S SOS 1200487 Table of content
DAFTAR ISI
LEMBAR HAK CIPTA
LEMBAR PENGESAHAN
LEMBAR PENGUJI
LEMBAR PERNYATAAN
KATA PENGANTAR ...................................................................................... i
UCAPAN TERIMA KASIH ............................................................................ ii
ABSTRAK ........................................................................................................... v
ABSTRACT ......................................................................................................vi
DAFTAR ISI ......................................................................................................vii
DAFTAR TABEL .............................................................................................ix
DAFTAR GAMBAR .........................................................................................x
DAFTAR LAMPIRAN .....................................................................................xi
BAB I PENDAHULUAN ...............................................................................1
1.1 Latar Belakang Penelitian ..............................................................1
1.2 Rumusan Masalah Penelitian .........................................................3
1.3 Tujuan Penelitian ...........................................................................3
1.4 Manfaat Penelitian .........................................................................4
1.5 Struktur Organisasi Skripsi ............................................................5
BAB II KAJIAN PUSTAKA............................................................................
6
2.1 Teori Kebutuhan Abraham Maslaw ...............................................6
2.2 Tinjauan Tentang Prestise ..............................................................7
2.2.1 Pengertian Prestise ................................................................7
2.3 Tinjauan Wisata Kuliner ................................................................9
2.4 Tinjauan Tentang Kafe dan Restauran ...........................................10
2.4.1 Kafe .......................................................................................10
2.4.2 Restoran ................................................................................13
2.5 Tinjauan Tentang Konsumen..........................................................14
2.6 Tinjauan Tentang Perilaku Masyarakat Modern dan
Masyarakat Konsumerisme ............................................................17
2.7 Tinjauan Tentang Daya Tarik, Gaya Hidup ....................................19
2.7.1 Daya Tarik.............................................................................19
2.7.2 Gaya Hidup ...........................................................................21
2.8 Penelitian Terdahulu .......................................................................26
BAB III METODE PENELITIAN................................................................. 30
3.1 Desain Penelitian ...........................................................................30
3.2 Partisipan dan Tempat Penelitian ..................................................31
3.3 Pengumpulan Data .........................................................................32
3.4 Analisis Data ..................................................................................40
3.5 Isu Etik ...........................................................................................42
vii
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BAB IV TEMUAN DAN PEMBAHASAN.................................................... 43
4.1 Letak Geografis Lokasi Penelitian .................................................44
4.2 Deskripsi Umum Lokasi Penelitian ...............................................45
4.2.1 Kafe Warunk Upnormal........................................................45
4.2.2 Kafe Pasar Cisangkuy ...........................................................49
4.2.3 Kafe Waroeng Setiabudhi .....................................................51
4.2.4 Kafe Karnivor .......................................................................53
4.2.5 Kafe Warkop Modjok ...........................................................55
4.1.6 Data Informan ......................................................................57
4.3 Deskripsi Hasil Penelitian ..............................................................59
4.2.1 Hasil Wawancara ..................................................................59
4.4 Pembahasan Hasil Penelitian ..........................................................63
BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI .........................73
5.1 Simpulan ........................................................................................73
5.2 Implikasi ........................................................................................74
5.3 Rekomendasi ..................................................................................75
DAFTAR PUSTAKA ........................................................................................76
INDEKS .............................................................................................................77
LAMPIRAN-LAMPIRAN ...............................................................................81
RIWAYAT HIDUP ...........................................................................................
viii
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 3.1 Data Informan Penelitian ............................................................
Tabel 4.1 Lokasi Penelitian .........................................................................
Tabel 4.2 Cabang Kafe Upnormal ..............................................................
Tabel 4.3 Data Informan .............................................................................
ix
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
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DAFTAR BAGAN
Bagan 3.1 Triangulasi Sumber ....................................................................
Bagan 3.2 Triangulasi Teknik .....................................................................
x
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
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40
DAFTAR GAMBAR
Gambar 4.1 Peta Lokasi Kota Bandung .....................................................
Gambar 4.2 Menu Dessert Upnormal .........................................................
Gambar 4.3 Menu Nasi dan Mie Upnormal ................................................
Gambar 4.4 Suasana Kafe Cisangkuy .........................................................
Gambar 4.5 Menu Surabi ............................................................................
Gambar 4.6 Suasana Kafe Waroeng Surabi ................................................
Gambar 4.7 Menu Makanan Kafe Karnivor ...............................................
Gambar 4.8 Suasana Kafe Warunk Modjok ...............................................
xi
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
44
47
48
51
52
53
55
57
DAFTAR LAMPIRAN
Lampiran 1 SK PembimbingSkripsi ...........................................................
Lampiran 2 BuktiBimbingan ......................................................................
Lampiran 3 Kisi- kisiInstrumenPenelitian ..................................................
Lampiran 4 InstrumenPenelitian .................................................................
Lampiran 5 JadwalPenelitian ......................................................................
Lampiran 6 CatatanLapangan .....................................................................
Lampiran 7 HasilObservasidanwawancara .................................................
Lampiran 8 Data Display ............................................................................
Lampiran 9 Dokumentasi ............................................................................
Lampiran 10 RPP ........................................................................................
xii
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
LEMBAR HAK CIPTA
LEMBAR PENGESAHAN
LEMBAR PENGUJI
LEMBAR PERNYATAAN
KATA PENGANTAR ...................................................................................... i
UCAPAN TERIMA KASIH ............................................................................ ii
ABSTRAK ........................................................................................................... v
ABSTRACT ......................................................................................................vi
DAFTAR ISI ......................................................................................................vii
DAFTAR TABEL .............................................................................................ix
DAFTAR GAMBAR .........................................................................................x
DAFTAR LAMPIRAN .....................................................................................xi
BAB I PENDAHULUAN ...............................................................................1
1.1 Latar Belakang Penelitian ..............................................................1
1.2 Rumusan Masalah Penelitian .........................................................3
1.3 Tujuan Penelitian ...........................................................................3
1.4 Manfaat Penelitian .........................................................................4
1.5 Struktur Organisasi Skripsi ............................................................5
BAB II KAJIAN PUSTAKA............................................................................
6
2.1 Teori Kebutuhan Abraham Maslaw ...............................................6
2.2 Tinjauan Tentang Prestise ..............................................................7
2.2.1 Pengertian Prestise ................................................................7
2.3 Tinjauan Wisata Kuliner ................................................................9
2.4 Tinjauan Tentang Kafe dan Restauran ...........................................10
2.4.1 Kafe .......................................................................................10
2.4.2 Restoran ................................................................................13
2.5 Tinjauan Tentang Konsumen..........................................................14
2.6 Tinjauan Tentang Perilaku Masyarakat Modern dan
Masyarakat Konsumerisme ............................................................17
2.7 Tinjauan Tentang Daya Tarik, Gaya Hidup ....................................19
2.7.1 Daya Tarik.............................................................................19
2.7.2 Gaya Hidup ...........................................................................21
2.8 Penelitian Terdahulu .......................................................................26
BAB III METODE PENELITIAN................................................................. 30
3.1 Desain Penelitian ...........................................................................30
3.2 Partisipan dan Tempat Penelitian ..................................................31
3.3 Pengumpulan Data .........................................................................32
3.4 Analisis Data ..................................................................................40
3.5 Isu Etik ...........................................................................................42
vii
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB IV TEMUAN DAN PEMBAHASAN.................................................... 43
4.1 Letak Geografis Lokasi Penelitian .................................................44
4.2 Deskripsi Umum Lokasi Penelitian ...............................................45
4.2.1 Kafe Warunk Upnormal........................................................45
4.2.2 Kafe Pasar Cisangkuy ...........................................................49
4.2.3 Kafe Waroeng Setiabudhi .....................................................51
4.2.4 Kafe Karnivor .......................................................................53
4.2.5 Kafe Warkop Modjok ...........................................................55
4.1.6 Data Informan ......................................................................57
4.3 Deskripsi Hasil Penelitian ..............................................................59
4.2.1 Hasil Wawancara ..................................................................59
4.4 Pembahasan Hasil Penelitian ..........................................................63
BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASI .........................73
5.1 Simpulan ........................................................................................73
5.2 Implikasi ........................................................................................74
5.3 Rekomendasi ..................................................................................75
DAFTAR PUSTAKA ........................................................................................76
INDEKS .............................................................................................................77
LAMPIRAN-LAMPIRAN ...............................................................................81
RIWAYAT HIDUP ...........................................................................................
viii
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR TABEL
Tabel 3.1 Data Informan Penelitian ............................................................
Tabel 4.1 Lokasi Penelitian .........................................................................
Tabel 4.2 Cabang Kafe Upnormal ..............................................................
Tabel 4.3 Data Informan .............................................................................
ix
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
34
45
48
58
DAFTAR BAGAN
Bagan 3.1 Triangulasi Sumber ....................................................................
Bagan 3.2 Triangulasi Teknik .....................................................................
x
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
39
40
DAFTAR GAMBAR
Gambar 4.1 Peta Lokasi Kota Bandung .....................................................
Gambar 4.2 Menu Dessert Upnormal .........................................................
Gambar 4.3 Menu Nasi dan Mie Upnormal ................................................
Gambar 4.4 Suasana Kafe Cisangkuy .........................................................
Gambar 4.5 Menu Surabi ............................................................................
Gambar 4.6 Suasana Kafe Waroeng Surabi ................................................
Gambar 4.7 Menu Makanan Kafe Karnivor ...............................................
Gambar 4.8 Suasana Kafe Warunk Modjok ...............................................
xi
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
44
47
48
51
52
53
55
57
DAFTAR LAMPIRAN
Lampiran 1 SK PembimbingSkripsi ...........................................................
Lampiran 2 BuktiBimbingan ......................................................................
Lampiran 3 Kisi- kisiInstrumenPenelitian ..................................................
Lampiran 4 InstrumenPenelitian .................................................................
Lampiran 5 JadwalPenelitian ......................................................................
Lampiran 6 CatatanLapangan .....................................................................
Lampiran 7 HasilObservasidanwawancara .................................................
Lampiran 8 Data Display ............................................................................
Lampiran 9 Dokumentasi ............................................................................
Lampiran 10 RPP ........................................................................................
xii
Puput Pitriani, 2016
PRESTISE MAHASISWA PENGUNJUNG KAFE
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu