Perancangan “Rory Haritage Cloth’s” Coffee Table Book Melalui Desain Komunikasi Visual COVER
PENGANTAR KARYA
TUGAS AKHIR
PERANCANGAN “RORY HARITAGE CLOTH’S” COFFEE TABLE BOOK
MELALUI DESAIN KOMUNIKASI VISUAL
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun oleh :
Christiani Puji Lestari
C0709026
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
ii
iii
iv
v
PERSEMBAHAN
Karya ini saya persembahkan untuk:
Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung.
vi
MOTTO
Stay hungry, stay foolish
-
Steve Jobs –
vii
KATA PENGANTAR
Puji syukur penulis panjatkan kepada Allah SWT yang telah memberikan
limpahan rahmat, bimbingan, serta ridho hingga penulis dapat menyelesaikan
Karya Tugas Akhir ini meskipun dengan berbagai hambatan yang ada.
Dengan bantuan,
bimbingan,
penulisan PROPOSAL
serta
arahan
dari
berbagai
pihak,
maka
Tugas Akhir dengan judul “PERANCANGAN
“RORY HERITAGE CLOTH’S” COFFEE TABLE BOOK MELALUI
DESAIN KOMUNIKASI VISUAL” ini dapat terselesaikan dengan baik.
Untuk itu penulis ingin menyampaikan rasa terimakasih kepada:
1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret Surakarta.
2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program Studi S1
Desain Komunikasi Visual
3. Drs. Putut H Pratamana,M.,Si selaku pembimbing I yang telah
memberikan pengarahan serta kritik yang membangun.
4. Sayid Mataram S.Sn.,M.Sn selaku pembimbing II yang telah banyak
memberikan arahan, masukan, dan saran yang bermanfaat dalam Karya
Tugas Akhir ini.
5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan Desain
Universitas Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi
Visual.
6. Rory Wardana sebagai nara sumber dan dukungannya saat menjalani
proses Tugas Akhir ini.
7. Keluarga dan para sahabat yang senantiasa mendukung penulis
untuk tetap bersemangat dalam menyelesaikan kuliah dengan baik dan
lancar.
8. Teman-teman serta seluruh pihak yang telah membantu penulis
dalam menyelesaikan PROPOSAL TA.
Penulis menyadari bahwa dalam penyusunan PROPOSAL TA ini masih
jauh dari sempurna, karena keterbatasan penulis dalam berbagai hal. Oleh karena
viii
itu saran dan kritik yang sifatnya membangun sangat penulis harapkan dari para
pembaca. Akhir kata penulis ucapkan terimakasih dan penulis berharap
semoga apa yang telah penulis susun ini dapat bermanfaat serta menambah
wawasan bagi pembaca.
Surakarta, 2 Juli 2015
Penulis
ix
DAFTAR ISI
HALAMAN JUDUL .....................................................................................................
i
HALAMAN PERSETUJUAN .......................................................................................
ii
HALAMAN PENGESAHAN .......................................................................................
iii
HALAMAN ORISINALITAS TUGAS AKHIR ...........................................................
iv
DAFTAR ISI ..................................................................................................................
v
DAFTAR GAMBAR ..................................................................................................... vii
DAFTAR TABEL ..........................................................................................................
ix
BAB I PENDAHULUAN ................................................................................................ 1
A. Latar Belakang Masalah .................................................................................
1
B. Rumusan Masalah ...........................................................................................
6
C. Tujuan .............................................................................................................
6
D. Target .............................................................................................................
7
E. Metodologi Penelitian .....................................................................................
8
BAB II. KAJIAN TEORI .............................................................................................. 11
A. Tinjauan buku ................................................................................................. 11
B. Tinjauan Internasional..................................................................................... 18
C. Kajian Desain .................................................................................................. 19
D. Batik ................................................................................................................ 26
E. Kajian Fotografi .............................................................................................. 35
F. Rory Wardana.................................................................................................. 39
G. Heritage .........................................................................................................
H. Cloth’s ......................................................................................................
x
40
40
BAB III. IDENTIFIKASI DATA................................................................................
41
A. Profil Desainer ................................................................................................ 41
B. Rory Heritage Cloth’s ..................................................................................... 43
C. Mancanegara ................................................................................................... 46
BAB IV. KONSEP PERANCANGAN DAN PERENCANAAN ................................. 49
A. Metode Perancangan ....................................................................................... 49
B. Konsep Kreatif ................................................................................................ 50
C. Konsep Visual ................................................................................................. 54
D. Warna .............................................................................................................. 60
E. Bahasa Tulisan ................................................................................................ 61
F. Cetak ................................................................................................................ 65
G. Pemilihan Media dan Media Placement .......................................................... 70
H. Prediksi Biaya.................................................................................................. 74
BAB V VISUALISASI KARYA...................................................... ………….. 75
1. Bilingual Coffee Table Book Rory Heritage Cloth’s........................ 75
2. Materi Promosi Pendukung............................................................... 80
BAB VI. PENUTUP............................................................................................ 87
A. Kesimpulan...................................................................................... 87
B. Saran................................................................................................
88
DAFTAR PUSTAKA .................................................................................................... 89
LAMPIRAN…………………………………………………………………………. 91
xi
DAFTAR GAMBAR
Gambar 1 Layout............................................................................................................ 20
Gambar 2 Layout............................................................................................................ 21
Gambar 3 Emphasis ....................................................................................................... 22
Gambar 4 Keseimbangan Gambar ................................................................................. 23
Gambar 5 Logo .............................................................................................................. 24
Gambar 6 Warna ............................................................................................................ 25
Gambar 7 Tipografi........................................................................................................ 26
Gambar 9 Batik Tulis ..................................................................................................... 31
Gambar 10 Batik Cap..................................................................................................... 33
Gambar 11 Fotografi ...................................................................................................... 36
Gambar 12 Logo Rory Wardana Heritage Cloth’s ........................................................ 43
Gambar 13 Batik Parang ................................................................................................ 45
Gambar 14 Mancanegara ............................................................................................... 47
Gambar 15 Strategi konsep ........................................................................................... 51
Gambar 16 Strategi Konsep ........................................................................................... 51
Gambar 17 Strategi konsep ............................................................................................ 52
Gambar 18 Gaya Desain ................................................................................................ 53
Gambar 19 Strategi Fotografi ........................................................................................ 54
Gambar 20 Standart Fotografi........................................................................................ 54
Gambar 21 Layout buku ............................................................................................... 59
Gambar 22 Cover Coffee Table Book................................................................. 76
Gambar 23 isi CoffeeTable Book….................................................................... 77
Gambar 24 isi CoffeeTable Book.......................................................................
77
Gambar 25 isi CoffeeTable Book.......................................................................... 78
Gambar 26 isi CoffeeTable Book........................................................................ 78
xii
Gambar 27 isi CoffeeTable Book......................................................................... 79
Gambar 28 isi CoffeeTable Book ........................................................................ 79
Gambar 29 isi CoffeeTable Book......................................................................... 80
Gambar 30 Gambar Poster…............................................................................. 81
Gambar 31 Contoh Undangan……................................................................... 82
Gambar 32 X banner ........................................................................................... 83
Gambar 33 Wadah Rokok………....................................................................... 84
Gambar 34 Korek Gas........................................................................................
85
Gambar 35 Dompet............................................................................................. 86
xiii
DAFTAR TABEL
Tabel 1 Tabel Prediksi Biaya ......................................................................................... 73
xiv
Perancangan Rory Heritage Cloth’s Coffee Table Book Melalui Desain
Komunikasi Visual
Christiani Puji Lestari1
Drs. Putut H. Pramana, MSi. 2Sayid Mataram S.Sn, M.Sn.3
ABSTRAKSI
2016 Chistiani Puji Lestari. Pengantar karya Tugas Akhir ini berjudul
“Perancangan “Rory Heritage Cloth’s” coffee table book melalui Desain
Komunikasi Visual adalah : (1) Bagaimana merancang dan membuat Coffee
Table Book tentang Fashion untuk para pencinta mode yang ada di kota
surakarta? (2) Bagaimana merancang media promosi penunjang Rory Heritage
Cloth’s Coffee Table Book agar karya rancangan busana dapat diterima oleh
masyarakat umum khususnya masyarakat kota Solo dimana Kota Solo sendiri
terkenal dengan kebudayaan dan peninggalan batiknya serta negara Indonesia
yang kaya akan keanekaragaman motif batik. Dengan keberadaan Coffee Table
Book ini maka masyarakat umum khususnya masyarakat Kota Surakarta lebih
mengenal peninggalan sejarah berupa Batik yang telah diakui oleh UNESCO dan
bagaimana cara memakai busana atau kemeja dengan bagus.dari hasil karya
rancangan Rory Wardana Fashion Designer
1
Mahasiswa Prodi S1 Desain Komunikasi Visual FSRD UNS
2
Dosen Pembimbing I
Dosen Pembimbing II
3
xv
Designing Rory Heritage Cloth’s Coffee Table Book Through Visual
Communications Design
Christiani Puji Lestari4
Drs. Putut H. Pramana, MSi. 5Sayid Mataram S.Sn, M.Sn.6
ABSTRACT
2016 Christiani Puji Lestari. Introduction This final project work entitled
"Design" Rory Heritage Cloth's "coffee table book through Visual
Communication Design are: (1) How to design and create a Coffee Table Book of
Fashion for fashion lovers in the city of Surakarta? (2) How to design a media
campaign supporting Rory Heritage Cloth's Coffee Table Book that the paper
fashion designs can be accepted by the general public especially the city of Solo
where the famous city of Solo himself with the culture and heritage of batik and
Indonesian state rich in diversity motif. In the presence of this Coffee Table Book,
the general public, especially people Surakarta more familiar historical heritage
in the form of Batik which has been recognized by UNESCO and how to wear a
dress or a shirt with the good. especially the men of the work plan Rory Ward
Fashion Designer
6
The student of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University
6
6
Guide Lecture I
Guide Lecture II
xvi
TUGAS AKHIR
PERANCANGAN “RORY HARITAGE CLOTH’S” COFFEE TABLE BOOK
MELALUI DESAIN KOMUNIKASI VISUAL
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun oleh :
Christiani Puji Lestari
C0709026
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
ii
iii
iv
v
PERSEMBAHAN
Karya ini saya persembahkan untuk:
Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung.
vi
MOTTO
Stay hungry, stay foolish
-
Steve Jobs –
vii
KATA PENGANTAR
Puji syukur penulis panjatkan kepada Allah SWT yang telah memberikan
limpahan rahmat, bimbingan, serta ridho hingga penulis dapat menyelesaikan
Karya Tugas Akhir ini meskipun dengan berbagai hambatan yang ada.
Dengan bantuan,
bimbingan,
penulisan PROPOSAL
serta
arahan
dari
berbagai
pihak,
maka
Tugas Akhir dengan judul “PERANCANGAN
“RORY HERITAGE CLOTH’S” COFFEE TABLE BOOK MELALUI
DESAIN KOMUNIKASI VISUAL” ini dapat terselesaikan dengan baik.
Untuk itu penulis ingin menyampaikan rasa terimakasih kepada:
1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret Surakarta.
2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program Studi S1
Desain Komunikasi Visual
3. Drs. Putut H Pratamana,M.,Si selaku pembimbing I yang telah
memberikan pengarahan serta kritik yang membangun.
4. Sayid Mataram S.Sn.,M.Sn selaku pembimbing II yang telah banyak
memberikan arahan, masukan, dan saran yang bermanfaat dalam Karya
Tugas Akhir ini.
5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan Desain
Universitas Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi
Visual.
6. Rory Wardana sebagai nara sumber dan dukungannya saat menjalani
proses Tugas Akhir ini.
7. Keluarga dan para sahabat yang senantiasa mendukung penulis
untuk tetap bersemangat dalam menyelesaikan kuliah dengan baik dan
lancar.
8. Teman-teman serta seluruh pihak yang telah membantu penulis
dalam menyelesaikan PROPOSAL TA.
Penulis menyadari bahwa dalam penyusunan PROPOSAL TA ini masih
jauh dari sempurna, karena keterbatasan penulis dalam berbagai hal. Oleh karena
viii
itu saran dan kritik yang sifatnya membangun sangat penulis harapkan dari para
pembaca. Akhir kata penulis ucapkan terimakasih dan penulis berharap
semoga apa yang telah penulis susun ini dapat bermanfaat serta menambah
wawasan bagi pembaca.
Surakarta, 2 Juli 2015
Penulis
ix
DAFTAR ISI
HALAMAN JUDUL .....................................................................................................
i
HALAMAN PERSETUJUAN .......................................................................................
ii
HALAMAN PENGESAHAN .......................................................................................
iii
HALAMAN ORISINALITAS TUGAS AKHIR ...........................................................
iv
DAFTAR ISI ..................................................................................................................
v
DAFTAR GAMBAR ..................................................................................................... vii
DAFTAR TABEL ..........................................................................................................
ix
BAB I PENDAHULUAN ................................................................................................ 1
A. Latar Belakang Masalah .................................................................................
1
B. Rumusan Masalah ...........................................................................................
6
C. Tujuan .............................................................................................................
6
D. Target .............................................................................................................
7
E. Metodologi Penelitian .....................................................................................
8
BAB II. KAJIAN TEORI .............................................................................................. 11
A. Tinjauan buku ................................................................................................. 11
B. Tinjauan Internasional..................................................................................... 18
C. Kajian Desain .................................................................................................. 19
D. Batik ................................................................................................................ 26
E. Kajian Fotografi .............................................................................................. 35
F. Rory Wardana.................................................................................................. 39
G. Heritage .........................................................................................................
H. Cloth’s ......................................................................................................
x
40
40
BAB III. IDENTIFIKASI DATA................................................................................
41
A. Profil Desainer ................................................................................................ 41
B. Rory Heritage Cloth’s ..................................................................................... 43
C. Mancanegara ................................................................................................... 46
BAB IV. KONSEP PERANCANGAN DAN PERENCANAAN ................................. 49
A. Metode Perancangan ....................................................................................... 49
B. Konsep Kreatif ................................................................................................ 50
C. Konsep Visual ................................................................................................. 54
D. Warna .............................................................................................................. 60
E. Bahasa Tulisan ................................................................................................ 61
F. Cetak ................................................................................................................ 65
G. Pemilihan Media dan Media Placement .......................................................... 70
H. Prediksi Biaya.................................................................................................. 74
BAB V VISUALISASI KARYA...................................................... ………….. 75
1. Bilingual Coffee Table Book Rory Heritage Cloth’s........................ 75
2. Materi Promosi Pendukung............................................................... 80
BAB VI. PENUTUP............................................................................................ 87
A. Kesimpulan...................................................................................... 87
B. Saran................................................................................................
88
DAFTAR PUSTAKA .................................................................................................... 89
LAMPIRAN…………………………………………………………………………. 91
xi
DAFTAR GAMBAR
Gambar 1 Layout............................................................................................................ 20
Gambar 2 Layout............................................................................................................ 21
Gambar 3 Emphasis ....................................................................................................... 22
Gambar 4 Keseimbangan Gambar ................................................................................. 23
Gambar 5 Logo .............................................................................................................. 24
Gambar 6 Warna ............................................................................................................ 25
Gambar 7 Tipografi........................................................................................................ 26
Gambar 9 Batik Tulis ..................................................................................................... 31
Gambar 10 Batik Cap..................................................................................................... 33
Gambar 11 Fotografi ...................................................................................................... 36
Gambar 12 Logo Rory Wardana Heritage Cloth’s ........................................................ 43
Gambar 13 Batik Parang ................................................................................................ 45
Gambar 14 Mancanegara ............................................................................................... 47
Gambar 15 Strategi konsep ........................................................................................... 51
Gambar 16 Strategi Konsep ........................................................................................... 51
Gambar 17 Strategi konsep ............................................................................................ 52
Gambar 18 Gaya Desain ................................................................................................ 53
Gambar 19 Strategi Fotografi ........................................................................................ 54
Gambar 20 Standart Fotografi........................................................................................ 54
Gambar 21 Layout buku ............................................................................................... 59
Gambar 22 Cover Coffee Table Book................................................................. 76
Gambar 23 isi CoffeeTable Book….................................................................... 77
Gambar 24 isi CoffeeTable Book.......................................................................
77
Gambar 25 isi CoffeeTable Book.......................................................................... 78
Gambar 26 isi CoffeeTable Book........................................................................ 78
xii
Gambar 27 isi CoffeeTable Book......................................................................... 79
Gambar 28 isi CoffeeTable Book ........................................................................ 79
Gambar 29 isi CoffeeTable Book......................................................................... 80
Gambar 30 Gambar Poster…............................................................................. 81
Gambar 31 Contoh Undangan……................................................................... 82
Gambar 32 X banner ........................................................................................... 83
Gambar 33 Wadah Rokok………....................................................................... 84
Gambar 34 Korek Gas........................................................................................
85
Gambar 35 Dompet............................................................................................. 86
xiii
DAFTAR TABEL
Tabel 1 Tabel Prediksi Biaya ......................................................................................... 73
xiv
Perancangan Rory Heritage Cloth’s Coffee Table Book Melalui Desain
Komunikasi Visual
Christiani Puji Lestari1
Drs. Putut H. Pramana, MSi. 2Sayid Mataram S.Sn, M.Sn.3
ABSTRAKSI
2016 Chistiani Puji Lestari. Pengantar karya Tugas Akhir ini berjudul
“Perancangan “Rory Heritage Cloth’s” coffee table book melalui Desain
Komunikasi Visual adalah : (1) Bagaimana merancang dan membuat Coffee
Table Book tentang Fashion untuk para pencinta mode yang ada di kota
surakarta? (2) Bagaimana merancang media promosi penunjang Rory Heritage
Cloth’s Coffee Table Book agar karya rancangan busana dapat diterima oleh
masyarakat umum khususnya masyarakat kota Solo dimana Kota Solo sendiri
terkenal dengan kebudayaan dan peninggalan batiknya serta negara Indonesia
yang kaya akan keanekaragaman motif batik. Dengan keberadaan Coffee Table
Book ini maka masyarakat umum khususnya masyarakat Kota Surakarta lebih
mengenal peninggalan sejarah berupa Batik yang telah diakui oleh UNESCO dan
bagaimana cara memakai busana atau kemeja dengan bagus.dari hasil karya
rancangan Rory Wardana Fashion Designer
1
Mahasiswa Prodi S1 Desain Komunikasi Visual FSRD UNS
2
Dosen Pembimbing I
Dosen Pembimbing II
3
xv
Designing Rory Heritage Cloth’s Coffee Table Book Through Visual
Communications Design
Christiani Puji Lestari4
Drs. Putut H. Pramana, MSi. 5Sayid Mataram S.Sn, M.Sn.6
ABSTRACT
2016 Christiani Puji Lestari. Introduction This final project work entitled
"Design" Rory Heritage Cloth's "coffee table book through Visual
Communication Design are: (1) How to design and create a Coffee Table Book of
Fashion for fashion lovers in the city of Surakarta? (2) How to design a media
campaign supporting Rory Heritage Cloth's Coffee Table Book that the paper
fashion designs can be accepted by the general public especially the city of Solo
where the famous city of Solo himself with the culture and heritage of batik and
Indonesian state rich in diversity motif. In the presence of this Coffee Table Book,
the general public, especially people Surakarta more familiar historical heritage
in the form of Batik which has been recognized by UNESCO and how to wear a
dress or a shirt with the good. especially the men of the work plan Rory Ward
Fashion Designer
6
The student of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University
6
6
Guide Lecture I
Guide Lecture II
xvi