ANALYSIS ON ENGLISH SLOGAN OF FASHION LABEL AND ACCESSORIES Analysis on English Slogan Of Fashion Label And Accessories.
ANALYSIS ON ENGLISH SLOGAN OF FASHION
LABEL AND ACCESSORIES
Research Paper
Submitted as a Partial Fulfilment of the Requirement for Getting Bachelor
Degreeof Education in English Department
by:
DYAH ANGGARINA A 320 040 029
SCHOOL OF TEACHER TRAINING AND EDUCATION
MUHAMMADIYAH UNIVERSITY OF SURAKARTA
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APPROVAL
ANALYSIS ON ENGLISH SLOGAN OF FASHION
LABEL AND ACCESSORIES
By
DYAH ANGGARINA A 320 040 029
Approved to be Examined by Consultant Team
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ACCEPTANCE
Accepted by the Board of Examiners School of Teacher Training and Education
Muhammadiyah University of Surakarta on July, 8 2008
The board of Examiners:
1. Dra. Malikatul Laila, M. Hum ( )
Chair Person
2. Qanitah Masykuroh, S. S, M. Hum ( ) Member I
3. Dra. Siti Zuhriyah A., M. Hum ( )
Member II
School of Teacher Training and Education Dean
Drs.Sofyan Anif, M. Si NIK. 547
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TESTIMONY
I herewith testify that there is no work that had been submitted to get bachelor degree in any university in this research paper as far as I concern. There is no work or opinion had been written or published by someone else except the written references which are referred in the bibliography.
If only there will be incorrectness proved in the future in my statement above, I will be fully responsible.
The writer
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ACKNOWLEDGEMENT
Assalamu’alaikum Wr. Wb
To begin with, the writer wants to say alhamdulillahirabbil’alamiin to express all praises gratitude and adoration to Allah SWT who has blessed the writer with supportive family, and given so many chances to the writer to do new things more.
The writer realizes that in accomplishing this research paper, the writer got so much helps from other people. Therefore, the writer would like to thank to these following important people that this research paper finally can be completed, they are:
1. Drs. Sofyan Anif, M. Si as the dean of FKIP UMS for the opportunity of this research happened.
2. Koesoemo Ratih S. Pd, M. Hum for the chance to spare her time to put
concern on this research paper.
3. Dra. Malikatul Laila, M. Hum as the first consultant. Thank you for the assistance in accomplishing this research paper.
4. Qanitah Masykuroh, SS, M. Hum as the second consultant who has supported in assisting the accomplishment of this research paper.
5. Drs. Maryadi, M .A as the writer’s academic adviser who has given so much supports.
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6. Ayah and Ibu: I will always be grateful for your constant love, guidance, support……. And for encouraging me to be all that I am, and to never fall short of my dreams.
7. , let us chill the world, dude! We know that we can do many new things outside. So, what we’re waiting for?
8. , for all your dedication you have put into my research paper and for the most amazing care and loyalty you give to me. You’ve made me move and dared me to be all that I am today. Thanks babe……. You rock!!
9. Friends of Class A ’04 English Dept. Even though I can’t thank every name, you know just who you are.Thank you!
10.Friends in DENIDA kozt:
Yaayy!!! I made it Galz!
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TABLE OF CONTENT
THE TITLE OF THE RESEARCH……….. i
APPROVAL………. ii
ACCEPTANCE………..………….. iii
TESTIMONY………...………. iv
MOTTO ………..……….. v
DEDICATION……….. vi
ACKNOWLEDGEMENT………... vii
TABLE OF CONTENT………. ix
LIST OF TABLE……….…….. xii
SUMMARY……….………. xiii
CHAPTER I: INTRODUCTION………..……… 1
A. Background of the Study………..……….………… 1
B. Previous Study………..…..………..…. 3
C. Limitation of the Study……….. 4
D. Problem of the Study……….……… 4
E. Objective of the study……… 4
F. Benefit of the Study…………..……….……… 5
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CHAPTER II: UNDERLYING THEORY……… 7
A. Linguistic Form………..……… 7
1. Word………. ………. 7
2. Phrase………. 12
3. Clause………. 14
4. Sentence………. 15
B. Types of Meaning………..………. 16
C. Slogan……….……… 19
1. Definition of Slogan………... 19
2. Characteristics of Slogan……… 19
3. Types of Slogan……….. 20
CHAPTER III: RESEARCH METHOD………... 22
A. Types of Research……….. 22
B. Object of Research………. 22
C. Source of the Data………. 22
D. Method of collecting Data………. 23
E. Technique of Analyzing Data……… 23
CHAPTER IV: DATA ANALYSIS AND DISCUSSION……….. 24
A. Data Analysis……… 24
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CAPTER V: CONCLUSION AND SUGGESTION……… 48
A. Conclusion………. 48
B. Implication………. 49
C. Suggestion………. 50
BIBLIOGRAPHY……… 52
VIRTUAL REFERENCES……….. 53
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LIST OF TABLE
Tables IV. 1 Linguistic Form……….…….. 40
Table IV.1.A Fashion Label……….……… 40
Table IV.1.B Accessories………. 41
Tables IV. 2 Types of Meaning……… 43
Table IV.2.A Fashion Label………. 43
Table IV.2.B Accessories………. 44
Tables IV.3 types of Slogan……….……… 45
Table IV.3.A Fashion Label………. 45
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SUMMARY
Dyah Anggarina A 320040029. ANALYSIS ON ENGLISH SLOGAN OF FASHION LABEL AND ACCESSORIES. Muhammadiyah University of Surakarta. Research Paper. 2008.
The objectives of the study are describing the linguistic forms, describing the meaning and describing the types of English slogan of fashion label and accessories.
The writer uses English slogans of fashion label and accessories as the data. For collecting the data, the writer uses documentation method. The data sources are fashion label and accessories sold in Matahari Departement Store, Point Break, and the advertisement in Break’s News, Point Break monthly catalogue, and Ellegirl, fashion magazine, which contained English slogan. The data are analyzed according to their linguistic form, their type of meaning, and their type of slogan using type of slogan proposed by Franz.
The results of this study are, first, the linguistic form of fashion label slogans are phrase (noun phrase) and sentences (declarative sentence and imperative sentence), whereas accessories slogans are in the form of phrases (noun phrase, verb phrase, and adjective phrase), and sentences (declarative sentence and imperative sentence). Second, the slogans of fashion label as well as those of accessories have conceptual meaning, connotative meaning and affective meaning. Third, the types of slogan of fashion label and accessories are unique feature, beneficial, and thought provoking.
Key word: slogan, fashion label and accessories.
First Consultant Second Consultant
Dra. Malikatul Laila, M. Hum Qanitah Masykuroh, S.S, M. Hum
NIK. 409 NIK. 853
on behalf Dean of FKIP UMS
Drs. H. Sofyan Anif, M. Si NIK. 547
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6. Ayah and Ibu: I will always be grateful for your constant love, guidance, support……. And for encouraging me to be all that I am, and to never fall short of my dreams.
7. , let us chill the world, dude! We know that we can do many new
things outside. So, what we’re waiting for?
8. , for all your dedication you have put into
my research paper and for the most amazing care and loyalty you give to me. You’ve made me move and dared me to be all that I am today. Thanks babe……. You rock!!
9. Friends of Class A ’04 English Dept. Even though I can’t thank every name, you know just who you are. Thank you!
10.Friends in DENIDA kozt:
Yaayy!!! I made it Galz!
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TABLE OF CONTENT
THE TITLE OF THE RESEARCH……….. i
APPROVAL………. ii
ACCEPTANCE………..………….. iii
TESTIMONY………...………. iv
MOTTO ………..……….. v
DEDICATION……….. vi
ACKNOWLEDGEMENT………... vii
TABLE OF CONTENT………. ix
LIST OF TABLE……….…….. xii
SUMMARY……….………. xiii
CHAPTER I: INTRODUCTION………..……… 1
A. Background of the Study………..……….………… 1
B. Previous Study………..…..………..…. 3
C. Limitation of the Study……….. 4
D. Problem of the Study……….……… 4
E. Objective of the study……… 4
F. Benefit of the Study…………..……….……… 5
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CHAPTER II: UNDERLYING THEORY……… 7
A. Linguistic Form………..……… 7
1. Word………. ………. 7
2. Phrase………. 12
3. Clause………. 14
4. Sentence………. 15
B. Types of Meaning………..………. 16
C. Slogan……….……… 19
1. Definition of Slogan………... 19
2. Characteristics of Slogan……… 19
3. Types of Slogan……….. 20
CHAPTER III: RESEARCH METHOD………... 22
A. Types of Research……….. 22
B. Object of Research………. 22
C. Source of the Data………. 22
D. Method of collecting Data………. 23
E. Technique of Analyzing Data……… 23
CHAPTER IV: DATA ANALYSIS AND DISCUSSION……….. 24
A. Data Analysis……… 24
1. Fashion Label……… 24
2. Accessories……….…… 31
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CAPTER V: CONCLUSION AND SUGGESTION……… 48
A. Conclusion………. 48
B. Implication………. 49
C. Suggestion………. 50
BIBLIOGRAPHY……… 52
VIRTUAL REFERENCES……….. 53
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LIST OF TABLE
Tables IV. 1 Linguistic Form……….…….. 40
Table IV.1.A Fashion Label……….……… 40
Table IV.1.B Accessories………. 41
Tables IV. 2 Types of Meaning……… 43
Table IV.2.A Fashion Label………. 43
Table IV.2.B Accessories………. 44
Tables IV.3 types of Slogan……….……… 45
Table IV.3.A Fashion Label………. 45
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SUMMARY
Dyah Anggarina A 320040029. ANALYSIS ON ENGLISH SLOGAN OF FASHION LABEL AND ACCESSORIES. Muhammadiyah University of Surakarta. Research Paper. 2008.
The objectives of the study are describing the linguistic forms, describing the meaning and describing the types of English slogan of fashion label and accessories.
The writer uses English slogans of fashion label and accessories as the data. For collecting the data, the writer uses documentation method. The data sources are fashion label and accessories sold in Matahari Departement Store, Point Break, and the advertisement in Break’s News, Point Break monthly catalogue, and Ellegirl, fashion magazine, which contained English slogan. The data are analyzed according to their linguistic form, their type of meaning, and their type of slogan using type of slogan proposed by Franz.
The results of this study are, first, the linguistic form of fashion label slogans are phrase (noun phrase) and sentences (declarative sentence and imperative sentence), whereas accessories slogans are in the form of phrases (noun phrase, verb phrase, and adjective phrase), and sentences (declarative sentence and imperative sentence). Second, the slogans of fashion label as well as those of accessories have conceptual meaning, connotative meaning and affective meaning. Third, the types of slogan of fashion label and accessories are unique feature, beneficial, and thought provoking.
Key word: slogan, fashion label and accessories.
First Consultant Second Consultant
Dra. Malikatul Laila, M. Hum Qanitah Masykuroh, S.S, M. Hum
NIK. 409 NIK. 853
on behalf Dean of FKIP UMS
Drs. H. Sofyan Anif, M. Si NIK. 547