170859 karya indonesia di new york now ny now 2017
at
Participated Brands
Braows Goods
Djalin
Indo Risakti
Jamooga
Jenggala
Kayou
Maharani Craft
Sepiring Indonesia
INTRO
The debut of Indonesia’s first ever collection of alluring modern furniture, crafts
and designs will truly turn heads at this
year’s NY Now 2017 at New York, USA.
Inspired by the vigorous iconography and
topography of its compelling landscapes,
this curated project will be beautifully
displayed on a modernized, symbolic
terrain. It is a celebration of Indonesia’s
identity, found it its natural scenery.
“ It portrays how the country’s character
is always intertwined with its evolving and
modern design”, said Joshua Simandjuntak, Deputy of Marketing at the
Indonesian Agency for Creative Economy
(BEKRAF). “It is designed with a distinctive personality that breathes with the
contemporary lifestyle”, Joshua added.
bekraf.go.id
Celebrating Indonesia’s unique creative
passions has been the primary mission
of the Indonesian Agency for Creative
Economy. The country’s manufacturing
resources have long been enjoyed worldwide, yes its status as a creative hub may
have been overlooked. This year, however, the Indonesian Agency for Creative
Economy proudly showcases Indonesian
designers, bringing forward their deep
aesthetic sensibility, strong visions and
exceptional creativity to the international
market.
ences a new and refreshing experience by
bringing Indonesia into their daily lives.
“Rarely has a design exhibit created such
excitement”, he said, “ and it’s safe to say
that Indonesian design is on the verge of
a truly exciting future”.
Crafted to depict Indonesia’s stunning
versatility, this exhibiton features conceptual storytelling that will both enchant
and delight, showing how design in Indonesia is deeply rooted in “every aspect our
culture”, as the curator explains, “while
embracing our future”. It will give audiHANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
CURRATORS’NOTES
This week in NY NOW , we celebrate
Indonesia’s diversity. Our nation’s many
cultures are its strenght and an inexhaustible source of inspiration. From
the inception of the nation, our diversity
has been a source of pride and unifying component: we do not need to all
be the same to be one nation. In their
exploration of contemporary Indonesian
designs, artisans and designers delve
into these cultures to create works that
reflect the very many facets of modern
Indonesia.
bekraf.go.id
The cornerstone of this exhibition is to
promote the different creative stories of
our designers. Each have gone on a journey of aesthetic discovery. Their designs
are masterful reinterpretations of traditional ideas and indigenous materials.
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
THE WORDS
Triawan Munaf
Joshua Simandjuntak
Chairman
of Indonesian Agency for Creative Economy (BEKRAF)
Deputy Chairman for Marketing
of Indonesian Agency for Creative Economy (BEKRAF)
Good design goes beyond
aesthetics, it draws you into a
new world. Indonesia is rich
with the diversity of its many
cultures and has an abudance
of natural resources. This
is greatly to our advantage
in the context of global
competition. With a solid
mastery of their craft, our
designers and artisans continue to make advances in their
explorations of Indonesian
contemporary design.
A design tell a story: it can
be both a journey in aesthetic
discovery or an exploration
of new materials. Identities
are the design stories and the
journeys of designers from
arround Indonesia at NY
Now 2017, USA. For the
Indonesian Agency for Creative Economy, our journey is
a collaboration with creative
individuals and communities
who believe, like us, in great
design. It embraces innovation and aesthetics, but also
bekraf.go.id
This week we celebrate
Identities at NY Now, USA.
The Indonesian Agency
for Creative Economy is
honoured to collaborate with
Indonesian designers and
creative communities. Their
work delves into the nation’s
cultures, and showcases the
artisty and skills of our master craftmen and artisans.
environmental values as well
as the social human values.
Identities shows the new
face of Indonesian design,
an active participant in the
global design community.
Our ultimate purpose is to
support a design environment
that honors aesthetic values,
and its ethical considerations.
This week marks a milestone
in our journey, and will open
doors to more creative expansions of our talents.
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
INDEPENDENCE
NATIONAL IDEOLOGY
MOTTO
NATIONAL ANTHEM
TYPE OF GOVERNMENT
PRESIDENT
VICE PRESIDENT
17th AUG
1945
PANCASILA
BHINNEKA
TUNGGAL IKA
(Unity In Diversity)
INDONESIA RAYA
PRESIDENTIAL
REPUBLIC
JOKO WIDODO
JUSUF KALLA
Indonesia
at
a Glance
WAKTU INDONESIA BARAT (WIB) - GMT+7
WAKTU INDONESIA TENGAH (WITA) - GMT+8
WAKTU INDONESIA TIMUR (WIT) - GMT+9
CAPITAL
NATIONAL LANGUAGE
LANGUAGE & DIALECTS
ETHNIC GROUP
STATE AREA
POPULATION
CLIMATE
JAKARTA
BAHASA
INDONESIA
742
1340
1.904.568 km 2
263.510.000 humans
TROPICAL
THE GOODS
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
1
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
BRAOW GOODS
Leather
www.braowgoods.com
Profile
Our timeless leather goods are handcrafted with the utmost care to last a lifetime,
with local resources. We mostly use
vegetable tanned leather that are naturally
processed, because these will evolve
according to usage, darkens through
time and will take shape according to its
contents.
bekraf.go.id
All our products are cut, stitched, and
constructed by hand to ensure artisan
standards for the crafted goods.
2
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Delilah Pouch
Natural Vegetable Tanned Leather
110mm x 80mm x 25mm
Imagine Delilah as, partly a business
woman, a beautiful wife, and a mother
of her own children. She starts off the
day with organizing her business cards
placed ready for every person she meets
during her appointment. This was put
in the first compartment. The next
compartment, she puts in her driving
license and her ID Cards, making sure
to drive her children to school safely
bekraf.go.id
before she starts to work. By the end
of the day, grocery shopping for
dinner is a must before picking up her
children. Her debit, credit cards, and
all her membership cards go on the last
compartment. Ending the day with her
daily carry all in one pouch.
3
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Jane
Natural Vegetable Tanned Leather
200mm x 10mm x 20mm
Our society has grown to a state where
cards are more often used. Based on
research, women tend to have a lot more
cards comparing to men. Therefore we
provide around 2 cards that can be filled
in.
their wallets, they like to put in their
receipts after they purchased their items
in a simple hassle-free way, without
opening the wallet. This inspired us to
add a backpocket to every long wallet we
crafted.
Through looking at how women use
Benjamin
Hand Dyed Royal Blue Technique on Natural Vegetable Tanned Leather
120mm x 90mm x 15mm
Imagine Benjamin as a man with his
tender-loving smile, a fine-handsome
gentlemen. Benjamin feels incomplete
without a leather wallet to accommodate
his everyday needs such as, money and
cards. One of the reason why we crafted
this product is to achieve the longetivity
in carrying whenever Benjamin needs
bekraf.go.id
to travel to other countries. This wallet
fulfills his needs to bring USD, EURO,
HKD, SGD or any other big bank notes
by far, he smiles without worry.
4
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
5
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
DJALIN
Furniture
www.djalin.com
Profile
The word ‘Djalin’ was taken from
Bahasa Indonesia old lexicon, ‘jalin’,
which means interweaves. It reflects the
meaning of a loom, that interconnect
and can symbolize togetherness between
users-brand and their surroundings.
laboration between people behind Djalin
by crafting modern handcrafted furniture
with stong local heritage.
Our Design refine and empowered a
craftmanship that built into a work of
art and fit right into your life, our col-
bekraf.go.id
6
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Djalin Bar Stool
Solid Iron, Wicked Loom with Syntetic Iron
350mm x 910mm x 320mm
The Djalin Bar Stool is inspired by the
Enggang bird from Kalimantan, Indonesia. The Djalin Bar Stool is lean,
clean, and distinctively prominent. A
firm and strong frame comes exclusively in two colour options: snow white
and euro ash.
bekraf.go.id
7
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Pandura Dinning Chair
Solid Iron, Wicked Loom with Syntetic Iron
500mm x 600mm x 830mm
Dulang Stool
bekraf.go.id
8
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
INDO RISAKTI
Furniture
www.indo-risakti.com
Profile
Indo Risakti specializes in environmentally friendly products including basketry,
boxes, wall, mirrors and decoratives items.
We develop items from recycled materials
such as old newspapaer/magazine, waste
paper snack packs, pieces of left over
cloth and any cast off materials including
waterhyacinth, seagrass and natural straw.
With Indonesia being rich in cultural
diversity, we continue to explore the
traditional skill to create premium home
bekraf.go.id
decorative handucraft that complement
contemporary living.
fair trade handmade products to the
world.
We are experienced in volume production
and international logistics (Europe and
USA) with emphasis on quality, design
and timely shipment.
In addition, our participation in CBI Fair
trade finest programme, we are in the
process of becoming a fair trade certified
company.
Our goal is to present eco friendly and
9
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Round Basket
Round Basket
Recta Basket
Waterhyacinth mix with rattan
508mm x 609mm x 508mm
Bannana, rattan, iron frame
419mm x 431mm x 419mm (large)
342mm x 381mm x 342mm (medium)
Waterhyacinth, rope
533mm x 431mm x 558mm
bekraf.go.id
10
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Red & White Onion
Mahogany finished with Hand Painted
60mm x 150cm x 60xm (tall)
60mm x 90mm x 60mm (short)
bekraf.go.id
11
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
JAMOOGA
Education Toys & Home Decor
www.jamooga.com
Profile
Jamooga (tm) was born from our idea
and desire to produce educational toys for
children that are environmentally friendly
and designed in forms that are inspired by
traditional Indonesian cultures.
We understand, the roll of edu-toys play
in stimulating children’s motoric and
cognitive abilities. Thus, edu-toys have to
be designed based on collaborative ideas
among children development experts and
artists, to create imaginative and artistic
forms that have important roles to stimulate children’s cognitive abilities and body
bekraf.go.id
functions. Not the least, edu-toys have
to meet the standard of child’s safety on
materials and designed forms.
Jamooga has been conducting research
and development activities to meet the
standard of safety. At the begining we
chose some materials i.e metal, clay, and
wood for our samples. We tested those
materials to check the structures, strength,
and hazard possibilities to children.
We finally choose woods as our basic
material since they are relatively light, easy
to create forms, long lasting, and soft
enough in case a child bite the wooden
toys. Adding to that we choose finishing
materials that are natural and free-toxic i.e
bees wax and vegetable oil.
Our decision in choosing woods as basic
materials also allows us to participate in
re-use and recycling programs. As known
there are many wood cuts that merely
treated as industrial waste. We think those
wood cuts can be in better use if we give
added values.
12
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sumatera Ellephant
Triceratops
Mahogany with Bees Wax Finish
160mm x 120mm x 20mm
Mahogany with Bees Wax Finish
157mm x 70mm x 20mm
Educational Toys are made to
stimulate children cognitive and
motoric abilities. here are designer
based on a collaboration between
child development experts and
artists, creating imaginative and
artistic forms that will stimulate the
children’s cognitive and motoric
functions. Our products are pot-
tentially collectibles, and also can
function as decorations for home,
oice or desktop.
bekraf.go.id
13
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sumatera Elephant Clock
Mahogany with Bees Wax Finish
200mm x 180mm x 35mm
Ewe Lamp
Mahogany and Suren with Teak Oil Finish
200mm x 120mm x 50mm
bekraf.go.id
14
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Cofee Collection
Ceramic with Various Colour Finish and Technique
bekraf.go.id
15
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
JENGGALA
Ceramic
www.jenggala.com
Profile
Jenggala designs, manufacturers and
retails stoneware ceramic tableware
and homeware accessories. Established in 1976, in Bali, Jenggala is the
foremost producer of quality handcrated ceramic ware in Indonesia.
Our mission is to make Jenggala the
preferred shopping destination for
our guests by delivering outstanding value and exceptional customer
experience by continuing to provide
beautifully crated home accessories
of the highest quality, to ultimately
enhance people’s lifestyle.
Jenggala has implemented the
Quality Assurance system ISO-2009
since 2012 as well as our products
periodically tested to meet the SNI
(Standard National Indonesia) for
strength, durability and food safe
glazes.
Bamboo Duck
Roots of Bamboo and Ceramic with natural finish on
bamboo
bekraf.go.id
16
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sokasi
Ceramic with Various Glaze Finish
Various Size Candle Holder
Modern Kendi
Ceramic mix with Wood
bekraf.go.id
17
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
18
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
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19
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
KAYOU
Furniture
www.kayou.co.id
Profile
When people think of craftsmen, usually
image of a skilled artist comes to mind.
But in 2015, five architects who have
same passion about wood dedicated
their selves to establish a new company
specialized in wood furniture craftsmanship called Kayou. The word of Kayou is
originated from Bahasa Indonesia “kayu”
or it means “wood” in English.
In terms of material, our products are
made of high-quality solid wood. Only
few can deny the fact that solid wood
furniture looks beautiful in minimalist
design. It brings not only a feel of classic
but also quality décor to your space.
That’s why Kayou deliberately designs
minimalist products in order to highlight
the beauty of solid wood.
Kayou believes that every great design is
a team effort. Fortunately, we have highly
qualified and passionate wood craftsmen
that have their own unique style and perspective. This diversity helps us produce
exceptional craftsmanship for all clients.
Although our main specialty is crafting
solid wood, it doesn’t mean we are not
open with other materials. In the future,
we are going to extend our range product
by combining solid wood with leather,
metal or even stone. This is going to allow
us to bring you limited styles you can’t
bekraf.go.id
find anywhere else.
Our company’s vision also goes beyond
interior furnishing. We work hard to
bring you beautiful craftsmanship because
nothing can make us satisfied than see our
product become a masterpiece that you
can enjoy everyday.
So welcome to an experience like no
other. Here at Kayou.co.id, you’ll discover
extensive array of exclusive handcrafted
series for your interior space. Please enjoy
and make yourself at home.
20
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Anta
Naka
Nara
Teak /sonokeling / mindi
560mm x 740mm x 570mm
Teak / sonokeling / mindi
580mm x 760mm x 570mm
Teak / sonokeling / mindi
580mm x 750mm x 580mm
bekraf.go.id
21
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Puru
Teak / sonokeling / mindi
660mm x 830mm x 680mm
Salya
Puru
Pocket made of vegetable tanned leather
Frame available in teak / sonokeling / mindi
590mm x 450mm x 300mm
Nata
Teak / sonokeling / mindi
1510mm x 460mm x 400mm
Salya
bekraf.go.id
22
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
MAHARANI CRAFT
Furniture Accessories
www.maharanihandicraft.com
Profile
Back in 1981, Maharani was involved in
the silver industry, offering all kinds of
products to all sorts of consumers. Fast
forward to the turn of the millennium,
the market saturated with one-stop destinations. It was becoming more apparent
that diverting attention to a niche was
the wiser option.
resources at hand, Maharani re-emerges
as Maharani Crafts, a label that focuses
on creating decorative interior elements
from corals and semi-precious stones.
They offer household accessories
including door knobs, drawer pulls, and
table top ornaments ranging from napkin
rings to picture frames.
In 2009, Bali-based Maharani established
a sub-division that focuses on crafts.
Within four years, under the direction
of Irene Setiawati and by leveraging the
bekraf.go.id
23
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Knobs
Various Gems Stone & Brass
Various Size
bekraf.go.id
24
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
25
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
SEPIRING INDONESIA
home furniture & wearable goods
www.sepiringindonesia.com
Profile
Sepiring Indonesia was
founded by two Indonesian
women, Eridanie Zulviana
and Jasmyne Oei, aiming to
conserve what we already have.
The history, the tales to be
told, the unique characters
of Indonesian people. There
are so many interesting small
details and cultures element
that need to be captured and
explored. From one exploration
to another, series of patterns
were created a witty, fresh and
bekraf.go.id
vibrant celebration of the wonderfully multifaceted culture of
Indonesia, Finding beauty in
the most simple things of life.
Be Captivated,
we are capturing,
celebrating and
promoting Indonesia
to the world
26
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
Bird From Pura
Batavia 1920 / Laundry
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
Ketut Roaster
Yapong Dance Creme
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
Little Bird Janger
Membesak Papua
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
27
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Flamboyant
Tropical Forest
250mm x 220mm x 80mm
320mm x 360mm x 75mm
bekraf.go.id
Berlayar Di Kali Besar Honeymooner In Blue
330mm x 320mm x 170mm
500mm x 340mm x 80mm (Large)
430mm x 260mm x 80m (Medium)
28
This publication accompanies the exhibition Identities for
the Indonesian Pavilion, at NY Now 2017, US.
Deputy Chairman of Marketing
Joshua Simandjuntak
Directorate of Foreign Market Development
Bonifasius Wahyu Pudjianto
Noviza Dwiarti Arsyad T
Agus Kristianto Djajusman
Bunga Regina Putri
M Rizqi Utama
Fitria Nur Hidayati
Syifa Pradini
Gunadi Aman Purba
Currators
Aloysius Baskoro
Diana Nazir
Layout and Design
Riyant Setiawan
Image Credits
Unless otherwise stated, all images are courtesy of,
respectively, all participated brands.
Printed in Indonesia.
©2017 by BEKRAF, Gedung Kementerian BUMN, floor
15th. Jalan Medan Merdeka Selatan No. 13, Jakarta
Pusat 10110, Indonesia.
All rights reserved. No part of this publication may be
reproduced in any manner without the prior written
permission of the publisher.
IDentities is the merger of Indonesia and Entities. We are both and we are one.
We embrace and celebrate the very many cultural facet of Indonesia, including
our diverse ethnic groups, religions, languages, culture, architecture, design
motifs and stories
bekraf.go.id
Participated Brands
Braows Goods
Djalin
Indo Risakti
Jamooga
Jenggala
Kayou
Maharani Craft
Sepiring Indonesia
INTRO
The debut of Indonesia’s first ever collection of alluring modern furniture, crafts
and designs will truly turn heads at this
year’s NY Now 2017 at New York, USA.
Inspired by the vigorous iconography and
topography of its compelling landscapes,
this curated project will be beautifully
displayed on a modernized, symbolic
terrain. It is a celebration of Indonesia’s
identity, found it its natural scenery.
“ It portrays how the country’s character
is always intertwined with its evolving and
modern design”, said Joshua Simandjuntak, Deputy of Marketing at the
Indonesian Agency for Creative Economy
(BEKRAF). “It is designed with a distinctive personality that breathes with the
contemporary lifestyle”, Joshua added.
bekraf.go.id
Celebrating Indonesia’s unique creative
passions has been the primary mission
of the Indonesian Agency for Creative
Economy. The country’s manufacturing
resources have long been enjoyed worldwide, yes its status as a creative hub may
have been overlooked. This year, however, the Indonesian Agency for Creative
Economy proudly showcases Indonesian
designers, bringing forward their deep
aesthetic sensibility, strong visions and
exceptional creativity to the international
market.
ences a new and refreshing experience by
bringing Indonesia into their daily lives.
“Rarely has a design exhibit created such
excitement”, he said, “ and it’s safe to say
that Indonesian design is on the verge of
a truly exciting future”.
Crafted to depict Indonesia’s stunning
versatility, this exhibiton features conceptual storytelling that will both enchant
and delight, showing how design in Indonesia is deeply rooted in “every aspect our
culture”, as the curator explains, “while
embracing our future”. It will give audiHANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
CURRATORS’NOTES
This week in NY NOW , we celebrate
Indonesia’s diversity. Our nation’s many
cultures are its strenght and an inexhaustible source of inspiration. From
the inception of the nation, our diversity
has been a source of pride and unifying component: we do not need to all
be the same to be one nation. In their
exploration of contemporary Indonesian
designs, artisans and designers delve
into these cultures to create works that
reflect the very many facets of modern
Indonesia.
bekraf.go.id
The cornerstone of this exhibition is to
promote the different creative stories of
our designers. Each have gone on a journey of aesthetic discovery. Their designs
are masterful reinterpretations of traditional ideas and indigenous materials.
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
THE WORDS
Triawan Munaf
Joshua Simandjuntak
Chairman
of Indonesian Agency for Creative Economy (BEKRAF)
Deputy Chairman for Marketing
of Indonesian Agency for Creative Economy (BEKRAF)
Good design goes beyond
aesthetics, it draws you into a
new world. Indonesia is rich
with the diversity of its many
cultures and has an abudance
of natural resources. This
is greatly to our advantage
in the context of global
competition. With a solid
mastery of their craft, our
designers and artisans continue to make advances in their
explorations of Indonesian
contemporary design.
A design tell a story: it can
be both a journey in aesthetic
discovery or an exploration
of new materials. Identities
are the design stories and the
journeys of designers from
arround Indonesia at NY
Now 2017, USA. For the
Indonesian Agency for Creative Economy, our journey is
a collaboration with creative
individuals and communities
who believe, like us, in great
design. It embraces innovation and aesthetics, but also
bekraf.go.id
This week we celebrate
Identities at NY Now, USA.
The Indonesian Agency
for Creative Economy is
honoured to collaborate with
Indonesian designers and
creative communities. Their
work delves into the nation’s
cultures, and showcases the
artisty and skills of our master craftmen and artisans.
environmental values as well
as the social human values.
Identities shows the new
face of Indonesian design,
an active participant in the
global design community.
Our ultimate purpose is to
support a design environment
that honors aesthetic values,
and its ethical considerations.
This week marks a milestone
in our journey, and will open
doors to more creative expansions of our talents.
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
INDEPENDENCE
NATIONAL IDEOLOGY
MOTTO
NATIONAL ANTHEM
TYPE OF GOVERNMENT
PRESIDENT
VICE PRESIDENT
17th AUG
1945
PANCASILA
BHINNEKA
TUNGGAL IKA
(Unity In Diversity)
INDONESIA RAYA
PRESIDENTIAL
REPUBLIC
JOKO WIDODO
JUSUF KALLA
Indonesia
at
a Glance
WAKTU INDONESIA BARAT (WIB) - GMT+7
WAKTU INDONESIA TENGAH (WITA) - GMT+8
WAKTU INDONESIA TIMUR (WIT) - GMT+9
CAPITAL
NATIONAL LANGUAGE
LANGUAGE & DIALECTS
ETHNIC GROUP
STATE AREA
POPULATION
CLIMATE
JAKARTA
BAHASA
INDONESIA
742
1340
1.904.568 km 2
263.510.000 humans
TROPICAL
THE GOODS
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
bekraf.go.id
1
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
BRAOW GOODS
Leather
www.braowgoods.com
Profile
Our timeless leather goods are handcrafted with the utmost care to last a lifetime,
with local resources. We mostly use
vegetable tanned leather that are naturally
processed, because these will evolve
according to usage, darkens through
time and will take shape according to its
contents.
bekraf.go.id
All our products are cut, stitched, and
constructed by hand to ensure artisan
standards for the crafted goods.
2
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Delilah Pouch
Natural Vegetable Tanned Leather
110mm x 80mm x 25mm
Imagine Delilah as, partly a business
woman, a beautiful wife, and a mother
of her own children. She starts off the
day with organizing her business cards
placed ready for every person she meets
during her appointment. This was put
in the first compartment. The next
compartment, she puts in her driving
license and her ID Cards, making sure
to drive her children to school safely
bekraf.go.id
before she starts to work. By the end
of the day, grocery shopping for
dinner is a must before picking up her
children. Her debit, credit cards, and
all her membership cards go on the last
compartment. Ending the day with her
daily carry all in one pouch.
3
HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Jane
Natural Vegetable Tanned Leather
200mm x 10mm x 20mm
Our society has grown to a state where
cards are more often used. Based on
research, women tend to have a lot more
cards comparing to men. Therefore we
provide around 2 cards that can be filled
in.
their wallets, they like to put in their
receipts after they purchased their items
in a simple hassle-free way, without
opening the wallet. This inspired us to
add a backpocket to every long wallet we
crafted.
Through looking at how women use
Benjamin
Hand Dyed Royal Blue Technique on Natural Vegetable Tanned Leather
120mm x 90mm x 15mm
Imagine Benjamin as a man with his
tender-loving smile, a fine-handsome
gentlemen. Benjamin feels incomplete
without a leather wallet to accommodate
his everyday needs such as, money and
cards. One of the reason why we crafted
this product is to achieve the longetivity
in carrying whenever Benjamin needs
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to travel to other countries. This wallet
fulfills his needs to bring USD, EURO,
HKD, SGD or any other big bank notes
by far, he smiles without worry.
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
DJALIN
Furniture
www.djalin.com
Profile
The word ‘Djalin’ was taken from
Bahasa Indonesia old lexicon, ‘jalin’,
which means interweaves. It reflects the
meaning of a loom, that interconnect
and can symbolize togetherness between
users-brand and their surroundings.
laboration between people behind Djalin
by crafting modern handcrafted furniture
with stong local heritage.
Our Design refine and empowered a
craftmanship that built into a work of
art and fit right into your life, our col-
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Djalin Bar Stool
Solid Iron, Wicked Loom with Syntetic Iron
350mm x 910mm x 320mm
The Djalin Bar Stool is inspired by the
Enggang bird from Kalimantan, Indonesia. The Djalin Bar Stool is lean,
clean, and distinctively prominent. A
firm and strong frame comes exclusively in two colour options: snow white
and euro ash.
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Pandura Dinning Chair
Solid Iron, Wicked Loom with Syntetic Iron
500mm x 600mm x 830mm
Dulang Stool
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
INDO RISAKTI
Furniture
www.indo-risakti.com
Profile
Indo Risakti specializes in environmentally friendly products including basketry,
boxes, wall, mirrors and decoratives items.
We develop items from recycled materials
such as old newspapaer/magazine, waste
paper snack packs, pieces of left over
cloth and any cast off materials including
waterhyacinth, seagrass and natural straw.
With Indonesia being rich in cultural
diversity, we continue to explore the
traditional skill to create premium home
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decorative handucraft that complement
contemporary living.
fair trade handmade products to the
world.
We are experienced in volume production
and international logistics (Europe and
USA) with emphasis on quality, design
and timely shipment.
In addition, our participation in CBI Fair
trade finest programme, we are in the
process of becoming a fair trade certified
company.
Our goal is to present eco friendly and
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Round Basket
Round Basket
Recta Basket
Waterhyacinth mix with rattan
508mm x 609mm x 508mm
Bannana, rattan, iron frame
419mm x 431mm x 419mm (large)
342mm x 381mm x 342mm (medium)
Waterhyacinth, rope
533mm x 431mm x 558mm
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Red & White Onion
Mahogany finished with Hand Painted
60mm x 150cm x 60xm (tall)
60mm x 90mm x 60mm (short)
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
JAMOOGA
Education Toys & Home Decor
www.jamooga.com
Profile
Jamooga (tm) was born from our idea
and desire to produce educational toys for
children that are environmentally friendly
and designed in forms that are inspired by
traditional Indonesian cultures.
We understand, the roll of edu-toys play
in stimulating children’s motoric and
cognitive abilities. Thus, edu-toys have to
be designed based on collaborative ideas
among children development experts and
artists, to create imaginative and artistic
forms that have important roles to stimulate children’s cognitive abilities and body
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functions. Not the least, edu-toys have
to meet the standard of child’s safety on
materials and designed forms.
Jamooga has been conducting research
and development activities to meet the
standard of safety. At the begining we
chose some materials i.e metal, clay, and
wood for our samples. We tested those
materials to check the structures, strength,
and hazard possibilities to children.
We finally choose woods as our basic
material since they are relatively light, easy
to create forms, long lasting, and soft
enough in case a child bite the wooden
toys. Adding to that we choose finishing
materials that are natural and free-toxic i.e
bees wax and vegetable oil.
Our decision in choosing woods as basic
materials also allows us to participate in
re-use and recycling programs. As known
there are many wood cuts that merely
treated as industrial waste. We think those
wood cuts can be in better use if we give
added values.
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sumatera Ellephant
Triceratops
Mahogany with Bees Wax Finish
160mm x 120mm x 20mm
Mahogany with Bees Wax Finish
157mm x 70mm x 20mm
Educational Toys are made to
stimulate children cognitive and
motoric abilities. here are designer
based on a collaboration between
child development experts and
artists, creating imaginative and
artistic forms that will stimulate the
children’s cognitive and motoric
functions. Our products are pot-
tentially collectibles, and also can
function as decorations for home,
oice or desktop.
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sumatera Elephant Clock
Mahogany with Bees Wax Finish
200mm x 180mm x 35mm
Ewe Lamp
Mahogany and Suren with Teak Oil Finish
200mm x 120mm x 50mm
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Cofee Collection
Ceramic with Various Colour Finish and Technique
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
JENGGALA
Ceramic
www.jenggala.com
Profile
Jenggala designs, manufacturers and
retails stoneware ceramic tableware
and homeware accessories. Established in 1976, in Bali, Jenggala is the
foremost producer of quality handcrated ceramic ware in Indonesia.
Our mission is to make Jenggala the
preferred shopping destination for
our guests by delivering outstanding value and exceptional customer
experience by continuing to provide
beautifully crated home accessories
of the highest quality, to ultimately
enhance people’s lifestyle.
Jenggala has implemented the
Quality Assurance system ISO-2009
since 2012 as well as our products
periodically tested to meet the SNI
(Standard National Indonesia) for
strength, durability and food safe
glazes.
Bamboo Duck
Roots of Bamboo and Ceramic with natural finish on
bamboo
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Sokasi
Ceramic with Various Glaze Finish
Various Size Candle Holder
Modern Kendi
Ceramic mix with Wood
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
KAYOU
Furniture
www.kayou.co.id
Profile
When people think of craftsmen, usually
image of a skilled artist comes to mind.
But in 2015, five architects who have
same passion about wood dedicated
their selves to establish a new company
specialized in wood furniture craftsmanship called Kayou. The word of Kayou is
originated from Bahasa Indonesia “kayu”
or it means “wood” in English.
In terms of material, our products are
made of high-quality solid wood. Only
few can deny the fact that solid wood
furniture looks beautiful in minimalist
design. It brings not only a feel of classic
but also quality décor to your space.
That’s why Kayou deliberately designs
minimalist products in order to highlight
the beauty of solid wood.
Kayou believes that every great design is
a team effort. Fortunately, we have highly
qualified and passionate wood craftsmen
that have their own unique style and perspective. This diversity helps us produce
exceptional craftsmanship for all clients.
Although our main specialty is crafting
solid wood, it doesn’t mean we are not
open with other materials. In the future,
we are going to extend our range product
by combining solid wood with leather,
metal or even stone. This is going to allow
us to bring you limited styles you can’t
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find anywhere else.
Our company’s vision also goes beyond
interior furnishing. We work hard to
bring you beautiful craftsmanship because
nothing can make us satisfied than see our
product become a masterpiece that you
can enjoy everyday.
So welcome to an experience like no
other. Here at Kayou.co.id, you’ll discover
extensive array of exclusive handcrafted
series for your interior space. Please enjoy
and make yourself at home.
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Anta
Naka
Nara
Teak /sonokeling / mindi
560mm x 740mm x 570mm
Teak / sonokeling / mindi
580mm x 760mm x 570mm
Teak / sonokeling / mindi
580mm x 750mm x 580mm
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Puru
Teak / sonokeling / mindi
660mm x 830mm x 680mm
Salya
Puru
Pocket made of vegetable tanned leather
Frame available in teak / sonokeling / mindi
590mm x 450mm x 300mm
Nata
Teak / sonokeling / mindi
1510mm x 460mm x 400mm
Salya
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
MAHARANI CRAFT
Furniture Accessories
www.maharanihandicraft.com
Profile
Back in 1981, Maharani was involved in
the silver industry, offering all kinds of
products to all sorts of consumers. Fast
forward to the turn of the millennium,
the market saturated with one-stop destinations. It was becoming more apparent
that diverting attention to a niche was
the wiser option.
resources at hand, Maharani re-emerges
as Maharani Crafts, a label that focuses
on creating decorative interior elements
from corals and semi-precious stones.
They offer household accessories
including door knobs, drawer pulls, and
table top ornaments ranging from napkin
rings to picture frames.
In 2009, Bali-based Maharani established
a sub-division that focuses on crafts.
Within four years, under the direction
of Irene Setiawati and by leveraging the
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Knobs
Various Gems Stone & Brass
Various Size
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
SEPIRING INDONESIA
home furniture & wearable goods
www.sepiringindonesia.com
Profile
Sepiring Indonesia was
founded by two Indonesian
women, Eridanie Zulviana
and Jasmyne Oei, aiming to
conserve what we already have.
The history, the tales to be
told, the unique characters
of Indonesian people. There
are so many interesting small
details and cultures element
that need to be captured and
explored. From one exploration
to another, series of patterns
were created a witty, fresh and
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vibrant celebration of the wonderfully multifaceted culture of
Indonesia, Finding beauty in
the most simple things of life.
Be Captivated,
we are capturing,
celebrating and
promoting Indonesia
to the world
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
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Bird From Pura
Batavia 1920 / Laundry
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
Ketut Roaster
Yapong Dance Creme
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
Little Bird Janger
Membesak Papua
Ceramic
270mm x 270mm x 15mm
Canvas Printing
500mm x 500mm x 100mm (A)
450mm x 450mm x 100mm (B)
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HANDMADE CONTEMPORARY INDONESIAN DESIGN - 2017
Flamboyant
Tropical Forest
250mm x 220mm x 80mm
320mm x 360mm x 75mm
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Berlayar Di Kali Besar Honeymooner In Blue
330mm x 320mm x 170mm
500mm x 340mm x 80mm (Large)
430mm x 260mm x 80m (Medium)
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This publication accompanies the exhibition Identities for
the Indonesian Pavilion, at NY Now 2017, US.
Deputy Chairman of Marketing
Joshua Simandjuntak
Directorate of Foreign Market Development
Bonifasius Wahyu Pudjianto
Noviza Dwiarti Arsyad T
Agus Kristianto Djajusman
Bunga Regina Putri
M Rizqi Utama
Fitria Nur Hidayati
Syifa Pradini
Gunadi Aman Purba
Currators
Aloysius Baskoro
Diana Nazir
Layout and Design
Riyant Setiawan
Image Credits
Unless otherwise stated, all images are courtesy of,
respectively, all participated brands.
Printed in Indonesia.
©2017 by BEKRAF, Gedung Kementerian BUMN, floor
15th. Jalan Medan Merdeka Selatan No. 13, Jakarta
Pusat 10110, Indonesia.
All rights reserved. No part of this publication may be
reproduced in any manner without the prior written
permission of the publisher.
IDentities is the merger of Indonesia and Entities. We are both and we are one.
We embrace and celebrate the very many cultural facet of Indonesia, including
our diverse ethnic groups, religions, languages, culture, architecture, design
motifs and stories
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