S MIK 1006506 Table Of Content
DAFTAR ISI
LEMBAR PENGESAHAN ....................................................................................
LEMBAR PERNYATAAN ....................................................................................
ABSTRAK ............................................................................................................. i
ABSTRACT ........................................................................................................... ii
KATA PENGANTAR .......................................................................................... iii
DAFTAR ISI ......................................................................................................... v
DAFTAR TABEL .............................................................................................. viii
DAFTAR GAMBAR ........................................................................................... ix
BAB I PENDAHULUAN ..................................................................................... 1
1.1 Latar Belakang Masalah ....................................................................... 1
1.2 Rumusan Masalah ................................................................................ 6
1.3 Tujuan dan Kegunaan Penelitian ......................................................... 6
1.3.1
Tujuan Penelitian ..................................................................... 6
1.3.2
Kegunaan Penelitian ................................................................ 7
BAB II KAJIAN PUSTAKA, KAJIAN EMPIRIK DAN KERANGKA
PEMIKIRAN ........................................................................................................ 8
2.1 Kajian Pustaka ...................................................................................... 8
2.1.1
Pengertian Pariwisata ............................................................... 8
2.1.2
Bentuk Pariwisata .................................................................... 8
2.1.3
Kedai ...................................................................................... 10
2.1.4
Surabi ..................................................................................... 10
2.1.5
Pengertian Manajemen ........................................................... 10
2.1.6
Pengertian Strategi ................................................................. 12
2.1.7
Pengertian Manajemen Strategi ............................................. 12
2.1.8
Perumusan Strategi ................................................................ 14
2.1.9
Visi, Misi dan Tujuan ............................................................ 14
2.1.10 Analisis Lingkungan Internal ................................................. 15
2.1.11 Analisis Lingkungan Eksternal .............................................. 16
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
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2.1.12 Tahap-Tahap Perumusan Strategi .......................................... 23
2.2 Kajian Empirik ................................................................................... 41
2.3 Kerangka Pemikiran ........................................................................... 42
BAB III METODE PENELITIAN ................................................................... 45
3.1 Objek dan Subjek Penelitian .............................................................. 45
3.2 Metode Penelitian .............................................................................. 45
3.3 Operasionalisasi Variabel .................................................................. 45
3.4 Teknik Pengambilan Sampel ............................................................. 48
3.5 Jenis dan Sumber Data ....................................................................... 48
3.5.1
Jenis Data ............................................................................... 48
3.5.2
Sumber Data ........................................................................... 49
3.6 Teknik Pengumpulan Data ................................................................. 49
3.7 Teknik Analisis Data .......................................................................... 51
3.7.1
Tahap Pengumpulan Data ...................................................... 51
3.7.2
Tahap Analisis ........................................................................ 55
3.7.3
Tahap Pengambilan Keputusan .............................................. 60
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ................................. 63
4.1 Gambaran Umum Perusahaan ............................................................ 63
4.1.1
Sejarah Soerabi Pa’is ............................................................. 63
4.1.2
Visi, Misi dan Tujuan Soerabi Pa’is ...................................... 65
4.1.3
Struktur Organisasi Soerabi Pa’is .......................................... 65
4.1.4
Karakteristik Responden ........................................................ 67
4.1.4.1 Karakterisitk Responden Berdasarkan Jenis Kelamin
...................................................................................... 67
4.1.4.2 Karakteristik Responden Berdasarkan Usia ............... 68
4.1.4.3 Karakteristik Responden Berdasarkan Pekerjaan ...... 68
4.2 Analisis Data dan Pembahasan .......................................................... 69
4.2.1
Analisis Lingkungan Internal ................................................. 69
4.2.2
Analisis Lingkungan Eksternal .............................................. 74
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
4.2.3
Analisis Matriks Internal Factors Analysis Summary (IFAS)
.................................................................................................. 77
4.2.4
Analisis Matriks External Factors Analysis Summary (EFAS)
.................................................................................................. 79
4.2.5
Analisis Matriks Internal-Eksternal (IE) ................................ 81
4.2.6
Analisis Matriks SWOT ......................................................... 83
4.2.7
Pemilihan Prioritas Strategi dengan Quantitative Strategics
Planning Matrix (QSPM) ...................................................... 88
BAB V SIMPULAN DAN SARAN ................................................................... 91
5.1 Simpulan ............................................................................................ 91
5.2 Saran ................................................................................................... 92
DAFTAR PUSTAKA ......................................................................................... 94
LAMPIRAN .............................................................................................................
DAFTAR RIWAYAT HIDUP ...............................................................................
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Data Statistik Jumlah Restoran dan Rumah Makan Berizin di Kota
Bandung Tahun 2008 – 2013 ................................................................ 2
Tabel 1.2 Data Penjualan Soerabi Pa’is Tahun 2012 – 2013 ................................. 4
Tabel 2.1 Faktor Strategi Internal (IFAS) ............................................................ 25
Tabel 2.2 Faktor Strategi Eksternal (EFAS) ........................................................ 26
Tabel 2.3 Matriks SWOT ..................................................................................... 28
Tabel 2.4 Model untuk Strategi Korporat ............................................................ 32
Tabel 2.5 Contoh Matriks QSP ............................................................................ 38
Tabel 2.6 Kajian Empirik ..................................................................................... 41
Tabel 3.1 Operasionalisasi Variabel .................................................................... 47
Tabel 3.2 Matriks Internal Factors Analysis Summary (IFAS) ........................... 53
Tabel 3.3 Matriks External Factors Analysis Summary (EFAS) ......................... 54
Tabel 3.4 Model untuk Strategi Korporat ............................................................ 55
Tabel 3.5 Matriks SWOT ..................................................................................... 59
Tabel 3.6 Contoh Matriks QSP ............................................................................ 60
Tabel 4.1 Karakterisitk Responden Berdasarkan Jenis Kelamin ......................... 67
Tabel 4.2 Karakteristik Responden Berdasarkan Usia ........................................ 68
Tabel 4.3 Karakteristik Responden Berdasarkan Pekerjaan ................................ 69
Tabel 4.4 Matriks Internal Factors Analysis Summary (IFAS) Soerabi Pa’is .... 78
Tabel 4.5 Matriks External Factors Analysis Summary (EFAS) Soerabi Pa’is .. 80
Tabel 4.6 Matriks SWOT Soerabi Pa’is .............................................................. 84
Tabel 4.7 Prioritas Strategi Pengembangan Bisnis Soerabi Pa’is dengan QSPM
............................................................................................................... 89
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 1.1 Grafik Penjualan Soerabi Pa’is Tahun 2012 – 2013 .......................... 5
Gambar 2.1 Penentuan Matriks Grand Strategy .................................................. 37
Gambar 2.2 Kerangka Pemikiran ......................................................................... 44
Gambar 4.1 Struktur Organisasi Soerabi Pa’is .................................................... 66
Gambar 4.2 Matriks Internal-Ekternal (IE) Soerabi Pa’is ................................... 82
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
LEMBAR PENGESAHAN ....................................................................................
LEMBAR PERNYATAAN ....................................................................................
ABSTRAK ............................................................................................................. i
ABSTRACT ........................................................................................................... ii
KATA PENGANTAR .......................................................................................... iii
DAFTAR ISI ......................................................................................................... v
DAFTAR TABEL .............................................................................................. viii
DAFTAR GAMBAR ........................................................................................... ix
BAB I PENDAHULUAN ..................................................................................... 1
1.1 Latar Belakang Masalah ....................................................................... 1
1.2 Rumusan Masalah ................................................................................ 6
1.3 Tujuan dan Kegunaan Penelitian ......................................................... 6
1.3.1
Tujuan Penelitian ..................................................................... 6
1.3.2
Kegunaan Penelitian ................................................................ 7
BAB II KAJIAN PUSTAKA, KAJIAN EMPIRIK DAN KERANGKA
PEMIKIRAN ........................................................................................................ 8
2.1 Kajian Pustaka ...................................................................................... 8
2.1.1
Pengertian Pariwisata ............................................................... 8
2.1.2
Bentuk Pariwisata .................................................................... 8
2.1.3
Kedai ...................................................................................... 10
2.1.4
Surabi ..................................................................................... 10
2.1.5
Pengertian Manajemen ........................................................... 10
2.1.6
Pengertian Strategi ................................................................. 12
2.1.7
Pengertian Manajemen Strategi ............................................. 12
2.1.8
Perumusan Strategi ................................................................ 14
2.1.9
Visi, Misi dan Tujuan ............................................................ 14
2.1.10 Analisis Lingkungan Internal ................................................. 15
2.1.11 Analisis Lingkungan Eksternal .............................................. 16
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
2.1.12 Tahap-Tahap Perumusan Strategi .......................................... 23
2.2 Kajian Empirik ................................................................................... 41
2.3 Kerangka Pemikiran ........................................................................... 42
BAB III METODE PENELITIAN ................................................................... 45
3.1 Objek dan Subjek Penelitian .............................................................. 45
3.2 Metode Penelitian .............................................................................. 45
3.3 Operasionalisasi Variabel .................................................................. 45
3.4 Teknik Pengambilan Sampel ............................................................. 48
3.5 Jenis dan Sumber Data ....................................................................... 48
3.5.1
Jenis Data ............................................................................... 48
3.5.2
Sumber Data ........................................................................... 49
3.6 Teknik Pengumpulan Data ................................................................. 49
3.7 Teknik Analisis Data .......................................................................... 51
3.7.1
Tahap Pengumpulan Data ...................................................... 51
3.7.2
Tahap Analisis ........................................................................ 55
3.7.3
Tahap Pengambilan Keputusan .............................................. 60
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ................................. 63
4.1 Gambaran Umum Perusahaan ............................................................ 63
4.1.1
Sejarah Soerabi Pa’is ............................................................. 63
4.1.2
Visi, Misi dan Tujuan Soerabi Pa’is ...................................... 65
4.1.3
Struktur Organisasi Soerabi Pa’is .......................................... 65
4.1.4
Karakteristik Responden ........................................................ 67
4.1.4.1 Karakterisitk Responden Berdasarkan Jenis Kelamin
...................................................................................... 67
4.1.4.2 Karakteristik Responden Berdasarkan Usia ............... 68
4.1.4.3 Karakteristik Responden Berdasarkan Pekerjaan ...... 68
4.2 Analisis Data dan Pembahasan .......................................................... 69
4.2.1
Analisis Lingkungan Internal ................................................. 69
4.2.2
Analisis Lingkungan Eksternal .............................................. 74
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
4.2.3
Analisis Matriks Internal Factors Analysis Summary (IFAS)
.................................................................................................. 77
4.2.4
Analisis Matriks External Factors Analysis Summary (EFAS)
.................................................................................................. 79
4.2.5
Analisis Matriks Internal-Eksternal (IE) ................................ 81
4.2.6
Analisis Matriks SWOT ......................................................... 83
4.2.7
Pemilihan Prioritas Strategi dengan Quantitative Strategics
Planning Matrix (QSPM) ...................................................... 88
BAB V SIMPULAN DAN SARAN ................................................................... 91
5.1 Simpulan ............................................................................................ 91
5.2 Saran ................................................................................................... 92
DAFTAR PUSTAKA ......................................................................................... 94
LAMPIRAN .............................................................................................................
DAFTAR RIWAYAT HIDUP ...............................................................................
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
DAFTAR TABEL
Tabel 1.1 Data Statistik Jumlah Restoran dan Rumah Makan Berizin di Kota
Bandung Tahun 2008 – 2013 ................................................................ 2
Tabel 1.2 Data Penjualan Soerabi Pa’is Tahun 2012 – 2013 ................................. 4
Tabel 2.1 Faktor Strategi Internal (IFAS) ............................................................ 25
Tabel 2.2 Faktor Strategi Eksternal (EFAS) ........................................................ 26
Tabel 2.3 Matriks SWOT ..................................................................................... 28
Tabel 2.4 Model untuk Strategi Korporat ............................................................ 32
Tabel 2.5 Contoh Matriks QSP ............................................................................ 38
Tabel 2.6 Kajian Empirik ..................................................................................... 41
Tabel 3.1 Operasionalisasi Variabel .................................................................... 47
Tabel 3.2 Matriks Internal Factors Analysis Summary (IFAS) ........................... 53
Tabel 3.3 Matriks External Factors Analysis Summary (EFAS) ......................... 54
Tabel 3.4 Model untuk Strategi Korporat ............................................................ 55
Tabel 3.5 Matriks SWOT ..................................................................................... 59
Tabel 3.6 Contoh Matriks QSP ............................................................................ 60
Tabel 4.1 Karakterisitk Responden Berdasarkan Jenis Kelamin ......................... 67
Tabel 4.2 Karakteristik Responden Berdasarkan Usia ........................................ 68
Tabel 4.3 Karakteristik Responden Berdasarkan Pekerjaan ................................ 69
Tabel 4.4 Matriks Internal Factors Analysis Summary (IFAS) Soerabi Pa’is .... 78
Tabel 4.5 Matriks External Factors Analysis Summary (EFAS) Soerabi Pa’is .. 80
Tabel 4.6 Matriks SWOT Soerabi Pa’is .............................................................. 84
Tabel 4.7 Prioritas Strategi Pengembangan Bisnis Soerabi Pa’is dengan QSPM
............................................................................................................... 89
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
DAFTAR GAMBAR
Gambar 1.1 Grafik Penjualan Soerabi Pa’is Tahun 2012 – 2013 .......................... 5
Gambar 2.1 Penentuan Matriks Grand Strategy .................................................. 37
Gambar 2.2 Kerangka Pemikiran ......................................................................... 44
Gambar 4.1 Struktur Organisasi Soerabi Pa’is .................................................... 66
Gambar 4.2 Matriks Internal-Ekternal (IE) Soerabi Pa’is ................................... 82
Dini Haris Wulandari, 2014
Analisis strategi pengembangan bisnis pada Soerabi pa’is bandung
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu