Strategy To Develop Sibiru-Biru To Be A Best Object For Tourism

STRATEGY TO DEVELOP SIBIRU-BIRU TO BE A BEST OBJECT FOR
TOURISM

A PAPER

WRITTEN

BY

YOWEL SITEPU
REG. NO: 132202003

DIPLOMA III ENGLISH STUDY PROGRAM
FACULTY OF CULTURE STUDY
UNIVERSITY OF SUMATERA UTARA
MEDAN
2016

Universitas Sumatera Utara

It has been approved by

Supervisor,

Dr. Matius C.A. Sembiring, M.A.
NIP. 19521126198112 1 001

Submitted to Faculty of Culture Study, University of Sumatera Utara in partial
fulfillment of the requirements for Diploma-III in English Study Program

Approved by
Head of English Diploma Study Program,

Dr. Matius C.A. Sembiring, M.A.
NIP. 19521126198112 1 001

Approved by the Diploma-III of English Study Program Faculty of Cultural
Study, University of Sumatera Utara as a Paper for the Diploma-III Examination.

Universitas Sumatera Utara

Accepted by the Board of Examiner in partial of the requirements for the D-III

Examination of the Diploma-III of English Study Program, Faculty of Culture
Study, University of Sumatera Utara.

The examination is held on May 2016
Faculty of Cultural Study, University of Sumatera Utara
Dean,

Dr. Budi Agustono, M.S.
NIP. 19600805 198703 1 001

Board of Examiners:

Signature

1. Dr. Matius C.A. Sembiring, M.A. (Head of ESP)

__________

2.


Dr. Matius C.A. Sembiring, M.A. (Supervisor)

__________

3. Drs. Drs. SiamirMarulafau, M.Hum. (Reader)

__________

Universitas Sumatera Utara

AUTHORS’ DECLARATION
I am, YOWEL SITEPU, declare that I am the sole author of this paper. Except
where reference is made in the text of this paper, this paper contains no materials
published else where or extracted in whole or part from a paper by which I have
qualified for awarded another degree.
No other person’s work has been used without due acknowledgement in the main
of paper. This paper has not been submitted for the award of another degree in any
tertiary education.

Signed :

Date

:

2016

Universitas Sumatera Utara

COPYRIGHT DECLARATION

Name

: YOWEL SITEPU

Title of Paper

: STRATEGY TO DEVELOP SIBIRU-BIRU TO BE
BEST OBJECT FOR TOURISM

Qualification


: D-III/ Ahli Madya

Study Program

: English

I am willing that my paper should be available for reproduction at the discretion
of the librarian of the Diploma III English Study Program Faculty of Letters USU
on the understanding that users are made aware of their obligation under the law
of the Republic of Indonesia.
I am not willing that my paper be made available for reproduction.

Signed :
Date

:

2016


Universitas Sumatera Utara

ABSTRACT
The title of this paper work is "STRATEGY TO DEVELOP Sibiru-biru TO BE A
BEST OBJECT FOR TOURISM". Sibiru-biru has a lot of potential in the tourism
sector. The problems in this research are to find out the strategies to make Sibirubiru becomes a famous place to be visited by the tourists, and to find out the
strategies to make Sibiru-biru interisting for tourists, where Sibiru-biru’s river as
its main object. The purpose of this study is to make tourism Sibiru-biru
developed and efforts should be made to develop it, so as to attract both foreign
and local travelers to come to the area Sibiru-biru. This research is descriptive
qualitative, by outlining and explaining the results of research in the form of
words spoken or written. This study will describe the situation on the ground and
propose a development strategy as recommendation for local governments. The
results showed that the development of the tourism sector Sibiru-biru region is
very slow because there are constraints such as infrastructure and inadequate
infrastructure, promotion is still lacking, and the lack of human resources
qualified in the field of tourism, so it takes effort to do as develop strategies
Sibiru-biru region in this way improve infrastructure, promote and increase the
knowledge of tourism to the local community.


Universitas Sumatera Utara

ABSTRAK
Judul kertas karya ini adalah “STRATEGY TO DEVELOP SIBIRU-BIRU TO BE
A BEST OBJECT FOR TOURISM”. Sibiru-biru memiliki potensi pada sektor
pariwisata, dengan sungai Sibiru-biru sebagai obyek utamanya. Permasalahan
dalam penelitian ini adalah menemukan strategi untuk membuat Sibiru-biru
menjadi terkenal dan menjadi tempat wisata yang menarik, dan Strategi yang
dapat diambil untuk mengembangkan obyek wisata Sibiru-biru yaitu sungai
Sibiru-biru sebagai obyek utamanya. Tujuan penelitian ini adalah menemukan
strategi agar Sibiru-biru terkenal dan mengembangkannya agar menjadi salah satu
obyek wisata yang menarik bagi para wisatawan, sehingga mampu menarik para
wisatawan baik asing maupun local untuk datang ke daerah Sibiru-biru. Penelitian
ini bersifat deskriptif kualitatif, yaitu dengan menguraikan dan menjelaskan hasilhasil penelitian dalam bentuk kata-kata lisan maupun tertulis . Penelitian ini akan
menggambarkan tentang keadaan di lapangan dan mengajukan sebuah strategi
pengembangan sebagai bahan rekomendasi bagi Pemerintah Daerah. `Hasil
penelitian menunjukkan bahwa pengembangan sector pariwisata daerah sibirubiru sangatlah lambat karena terdapat kendala seperti sarana dan prasarana yang
kurang memadai, promosi yang masih kurang, dan kurangnya sumber daya
manusia yang berkualitas dalam bidang kepariwisataan, sehingga dibutuhkan
upaya-upaya yang harus dilakukan sebagai strategi mengembangkan daerah

sibiru-biru dengan cara seperti memperbaiki sarana dan prasarana, melakukan
promosi dan menambah pengetahuan kepariwisataan kepada masyarakat sekitar.

Universitas Sumatera Utara

ACKNOWLEDGEMENT
In doing this paper, there are so many challenges and obstacles. I would like to
express a great gratitude, love, and appreciation to :
 The almighty God my savior Jesus Christ who has given me blessing,
strength, and health ease to accomplish this paper as one of the requirements
to get Diploma III from English Department Faculty of Cultural Study,
University of North Sumatera.
 Dr. Budi Agustono, M.S., as the Head of Cultural Studies, University of
North Sumatera.
 Dr. Matius C.A. Sembiring, M.A., as my Head of English Diploma Study
Program, and as my supervisor. For the valuable time in giving the correction
and constructive criticism in completing this paper and also for motivation.
 My beloved parents, J. Sitepu and R.Br Sembirring, who always support me
in all my condition. I would like to your endless kindness and your love.
 My dearest brother, Jenda Ukur Sitepu, and also to my dearest sisters, Mely

Sitepu and Elisa Sitepu, for all their love, support, attention, and pray to me.
 All lecturers in English Diploma Study Program for giving the writer advices
and knowledge.
 All the society in Sibiru-Biru region, who helps me and gives me a lot of
knowledge about Sibiru-Biru’river.
 My lovely friends Ricky A. Ginting, Julius Tarigan, Alfero Barus, Ronal F.
Sitepu, Yovie T. Tarigan and Riahta Ginting for being my close friends.

Universitas Sumatera Utara

Thanks for all the motivation, inspiration and all of your support to me. I love
you guys.
 All of my 2013 friends in English Diploma Program. Thanks for all the time
that we have spent and shared in our class.
 My Diploma III English Study Program’s organization-SOLIDAS.
Finally, I realize that this paper is still far from being perfect. Thus, welcome
and constructive, criticism, and suggestion, towards this paper. I hope that this
paper can be useful for anybody who wants to improve and enrich their
knowledge about the tourism and how to develop it, especially Sibiru-Biru
tourism.


Medan, May 2016
The Writer,

Yowel Sitepu
REG. NO.132202003

Universitas Sumatera Utara

TABLE OF CONTENTS

AUTHOR’S DECLARATION………………………………………
COPYRIGHT DECLARATION…………………………………….
ABSTRAK……………………………………………………………..
ABSTRACT……………………………………………………………
ACKLONOWLEDGEMENTS………………………………………
TABLE OF CONTENTS……………………………………………..

i
ii

iii
iv
v
vi

1. INTRODUCTION…………………………………………………
1.1 The Background of Study………………………………………...
1.2 The Problem of Study…………………………………………….
1.3 The Objective of Study…………………………………………...
1.4 The Scope of Study ………………………………………….......
1.5 The Significance of Study……………………………………… …..
1.6 The Method of Study…………………………………………….

1
1
1
1
1
3
3

2. REVIEW OF RELATED LITERATURE……………………..

4

3. THE DESCRIPTION…………………………………………….
3.1 Sibiru-biru………………………………………………………..
3.2 Facilities and Infrastructure……………………………………..
3.3 The Right Strategy for the Sibiru-biru Region………………….
3.4 Regional Economic Developments with the Increase of Tourist.….

17
18
18
19
22

4. CONCLUSION AND SUGGESTION…………………………
4.1 Conclusion………………………………………………………
4.2 Suggestion……………………………………………………… …

24
24
24

REFERENCES…………………………………………………… ...
APPENDICES…………………………………………………… ...

25
26

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