Kurniawan Health and Wellness Tourism Abstracts 2017
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
PROCEEDING
The 14th UBAYA International Annual Symposium on
Management
A BIG PUSH TO A WORLD-CLASS
TOURISM: STRATEGIC ANALYSIS
& OPPORTUNITIES
Tanjung Pinang, Riau Islands, Indonesia
3rd-4th March 2017
Department on Management
Faculty of Business and Economics, Universitas Surabaya,
Surabaya, Indonesia
ISBN: 978-602-73852-1-4
i
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
Proceeding
The 14th UBAYA International Annual Symposium on
Management
A BIG PUSH TO A WORLD-CLASS TOURISM: STRATEGIC
ANALYSIS & OPPORTUNITIES
Editors:
Dudi Anandya, Dr.
Arif Herlambang, M.Si.
Layout and Cover Designer:
Edithia Ajeng P, SE.
Reviewers:
Candra S. Chayadi, Ph.D. (School of Business, Eastern Illinois University)
Dudi Anandya, Dr (Universitas Surabaya)
Joniarto Parung, Ph.D, Prof. (Universitas Surabaya)
Ning Gao, Ph.D. (Manchester Business School)
Wahyu Soedarmono, Ph.D. (Research Analyst, The World Bank, Jakarta)
Yuanto Kusnadi, Ph.D. (City of Hongkong University)
Published by:
Department Of Management, Faculty Of Business & Economics
Universitas Surabaya
Jl. Raya Kalirungkut
Surabaya, Indonesia 60293
Phone : +62-31-2981139
Fax
: +62-31-2981239
ISBN: 978-602-73852-1-4
Copyright © 2017 Department of Management, Faculty of Business &
Economics, Universitas Surabaya
ii
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
FOREWORD
We are delighted to welcome you to 14th International
Symposium on Management (INSYMA) Tanjung Pinang, Riau,
Indonesia. The high quality of the papers and the discussion
represent the thinking and experience of researchers, academics
and practitioners in the particular fields. Their contributions
helped to make the conference as outstanding as it has been.
This proceeding is a compilation of papers submitted for the 14th
International Symposium on Management (INSYMA) conducted
by the Department of Management, the Faculty of Business and
Economics, University of Surabaya (UBAYA) themed “A BIG
PUSH TO WORLD-CLASS TOURISM: STRATEGIC
ANALYSIS AND OPPORTUNITIES”. The conference
organizers have put together both the latest research and provide
an opportunity to make friendship and new acquaintances.
The 14th INSYMA is a means for participants consisting of
researchers, academics and practitioners to have a discussion
forum. The event is expected to enable participants in sharing
initiatives, ideas and efforts from the results of research and
discussion concerning how to create a Big Push in a strategy to
deal with all the challenges and find opportunities in the tourism
industry of each country to be a world-class tourism.
In this opportunity, we would like to say that we are greatly
honored by all presenters and participants’ presence both from
Indonesia and from other country. We would like to share our
grateful to the Sponsorship and partnership in this 14th INSYMA.
This theme represents strategic analysis and opportunities of
implementation that will extend far beyond the sector, as tourism
enhances province’s reputation as a premier destination to visit,
invest, work–live, and integration with the global community.
The strength of tourism destination product will be counted and
will continue to find ways how economic integration in tourism
ISBN: 978-602-73852-1-4
iii
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
sector can achieve the sustainability of: growth of economic,
prosperity and welfare to all countries.
Finally, we would like to thank the researchers for their
willingness to share their research and ideas. Without their
efforts, this proceeding would not possible. The committees and
editors deserve special thanks for their outstanding effort in
reviewing and preparing the event and manuscripts for
publication. We hope that this compilation of papers can enrich
our perspective in Tourism strategic analysis and opportunities.
Tanjung Pinang, March 3rd, 2017
Prita Ayu Kusumawardhany
Chairwoman of 14th INSYMA
iv
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
CONTENTS
FOREWORD
iii
CONTENTS
v
FINANCE & ACCOUNTING
1.
THE INFLUENCE
OF FINANCIAL KNOWLEDGE,
FINANCIAL CONFIDENCE, AND INCOM
E ON FINANCIAL BEHAVIOR AMONG
THE WORKFORCE IN JAKARTA
Agus Zainul Arifin, Kevin, Halim Putera Siswanto
2.
THE EFFECT OF PROFITABILITY,
TANGIBILITY, SIZE, GROWTH AND
LIQUIDITY TO LEVERAGE OF
BUSINESS ENTITIES LISTED IN
INDONESIA STOCK EXCHANGE ON
PERIOD 2011-2015
Ayrin Corina, Werner RiaMurhadi, Liliana Inggrit Wijaya
3.
4
THE EFFECT OF FIRM FUNDAMENTAL
FACTORS ON CAPITAL STRUCTURE
OF CEMENT AND CHEMICAL
INDUSTRIES LISTED IN INDONESIA
STOCK EXCHANGE
D. Agus Harjito, Robert Oktama
4.
3
5
THE INFLUENCE OF CORPORATE
GOVERNANCE, CAPITAL STRUCTURE
ISBN: 978-602-73852-1-4
v
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
65.
BUDGETING PARTICIPATION,
ORGANIZATIONAL COMMITMENT
AND QUALITY OF SERVICE
Candra Sinuraya
66.
MALUKU’S TOURISM DEVELOPMENT:
AN ANALYSIS OF TOURIST
DESTINATION IN AMBON
Charly Hongdiyanto
67.
92
THE NGHINH ONG FESTIVAL IN GO
CONG DISTRICT, TIEN GIANG
PROVINCE
(A PERSPECTIVE OF TOURISM
CULTURE)
Nguyen Thi Le Hang, Tran Thi Kim Anh, Cao Thanh Tam
71.
91
HEALTH AND WELLNESS TOURISM : A
STRATEGIC PLAN FOR TOURISM
ENTREPRENEURSHIP
Leonardi Lucky Kurniawan
70.
90
LAMLIFEW: A CULTURAL
COMMUNITY-INITIATED MUSEUM IN
THE SOUTHERN EDGE OF THE
PHILIPPINES
Joan Christi Trocio
69.
89
STUDENTS’ CHALLENGES IN
MAXIMIZING ENTREPRENEURSHIP
CAPACITY
Rachmasari Devi
68.
88
93
SUSTAINABILITY DEVELOPMENT
REPORTING: FIRMS’
CHARACTERISTICS AND
ISBN: 978-602-73852-1-4
xvii
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
SHAREHOLDERS VALUE, INDONESIA
CASE
Fr. Ninik Yudianti
72.
95
TRI HITA KARANA AS PHILOSOPHY
OF PROPONENT SUSTAINABLE
SPIRITUAL TOURISM IN BALI
Ni Wayan Novi Budiasni, Ni Luh Eka Ayu Permoni, Ni
Made Rianita, I Gusti Made Oka Astana
73.
TOURISM INDUSTRY AS ECONOMIC
DRIVER IN EAST JAVA
nurul istifadah
74.
99
COUNTING CULTURE: FLOWS AND
FLAWS OF CULTURAL STATISTICS IN
SOCIAL AND NON-MARKET
CULTURAL PRODUCTIONS
Assoc. Prof. Ricamela S. Palis
75.
100
“WEEKEND TOURISM” - AN
ORIENTATION OF TOURIST
DEVELOPMENT IN VIETNAM ON THE
CONTEXT OF ASEAN COMMUNITY
(CASE STUDY OF BINH DUONG
PROVINCE)
Assoc Prof. Dr Phan Thi Hong Xuan
76.
101
GLOBALIZATION TOURISM
PROMOTION, CULTURE, NATURAL
TOURISM OBJECTS, HOME INDUSTRY,
LOCAL PRODUCTS,
INFRASTRUCTURE, AND SERVICES.
Seno H Putra
xviii
97
102
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
77.
“CULTURAL TOURISM”
THE RISK INVOLVED, POSSIBLE
CONFLICTS AND CHALLENGES IN A
MULTI-RELIGIOUS MULTI CULTURAL COUNTRIES”
Yashwant Pathak, Adi Prasetyo Tedjakusuma
ISBN: 978-602-73852-1-4
103
xix
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
HEALTH AND WELLNESS TOURISM : A STRATEGIC
PLAN FOR TOURISM ENTREPRENEURSHIP
Leonardi Lucky Kurniawan
Polytechnic of Ubaya, Surabaya
email: leonardi@staff.ubaya.ac.id
Abstract
Travel and tourism industry plays an important role in business development.
The 2012 statistics from World Travel and Tourism Council reports that
tourism generated 9.8 % of global GDP (Global Domestic Product) and
supported 284 million jobs, equal to 4 in 11 jobs in global economy. The
report also states that travel and tourism industry continues to make vital
contribution to the economic strength and social development of the world.
In Indonesia tourism industry is growing and has recently attracted more and
more people - not only business people but also tourists. People travel for
various objectives and reasons, one of which is for health. In many other
countries, health and wellness tourism is one of the fastest growing segments
of the global tourism market. According to the Global Wellness Tourism
Congress (GWTC), health tourism is a near half-trillion dollar market,
representing 14% of total global tourism revenues ($3.2 trillion) overall (New
Study Reveals Wellness Tourism, 2013). Malaysia, Thailand, Singapore and
India are the most popular destinations for health and wellness tourism in
Asia. Surprisingly, many of the tourists visiting those countries come from
Indonesia. Health and wellness tourism is a potential opportunity for
developing tourism entrepreneurship in Indonesia. It is ironical that, despite
the fabulous nature, Indonesia is not ready for developing the health and
wellness tourism. Apart from that, very limited research has been done in this
area.
This paper focuses on identifying factors which suppress the development of
health and wellness tourism in Indonesia and seeks to suggest opportunities
for improvement. The paper aims to raise the awareness of the power of
health and wellness tourism for economic growth or of the potential
opportunities it offers and to elaborate strategic plan for nurturing tourism
entrepreneurship in Indonesia through health and wellness tourism.
Keywords: health and tourism industry, potential opportunities, strategic plan
for nurturing tourism entrepreneurship
92
ISBN: 978-602-73852-1-4
PROCEEDING
The 14th UBAYA International Annual Symposium on
Management
A BIG PUSH TO A WORLD-CLASS
TOURISM: STRATEGIC ANALYSIS
& OPPORTUNITIES
Tanjung Pinang, Riau Islands, Indonesia
3rd-4th March 2017
Department on Management
Faculty of Business and Economics, Universitas Surabaya,
Surabaya, Indonesia
ISBN: 978-602-73852-1-4
i
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
Proceeding
The 14th UBAYA International Annual Symposium on
Management
A BIG PUSH TO A WORLD-CLASS TOURISM: STRATEGIC
ANALYSIS & OPPORTUNITIES
Editors:
Dudi Anandya, Dr.
Arif Herlambang, M.Si.
Layout and Cover Designer:
Edithia Ajeng P, SE.
Reviewers:
Candra S. Chayadi, Ph.D. (School of Business, Eastern Illinois University)
Dudi Anandya, Dr (Universitas Surabaya)
Joniarto Parung, Ph.D, Prof. (Universitas Surabaya)
Ning Gao, Ph.D. (Manchester Business School)
Wahyu Soedarmono, Ph.D. (Research Analyst, The World Bank, Jakarta)
Yuanto Kusnadi, Ph.D. (City of Hongkong University)
Published by:
Department Of Management, Faculty Of Business & Economics
Universitas Surabaya
Jl. Raya Kalirungkut
Surabaya, Indonesia 60293
Phone : +62-31-2981139
Fax
: +62-31-2981239
ISBN: 978-602-73852-1-4
Copyright © 2017 Department of Management, Faculty of Business &
Economics, Universitas Surabaya
ii
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
FOREWORD
We are delighted to welcome you to 14th International
Symposium on Management (INSYMA) Tanjung Pinang, Riau,
Indonesia. The high quality of the papers and the discussion
represent the thinking and experience of researchers, academics
and practitioners in the particular fields. Their contributions
helped to make the conference as outstanding as it has been.
This proceeding is a compilation of papers submitted for the 14th
International Symposium on Management (INSYMA) conducted
by the Department of Management, the Faculty of Business and
Economics, University of Surabaya (UBAYA) themed “A BIG
PUSH TO WORLD-CLASS TOURISM: STRATEGIC
ANALYSIS AND OPPORTUNITIES”. The conference
organizers have put together both the latest research and provide
an opportunity to make friendship and new acquaintances.
The 14th INSYMA is a means for participants consisting of
researchers, academics and practitioners to have a discussion
forum. The event is expected to enable participants in sharing
initiatives, ideas and efforts from the results of research and
discussion concerning how to create a Big Push in a strategy to
deal with all the challenges and find opportunities in the tourism
industry of each country to be a world-class tourism.
In this opportunity, we would like to say that we are greatly
honored by all presenters and participants’ presence both from
Indonesia and from other country. We would like to share our
grateful to the Sponsorship and partnership in this 14th INSYMA.
This theme represents strategic analysis and opportunities of
implementation that will extend far beyond the sector, as tourism
enhances province’s reputation as a premier destination to visit,
invest, work–live, and integration with the global community.
The strength of tourism destination product will be counted and
will continue to find ways how economic integration in tourism
ISBN: 978-602-73852-1-4
iii
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
sector can achieve the sustainability of: growth of economic,
prosperity and welfare to all countries.
Finally, we would like to thank the researchers for their
willingness to share their research and ideas. Without their
efforts, this proceeding would not possible. The committees and
editors deserve special thanks for their outstanding effort in
reviewing and preparing the event and manuscripts for
publication. We hope that this compilation of papers can enrich
our perspective in Tourism strategic analysis and opportunities.
Tanjung Pinang, March 3rd, 2017
Prita Ayu Kusumawardhany
Chairwoman of 14th INSYMA
iv
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
CONTENTS
FOREWORD
iii
CONTENTS
v
FINANCE & ACCOUNTING
1.
THE INFLUENCE
OF FINANCIAL KNOWLEDGE,
FINANCIAL CONFIDENCE, AND INCOM
E ON FINANCIAL BEHAVIOR AMONG
THE WORKFORCE IN JAKARTA
Agus Zainul Arifin, Kevin, Halim Putera Siswanto
2.
THE EFFECT OF PROFITABILITY,
TANGIBILITY, SIZE, GROWTH AND
LIQUIDITY TO LEVERAGE OF
BUSINESS ENTITIES LISTED IN
INDONESIA STOCK EXCHANGE ON
PERIOD 2011-2015
Ayrin Corina, Werner RiaMurhadi, Liliana Inggrit Wijaya
3.
4
THE EFFECT OF FIRM FUNDAMENTAL
FACTORS ON CAPITAL STRUCTURE
OF CEMENT AND CHEMICAL
INDUSTRIES LISTED IN INDONESIA
STOCK EXCHANGE
D. Agus Harjito, Robert Oktama
4.
3
5
THE INFLUENCE OF CORPORATE
GOVERNANCE, CAPITAL STRUCTURE
ISBN: 978-602-73852-1-4
v
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
65.
BUDGETING PARTICIPATION,
ORGANIZATIONAL COMMITMENT
AND QUALITY OF SERVICE
Candra Sinuraya
66.
MALUKU’S TOURISM DEVELOPMENT:
AN ANALYSIS OF TOURIST
DESTINATION IN AMBON
Charly Hongdiyanto
67.
92
THE NGHINH ONG FESTIVAL IN GO
CONG DISTRICT, TIEN GIANG
PROVINCE
(A PERSPECTIVE OF TOURISM
CULTURE)
Nguyen Thi Le Hang, Tran Thi Kim Anh, Cao Thanh Tam
71.
91
HEALTH AND WELLNESS TOURISM : A
STRATEGIC PLAN FOR TOURISM
ENTREPRENEURSHIP
Leonardi Lucky Kurniawan
70.
90
LAMLIFEW: A CULTURAL
COMMUNITY-INITIATED MUSEUM IN
THE SOUTHERN EDGE OF THE
PHILIPPINES
Joan Christi Trocio
69.
89
STUDENTS’ CHALLENGES IN
MAXIMIZING ENTREPRENEURSHIP
CAPACITY
Rachmasari Devi
68.
88
93
SUSTAINABILITY DEVELOPMENT
REPORTING: FIRMS’
CHARACTERISTICS AND
ISBN: 978-602-73852-1-4
xvii
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
SHAREHOLDERS VALUE, INDONESIA
CASE
Fr. Ninik Yudianti
72.
95
TRI HITA KARANA AS PHILOSOPHY
OF PROPONENT SUSTAINABLE
SPIRITUAL TOURISM IN BALI
Ni Wayan Novi Budiasni, Ni Luh Eka Ayu Permoni, Ni
Made Rianita, I Gusti Made Oka Astana
73.
TOURISM INDUSTRY AS ECONOMIC
DRIVER IN EAST JAVA
nurul istifadah
74.
99
COUNTING CULTURE: FLOWS AND
FLAWS OF CULTURAL STATISTICS IN
SOCIAL AND NON-MARKET
CULTURAL PRODUCTIONS
Assoc. Prof. Ricamela S. Palis
75.
100
“WEEKEND TOURISM” - AN
ORIENTATION OF TOURIST
DEVELOPMENT IN VIETNAM ON THE
CONTEXT OF ASEAN COMMUNITY
(CASE STUDY OF BINH DUONG
PROVINCE)
Assoc Prof. Dr Phan Thi Hong Xuan
76.
101
GLOBALIZATION TOURISM
PROMOTION, CULTURE, NATURAL
TOURISM OBJECTS, HOME INDUSTRY,
LOCAL PRODUCTS,
INFRASTRUCTURE, AND SERVICES.
Seno H Putra
xviii
97
102
ISBN: 978-602-73852-1-4
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
77.
“CULTURAL TOURISM”
THE RISK INVOLVED, POSSIBLE
CONFLICTS AND CHALLENGES IN A
MULTI-RELIGIOUS MULTI CULTURAL COUNTRIES”
Yashwant Pathak, Adi Prasetyo Tedjakusuma
ISBN: 978-602-73852-1-4
103
xix
14th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
HEALTH AND WELLNESS TOURISM : A STRATEGIC
PLAN FOR TOURISM ENTREPRENEURSHIP
Leonardi Lucky Kurniawan
Polytechnic of Ubaya, Surabaya
email: leonardi@staff.ubaya.ac.id
Abstract
Travel and tourism industry plays an important role in business development.
The 2012 statistics from World Travel and Tourism Council reports that
tourism generated 9.8 % of global GDP (Global Domestic Product) and
supported 284 million jobs, equal to 4 in 11 jobs in global economy. The
report also states that travel and tourism industry continues to make vital
contribution to the economic strength and social development of the world.
In Indonesia tourism industry is growing and has recently attracted more and
more people - not only business people but also tourists. People travel for
various objectives and reasons, one of which is for health. In many other
countries, health and wellness tourism is one of the fastest growing segments
of the global tourism market. According to the Global Wellness Tourism
Congress (GWTC), health tourism is a near half-trillion dollar market,
representing 14% of total global tourism revenues ($3.2 trillion) overall (New
Study Reveals Wellness Tourism, 2013). Malaysia, Thailand, Singapore and
India are the most popular destinations for health and wellness tourism in
Asia. Surprisingly, many of the tourists visiting those countries come from
Indonesia. Health and wellness tourism is a potential opportunity for
developing tourism entrepreneurship in Indonesia. It is ironical that, despite
the fabulous nature, Indonesia is not ready for developing the health and
wellness tourism. Apart from that, very limited research has been done in this
area.
This paper focuses on identifying factors which suppress the development of
health and wellness tourism in Indonesia and seeks to suggest opportunities
for improvement. The paper aims to raise the awareness of the power of
health and wellness tourism for economic growth or of the potential
opportunities it offers and to elaborate strategic plan for nurturing tourism
entrepreneurship in Indonesia through health and wellness tourism.
Keywords: health and tourism industry, potential opportunities, strategic plan
for nurturing tourism entrepreneurship
92
ISBN: 978-602-73852-1-4