3
Mean
4.43
4.53
4.33
Std. Deviation
.504
.507
.479
butir4
butir5
butir6
4.40
4.07
4.10
.498
.640
.845
N
30
30
30
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir4
butir1
.254
.002
-.011
.062
butir2
.002
.257
.092
.021
butir3
-.011
.092
.230
.034
butir4
.062
.021
.034
.248
butir5
.108
.032
-.023
.076
butir6
.162
.083
.103
.097
butir5
butir6
.108
.162
.032
.083
-.023
.103
.076
.097
.409
.097
.097
.714
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.062
Minimum
-.023
Maximum
.162
The covariance matrix is calculated and used in the analysis.
Range
.185
Maximum /
Minimum
-7.050
Variance
.003
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.543
Cronbach's
Alpha Based
on
Standardized
Items
.512
N of Items
3
Item Statistics
butir1
butir2
butir3
Mean
1.83
4.37
1.80
Std. Deviation
.791
.490
.847
N
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir1
.626
.063
.345
butir2
.063
.240
.041
butir3
.345
.041
.717
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.150
Minimum
.041
Maximum
.345
The covariance matrix is calculated and used in the analysis.
Range
.303
Maximum /
Minimum
8.333
Variance
.023
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.431
Cronbach's
Alpha Based
on
Standardized
Items
.447
N of Items
4
Item Statistics
butir1
butir2
butir3
butir4
Mean
4.63
4.43
3.40
4.13
Std. Deviation
.490
.504
1.003
.730
N
30
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir4
.240
.026
.048
.051
.026
.254
.028
.113
.048
.028
1.007
.221
.051
.113
.221
.533
The covariance matrix is calculated and used in the analysis.
butir1
butir2
butir3
butir4
Summary Item Statistics
Inter-Item Covariances
Mean
.081
Minimum
.026
Maximum
.221
The covariance matrix is calculated and used in the analysis.
Range
.194
Maximum /
Minimum
8.348
Variance
.005
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.543
Cronbach's
Alpha Based
on
Standardized
Items
.512
N of Items
3
Item Statistics
butir1
butir2
butir3
Mean
1.83
4.37
1.80
Std. Deviation
.791
.490
.847
N
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir1
.626
.063
.345
butir2
.063
.240
.041
butir3
.345
.041
.717
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.150
Minimum
.041
Maximum
.345
The covariance matrix is calculated and used in the analysis.
Range
.303
Maximum /
Minimum
8.333
Variance
.023
N of Items
Regression
Variables Entered/Removedb
Model
1
Variables Entered
Koordinasi Antar
Fungsional, Orientasi
Pesaing, Orientasi
a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summaryb
Model
1
R
R Square
.443a
.197
Adjusted
R Square
.104
Std. Error of
the Estimate
2.297
DurbinWatson
1.523
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing,
Orientasi Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
df
3
26
170.700
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
Coefficientsa
Model
1
(Constant)
Orientasi Konsumen
Orientasi Pesaing
Koordinasi Antar
Fungsional
Unstandardized
Coefficients
B
Std. Error
-1.028
11.464
-.090
.244
Standardized
Coefficients
Beta
-.074
t
-.090
-.369
Sig.
.929
.715
.035
.274
.025
.128
.899
.482
.253
.414
1.902
.068
a. Dependent Variable: Efesiensi Biaya Penjualan
Residuals Statisticsa
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum
5.21
-4.155
-1.572
-1.809
Maximum
9.02
3.862
1.967
1.681
Mean
6.90
.000
.000
.000
a. Dependent Variable: Efesiensi Biaya Penjualan
Std. Deviation
1.075
2.175
1.000
.947
N
30
30
30
30
Regression
Variables Entered/Removedb
Model
1
Variables Entered
Koordinasi Antar
Fungsional, Orientasi
Pesaing, Orientasi
a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summary
Model
1
R
.443a
R Square
.197
Adjusted
R Square
.104
Std. Error of
the Estimate
2.297
a. Predictors: (Constant), Koordinasi Antar Fungsional,
Orientasi Pesaing, Orientasi Konsumen
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
df
3
26
170.700
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
Coefficientsa
Model
1
(Constant)
Orientasi Konsumen
Orientasi Pesaing
Koordinasi Antar
Fungsional
Unstandardized
Coefficients
B
Std. Error
-1.028
11.464
-.090
.244
Standardized
Coefficients
Beta
-.074
t
-.090
-.369
Sig.
.929
.715
.035
.274
.025
.128
.899
.482
.253
.414
1.902
.068
a. Dependent Variable: Efesiensi Biaya Penjualan
Regression
Variables Entered/Removedb
Model
1
Variables
Entered
Koordinasi
Antar
Fungsiona
l, Orientasi
Pesaing,
Orientasi a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summary
Change Statistics
Adjusted Std. Error ofR Square
R
R Square R Squarethe Estimate Change F Change df1
df2 Sig. F Change
.443 a
.197
.104
2.297
.197
2.120
3
26
.122
a.Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi Konsumen
Model
1
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
170.700
df
3
26
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
a
Coefficients
Unstandardized Standardized
Coefficients
Coefficients
Model
B
Std. Error
Beta
1
(Constant)
-1.028 11.464
Orientasi Konsumen -.090
.244
-.074
Orientasi Pesaing
.035
.274
.025
Koordinasi Antar
.482
.253
.414
Fungsional
a. Dependent Variable: Efesiensi Biaya Penjualan
t
-.090
-.369
Sig.
.929
.715
.128
1.902
Collinearity Statistics
Tolerance
VIF
.770
1.298
.899
.805
1.242
.068
.653
1.531
Coefficient Correlations a
Model
1
Koordinasi
Antar
Fungsional
Correlations
Covariances
Koordinasi Antar
Fungsional
Orientasi Pesaing
Orientasi Konsumen
Koordinasi Antar
Fungsional
Orientasi Pesaing
Orientasi Konsumen
Orientasi
Pesaing
Orientasi
Konsumen
1.000
.390
.435
.390
.435
1.000
-.015
-.015
1.000
.064
.027
.027
.027
.027
.075
-.001
-.001
.059
a. Dependent Variable: Efesiensi Biaya Penjualan
a
Collinearity Diagnostics
Variance Proportions
Model
1
Dimension Eigenvalue
1
3.977
2
.016
3
.006
4
.001
Condition
Index
1.000
15.729
25.612
63.511
(Constant)
.00
.00
Orientasi
Konsumen
.00
.02
Orientasi
Pesaing
.00
.16
Koordinasi
Antar
Fungsional
.00
.26
.00
1.00
.39
.59
.57
.27
.04
.70
a. Dependent Variable: Efesiensi Biaya Penjualan
FAKULTAS EKONOMI
Jl. A. Yani Pabelan Kartasura Tromol Pos 1 Telp. (0271) 717417 Fax.718448 Surakarta - 57102
Hal : Permohonan Pengisian Kuesioner
Lamp : 1. 1 (satu) bendel kuesioner
2. Surat Ijin Penelitian
Kepada Yth.
Bapak/Ibu Pimpinan
Dealer Sepeda Motor
di Surakarta
Dengan hormat,
Yang bertanda tangan di bawah ini:
Nama
: Roni Safria
Alamat
: Jatimalang, RT 04 RW II, Joho, Mojolaban, Sukoharjo
Pekerjaan
: Mahasiswa
Dengan segala kerendahan hati, perkenankan kami mengganggu sebentar
waktu Bapak/Ibu untuk mengisi kuesioner ini, guna penulisan skripsi yang
berjudul:
“PENGARUH ORIENTANSI PASAR TERHADAP EFISIENSI BIAYA
PENJUALAN PADA DEALER SEPEDA MOTOR DI SURAKARTA”
Setiap jawaban atas pernyataan kuesioner tersebut sangat diperlukan bagi
penelitian kami. Identitas dan data yang diperoleh berdasarkan jawaban itu
sepenuhnya hanya dipergunakan untuk keperluan penelitian dan tidak
disebarluaskan untuk umum.
Atas segala bantuan dan kesediaan Bapak/Ibu memperoleh pahala dari
Tuhan Yang Maha Esa.
Mengetahui
Dosen Pembimbing
Surakarta, Desember 2006
Hormat kami,
Soepatini, SE, M.Si
Roni Safria
Lampiran 1.
DAFTAR KUESIONER
DATA MANAJER
1. Nama
: …………………………. (Boleh tidak diisi)
2. Jenis Kelamin
: Pria / Wanita
3. Pendidikan Terakhir : S-1 / S-2 / S-3
4. Instansi
: ..........................................................................................
5. Alamat
: ..........................................................................................
..........................................................................................
PETUNJUK PENGISIAN
Mohon kesediaan Bapak/Ibu untuk mengisi jawaban dengan cara memberikan
check list (√) pada tempat yang telah disediakan. Untuk pernyataan pilihan dalam
kolom berilah tanda pada jawaban yang Bapak/Ibu anggap paling benar.
Keterangan:
SS
S
R
TS
STS
=5
=4
=3
=2
=1
Sangat Setuju
Setuju
Ragu-ragu
Tidak Setuju
Sangat Tidak Setuju
DAFTAR PERNYATAAN
Pernyataan
Orientasi Konsumen
SS
1. Konsumen adalah prioritas utama perusahaan.
5
2. Kami berusaha menciptakan pelayanan yang bernilai 5
bagi konsumen
3. Kami berusaha memahami kebutuhan dan keinginan 5
konsumen
4. Semua tindakan perusahaan dimaksudkan untuk 5
membuat konsumen puas.
5. Kami secara teratur mengukur kepuasan konsumen.
5
6. Perusahaan memberikan pelayanan purna jual bagi 5
konsumen.
SKALA
S R TS STS
4
3
2
1
4
3
2
1
4
3
2
1
4
3
2
1
4
4
3
3
2
2
1
1
Orientasi Pesaing
1. Tenaga penjualan memberikan informasi tentang
SS
S
R
TS STS
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
SS
S
R
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
SS
S
R
5
4
3
2
1
5
4
3
2
1
pesaing.
2. Perusahaan menanggapi dengan cepat setiap tindakan
pesaing
3. Para manager puncak mendistribusikan strategi yang
dilakukan pesaing.
4. Para manager puncak mendiskusikan strategi yang
dilakukan pesaing
Koordinasi Antar Fungsional
1. Pengaduan pelanggan ditangani secara bersama oleh
TS STS
semua departemen/fungsi di dalam perusahaan
2. Informasi tentang pelanggan dan pesaing dibagikan
ke seluruh departemen/fungsi di dalam perusahaan
3. Strategi yang diambil perusahaan merupakan hasil
integrasi
seluruh
departemen/fungsi
di
dalam
perusahaan
4. Semua departemen/fungsi di dalam perusahaan
memberi
kontribusi
dalam
menciptakan
nilai
pelanggan
5. Antar unit bisnis saling berbagi sumber daya.
Efisiensi Biaya Penjualan
1. Penjualan sepeda motor yang dihasilkan oleh setiap
salesman
perusahaan
kami
per
bulan
TS STS
selalu
meningkat
2. Dari modal yang ada, kami bisa menekan pengeluaran
untuk biaya penjualan
Diisi oleh peneliti berdasarkan data sekunder hasil penjualan sepeda motor per bulan
3. Berapa rata-rata penjualan sepeda motor setiap bulan
………… unit.
a. STS
= 5 – 7 unit
b. TS
= 8 – 10 unit
c. R
= 11 – 13 unit
d. S
= 14 – 16 unit
e. SS
= 17 – 19 unit
5
4
3
2
1
Correlations
Correlations
butir1
butir1
Pearson Correlation
butir2
Sig. (2-tailed)
N
Pearson Correlation
butir3
Sig. (2-tailed)
N
Pearson Correlation
butir4
Sig. (2-tailed)
N
Pearson Correlation
butir5
Sig. (2-tailed)
N
Pearson Correlation
butir6
Sig. (2-tailed)
N
Pearson Correlation
total
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
1
.
butir2
.009
.962
30
.009
.962
30
1
.
30
-.048
.803
30
.378*
.039
30
.247
.188
butir4
.247
.188
butir5
.335
.070
30
.378*
.039
30
.082
.667
30
.099
.602
30
.193
.307
30
.481**
.007
30
1
.
30
.144
.447
30
-.075
.694
30
.255
.173
30
.445*
.014
30
.082
.667
30
.144
.447
30
1
.
30
.238
.205
30
.229
.223
30
.541**
.002
30
.335
.070
30
.099
.602
30
-.075
.694
30
.238
.205
30
1
.
30
.179
.345
30
.548**
.002
30
.381*
.038
30
.193
.307
30
.255
.173
30
.229
.223
30
.179
.345
30
1
.
30
.745**
.000
30
.574**
.001
30
.481**
.007
30
.445*
.014
30
.541**
.002
30
.548**
.002
30
.745**
.000
30
1
.
30
30
30
30
30
30
30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
butir3
-.048
.803
butir6
.381*
.038
total
.574**
.001
Correlations
Correlations
butir1
butir1
butir2
butir3
butir4
total
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
1
.
30
.107
butir2
.107
.574
30
1
butir3
.098
.606
30
.055
butir4
.141
.456
30
.306
total
.430*
.018
30
.481**
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
.574
30
.098
.606
.
30
.055
.775
.775
30
1
.
.100
30
.301
.106
.007
30
.749**
.000
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
30
.141
.456
30
.430*
30
.306
.100
30
.481**
30
.301
.106
30
.749**
30
1
.
30
.724**
30
.724**
.000
30
1
Sig. (2-tailed)
N
.018
30
.007
30
.000
30
.000
30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
.
30
Correlations
Correlations
butir1
butir2
1
.393*
.
.032
30
30
butir2
.393*
1
.032
.
30
30
butir3
.265
.165
.157
.384
30
30
butir4
.269
-.055
.150
.775
30
30
butir5
.144
.142
.449
.454
30
30
total
.704**
.514**
.000
.004
30
30
*. Correlation is significant at the 0.05 level (2-tailed).
butir1
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
**. Correlation is significant at the 0.01 level (2-tailed).
butir3
.265
.157
30
.165
.384
30
1
.
30
-.009
.962
30
.035
.854
30
.425*
.019
30
butir4
.269
.150
30
-.055
.775
30
-.009
.962
30
1
.
30
.279
.135
30
.496**
.005
30
butir5
.144
.449
30
.142
.454
30
.035
.854
30
.279
.135
30
1
.
30
.686**
.000
30
total
.704**
.000
30
.514**
.004
30
.425*
.019
30
.496**
.005
30
.686**
.000
30
1
.
30
Correlations
Correlations
butir1
butir1
butir2
butir3
total
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
1
.
30
.163
.390
butir2
.163
.390
30
1
.
butir3
.514**
.004
30
.100
.600
total
.830**
.000
30
.446*
.013
30
.514**
.004
30
30
.100
.600
30
30
1
.
30
30
.827**
.000
30
.830**
.000
30
.446*
.013
30
.827**
.000
30
1
.
30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.563
Cronbach's
Alpha Based
on
Standardized
Items
.563
N of Items
6
Item Statistics
butir1
butir2
butir3
Mean
4.43
4.53
4.33
Std. Deviation
.504
.507
.479
butir4
butir5
butir6
4.40
4.07
4.10
.498
.640
.845
N
30
30
30
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir4
butir1
.254
.002
-.011
.062
butir2
.002
.257
.092
.021
butir3
-.011
.092
.230
.034
butir4
.062
.021
.034
.248
butir5
.108
.032
-.023
.076
butir6
.162
.083
.103
.097
butir5
butir6
.108
.162
.032
.083
-.023
.103
.076
.097
.409
.097
.097
.714
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.062
Minimum
-.023
Maximum
.162
The covariance matrix is calculated and used in the analysis.
Range
.185
Maximum /
Minimum
-7.050
Variance
.003
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.543
Cronbach's
Alpha Based
on
Standardized
Items
.512
N of Items
3
Item Statistics
butir1
butir2
butir3
Mean
1.83
4.37
1.80
Std. Deviation
.791
.490
.847
N
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir1
.626
.063
.345
butir2
.063
.240
.041
butir3
.345
.041
.717
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.150
Minimum
.041
Maximum
.345
The covariance matrix is calculated and used in the analysis.
Range
.303
Maximum /
Minimum
8.333
Variance
.023
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.431
Cronbach's
Alpha Based
on
Standardized
Items
.447
N of Items
4
Item Statistics
butir1
butir2
butir3
butir4
Mean
4.63
4.43
3.40
4.13
Std. Deviation
.490
.504
1.003
.730
N
30
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir4
.240
.026
.048
.051
.026
.254
.028
.113
.048
.028
1.007
.221
.051
.113
.221
.533
The covariance matrix is calculated and used in the analysis.
butir1
butir2
butir3
butir4
Summary Item Statistics
Inter-Item Covariances
Mean
.081
Minimum
.026
Maximum
.221
The covariance matrix is calculated and used in the analysis.
Range
.194
Maximum /
Minimum
8.348
Variance
.005
N of Items
Reliability
Warnings
The covariance matrix is calculated and used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
100.0
.0
100.0
30
0
30
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.543
Cronbach's
Alpha Based
on
Standardized
Items
.512
N of Items
3
Item Statistics
butir1
butir2
butir3
Mean
1.83
4.37
1.80
Std. Deviation
.791
.490
.847
N
30
30
30
Inter-Item Covariance Matrix
butir1
butir2
butir3
butir1
.626
.063
.345
butir2
.063
.240
.041
butir3
.345
.041
.717
The covariance matrix is calculated and used in the analysis.
Summary Item Statistics
Inter-Item Covariances
Mean
.150
Minimum
.041
Maximum
.345
The covariance matrix is calculated and used in the analysis.
Range
.303
Maximum /
Minimum
8.333
Variance
.023
N of Items
Regression
Variables Entered/Removedb
Model
1
Variables Entered
Koordinasi Antar
Fungsional, Orientasi
Pesaing, Orientasi
a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summaryb
Model
1
R
R Square
.443a
.197
Adjusted
R Square
.104
Std. Error of
the Estimate
2.297
DurbinWatson
1.523
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing,
Orientasi Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
df
3
26
170.700
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
Coefficientsa
Model
1
(Constant)
Orientasi Konsumen
Orientasi Pesaing
Koordinasi Antar
Fungsional
Unstandardized
Coefficients
B
Std. Error
-1.028
11.464
-.090
.244
Standardized
Coefficients
Beta
-.074
t
-.090
-.369
Sig.
.929
.715
.035
.274
.025
.128
.899
.482
.253
.414
1.902
.068
a. Dependent Variable: Efesiensi Biaya Penjualan
Residuals Statisticsa
Predicted Value
Residual
Std. Predicted Value
Std. Residual
Minimum
5.21
-4.155
-1.572
-1.809
Maximum
9.02
3.862
1.967
1.681
Mean
6.90
.000
.000
.000
a. Dependent Variable: Efesiensi Biaya Penjualan
Std. Deviation
1.075
2.175
1.000
.947
N
30
30
30
30
Regression
Variables Entered/Removedb
Model
1
Variables Entered
Koordinasi Antar
Fungsional, Orientasi
Pesaing, Orientasi
a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summary
Model
1
R
.443a
R Square
.197
Adjusted
R Square
.104
Std. Error of
the Estimate
2.297
a. Predictors: (Constant), Koordinasi Antar Fungsional,
Orientasi Pesaing, Orientasi Konsumen
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
df
3
26
170.700
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
Coefficientsa
Model
1
(Constant)
Orientasi Konsumen
Orientasi Pesaing
Koordinasi Antar
Fungsional
Unstandardized
Coefficients
B
Std. Error
-1.028
11.464
-.090
.244
Standardized
Coefficients
Beta
-.074
t
-.090
-.369
Sig.
.929
.715
.035
.274
.025
.128
.899
.482
.253
.414
1.902
.068
a. Dependent Variable: Efesiensi Biaya Penjualan
Regression
Variables Entered/Removedb
Model
1
Variables
Entered
Koordinasi
Antar
Fungsiona
l, Orientasi
Pesaing,
Orientasi a
Konsumen
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: Efesiensi Biaya Penjualan
Model Summary
Change Statistics
Adjusted Std. Error ofR Square
R
R Square R Squarethe Estimate Change F Change df1
df2 Sig. F Change
.443 a
.197
.104
2.297
.197
2.120
3
26
.122
a.Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi Konsumen
Model
1
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
33.544
137.156
170.700
df
3
26
Mean Square
11.181
5.275
F
2.120
Sig.
.122a
29
a. Predictors: (Constant), Koordinasi Antar Fungsional, Orientasi Pesaing, Orientasi
Konsumen
b. Dependent Variable: Efesiensi Biaya Penjualan
a
Coefficients
Unstandardized Standardized
Coefficients
Coefficients
Model
B
Std. Error
Beta
1
(Constant)
-1.028 11.464
Orientasi Konsumen -.090
.244
-.074
Orientasi Pesaing
.035
.274
.025
Koordinasi Antar
.482
.253
.414
Fungsional
a. Dependent Variable: Efesiensi Biaya Penjualan
t
-.090
-.369
Sig.
.929
.715
.128
1.902
Collinearity Statistics
Tolerance
VIF
.770
1.298
.899
.805
1.242
.068
.653
1.531
Coefficient Correlations a
Model
1
Koordinasi
Antar
Fungsional
Correlations
Covariances
Koordinasi Antar
Fungsional
Orientasi Pesaing
Orientasi Konsumen
Koordinasi Antar
Fungsional
Orientasi Pesaing
Orientasi Konsumen
Orientasi
Pesaing
Orientasi
Konsumen
1.000
.390
.435
.390
.435
1.000
-.015
-.015
1.000
.064
.027
.027
.027
.027
.075
-.001
-.001
.059
a. Dependent Variable: Efesiensi Biaya Penjualan
a
Collinearity Diagnostics
Variance Proportions
Model
1
Dimension Eigenvalue
1
3.977
2
.016
3
.006
4
.001
Condition
Index
1.000
15.729
25.612
63.511
(Constant)
.00
.00
Orientasi
Konsumen
.00
.02
Orientasi
Pesaing
.00
.16
Koordinasi
Antar
Fungsional
.00
.26
.00
1.00
.39
.59
.57
.27
.04
.70
a. Dependent Variable: Efesiensi Biaya Penjualan