ANALISIS KOMPARATIF RETORIKA SUSILO BAMBANG YUDHOYONO DAN JOKO WIDODO DALAM PIDATO APBN - UDiNus Repository

DAFTAR ISI
JUDUL ..................................................................................................................... i
PERSETUJUAN LAPORAN TUGAS AKHIR ..................................................... ii
PENGESAHAN PENGUJI .................................................................................... iii
PERNYATAAN KEASLIAN TUGAS AKHIR .................................................... iv
PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK
KEPENTINGAN AKADEMIS ...............................................................................v
KATA PENGANTAR ........................................................................................... vi
ABSTRAK ........................................................................................................... viii
ABSTRACT ........................................................................................................... ix
DAFTAR ISI ............................................................................................................x
BAB 1 PENDAHULUAN ......................................................................................1
A. Latar Belakang Masalah ......................................................................................1
B. Perumusan Masalah .............................................................................................5
C. Tujuan Penelitian .................................................................................................6
D. Manfaat Penelitian...............................................................................................6
1. Manfaat Akademis ..........................................................................................6
2. Manfaat Praktis................................................................................................6
3. Manfaat Sosial .................................................................................................6
E. Batasan Penelitian ................................................................................................6
BAB II TINJAUAN PUSTAKA............................................................................7

A. Deskripsi Objek Penelitian ..................................................................................7
1. Profil Susilo Bambang Yudhoyono (SBY) .....................................................7
2. Profil Joko Widodo .........................................................................................9
B. Teori yang Terkait dengan Topik Penelitian .....................................................10

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1. Retorika .........................................................................................................11
2. Teori Kode Verbal .........................................................................................15
3. Theory of Performance ..................................................................................17
C. Hasil Penelitian yang Relevan ...........................................................................20
D. Kerangka Pemikiran ..........................................................................................24
BAB 3 METODE PENELITIAN ........................................................................26
A. Pendekatan Penelitian .......................................................................................26
B. Objek Penelitian ................................................................................................26
C. Jenis Data ..........................................................................................................27
1. Jenis Data Primer...........................................................................................27
2. Jenis Data Sekunder ......................................................................................27
D. Sumber Data ......................................................................................................27
E. Teknik Pengumpulan Data ................................................................................28

a. Metode Observasi ..........................................................................................28
b. Wawancara ....................................................................................................28
c. Studi Kepustakaan .........................................................................................28
F. Analisa dan Interpretasi Data .............................................................................29
G. Penarikan Kesimpulan.......................................................................................29
BAB 4 PEMBAHASAN .......................................................................................31
A. Penyajian Data Retorika Susilo Bambang Yudhoyono dan Joko Widodo pada
Pidato APBN ..........................................................................................................31
1. Retorika Susilo Bambang Yudhoyono ..........................................................31
2. Retorika Joko Widodo ...................................................................................33
B. Retorika Susilo Bambang Yudhoyono dan Joko Widodo Dikaitkan dengan
Konsep Kode Verbal dan Theory of Performance .................................................36

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1. Analisis Kode Verbal Pidato Susilo Bambang Yudhoyono dan Joko Widodo
pada Pidato APBN.............................................................................................36
a. Retorika Susilo Bambang Yudhoyono......................................................36
b. Retorika Joko Widodo ..............................................................................38
2. Analisis Penampilan dengan Pendekatan Etologi Pidato Susilo Bambang

Yudhoyono dan Joko Widodo pada Pidato APBN ...........................................39
a. Retorika Susilo Bambang Yudhoyono......................................................40
b. Retorika Joko Widodo ..............................................................................43
BAB 5 PENUTUP.................................................................................................47
A. Kesimpulan .......................................................................................................47
a. Gaya Retorika Susilo Bambang Yudhoyono .................................................47
b. Gaya Retorika Joko Widodo .........................................................................48
B. Saran ..................................................................................................................48
DAFTAR PUSTAKA ...........................................................................................50

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DAFTAR TABEL
Tabel 2.1 Penelitian Serupa yang Pernah Dilakukan sebelumnya .........................20
Tabel 4.1 Analisis Penampilan dengan Pendekatan Etologi (nonverbal) Susilo
Bambang Yudhoyono ............................................................................................40
Tabel 4.2 Analisis Penampilan dengan Pendekatan Etologi (nonverbal) Joko
Widodo ...................................................................................................................43

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DAFTAR GAMBAR
Gambar 4.1 Gerakan Tangan SBY.........................................................................32
Gambar 4.2 Gerakan Tangan Joko Widodo ...........................................................34
Gambar 4.3 SBY Membuka Pidato........................................................................40
Gambar 4.4 SBY - Illustrator ................................................................................40
Gambar 4.5 SBY - Self Adaptor .............................................................................40
Gambar 4.6 SBY tidak bersentuhan dengan audiens ..................................................41
Gambar 4.7 SBY - Object Adaptor ..........................................................................41
Gambar 4.8 SBY melihat iPad .................................................................................42
Gambar 4.9 SBY - Affect Dispaly ............................................................................42
Gambar 4.10 Jokowi - Emblem ...............................................................................43
Gambar 4.11 Jokowi - Ilustrator ..............................................................................44
Gambar 4.12 Jokowi - Self Adaptor ..........................................................................44
Gambar 4.13 Jokowi tidak bersentuhan dengan audiens .......................................44
Gambar 4.14 Jokowi – Object Adaptor .....................................................................45
Gambar 4.15 Jokowi - Regulator ..............................................................................45
Gambar 4.16 Jokowi – Affect Dispaly.......................................................................46

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DAFTAR BAGAN
Bagan 2.1 Kerangka Pemikiran..............................................................................24

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DAFTAR LAMPIRAN
Naskah Pidato SBY ................................................................................................53
Naskah Pidato Jokowi ............................................................................................57
Transkrip Wawancara ............................................................................................60

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