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Journal of Education for Business
ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20
Using a Corporate Code of Ethics to Assess
Students' Ethicality: Implications for Business
Education
Obeua Persons
To cite this article: Obeua Persons (2009) Using a Corporate Code of Ethics to Assess Students'
Ethicality: Implications for Business Education, Journal of Education for Business, 84:6,
357-366, DOI: 10.3200/JOEB.84.6.357-366
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Published online: 07 Aug 2010.
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Date: 11 January 2016, At: 22:57
UsingaCorporateCodeofEthicsto
AssessStudents’Ethicality:Implicationsfor
BusinessEducation
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OBEUAPERSONS
RIDERUNIVERSITY
LAWRENCEVILLE,NEWJERSEY
ABSTRACT.Theauthorusedacorporate
codeofethicsasaroadmaptocreate18
scenariosforassessingbusinessstudents’
ethicalityasmeasuredbytheirbehavioral
intention.Usingalogisticregressionanalysis,theauthoralsoexamined8factorsthat
couldpotentiallyinfluencestudents’ethicality.Resultsindicate6scenariosrelated
to5areasofthecodethatdeservespecial
attentionandincreasingcoursecoverage.
These5areasofconcernare(a)failureto
reportunethicalbehavior,(b)improperuse
ofcompanyassets,(c)conflictofinterest,
(d)inaccurateaccountingrecordsbywayof
channelstuffing(offeringadeepdiscount
tocustomerstooverbuy),and(e)trading
oninsideinformation.Regressionanalysis
resultssuggestthatfemalegender,accountingmajor,full-timeworkexperience,and
thenumberofworkplaceethicstrainings
haveapositiveinfluenceonstudents’ethicality.Theseresultsshouldhelpeducators
andcorporateethicstrainersdirectmore
attentiontostudentsorentry-levelpersonnelwiththesecharacteristics.
Keywords:corporatecodeofethics,ethics
courses,ethicstraining,students’ethicality,
workexperience
Copyright©2009HeldrefPublications
A
ccountingdebaclesduetohighly
unethicalconductbytopexecutives of well-known corporations such
asEnron,WorldCom,andTycohaveled
to the public outcry for better business
ethics. In response to this outcry, the
U.S. Congress and President George
W.BushenactedintolawtheSarbanesOxleyActof2002(2002),Section406,
thatrequirespubliclytradedcompanies
to disclose whether they have adopted
a code of ethics that applies to frontline employees and senior executives.
IncompliancewiththeSarbanes-Oxley
Actof2002,in2003theNYSE(2009)
and the NASDAQ (2009) issued new
corporategovernancerulesthatrequire
theirlistedcompaniestoadoptanddisclose a code of business conduct and
ethics. These regulations also require
public companies to have enforcement
mechanisms for the code in place and
areupdatedannually.
Therefore,itisimportantthatbusiness
students are familiar with a corporate
code of ethics, because they will soon
enter the business world and become
ourfuturebusinessleaders.Forbusiness
schools to effectively expose students
toacorporatecodeofethics,educators
need to be aware of business students’
behavioral intentions, which may be
in violation of such code. The present
study aimed to assess such students’
behavioralintentionusinganumberof
scenariosdirectlylinkedtoacorporate
code of ethics. In the present study,
the term behavioral intention refers to
whether the person would behave in a
certain ethical or unethical manner. I
usedadichotomousvariableinthepresent article because, from a corporation
viewpoint,anemployee’sconductisin
compliancewiththecode(beingethical)
orinviolationofthecode(beingunethical). I focused on behavioral intention,
asopposedtoethicalperceptionorjudgment (a personal conclusion about the
ethicality of an act), because intention
ismoredirectlylinkedtoanactionthat
studentswouldlikelytakewhenfacing
anethicaldilemma.Inotherwords,the
capabilityofethicalperceptiondoesnot
guaranteeanethicalaction.
In addition, the present study investigated eight factors that can potentially
affect such intention. These factors are
gender, accounting major, culture, fulltime work experience, part-time work
experience,accountingworkexperience,
thenumberofethicscoursestaken,and
the number of workplace ethics trainings.Manypriorstudieshaveexamined
the effects of gender, major, and culture on ethical judgment and behavioral intention. Only a handful of studies
have investigated the effects of work
experience,thenumberofethicscourses
taken,andthenumberofworkplaceethics trainings. In particular, Su (2006)
called for future studies to examine the
effectsofworkexperienceandeducation
onethicaldecision-making.Priorstudies
also examined each individual ethicsinfluencing factor separately, whereas
the present study is the first to investigatethesefactorssimultaneouslyusinga
logisticregressionanalysis.
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357
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The findings of the present study
should provide insight to educators
regarding specific areas of a corporate
codeofethicsthatdeservespecialattention and higher course coverage. The
findings should also help educators to
direct their attention to students with
specifictraitsorcharacteristicstoeffectively improve students’ ethicality. In
line with educators, corporations could
usethesefindingstoimprovetheirethics-training program by placing more
emphasisonissueswithahighpercentageofstudents’unethicalresponses.
CorporateCodeofEthicsand
QuestionnaireDevelopment
No study has investigated students’
behavioral intention using a real-world
corporatecodeofethicsasaroadmap
for developing questions or scenarios.
Given the strong emphasis of the Sarbanes-Oxley Act of 2002 (2002) on
improving corporate ethics disclosure
andenforcement,itiscrucialtoexpose
businessstudentstoacorporatecodeof
ethic,andtousethecodetohelpcreate
scenarios for assessing students’ ethicality.A corporate code of ethics typicallycoversnineareas.1Theseareasare
inaccordancewiththeSarbanes-Oxley
Actof2002andtheNYSE(2009)and
the NASDAQ (2009) ethics requirements.2 I present short ethics scenarios
that I created, each with a question
requiring a yes or no answer, for each
area of the code. These scenarios are
based on accounting issues presented
in textbooks, suggested by accounting
alumniwhoareCPAsorcertifiedinternalauditors,oradaptedfromreal-world
articles published in business periodicals(allofwhicharebasedontheGenerallyAcceptedAccountingPrinciples).
Thereareatotalof18scenariosforthe
following9areas.
AccurateAccountingRecords
All business records must be clear,
truthful,andaccurate.Thisincludessuch
dataasquality,safety,personnel,andall
financial records. Misrepresenting facts
orfalsifyingcompanyrecordsisaserious
offense.Thefollowingarescenarios:
Scenario 1: Will you honor your boss’s
request to sign and submit a company
purchaseorderforacomputergame(cost,
$19.95)thathewantstogivetohisson?
358
JournalofEducationforBusiness
Scenario 2: Will you honor your boss’s
requesttosignandsubmitacompanypurchaseorderforacomputer(cost,$1,995)
thathewantstogivetohisson?
Scenario3:YouaretheCEOofafirmthat
usesfreeon-boardshipping-pointtermfor
all sales contracts. This means sales can
be properly recorded when products are
loadedontodeliverytrucks.Totalsalesjust
onedaybeforetheDecember31year-end
are 3% below the target sales. There are
two large customer orders which amount
to5%ofthetargetsales.Theseordersare
scheduledforshipmentonJanuary2next
year.Willyoutrytorecordsalesofthese
orders in the current year by asking the
warehousemanagertofulfilltheseorders
byDecember31(i.e.,loadingproductsper
these orders onto deliver trucks by midnightofDecember31)?
Scenario4:AstheCEOofacompany,you
areconcernedthatsalesthisyearmaybe
muchbelowthetargetsales.Willyouoffer
your wholesale customers an unusually
big discount to induce them to buy more
productsthantheycanpromptlyresell?
ConflictofInterest
Employeesmustmakebusinessdecisions and actions on the basis of the
best interests of the company and its
stakeholdersandmustnotbemotivated
by personal considerations or relationships. For example, relationships with
prospective or existing suppliers, contractors, customers, competitors, or
regulators must not affect employees’
independent and sound judgment. The
followingisascenario:
Scenario1:Youarethepurchasingdepartmentdirectorwhoissupposedtogetthe
bestdealforyourcompanyfromdifferent
suppliers.Oneofthesupplierswouldlike
totakeyououtforanicelunch.Willyou
acceptthissupplier’sinvitation?
ConfidentialInformation
Except in connection with the performance of their duties, employees
areprohibitedfromdisclosingorusing
confidential or proprietary information
outside the company, during or after
employment,withoutcompanyauthorization.Thefollowingisascenario:
Scenario1:Youarethemanagerofalocal
UPSdeliveryoffice.Yoursisterjuststarted
herwhole-sellingbusinessinthelocalmarketinwhichthereisonlyoneothercompetitor.ThiscompetitorusesUPSservices
for all deliveries to his customers. Will
youprovideyoursisterwiththenameand
addressofcustomersofhercompetitor?
ProperUseofCompanyAssets
Protecting company assets against
loss,theft,andmisuseiseveryemployee’sresponsibility.
Company’s equipment, vehicles,
tools, and supplies are to be used for
conducting company business. They
may not be used for personal benefit.
Thefollowingarescenarios:
Scenario 1: After work hours or during
lunch break, will you use your employer’scomputerforpersonalpurposes(e.g.,
sending personal e-mail or searching for
thebestdealforyourfamilyvacation)?
Scenario2:Duringworkhours,willyou
use your employer’s computer for personalpurposes?
Scenario 3: Will you use your employer’s
copymachinetocopyyourpersonalitems?
Scenario 4: Your company gave you a
corporate credit card to pay for business
lunch or dinner with the company’s clients.Willyouuseyourcompany’scredit
cardtopayforyourfamilydinner?
ComplianceWithLaws
Employees must comply with laws
and regulations wherever a company
doesbusiness.
ForeignCorruptPracticesAct(1977)
prohibits U.S. firms and their workers
oragentsfrombribingforeignofficials.
Thefollowingarescenarios:
Scenario1:Yourcompanyrelocatedyou
toacountrywhereitiscommontobribea
policemanforjust$10toavoidtheticket
for a minor traffic law violation such as
speeding or running the light.The ticket
must be paid in person at a local police
station and the whole process can take
morethan1hr.Youareinahurrytogo
toabusinessmeetingwhenapoliceman
stopsyouforspeeding.Willyoumakea
$10briberytothepoliceman?
Scenario 2:You are a partner to a joint
venturewithaChinesebusinessman.The
jointventureisabouttobeauditedbythe
Chinese tax authority and may have to
payafewmilliondollarintaxunderpaymentandpenalty.YourChinesebusiness
partnersuggests$1,000briberytothetax
auditortoavoidbeingaudited.Hestates
thatitisnotuncommoninChinatobribe
ataxauthorityandthatheusedtodoitin
hispreviousjointventure.Willyouagree
tomakethe$1,000bribery?
CompetitionandFairDealing
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Employees must not use any illegal
orunethicalmethodstogathercompetitiveinformation.
The Federal Trade Commission Act
(1914) prohibits misrepresentations of
allsortsthataremadeinconnectionwith
salesincludingfalseormisleadingadvertisement.Thefollowingisascenario:
Scenario1:YouaretheCEOofafirmthat
makes and sells dinnerware. The dinnerwareisadvertisedas100%leadfree,and
thisisthemainsellingfeatureoftheproduct.Itrecentlycametoyourattentionthat
themostpopularlineofthedinnerwarehas
a small trace of lead (within the required
safetylevel).Willyourecalltheproduct?
TradingonInsideInformation
Using inside material information,
which is not available to the public
fortradingortippingotherstotradeis
unethicalandillegal.Thefollowingare
scenarios:
Scenario 1: You overhear your boss’s
phone conversation that your company will soon have to restate downwardearningsinthepast3years.This
restatement will likely lead to a big
decline in the company’s stock price.
Willyouimmediatelysellthecompany
stock that you own before a release of
thisnewstothepublic?
Scenario 2: Same situation as the aforementioned except that you do not own
thecompanystock.Willyoutrytoprofit
fromtheimminentdeclineinstockprice
bybuyingaputoptiononthestockbefore
areleaseofthisnewstothepublic?
AntinepotismPolicy
To reduce favoritism or the appearanceoffavoritismandtopreventfamily conflict from affecting the workplace, an employee’s relative is not
permittedtoworkasasupervisorora
subordinate of the employee. The followingisascenario:
Scenario 1:Your niece (with a different
last name from yours) applied for an
internalauditorposition.Shehas5years
of work experience in internal auditing.
Theothercandidatehas10yearsofinternalauditingexperienceandthesameeducation background as your niece.As the
director of the internal auditing department,willyouhireyournieceinsteadof
theothercandidate?
ReportingIllegalandUnethical
Behavior
the eight factors potentially affecting
students’ behavioral intention toward
ethics issues covered by a corporate
code of ethics.The ninth hypothesis is
fortestingamoral-intensityeffect.
Gender
LiteratureReviewand
HypothesisDevelopment
The gender socialization approach
(Kohlberg, 1984) assumed that men
andwomenhavedistinctivelydifferent
values and traits, thereby creating different moral orientations that result in
different decisions and practices. Gilligan(1982)positedthatwomenframe
moral questions as problems of care,
involving empathy and compassion,
whereasmenframemoralquestionsas
problemsofjustice,rights,andfairness.
Betz,O’Connell,andShepherd(1989)
posited that men are more concerned
with money and advancement, and
womenaremoreinterestedinrelationships and helping people. The gender
socialization approach suggested that
men and women respond differently
to the same set of conditions (Kohlberg). Men tend to seek competitive
success and are more likely to break
rules.Womenaremorelikelytoadhere
to rules, because they are concerned
aboutdoingtaskswellandhavingharmoniousrelationships.Therehavebeen
many studies on gender differences
regarding college students’ ethicality.
Althoughsomestudieshavenotdetected any gender differences among students (e.g., McCuddy & Peery, 1996;
Sikula & Costa, 1994; Stanga & Turpen,1991),themajorityofstudieshave
shown that female students are more
ethical than are male students (e.g.,
Albaum & Peterson, 2006; Ameen,
Guffey,&McMillan,1996;Betzetal.;
Cohen,Pant,&Sharp,1998;Libby&
Agnello, 2000; Malinowski & Berger,
1996; Ruegger & King, 1992). This
gender difference is also documented
among students in foreign countries
such as Ukraine (Roxas & Stoneback,
2004), New Zealand (Okleshen &
Hoyt, 1996), and England (Whipple
&Swords,1992).Therefore,Ipropose
the following hypothesis, which represents my review of the literature on
gendersocialization:
The present study has nine hypotheses.The first eight hypotheses are for
Hypothesis1(H1):Femalestudentsare
moreethicalthanmalestudents.
Employees have a duty to promptly
reportviolationsofacorporatecodeof
ethics by way of an anonymous phone
hotline or to an appropriate company
representative (e.g., chief compliance
officerorchairpersonofanauditcommittee).Inaddition,acompanyusually
requires employees to certify that they
have complied with all areas of the
code.Thefollowingarescenarios:
Scenario1:Yourclosefriendandcoworker confided with you that it is the first
timethatheusedthecompanycreditcard
to pay for his family dinner because he
forgot his personal credit card. You are
the only one who knows this. Will you
reportyourfriendtothecompanybyway
oftheanonymousphonehotline?
Scenario2:Yourclosefriendandcoworker confided with you that he has been
usingthecompanycreditcardtopayfor
hisfamilydinnerwhenevertheyeatout.
Youaretheonlyonewhoknowsthis.Will
youreportyourfriendtothecompanyby
wayoftheanonymousphonehotline?
InterpretationofaResponse
toScenarios
According to a corporate code of
ethics, a no answer would be ethical
for all scenarios except for the competition and fair dealing scenario, and
the reporting-illegal-and-unethicalbehaviorscenarios,whereayesanswer
would be ethical.A questionnaire also
included nine demographic questions
and one cultural-screening question.
The accounting department’s advisory
board members, who were corporate
executivesorpartnersofpublicaccountingfirms,reviewedthequestionnaire.I
have incorporated their comments into
thequestionnaire.
July/August2009
359
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Major
Studentsmayself-selectintoanacademic major on the basis of their personalitytypes.Accountingmajorsseem
tobemorewillingtoadheretorulesand
havestrongerdesirestobeaccuratethan
dootherbusinessmajors.Manley,Russell,andBuckley(2001)suggestedthat
accountingmajorsmaybemoreethical
thanotherbusinessmajorsbecausethe
publicandtheregulatorssuchastheSEC
demand that the accounting profession
abidebyrulesandstandards,particularly the Generally Accepted Accounting
Principles, which are the backbone of
an accounting curriculum. Fulmer and
Cargile(1987)reportedthataccounting
majors had higher ethical perception
thandidotherbusinessmajors.Cohenet
al.(1998)foundthataccountingmajors
were less likely to perform questionable actions than were other majors.
Arlow and Ulrich (1983) attributed the
higher ethicality of accounting majors
to accounting majors receiving additional trainings in accounting ethics in
theaccountingcurriculum.Therefore,I
proposethefollowinghypothesis:
H2:Accountingmajorsaremoreethical
thanotherbusinessmajors.
Culture
Carroll (1996) stated that “ethics is
the set of moral principles that drive
behavior. . . . Values are the individual’s concepts of the relative worth, utility or importance of certain ideas. . . .
One’svalues,therefore,shapeone’sethics” (pp. 133–134). To the extent that
culture affects the individual’s values,
researchersmightexpectthatdifferences
in actions and motivations in identical
settingswouldvarybytheculturalbackgroundoftheindividual.Ahmed,Chung,
and Eichenseher (2003), Goodwin and
Goodwin(1999),PhauandKea(2007),
and Su (2006) reported significant differencesinethicalbeliefsandtolerances
for unethical behavior among their college-student participants with different
cultural backgrounds. However, there
is no conclusive evidence on whether
American students are always more or
less ethical than those from other cultures.Thisdiscussionleadstothefollowinghypothesis:
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JournalofEducationforBusiness
H3:Americanstudentsandinternational
students respond differently to the
samebusinessethicsscenarios.
Full-TimeWorkExperience
Studiesconcerningarelationbetween
years of work experience and ethical
behaviorreportedmixedresults.Callan
(1992), Dubinsky and Ingram (1984),
Reiss and Mitra (1998), and Serwinek
(1992) have found no significant relation between length of employment
and ethical behavior in an organization. Alternatively, Kidwell, Stevens,
and Bethke (1987) reported a positive
relation between years of employment
and ethical beliefs. Ruegger and King
(1992) found through class discussion
that students who had worked for long
periodsoftimeappearedtobemoreethicalthanthosewithlimitedworkexperience.Weeks,Moore,andLongnecker
(1999) found that practitioners in later
career stages displayed higher ethical
judgments than those in earlier careers
stages,whichsupportsthepositiverelation between years of full-time work
experienceandtheindividual’sethicality.Inanabsenceofanegativerelation,
Iproposethefollowinghypothesis:
sucharelation,Iproposethefollowing
hypothesis,whichissimilartoH4:
H6: Students with more part-time work
experiencearemoreethicalthanthose
withlesspart-timeworkexperience.
College-LevelEthicsCourses
In addition to a corporate code of
ethics,anaccountingprofessionisgoverned by its own code of professional
ethics. The ethicality of the profession
has received more attention from the
public and regulators because of the
accountingfailuresatEnronandWorldCom.Therefore,Iproposeahypothesis
similartoH4:
Many critics have suggested that a
lackofethicaleducationinbusinesscurricula may be responsible for turning
out managers with little ethics values
and that education can be a powerful
toolinshapingstudents’judgmentabout
whatisrightorwrong(Kohlberg,1984;
Rest, 1988). In response, theAmerican
AssemblyofCollegiateSchoolsofBusiness(AACSB)hassuggestedthatethics
be taught in business schools. Others
have argued that by the time an individual reaches adolescence, his or her
ethicalityhasbeenformedandcannotbe
changed by education (Rohatyn, 1988).
Arlow (1991), Borkowski and Ugras
(1992), Davis and Welton (1991), and
Martin(1981,1982)havesupportedthis
viewpoint that ethics education does
not significantly affect students’ ability to correctly assess ethical scenarios.
Alternatively, Luthar, DiBattista, and
Gautschi (1997), Rest (1988), Salmans
(1987),andSteven,Harris,andWilliamson (1993) have documented a positive
influenceofethicseducationonstudents’
ethicality. In addition, Weber’s (1990)
literature review concluded that there
was an improvement in students’ ethical awareness and reasoning skills right
after taking an ethics course (Arlow &
Ulrich, 1983; Boyd, 1981, 1982; Stead
& Miller, 1988), but this improvement
disappearedwhenmeasured4yearslater
(Arlow & Ulrich, 1985). In an absence
ofafindingthatethicseducationlowers
students’ethicality,Iproposethefollowinghypothesis:
H5:Studentswithmoreaccountingwork
experiencearemoreethicalthanthose
withlessaccountingexperience.
H7:Studentswhotookmorecollege-level
ethicscoursesaremoreethicalthanstudentswhotookfewerethicscourses.
Part-TimeWorkExperience
WorkplaceEthicsTraining
Virtually all college students now
haveoroncehadpart-timeemployment.
Therefore, it is worthwhile to examine a relation between part-time work
experience and students’ ethicality. In
an absence of a study that examines
Beu, Buckley, and Harvey (2003)
stated that training could be used to
increase cognitive moral development
anddecreaseinappropriatecompetitive
desire to win at any cost as a means
of enhancing self-worth feelings, with
H4: Students with more full-time work
experiencearemoreethicalthanthose
withlessfull-timeworkexperience.
AccountingWorkExperience
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attendant orientations of manipulation,
aggressiveness, and deceit of others.
Because of the enactment of the Sarbanes-OxleyActof2002(2002),most
corporationshaveprovidedethicstraining to their employees. For example,
Raytheon (Waltham, MA) makes ethics training a requirement for every
employee, even the CEO. Regardless
of the rapidly increasing popularity of
workplace ethics training, an assessmentoftheeffectivenessofworkplace
ethics training has received only limited research attention, most of which
is descriptive and focuses on specific
casestudiesoranecdotes.Delaneyand
Sockell’s (1992) exceptional largescale survey suggested that workplace
ethics training has a positive effect on
managers because the training educates managers on how to react when
confronted with workplace dilemmas.
Myers(2003)suggestedthatcompanies
schedule regular refresher ethics training courses for all employees, implying that ethics training is perishable
because people tend to forget and that
thepositiveeffectismoreevidentwhen
apersonhasmorefrequentethicstraining.Thisdiscussionleadstothefollowinghypothesis:
H8:Studentswithmoreworkplaceethics training are more ethical than
thosewithlesstraining.
MoralIntensity
Jones (1991) suggested that characteristics of the moral issue itself (moral
intensity) are important determinants of
ethical decision-making and behavior.
Moral intensity is increased if the consequences of an action create greater
harmorgreaterbenefit.Beuetal.(2003),
Singer and Singer (1997), and Morris
andMcDonald(1995)foundthatmoral
intensity of an ethics issue affects students’ethicalperception.Scenariossuch
asthoseaboutaccurateaccounting(Scenario 1), proper use of company assets
(Scenario1),compliancewithlaws(Scenario 1), trading on inside information
(scenario 1), and reporting illegal and
unethical behavior (Scenario 1) reflect
low moral intensity, whereas scenarios
suchasaccurateaccounting(Scenario2),
properuseofcompanyassets(Scenario
2), compliance with laws (Scenario 2),
trading on inside information (Scenario
2), and reporting illegal and unethical
behavior(Scenario2)reflecthighmoral
intensity. The following hypothesis is
usefulfortestingmoralintensity:
H9: Students respond more ethically to
the high-moral-intensity questions
scenarios than to the low-moralintensityscenarios.
METHOD
Participants
Participants were business students
at a private mid-Atlantic university.
Business students were the focus
because they would soon enter the
business world and collectively comprisethefuturecorporateleaderswho
regularly face a number of ethical
dilemmas. Participants included daytimeandeveningstudents.Participants
completed scenario questionnaires
during regular class periods with a
business professor in the classroom
toprovideinstructionsregardingtheir
rights, which included completely
voluntary participation and complete
anonymity. There were 244 student
participants who provided completed
andusablequestionnaires.
Ofthese244participants,103(42.2%)
were female students, and 141 (57.8%)
were male students. In all, 98 students
(40.2%) were accounting majors, and
146 students (59.8%) were other business majors. An overwhelming majority
of 214 students (87.7%) had an American cultural background. Full-time work
experiencerangedfrom0to30yearswith
amedianof0yearsandameanof1.72
years. Part-time work experience ranged
from 0 to 13 years with a median of 5
yearsandameanof4.23years.Inall,102
students(41.8%)thenorpreviouslyheld
full-timeemploymentpositions,and225
students(92.62%)thenorpreviouslyheld
part-timeemploymentpositions.Only39
students(15.98%)thenorpreviouslyhad
accountingworkexperiencewithamean
of0.32yearandamaximumof16years.
Inall,107students(43.85%)tookethics
courses,withameanof0.74courseanda
maximumof6courses.Inall,97students
(39.75%)hadworkplaceethicstrainings,
withameanof0.79trainingandamaximumof10trainings.
Procedures
Anethicalresponsewascodedas1,and
anunethicalresponsewascodedas0.For
each student, I added coded responses to
the18questionnairescenariostodetermine
the students’ overall ethicality. Logistic
regressionisappropriatewhenthedependent variable is a dichotomous or ordinal
variable(asinthepresentstudy).Itested
H1 thru H8 simultaneously using the following ordered-logistic regression model
withtheeightexplanatoryvariables:
ETHIC=a+b1GENDER+b2MAJOR
+ b3CULTURE + b4FTWORK
+ b5ACCWRK + b6PTWORK +
b7ETHICEDU+b8ETHICTRAIN.
ETHIC refers to student’s overall
ethicality (the total number of ethical
responses to the 18 scenarios). GENDERrefersto1forfemalestudentand
0 for male student. MAJOR refers to 1
for an accounting major and 0 otherwise. CULTURE refers to 0 if student
was born in the United States or came
totheUnitedStatesbefore10yearsof
age, and 0 otherwise. FTWORK refers
to years of full-time work experience.
ACCWRK refers to years of accounting work experience. PTWORK refers
to years of part-time work experience.
ETHICEDU refers to the number of
college-levelethicscoursestaken.ETHICTRAINreferstothenumberofworkplaceethicstrainings.
I expected all variables to have a
positive coefficient except for CULTURE,forwhichthepresentstudyhad
noexpectationregardingthesignofits
coefficient.Ialsousedasimilarlogistic
regression model to examine students’
responsestoeachofthe18scenarios.I
tested H9 (moral intensity) by comparing the percentage of ethical responses
ofahigh-moral-intensityscenariowith
that of a low-moral-intensity scenario
foreachofthefivepairsofscenarios.
RESULTS
Table1presentsstudents’responses
to the 18 scenarios grouped by the
nine areas of corporate code of ethics. For accurate accounting records,
anoverwhelmingmajorityofstudents
(93.4%) would not honor a boss’s
requesttosignandsubmitapurchase
July/August2009
361
TABLE1.Students’ResponsestoEthicsScenariosFromAreasofCorporateCodesofEthicsandSignificant
ExplanatoryVariablesforEachScenario
Downloaded by [Universitas Maritim Raja Ali Haji] at 22:57 11 January 2016
Areaofcorporatecodeofethics
Responseitem
Ethical
n
Accurateaccountingrecords
Willyouhonoryourboss’srequestofyoutosignand
202
submitapurchaseorderforhisson’s$19.95gift?
Willyouhonoryourboss’srequestofyoutosignand
228
submitapurchaseorderforhisson’s$1,995gift?
Willyoutrytorecordsalesinthecurrentyearby
184
askingthewarehousemanagertopromptlyfulfill
next-yearordersinordertomeetthisyear’stargetsales?
Willyouofferyourwholesalecustomersanunusuallybig
128
discounttoinducethemtobuymoreproductsthanthey
canpromptlyresell?
Conflictofinterest
Asapurchasingdepartmentdirector,will
96
youacceptasupplier’slunchinvitation?
Confidentialinformation
Willyouprovideyoursisterwiththenameand
198
addressofcustomersofhercompetitor?
Properuseofcompanyassets
Afterworkhoursorduringlunchbreak,willyouuse
77
youremployer’scomputerforpersonalpurposes?
Duringworkhours,willyouuseyouremployer’s
145
computerforpersonalpurposes?
Willyouuseyouremployer’scopymachinetocopy
124
yourpersonalitems?
Willyouuseyourcompany’screditcardtopayfor
238
yourfamilydinner?
Compliancewithlaws
Willyoumake$10briberytothepolicemaninaforeign
140
countrywherebribingapolicemanisverycommon?
Willyouagreetomakethe$1,000briberytotheChinesetax
204
authoritytoavoidbeingauditedperyourbusinesspartner’sadvice?
Competitionandfairdealing
Willyourecallthemostpopularproduct,whichwas
195
advertisedas100%leadfree,buthasasmalltrace
ofleadwithintherequiredsafetylevel?
Tradingoninsideinformation
Willyousellyourcompany’sstockthatyouownbeforea
134
releasetothepublicofthenegativenewsaboutthecompany?
Willyoutrytoprofitfromtheimminentdeclineinstock
197
pricebybuyingaputoptiononthestockbeforeapublic
releaseofthisnews?
Antinepotismpolicy
Willyouhireyournieceinsteadoftheothercandidate?
155
Reportingillegalandunethicalbehavior
Willyoureporttothecompanyyourclosefriendwhoused
34
thecompanycreditcardtopayforhisfamilydinnerfor
thefirsttime?
Willyoureporttothecompanyyourclosefriendwhohas
159
beenusingthecompanycreditcardtopayforhisfamily
dinnerwheneverheeatsout?
%
Unethical
n
%
Significantvariables
82.8
42.0
17.2
FTWORK*,GENDER†
93.4
16.0
6.6
GENDER†,CULTURE†
75.4
60.0
24.6
(PTWORK*),ETHICTRAIN*
FTWORK†,ACCWRK†
52.5
116.0
47.5
MAJOR*,FTWORK†
39.3
148.0
60.7
MAJOR**,GENDER**
(PTWORK*),FTWORK†,
ETHICEDU†
81.1
46.0
18.9
MAJOR**,(ETHICEDU*)
ETHICTRAIN*
31.6
59.4
50.8
97.5
167.0
99.0
120.0
6.0
68.4
40.6
49.2
2.5
FTWORK*,(ETHICEDU**)
57.4
83.6
104.0
40.0
42.6
16.4
PTWORK†
79.9
49.0
20.1
CULTURE**,(PTWORK*)
MAJOR*,GENDER*
54.9
80.7
110.0
47.0
45.1
ACCWRK†
19.3
ACCWRK**,
GENDER*,CULTURE†
63.5
89.0
36.5
MAJOR**,GENDER*,
ETHICTRAIN*,FTWORK†
13.9
65.2
210.0
85.0
86.1
34.8
ETHICTRAIN*
(ETHICEDU†)
GENDER**,
MAJOR†
GENDER*,(ETHICEDU†)
GENDER**
(PTWORK†)
GENDER†
Note. Significantvariablesarepresentedintheorderoftheirsignificancelevels.Logisticalregressionanalysiswasused.Variablesinparentheses
haveanegativeestimatedcoefficient.GENDER=1forfemale,0formale;MAJOR=1foranaccountingmajor,0otherwise;CULTURE=1
ifstudentwasborninUnitedStatesorcametoUnitedStatesbefore10yearsofage,0otherwise;FTWORK=thenumberofyearsoffull-time
workexperience;ACCWRK=thenumberofyearsofaccountingworkexperience;PTWORK=thenumberofyearsofpart-timeworkexperience;ETHICEDU=thenumberofcollege-levelethicscoursestaken;ETHICTRAIN=thenumberofwork-placeethicstrainings.
†
p
ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20
Using a Corporate Code of Ethics to Assess
Students' Ethicality: Implications for Business
Education
Obeua Persons
To cite this article: Obeua Persons (2009) Using a Corporate Code of Ethics to Assess Students'
Ethicality: Implications for Business Education, Journal of Education for Business, 84:6,
357-366, DOI: 10.3200/JOEB.84.6.357-366
To link to this article: http://dx.doi.org/10.3200/JOEB.84.6.357-366
Published online: 07 Aug 2010.
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Download by: [Universitas Maritim Raja Ali Haji]
Date: 11 January 2016, At: 22:57
UsingaCorporateCodeofEthicsto
AssessStudents’Ethicality:Implicationsfor
BusinessEducation
Downloaded by [Universitas Maritim Raja Ali Haji] at 22:57 11 January 2016
OBEUAPERSONS
RIDERUNIVERSITY
LAWRENCEVILLE,NEWJERSEY
ABSTRACT.Theauthorusedacorporate
codeofethicsasaroadmaptocreate18
scenariosforassessingbusinessstudents’
ethicalityasmeasuredbytheirbehavioral
intention.Usingalogisticregressionanalysis,theauthoralsoexamined8factorsthat
couldpotentiallyinfluencestudents’ethicality.Resultsindicate6scenariosrelated
to5areasofthecodethatdeservespecial
attentionandincreasingcoursecoverage.
These5areasofconcernare(a)failureto
reportunethicalbehavior,(b)improperuse
ofcompanyassets,(c)conflictofinterest,
(d)inaccurateaccountingrecordsbywayof
channelstuffing(offeringadeepdiscount
tocustomerstooverbuy),and(e)trading
oninsideinformation.Regressionanalysis
resultssuggestthatfemalegender,accountingmajor,full-timeworkexperience,and
thenumberofworkplaceethicstrainings
haveapositiveinfluenceonstudents’ethicality.Theseresultsshouldhelpeducators
andcorporateethicstrainersdirectmore
attentiontostudentsorentry-levelpersonnelwiththesecharacteristics.
Keywords:corporatecodeofethics,ethics
courses,ethicstraining,students’ethicality,
workexperience
Copyright©2009HeldrefPublications
A
ccountingdebaclesduetohighly
unethicalconductbytopexecutives of well-known corporations such
asEnron,WorldCom,andTycohaveled
to the public outcry for better business
ethics. In response to this outcry, the
U.S. Congress and President George
W.BushenactedintolawtheSarbanesOxleyActof2002(2002),Section406,
thatrequirespubliclytradedcompanies
to disclose whether they have adopted
a code of ethics that applies to frontline employees and senior executives.
IncompliancewiththeSarbanes-Oxley
Actof2002,in2003theNYSE(2009)
and the NASDAQ (2009) issued new
corporategovernancerulesthatrequire
theirlistedcompaniestoadoptanddisclose a code of business conduct and
ethics. These regulations also require
public companies to have enforcement
mechanisms for the code in place and
areupdatedannually.
Therefore,itisimportantthatbusiness
students are familiar with a corporate
code of ethics, because they will soon
enter the business world and become
ourfuturebusinessleaders.Forbusiness
schools to effectively expose students
toacorporatecodeofethics,educators
need to be aware of business students’
behavioral intentions, which may be
in violation of such code. The present
study aimed to assess such students’
behavioralintentionusinganumberof
scenariosdirectlylinkedtoacorporate
code of ethics. In the present study,
the term behavioral intention refers to
whether the person would behave in a
certain ethical or unethical manner. I
usedadichotomousvariableinthepresent article because, from a corporation
viewpoint,anemployee’sconductisin
compliancewiththecode(beingethical)
orinviolationofthecode(beingunethical). I focused on behavioral intention,
asopposedtoethicalperceptionorjudgment (a personal conclusion about the
ethicality of an act), because intention
ismoredirectlylinkedtoanactionthat
studentswouldlikelytakewhenfacing
anethicaldilemma.Inotherwords,the
capabilityofethicalperceptiondoesnot
guaranteeanethicalaction.
In addition, the present study investigated eight factors that can potentially
affect such intention. These factors are
gender, accounting major, culture, fulltime work experience, part-time work
experience,accountingworkexperience,
thenumberofethicscoursestaken,and
the number of workplace ethics trainings.Manypriorstudieshaveexamined
the effects of gender, major, and culture on ethical judgment and behavioral intention. Only a handful of studies
have investigated the effects of work
experience,thenumberofethicscourses
taken,andthenumberofworkplaceethics trainings. In particular, Su (2006)
called for future studies to examine the
effectsofworkexperienceandeducation
onethicaldecision-making.Priorstudies
also examined each individual ethicsinfluencing factor separately, whereas
the present study is the first to investigatethesefactorssimultaneouslyusinga
logisticregressionanalysis.
July/August2009
357
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The findings of the present study
should provide insight to educators
regarding specific areas of a corporate
codeofethicsthatdeservespecialattention and higher course coverage. The
findings should also help educators to
direct their attention to students with
specifictraitsorcharacteristicstoeffectively improve students’ ethicality. In
line with educators, corporations could
usethesefindingstoimprovetheirethics-training program by placing more
emphasisonissueswithahighpercentageofstudents’unethicalresponses.
CorporateCodeofEthicsand
QuestionnaireDevelopment
No study has investigated students’
behavioral intention using a real-world
corporatecodeofethicsasaroadmap
for developing questions or scenarios.
Given the strong emphasis of the Sarbanes-Oxley Act of 2002 (2002) on
improving corporate ethics disclosure
andenforcement,itiscrucialtoexpose
businessstudentstoacorporatecodeof
ethic,andtousethecodetohelpcreate
scenarios for assessing students’ ethicality.A corporate code of ethics typicallycoversnineareas.1Theseareasare
inaccordancewiththeSarbanes-Oxley
Actof2002andtheNYSE(2009)and
the NASDAQ (2009) ethics requirements.2 I present short ethics scenarios
that I created, each with a question
requiring a yes or no answer, for each
area of the code. These scenarios are
based on accounting issues presented
in textbooks, suggested by accounting
alumniwhoareCPAsorcertifiedinternalauditors,oradaptedfromreal-world
articles published in business periodicals(allofwhicharebasedontheGenerallyAcceptedAccountingPrinciples).
Thereareatotalof18scenariosforthe
following9areas.
AccurateAccountingRecords
All business records must be clear,
truthful,andaccurate.Thisincludessuch
dataasquality,safety,personnel,andall
financial records. Misrepresenting facts
orfalsifyingcompanyrecordsisaserious
offense.Thefollowingarescenarios:
Scenario 1: Will you honor your boss’s
request to sign and submit a company
purchaseorderforacomputergame(cost,
$19.95)thathewantstogivetohisson?
358
JournalofEducationforBusiness
Scenario 2: Will you honor your boss’s
requesttosignandsubmitacompanypurchaseorderforacomputer(cost,$1,995)
thathewantstogivetohisson?
Scenario3:YouaretheCEOofafirmthat
usesfreeon-boardshipping-pointtermfor
all sales contracts. This means sales can
be properly recorded when products are
loadedontodeliverytrucks.Totalsalesjust
onedaybeforetheDecember31year-end
are 3% below the target sales. There are
two large customer orders which amount
to5%ofthetargetsales.Theseordersare
scheduledforshipmentonJanuary2next
year.Willyoutrytorecordsalesofthese
orders in the current year by asking the
warehousemanagertofulfilltheseorders
byDecember31(i.e.,loadingproductsper
these orders onto deliver trucks by midnightofDecember31)?
Scenario4:AstheCEOofacompany,you
areconcernedthatsalesthisyearmaybe
muchbelowthetargetsales.Willyouoffer
your wholesale customers an unusually
big discount to induce them to buy more
productsthantheycanpromptlyresell?
ConflictofInterest
Employeesmustmakebusinessdecisions and actions on the basis of the
best interests of the company and its
stakeholdersandmustnotbemotivated
by personal considerations or relationships. For example, relationships with
prospective or existing suppliers, contractors, customers, competitors, or
regulators must not affect employees’
independent and sound judgment. The
followingisascenario:
Scenario1:Youarethepurchasingdepartmentdirectorwhoissupposedtogetthe
bestdealforyourcompanyfromdifferent
suppliers.Oneofthesupplierswouldlike
totakeyououtforanicelunch.Willyou
acceptthissupplier’sinvitation?
ConfidentialInformation
Except in connection with the performance of their duties, employees
areprohibitedfromdisclosingorusing
confidential or proprietary information
outside the company, during or after
employment,withoutcompanyauthorization.Thefollowingisascenario:
Scenario1:Youarethemanagerofalocal
UPSdeliveryoffice.Yoursisterjuststarted
herwhole-sellingbusinessinthelocalmarketinwhichthereisonlyoneothercompetitor.ThiscompetitorusesUPSservices
for all deliveries to his customers. Will
youprovideyoursisterwiththenameand
addressofcustomersofhercompetitor?
ProperUseofCompanyAssets
Protecting company assets against
loss,theft,andmisuseiseveryemployee’sresponsibility.
Company’s equipment, vehicles,
tools, and supplies are to be used for
conducting company business. They
may not be used for personal benefit.
Thefollowingarescenarios:
Scenario 1: After work hours or during
lunch break, will you use your employer’scomputerforpersonalpurposes(e.g.,
sending personal e-mail or searching for
thebestdealforyourfamilyvacation)?
Scenario2:Duringworkhours,willyou
use your employer’s computer for personalpurposes?
Scenario 3: Will you use your employer’s
copymachinetocopyyourpersonalitems?
Scenario 4: Your company gave you a
corporate credit card to pay for business
lunch or dinner with the company’s clients.Willyouuseyourcompany’scredit
cardtopayforyourfamilydinner?
ComplianceWithLaws
Employees must comply with laws
and regulations wherever a company
doesbusiness.
ForeignCorruptPracticesAct(1977)
prohibits U.S. firms and their workers
oragentsfrombribingforeignofficials.
Thefollowingarescenarios:
Scenario1:Yourcompanyrelocatedyou
toacountrywhereitiscommontobribea
policemanforjust$10toavoidtheticket
for a minor traffic law violation such as
speeding or running the light.The ticket
must be paid in person at a local police
station and the whole process can take
morethan1hr.Youareinahurrytogo
toabusinessmeetingwhenapoliceman
stopsyouforspeeding.Willyoumakea
$10briberytothepoliceman?
Scenario 2:You are a partner to a joint
venturewithaChinesebusinessman.The
jointventureisabouttobeauditedbythe
Chinese tax authority and may have to
payafewmilliondollarintaxunderpaymentandpenalty.YourChinesebusiness
partnersuggests$1,000briberytothetax
auditortoavoidbeingaudited.Hestates
thatitisnotuncommoninChinatobribe
ataxauthorityandthatheusedtodoitin
hispreviousjointventure.Willyouagree
tomakethe$1,000bribery?
CompetitionandFairDealing
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Employees must not use any illegal
orunethicalmethodstogathercompetitiveinformation.
The Federal Trade Commission Act
(1914) prohibits misrepresentations of
allsortsthataremadeinconnectionwith
salesincludingfalseormisleadingadvertisement.Thefollowingisascenario:
Scenario1:YouaretheCEOofafirmthat
makes and sells dinnerware. The dinnerwareisadvertisedas100%leadfree,and
thisisthemainsellingfeatureoftheproduct.Itrecentlycametoyourattentionthat
themostpopularlineofthedinnerwarehas
a small trace of lead (within the required
safetylevel).Willyourecalltheproduct?
TradingonInsideInformation
Using inside material information,
which is not available to the public
fortradingortippingotherstotradeis
unethicalandillegal.Thefollowingare
scenarios:
Scenario 1: You overhear your boss’s
phone conversation that your company will soon have to restate downwardearningsinthepast3years.This
restatement will likely lead to a big
decline in the company’s stock price.
Willyouimmediatelysellthecompany
stock that you own before a release of
thisnewstothepublic?
Scenario 2: Same situation as the aforementioned except that you do not own
thecompanystock.Willyoutrytoprofit
fromtheimminentdeclineinstockprice
bybuyingaputoptiononthestockbefore
areleaseofthisnewstothepublic?
AntinepotismPolicy
To reduce favoritism or the appearanceoffavoritismandtopreventfamily conflict from affecting the workplace, an employee’s relative is not
permittedtoworkasasupervisorora
subordinate of the employee. The followingisascenario:
Scenario 1:Your niece (with a different
last name from yours) applied for an
internalauditorposition.Shehas5years
of work experience in internal auditing.
Theothercandidatehas10yearsofinternalauditingexperienceandthesameeducation background as your niece.As the
director of the internal auditing department,willyouhireyournieceinsteadof
theothercandidate?
ReportingIllegalandUnethical
Behavior
the eight factors potentially affecting
students’ behavioral intention toward
ethics issues covered by a corporate
code of ethics.The ninth hypothesis is
fortestingamoral-intensityeffect.
Gender
LiteratureReviewand
HypothesisDevelopment
The gender socialization approach
(Kohlberg, 1984) assumed that men
andwomenhavedistinctivelydifferent
values and traits, thereby creating different moral orientations that result in
different decisions and practices. Gilligan(1982)positedthatwomenframe
moral questions as problems of care,
involving empathy and compassion,
whereasmenframemoralquestionsas
problemsofjustice,rights,andfairness.
Betz,O’Connell,andShepherd(1989)
posited that men are more concerned
with money and advancement, and
womenaremoreinterestedinrelationships and helping people. The gender
socialization approach suggested that
men and women respond differently
to the same set of conditions (Kohlberg). Men tend to seek competitive
success and are more likely to break
rules.Womenaremorelikelytoadhere
to rules, because they are concerned
aboutdoingtaskswellandhavingharmoniousrelationships.Therehavebeen
many studies on gender differences
regarding college students’ ethicality.
Althoughsomestudieshavenotdetected any gender differences among students (e.g., McCuddy & Peery, 1996;
Sikula & Costa, 1994; Stanga & Turpen,1991),themajorityofstudieshave
shown that female students are more
ethical than are male students (e.g.,
Albaum & Peterson, 2006; Ameen,
Guffey,&McMillan,1996;Betzetal.;
Cohen,Pant,&Sharp,1998;Libby&
Agnello, 2000; Malinowski & Berger,
1996; Ruegger & King, 1992). This
gender difference is also documented
among students in foreign countries
such as Ukraine (Roxas & Stoneback,
2004), New Zealand (Okleshen &
Hoyt, 1996), and England (Whipple
&Swords,1992).Therefore,Ipropose
the following hypothesis, which represents my review of the literature on
gendersocialization:
The present study has nine hypotheses.The first eight hypotheses are for
Hypothesis1(H1):Femalestudentsare
moreethicalthanmalestudents.
Employees have a duty to promptly
reportviolationsofacorporatecodeof
ethics by way of an anonymous phone
hotline or to an appropriate company
representative (e.g., chief compliance
officerorchairpersonofanauditcommittee).Inaddition,acompanyusually
requires employees to certify that they
have complied with all areas of the
code.Thefollowingarescenarios:
Scenario1:Yourclosefriendandcoworker confided with you that it is the first
timethatheusedthecompanycreditcard
to pay for his family dinner because he
forgot his personal credit card. You are
the only one who knows this. Will you
reportyourfriendtothecompanybyway
oftheanonymousphonehotline?
Scenario2:Yourclosefriendandcoworker confided with you that he has been
usingthecompanycreditcardtopayfor
hisfamilydinnerwhenevertheyeatout.
Youaretheonlyonewhoknowsthis.Will
youreportyourfriendtothecompanyby
wayoftheanonymousphonehotline?
InterpretationofaResponse
toScenarios
According to a corporate code of
ethics, a no answer would be ethical
for all scenarios except for the competition and fair dealing scenario, and
the reporting-illegal-and-unethicalbehaviorscenarios,whereayesanswer
would be ethical.A questionnaire also
included nine demographic questions
and one cultural-screening question.
The accounting department’s advisory
board members, who were corporate
executivesorpartnersofpublicaccountingfirms,reviewedthequestionnaire.I
have incorporated their comments into
thequestionnaire.
July/August2009
359
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Major
Studentsmayself-selectintoanacademic major on the basis of their personalitytypes.Accountingmajorsseem
tobemorewillingtoadheretorulesand
havestrongerdesirestobeaccuratethan
dootherbusinessmajors.Manley,Russell,andBuckley(2001)suggestedthat
accountingmajorsmaybemoreethical
thanotherbusinessmajorsbecausethe
publicandtheregulatorssuchastheSEC
demand that the accounting profession
abidebyrulesandstandards,particularly the Generally Accepted Accounting
Principles, which are the backbone of
an accounting curriculum. Fulmer and
Cargile(1987)reportedthataccounting
majors had higher ethical perception
thandidotherbusinessmajors.Cohenet
al.(1998)foundthataccountingmajors
were less likely to perform questionable actions than were other majors.
Arlow and Ulrich (1983) attributed the
higher ethicality of accounting majors
to accounting majors receiving additional trainings in accounting ethics in
theaccountingcurriculum.Therefore,I
proposethefollowinghypothesis:
H2:Accountingmajorsaremoreethical
thanotherbusinessmajors.
Culture
Carroll (1996) stated that “ethics is
the set of moral principles that drive
behavior. . . . Values are the individual’s concepts of the relative worth, utility or importance of certain ideas. . . .
One’svalues,therefore,shapeone’sethics” (pp. 133–134). To the extent that
culture affects the individual’s values,
researchersmightexpectthatdifferences
in actions and motivations in identical
settingswouldvarybytheculturalbackgroundoftheindividual.Ahmed,Chung,
and Eichenseher (2003), Goodwin and
Goodwin(1999),PhauandKea(2007),
and Su (2006) reported significant differencesinethicalbeliefsandtolerances
for unethical behavior among their college-student participants with different
cultural backgrounds. However, there
is no conclusive evidence on whether
American students are always more or
less ethical than those from other cultures.Thisdiscussionleadstothefollowinghypothesis:
360
JournalofEducationforBusiness
H3:Americanstudentsandinternational
students respond differently to the
samebusinessethicsscenarios.
Full-TimeWorkExperience
Studiesconcerningarelationbetween
years of work experience and ethical
behaviorreportedmixedresults.Callan
(1992), Dubinsky and Ingram (1984),
Reiss and Mitra (1998), and Serwinek
(1992) have found no significant relation between length of employment
and ethical behavior in an organization. Alternatively, Kidwell, Stevens,
and Bethke (1987) reported a positive
relation between years of employment
and ethical beliefs. Ruegger and King
(1992) found through class discussion
that students who had worked for long
periodsoftimeappearedtobemoreethicalthanthosewithlimitedworkexperience.Weeks,Moore,andLongnecker
(1999) found that practitioners in later
career stages displayed higher ethical
judgments than those in earlier careers
stages,whichsupportsthepositiverelation between years of full-time work
experienceandtheindividual’sethicality.Inanabsenceofanegativerelation,
Iproposethefollowinghypothesis:
sucharelation,Iproposethefollowing
hypothesis,whichissimilartoH4:
H6: Students with more part-time work
experiencearemoreethicalthanthose
withlesspart-timeworkexperience.
College-LevelEthicsCourses
In addition to a corporate code of
ethics,anaccountingprofessionisgoverned by its own code of professional
ethics. The ethicality of the profession
has received more attention from the
public and regulators because of the
accountingfailuresatEnronandWorldCom.Therefore,Iproposeahypothesis
similartoH4:
Many critics have suggested that a
lackofethicaleducationinbusinesscurricula may be responsible for turning
out managers with little ethics values
and that education can be a powerful
toolinshapingstudents’judgmentabout
whatisrightorwrong(Kohlberg,1984;
Rest, 1988). In response, theAmerican
AssemblyofCollegiateSchoolsofBusiness(AACSB)hassuggestedthatethics
be taught in business schools. Others
have argued that by the time an individual reaches adolescence, his or her
ethicalityhasbeenformedandcannotbe
changed by education (Rohatyn, 1988).
Arlow (1991), Borkowski and Ugras
(1992), Davis and Welton (1991), and
Martin(1981,1982)havesupportedthis
viewpoint that ethics education does
not significantly affect students’ ability to correctly assess ethical scenarios.
Alternatively, Luthar, DiBattista, and
Gautschi (1997), Rest (1988), Salmans
(1987),andSteven,Harris,andWilliamson (1993) have documented a positive
influenceofethicseducationonstudents’
ethicality. In addition, Weber’s (1990)
literature review concluded that there
was an improvement in students’ ethical awareness and reasoning skills right
after taking an ethics course (Arlow &
Ulrich, 1983; Boyd, 1981, 1982; Stead
& Miller, 1988), but this improvement
disappearedwhenmeasured4yearslater
(Arlow & Ulrich, 1985). In an absence
ofafindingthatethicseducationlowers
students’ethicality,Iproposethefollowinghypothesis:
H5:Studentswithmoreaccountingwork
experiencearemoreethicalthanthose
withlessaccountingexperience.
H7:Studentswhotookmorecollege-level
ethicscoursesaremoreethicalthanstudentswhotookfewerethicscourses.
Part-TimeWorkExperience
WorkplaceEthicsTraining
Virtually all college students now
haveoroncehadpart-timeemployment.
Therefore, it is worthwhile to examine a relation between part-time work
experience and students’ ethicality. In
an absence of a study that examines
Beu, Buckley, and Harvey (2003)
stated that training could be used to
increase cognitive moral development
anddecreaseinappropriatecompetitive
desire to win at any cost as a means
of enhancing self-worth feelings, with
H4: Students with more full-time work
experiencearemoreethicalthanthose
withlessfull-timeworkexperience.
AccountingWorkExperience
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attendant orientations of manipulation,
aggressiveness, and deceit of others.
Because of the enactment of the Sarbanes-OxleyActof2002(2002),most
corporationshaveprovidedethicstraining to their employees. For example,
Raytheon (Waltham, MA) makes ethics training a requirement for every
employee, even the CEO. Regardless
of the rapidly increasing popularity of
workplace ethics training, an assessmentoftheeffectivenessofworkplace
ethics training has received only limited research attention, most of which
is descriptive and focuses on specific
casestudiesoranecdotes.Delaneyand
Sockell’s (1992) exceptional largescale survey suggested that workplace
ethics training has a positive effect on
managers because the training educates managers on how to react when
confronted with workplace dilemmas.
Myers(2003)suggestedthatcompanies
schedule regular refresher ethics training courses for all employees, implying that ethics training is perishable
because people tend to forget and that
thepositiveeffectismoreevidentwhen
apersonhasmorefrequentethicstraining.Thisdiscussionleadstothefollowinghypothesis:
H8:Studentswithmoreworkplaceethics training are more ethical than
thosewithlesstraining.
MoralIntensity
Jones (1991) suggested that characteristics of the moral issue itself (moral
intensity) are important determinants of
ethical decision-making and behavior.
Moral intensity is increased if the consequences of an action create greater
harmorgreaterbenefit.Beuetal.(2003),
Singer and Singer (1997), and Morris
andMcDonald(1995)foundthatmoral
intensity of an ethics issue affects students’ethicalperception.Scenariossuch
asthoseaboutaccurateaccounting(Scenario 1), proper use of company assets
(Scenario1),compliancewithlaws(Scenario 1), trading on inside information
(scenario 1), and reporting illegal and
unethical behavior (Scenario 1) reflect
low moral intensity, whereas scenarios
suchasaccurateaccounting(Scenario2),
properuseofcompanyassets(Scenario
2), compliance with laws (Scenario 2),
trading on inside information (Scenario
2), and reporting illegal and unethical
behavior(Scenario2)reflecthighmoral
intensity. The following hypothesis is
usefulfortestingmoralintensity:
H9: Students respond more ethically to
the high-moral-intensity questions
scenarios than to the low-moralintensityscenarios.
METHOD
Participants
Participants were business students
at a private mid-Atlantic university.
Business students were the focus
because they would soon enter the
business world and collectively comprisethefuturecorporateleaderswho
regularly face a number of ethical
dilemmas. Participants included daytimeandeveningstudents.Participants
completed scenario questionnaires
during regular class periods with a
business professor in the classroom
toprovideinstructionsregardingtheir
rights, which included completely
voluntary participation and complete
anonymity. There were 244 student
participants who provided completed
andusablequestionnaires.
Ofthese244participants,103(42.2%)
were female students, and 141 (57.8%)
were male students. In all, 98 students
(40.2%) were accounting majors, and
146 students (59.8%) were other business majors. An overwhelming majority
of 214 students (87.7%) had an American cultural background. Full-time work
experiencerangedfrom0to30yearswith
amedianof0yearsandameanof1.72
years. Part-time work experience ranged
from 0 to 13 years with a median of 5
yearsandameanof4.23years.Inall,102
students(41.8%)thenorpreviouslyheld
full-timeemploymentpositions,and225
students(92.62%)thenorpreviouslyheld
part-timeemploymentpositions.Only39
students(15.98%)thenorpreviouslyhad
accountingworkexperiencewithamean
of0.32yearandamaximumof16years.
Inall,107students(43.85%)tookethics
courses,withameanof0.74courseanda
maximumof6courses.Inall,97students
(39.75%)hadworkplaceethicstrainings,
withameanof0.79trainingandamaximumof10trainings.
Procedures
Anethicalresponsewascodedas1,and
anunethicalresponsewascodedas0.For
each student, I added coded responses to
the18questionnairescenariostodetermine
the students’ overall ethicality. Logistic
regressionisappropriatewhenthedependent variable is a dichotomous or ordinal
variable(asinthepresentstudy).Itested
H1 thru H8 simultaneously using the following ordered-logistic regression model
withtheeightexplanatoryvariables:
ETHIC=a+b1GENDER+b2MAJOR
+ b3CULTURE + b4FTWORK
+ b5ACCWRK + b6PTWORK +
b7ETHICEDU+b8ETHICTRAIN.
ETHIC refers to student’s overall
ethicality (the total number of ethical
responses to the 18 scenarios). GENDERrefersto1forfemalestudentand
0 for male student. MAJOR refers to 1
for an accounting major and 0 otherwise. CULTURE refers to 0 if student
was born in the United States or came
totheUnitedStatesbefore10yearsof
age, and 0 otherwise. FTWORK refers
to years of full-time work experience.
ACCWRK refers to years of accounting work experience. PTWORK refers
to years of part-time work experience.
ETHICEDU refers to the number of
college-levelethicscoursestaken.ETHICTRAINreferstothenumberofworkplaceethicstrainings.
I expected all variables to have a
positive coefficient except for CULTURE,forwhichthepresentstudyhad
noexpectationregardingthesignofits
coefficient.Ialsousedasimilarlogistic
regression model to examine students’
responsestoeachofthe18scenarios.I
tested H9 (moral intensity) by comparing the percentage of ethical responses
ofahigh-moral-intensityscenariowith
that of a low-moral-intensity scenario
foreachofthefivepairsofscenarios.
RESULTS
Table1presentsstudents’responses
to the 18 scenarios grouped by the
nine areas of corporate code of ethics. For accurate accounting records,
anoverwhelmingmajorityofstudents
(93.4%) would not honor a boss’s
requesttosignandsubmitapurchase
July/August2009
361
TABLE1.Students’ResponsestoEthicsScenariosFromAreasofCorporateCodesofEthicsandSignificant
ExplanatoryVariablesforEachScenario
Downloaded by [Universitas Maritim Raja Ali Haji] at 22:57 11 January 2016
Areaofcorporatecodeofethics
Responseitem
Ethical
n
Accurateaccountingrecords
Willyouhonoryourboss’srequestofyoutosignand
202
submitapurchaseorderforhisson’s$19.95gift?
Willyouhonoryourboss’srequestofyoutosignand
228
submitapurchaseorderforhisson’s$1,995gift?
Willyoutrytorecordsalesinthecurrentyearby
184
askingthewarehousemanagertopromptlyfulfill
next-yearordersinordertomeetthisyear’stargetsales?
Willyouofferyourwholesalecustomersanunusuallybig
128
discounttoinducethemtobuymoreproductsthanthey
canpromptlyresell?
Conflictofinterest
Asapurchasingdepartmentdirector,will
96
youacceptasupplier’slunchinvitation?
Confidentialinformation
Willyouprovideyoursisterwiththenameand
198
addressofcustomersofhercompetitor?
Properuseofcompanyassets
Afterworkhoursorduringlunchbreak,willyouuse
77
youremployer’scomputerforpersonalpurposes?
Duringworkhours,willyouuseyouremployer’s
145
computerforpersonalpurposes?
Willyouuseyouremployer’scopymachinetocopy
124
yourpersonalitems?
Willyouuseyourcompany’screditcardtopayfor
238
yourfamilydinner?
Compliancewithlaws
Willyoumake$10briberytothepolicemaninaforeign
140
countrywherebribingapolicemanisverycommon?
Willyouagreetomakethe$1,000briberytotheChinesetax
204
authoritytoavoidbeingauditedperyourbusinesspartner’sadvice?
Competitionandfairdealing
Willyourecallthemostpopularproduct,whichwas
195
advertisedas100%leadfree,buthasasmalltrace
ofleadwithintherequiredsafetylevel?
Tradingoninsideinformation
Willyousellyourcompany’sstockthatyouownbeforea
134
releasetothepublicofthenegativenewsaboutthecompany?
Willyoutrytoprofitfromtheimminentdeclineinstock
197
pricebybuyingaputoptiononthestockbeforeapublic
releaseofthisnews?
Antinepotismpolicy
Willyouhireyournieceinsteadoftheothercandidate?
155
Reportingillegalandunethicalbehavior
Willyoureporttothecompanyyourclosefriendwhoused
34
thecompanycreditcardtopayforhisfamilydinnerfor
thefirsttime?
Willyoureporttothecompanyyourclosefriendwhohas
159
beenusingthecompanycreditcardtopayforhisfamily
dinnerwheneverheeatsout?
%
Unethical
n
%
Significantvariables
82.8
42.0
17.2
FTWORK*,GENDER†
93.4
16.0
6.6
GENDER†,CULTURE†
75.4
60.0
24.6
(PTWORK*),ETHICTRAIN*
FTWORK†,ACCWRK†
52.5
116.0
47.5
MAJOR*,FTWORK†
39.3
148.0
60.7
MAJOR**,GENDER**
(PTWORK*),FTWORK†,
ETHICEDU†
81.1
46.0
18.9
MAJOR**,(ETHICEDU*)
ETHICTRAIN*
31.6
59.4
50.8
97.5
167.0
99.0
120.0
6.0
68.4
40.6
49.2
2.5
FTWORK*,(ETHICEDU**)
57.4
83.6
104.0
40.0
42.6
16.4
PTWORK†
79.9
49.0
20.1
CULTURE**,(PTWORK*)
MAJOR*,GENDER*
54.9
80.7
110.0
47.0
45.1
ACCWRK†
19.3
ACCWRK**,
GENDER*,CULTURE†
63.5
89.0
36.5
MAJOR**,GENDER*,
ETHICTRAIN*,FTWORK†
13.9
65.2
210.0
85.0
86.1
34.8
ETHICTRAIN*
(ETHICEDU†)
GENDER**,
MAJOR†
GENDER*,(ETHICEDU†)
GENDER**
(PTWORK†)
GENDER†
Note. Significantvariablesarepresentedintheorderoftheirsignificancelevels.Logisticalregressionanalysiswasused.Variablesinparentheses
haveanegativeestimatedcoefficient.GENDER=1forfemale,0formale;MAJOR=1foranaccountingmajor,0otherwise;CULTURE=1
ifstudentwasborninUnitedStatesorcametoUnitedStatesbefore10yearsofage,0otherwise;FTWORK=thenumberofyearsoffull-time
workexperience;ACCWRK=thenumberofyearsofaccountingworkexperience;PTWORK=thenumberofyearsofpart-timeworkexperience;ETHICEDU=thenumberofcollege-levelethicscoursestaken;ETHICTRAIN=thenumberofwork-placeethicstrainings.
†
p